Marketing news

• Marketing Week Masters Awards 2018: The specials winners

  09-10-2018 23:15
  The Marketing Week Masters Awards took place at London’s Tobacco Dock this evening (9 October). The biggest of their kind in the UK, the awards cover everything in marketing from strategy through to execution.
  From the strategic challenge of digital disruption and transformation, to the societal and business challenge of increasing diversity in your team and output; from boardroom demands to extract more from less, to the challenge of building a winning marketing team – it’s a
  
  Read more

• Marketing Week Masters Awards 2018: The sector winners

  09-10-2018 23:15
  The Marketing Week Masters Awards took place at London’s Tobacco Dock last night (9 October). The biggest of their kind in the UK, the awards cover everything in marketing from strategy through to execution.
  Click below to see the winners of the channel awards and the special categories, including ‘brand of the year’ and ‘marketer of the year’.
  Marketing Week Masters Awards 2018: The specials winners
  Marketing Week Masters Awards 2018: The channel winners
  Sector Ma
  
  Read more

• Marketing Week Masters Awards 2018: The channel winners

  09-10-2018 23:15
  The Marketing Week Masters Awards took place at London’s Tobacco Dock last night (9 October). The biggest of their kind in the UK, the awards cover everything in marketing from strategy through to execution.
  Click below to see the winners of the sector awards and the special categories, including ‘brand of the year’ and ‘marketer of the year’.
  Marketing Week Masters Awards 2018: The specials winners
  Marketing Week Masters Awards 2018: The sector winners
  Branded Exp
  
  Read more

• Asos, Nationwide and Bodyform win top prizes at the Marketing Week Masters Awards

  09-10-2018 23:15
  Asos has been crowned ‘Brand of the Year’ at this year’s Marketing Week Masters Awards, while Nationwide CMO Sara Bennison was named ‘Visionary Marketer of the Year’.
  The awards were held at a glittering ceremony this evening (9 October) at Tobacco Dock in London, which will now play host to the Festival of Marketing for the next two days (10 and 11 October).
  In a hotly-contested category, Asos beat a shortlist that included Ikea, KFC, Quorn and the Guard
  
  Read more

• Advertisement

• Mike Rowe gets an uncomfortable rubber glove in PSA for prostate awareness

  09-10-2018 22:48
  Mike Rowe is a veteran TV host, voice over artist and pitchman for the likes of Ford, Novartis and other brands. But perhaps nothing prepared him for his current role as a robed patient getting a prostate exam on camera.
  Ad agency Erich & Kallman created a two-plus-minute public service announcement in which the TV personality gets an actual prostate exam from his rubber-gloved real doctor on camera.
  The agency came up with the idea and contacted the spot’s director, Andrew Laurich,&nb
  
  Read more

• Dove Chocolate and Refinery29 partner follow Mexican cliffdivers in coming-of-age film 'Cladavista'

  09-10-2018 22:26
  Life is about pursuing pleasures, and brands are finding innovative and captivating ways of sharing that message. 
  Dove Chocolate and Refinery29 came together to produce a short film about Ava Alvarez, a 15-year-old girl pursuing her dreams of cliff diving. The two companies share messages of female empowerment, and this long-form piece looks to capture that ideal of self-fulfillment in the pursuit of satisfaction.
  The 25-minute short, 'Clavadista,' is written and directed by Mere
  
  Read more

• Al Gore backs congressional candidate ‘Earth’ in voting campaign

  09-10-2018 21:56
  Climate Reality Chairman and former US vice president, Al Gore, announced his support for a new breed of politician: a Congressional candidate and emperor penguin named Earth, who serves as a steward for the planet.
  A strong supporter of green initiatives and a clean energy economy, Earth is urging voters to get out and vote before our planet finds itself on thin ice in more ways than one.
  “Earth knows that young people have the power to change the world,” said Gore. &ldquo
  
  Read more

• Martin Agency, McCann alum Vanessa Fortier joins Minneapolis shop Mono as first ECD

  09-10-2018 21:55
  Minneapolis-based agency Mono has announced the hiring as its first-ever executive creative director in Vanessa Fortier.
  Starting October 22, the former McCann Worldgroup executive creative director has been tasked with managing and leading the 15-year old agency’s creative department. The oversight of its creative staff was held by co-founders Michael Hart and Chris Lange, who have now split the role of chief creative officer.
  Fortier’s past chapters included seven years at The Mart
  
  Read more

• Advertisement

• Marketing through artificial intelligence begins with the small

  09-10-2018 21:08
  A few years ago, Dr. Stephen Hawking opened the Leverhulme Centre for the Future of Intelligence and described Artificial Intelligence (AI) as “either the best, or the worst, thing ever to happen to humanity." Words like that coming from Hawking hung heavy in the air as they conjured the wildly utopian/dystopian themes that play so well in Hollywood and science fiction.
  On Madison Avenue, though, it’s a bit different. AI is viewed as a dynamic but mostly misunderstood technological b
  
  Read more

• Vice slams brand safety keyword blacklists after alarming probe

  09-10-2018 20:22
  The media company reveals troubling data that shows terms like "gay" are placed higher on blacklists over "rape," "death" and "heroin."
  
  Read more

• Pharma spoof ‘Voter RX’ offers cure for ‘electile dysfunction’ in effort to get out the vote

  09-10-2018 20:00
  For many, the thought of the political process makes them feel ill. The non-stop onslaught of partisan ads, social posts and 24-hour news cycle is enough to wear out the best of any voter, which is why a new video has been created promoting a cure for voter malaise – ‘Voter RX.’
  Voter RX, known by its generic name, “voting,” as the video states, is the key to alleviating inactive citizenship, chronic apathy, and most importantly, ‘electile dysfunction.&rs
  
  Read more

• Refinery29 elevates Ashley Miles to company's first chief client officer role

  09-10-2018 19:37
  Refinery29 has appointed Ashley Miles its first chief client officer, and head of advertising in North America.
  Miles, who had most recently been executive vice president of R29's sales and brand partnerships, has now been tasked to oversee and streamline the publisher's advertising sales, marketing solutions and client services teams. Her responsibilities have spanned across all of its ad revenue strategy, as well as collaborating with its global ad sales teams.
  Under Miles' tenure, t
  
  Read more

• How Pepsi and Sky cut their KPIs and boosted marketing effectiveness

  09-10-2018 18:53
  As proving marketing effectiveness becomes increasingly important, marketers need to be able to pick the metrics that matter to show the impact marketing is having on the business. That is a journey both PepsiCo and Sky have been on over the past three years.
  PepsiCo admits it had too many KPIs, leaving the business with a “flood of information” but little insight.
  “Three years ago we were in a situation where we had as many KPIs and tracking metrics as there were combinations
  
  Read more

• Nielsen, Acxiom, Comscore among 11 partners in Roku’s OTT measurement push

  09-10-2018 18:50
  Roku has announced the launch of a measurement partner program, a move that aims to attract brands and publishers looking to quantify the impact of over-the-top (OTT) advertising campaigns.
  In total, 11 partners have been named in this partner program: Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI. Each company has measured a specific part of the marketing funnel, including audience demographics, b
  
  Read more

• VMLY&R CEO Jon Cook: 'The world hasn’t seen something of this scale before'

  09-10-2018 18:18
  In late September, WPP’s newly-minted chief executive Mark Read made the first of what is expected to be many restructuring decisions: pairing the storied Y&R advertising agency with Kansas City-born digital agency VML.
  The decision placed longtime VML chief exec Jon Cook in the top spot as the global head of what’s now known as VMLY&R. The Drum sat down with Cook on the merger, what it means for each agency and the relationship between him and Y&R mainstay Davi
  
  Read more

• Barbie wants to close the ‘dream gap’ between young girls and boys

  09-10-2018 18:11
  Barbie is cementing its position as a purpose-led brand with the launch of a global campaign raising awareness around the factors that prevent girls from dreaming as big as their male friends and classmates.
  Sitting under the banner ‘The Dream Gap Project’, the multi-year initiative will target both adults and children.
  It launches with a digital spot that features a diverse range of young girls highlighting key findings from academic research on the dream gap phenomenon. These inclu
  
  Read more

• KFC: Disclaimer, it's time to get messy

  09-10-2018 17:48
  By popular demand, KFC is bringing back the Dirty Louisiana, it's sauciest burger ever. Not so popular are the recent concerns over data privacy, so KFC and Mother London partnered to create a tongue-in-cheek disclaimer campaign to playfully encourage eaters to take responsibility for their dining experience.
  The so-called 'dirty disclaimer,' launched in press and online, plays up the burger's extreme messiness and urges fans to be ready. It reads: "I am fully accountable for any excess sau
  
  Read more

• Pick of the week: DfE's recruitment campaign captures the collective power of teachers

  09-10-2018 17:20
  This heartwarming film tells the story of the cumulative effect of small acts of care and guidance.
  
  Read more

• At the crossroads: China, Europe & the US offer different 'internet freedom' models

  09-10-2018 17:01
  How would you feel if your post about going to the gym gave you ‘points’ that count towards the quality of your housing? Or if your visit to your grandmother, deemed to be an act of intergenerational civic duty, counted towards getting social aid, or a better job. Or indeed, what would be your reaction to having your face displayed on a huge screen until you paid the fine crossing a road at an unsanctioned crossing point?
  Sounds uncomfortable, right? But it is precisely the system fo
  
  Read more

• Intel names Denstu Aegis Network as global media agency

  09-10-2018 16:58
  Intel has named Dentsu Aegis Network (DAN) as its global media agency of record, an appointment that will consolidate all of the company’s digital, social, search, programmatic, analytics and offline media accounts.
  'Team Intel’, a hybrid agency from DAN, has been created as a result of the appointment. It will bring together talent from across the network’s agency brands, including Amnet, Merkle and Carat, while iProspect and Cardinal Path will continue to handle search and di
  
  Read more

• Waterloo IMAX poster site could be lost to redevelopment

  09-10-2018 16:38
  A planning decision by Lambeth Council could deprive brands of one of their favourite and most impactful outdoor advertising sites in the next few years.
  
  Read more

• Smirnoff celebrates move to non-GMO grain with promos by Ted Danson and Jenna Fischer

  09-10-2018 16:25
  Smirnoff has been pushing its affordability lately, but the vodka brand now has another angle to tout – using non-GMO grain in its base vodka, and it has enlisted some celebrities to promote the fact.
  Smirnoff has announced that its base vodka, Smirnoff No. 21, which has always been gluten-free, is now also made with non-GMO grain, specifically non-GMO corn. Smirnoff noted that it has moved to non-GMO grain without changing the suggested retail price of its vodka, because the brand believe
  
  Read more

• Colin Lewis: Marketers need strategic knowledge, not just tactical tips

  09-10-2018 16:09
  The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists.
  Unfortunately, the theoretical aspect is also what holds precedence in marketing degrees in many of our universities. In an article on Medium in 2016, Tribefire founder Daniel Palmer described studying marketing at university as “a frustrating waste of time”.  When he was asked “Hey mate, you’re studying marketing at uni. Can you help me with my b
  
  Read more

• Nasty Gal joins list of brands rapped for unhealthily thin models

  09-10-2018 15:46
  The Advertising Standards Authority has banned three versions of an ad for clothing brand Nasty Girl featuring a model it said appeared unhealthily thin.
  
  Read more

• UK online video adspend rockets 40%

  09-10-2018 15:21
  Digital spend in the UK rose by 15% to £6.4bn in the first half of 2018, fuelled mostly by a surge in video ads, according to the latest IAB data.
  
  Read more

• How brands overcome the challenge of data overload to boost marketing effectiveness

  09-10-2018 15:15
  Businesses are increasingly looking for evidence from marketers that shows why they should invest in the discipline and the impact that investment will have on the top and bottom lines.
  In the second episode in this series on marketing effectiveness, created in partnership with Thinkbox, we talk to people who aren’t marketing directors – from Direct Line CEO Paul Geddes to marketing effectiveness consultant Peter Field and Manning Gottlieb OMD’s Richard Shotton – about w
  
  Read more

• How brands can overcome the challenge of data overload to boost marketing effectiveness

  09-10-2018 15:15
  Businesses are increasingly looking for evidence from marketers that shows why they should invest in the discipline and the impact that investment will have on the top and bottom lines.
  In the second episode in this series on marketing effectiveness, created in partnership with Thinkbox, we talk to people who aren’t marketing directors – from Direct Line CEO Paul Geddes to marketing effectiveness consultant Peter Field and Manning Gottlieb OMD’s Richard Shotton – about w
  
  Read more

• 'It's a bad day for WPP': What the Ford loss means for Mark Read's network

  09-10-2018 15:12
  The holding company, which was the longtime incumbent on Ford, lost the global creative business to BBDO.
  
  Read more

• Intel hands $300m global media to Dentsu Aegis

  09-10-2018 14:53
  Intel has moved its global media planning and buying out of OMD into Dentsu Aegis following a competitive pitch at holding company level.
  
  Read more

• BBH and Audi win IPA Effectiveness Grand Prix

  09-10-2018 13:49
  Bartle Bogle Hegarty has won this year's IPA Effectiveness Grand Prix for transforming Audi's UK business and delivering their higher ever return on marketing investment.
  
  Read more

• Brexit and the opportunity to nation brand a 21st century Britain

  09-10-2018 12:14
  By now it is no secret that the reality of Britain’s exit from the European Union poses both political and economic uncertainties. Amid the ambiguity, the notion of ‘making a success of Brexit’ is a crucial one for business, perhaps none more so than for the travel and tourism industry. 
  On a perceptual level, the question around how Brexit will impact ‘brand Britain’ is complex. Concerns around how the country – and its people – are perceived by th
  
  Read more

• The value of Britishness: who or what best personifies Brand Britain?

  09-10-2018 12:06
  Let’s start with the good news, Brand Britain continues to be the most important asset this country has. It is a beautifully complex conundrum of a brand, with rich connotations for people all over the world. Protecting and sustaining this asset, especially in a time of such change and uncertainty, leans heavily on the advertising community.
  A national narrative is a truly organic living thing, however, it isn’t always linked to tangible realities. It’s important to note that &
  
  Read more

• Highlight Arts mark World Day Against the Death Penalty with 24-hour play

  09-10-2018 12:04
  Pakistani actor Sarmad Khoosat is to take the lead role in a one-off 24-hour performance counting down towards the execution of an unnamed prisoner in Lahore in order to raise awareness of the reality of state executions.
  No Time To Sleep dovetails with tomorrow’s World Day Against the Death Penalty and has been organized by Scottish based Highlight Arts which has created a custom-built cell for the piece.
  Creator and producer Ryan Van Winkle of Highlight Arts Scotland commented: &ldq
  
  Read more

• Sizmek and Sublime tie-up promises improved targeting and inventory for marketers

  09-10-2018 11:39
  Demand-side platform Sizmek has forged a new partnership with advertising marketplace Sublime in an effort to improve both audience targeting and their media inventories.
  In doing so both parties will integrate their respective platforms in order to offer advertisers access to a broader suite of resources to produce more creative and less intrusive campaigns.
  Sizmek has invested heavily in AI to improve data enablement, creative optimisation and media execution – all of which will now dove
  
  Read more

• Livity co-founder launches purpose-led pyjama brand

  09-10-2018 11:36
  Pyjama brand Pjoys launches today in a bid to break the stigma surrounding mental health issues.
  
  Read more

• The end of 'an arranged marriage' - what the Ford-WPP creative split means for bespoke agencies

  09-10-2018 11:30
  As Ford splinters its advertising business after a long marriage with WPP in favour of a “multi-agency” proposition, The Drum unpicks what happened behind the scenes and what it means for the future of dedicated agency models.Since April, a $4bn cloud has loomed large over WPP’s Global Team Blue (GTB), the bespoke agency built to service the global Ford advertising account. Despite efforts to convince the carmaker it was still the best (and only) group to handle creative, after
  
  Read more

• Cult launches Mindscape app ahead of World Mental Health Day

  09-10-2018 11:27
  Independent creative agency Cult has launched voice app, Mindscape, offering front-line support to people suffering from anxiety or a panic attack.
  The app, launched prior to World Mental Health Day on Wednesday 10th October, combines voice technology and is the first product to be created by the agency’s new offering - Cult Experiment - an innovation lab that specialises in creating products that integrate ‘emerging technology with human need’.
  Mindscape combines voice technol
  
  Read more

• Pitch update: Uber, McDonald's, Hammerson and Co-operative Bank

  09-10-2018 11:25
  Fast food giant McDonald's creates a stir by suspending its giant media review, while Uber is seeing four agencies about its driver recruitment brief.
  
  Read more

• Cara Chambers named as marketing director by International Beverage

  09-10-2018 11:13
  International Beverage has appointed Cara Chambers as marketing director to bolster its brands.
  Chambers will be based out of the company’s Scotch whisky subsidiary Inver House Distillers in Airdrie. She began her career with United Distillers (Diageo), Scottish Courage - as marketing manager for its cider portfolio and Scottish & Newcastle / Heineken UK as head of innovation.
  She was also marketing director for Whyte & Mackay, before moving to Sainsbury’s Bank
  
  Read more

• Lemsip’s ‘Lemmy’ mascot emerges from summer hibernation for seasonal flu assault

  09-10-2018 11:05
  Lemsip has returned to TV screens for its 2018 winter campaign as the popular cold and flu brand seeks to get in early ahead of an inevitable wave of blocked noses and sore throats when the weather turns.
  As reliable an indicator of autumn as falling leaves, the popular remedy's seasonal assault depicts stealthy CGI-animated packaging dispensing handkerchiefs to an afflicted bus passenger, a visual depiction of its new ‘There for You’ strapline.
  Known as ‘Lemmy’ the carto
  
  Read more

• Marketoonist on customer satisfaction survey fatigue

  09-10-2018 10:50
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on customer satisfaction survey fatigue appeared first on Marketing Week.
  
  Read more

• Twentieth Century Fox to unveil Queen-inspired art installation

  09-10-2018 10:44
  The film studio is staging an immersive exhibition with London's Carnaby Street, which will see Queen's prominent crest feature upon the famous Carnaby arch.
  
  Read more

• Marketers are starting to understand the true power of voice technology

  09-10-2018 10:41
  Joke-telling can be a competitive business. Stand-up comedians have gone to great lengths to achieve astounding feats in comedy, including Tim Vine, who broke all records a few years ago for most jokes told in an hour (he managed to squeeze in 449).
  But, as far as I know, no comedian has delivered 100 million jokes in four years. That particular boast belongs to Amazon’s voice assistant Alexa, who has been rattling off gags on request ever since she was invented. As Alexa can’t affor
  
  Read more

• Half of marketers admit they lack appropriate metrics in IPA/ISBA study

  09-10-2018 10:41
  A new study commissioned jointly by the IPA and ISBA has found that only half of marketers currently have appropriate marketing metrics and measures in place, a situation compounded by an admission from 75% of marketers and 73% of agencies that short-term objectives take priority over concerns spanning 12 months or more.
  This stems from the fact that a mere 14% of marketers strongly agree with the statement that they have signed off marketing plans and objectives for the long term, defined as be
  
  Read more

• Peugeot appoints Martin Moll as top UK marketer

  09-10-2018 10:35
  Martin Moll, former European marketing director at Nissan, has joined Peugeot as UK marketing director.
  
  Read more

• Campaign and AMV unveil industry's Trailblazers of the Future

  09-10-2018 10:19
  Campaign and Abbott Mead Vickers BBDO have unveiled the Trailblazers of the Future in a joint initiative to promote change makers across the industry.
  
  Read more

• European Parliament ditches ‘Islamophobic’ election advert

  09-10-2018 10:12
  The European Parliament has abruptly pulled down giant banners promoting upcoming European elections in the cities of Brussels and Strasbourg after they were branded as ‘Islamophobic’.
  Conceived as part of a £29m ‘this time I’m voting’ campaign to promote next year’s European elections the posters depict a woman wearing a headscarf alongside a pledge to ‘manage migration’.
  https://t.co/wSqKTzlhptEuropean parliament to remove ‘Islamophob
  
  Read more

• Reprise launches 'game changing' digital audit tool

  09-10-2018 10:02
  Reprise, IPG Mediabrands' media marketing arm, today launches a global auditing platform it calls "the single biggest product launch the company has ever seen" and a "game changer" for the agency.
  
  Read more

• Furore over horse race advertising on Sydney Opera House

  09-10-2018 09:52
  The Everest Cup is set to be promoted on the building's iconic sails today, amid fury from the Australian public and talks of protests, extra security and sabotage.
  
  Read more

• Watch: Why Campaign gathered adland past, present and future on Dean Street

  09-10-2018 09:48
  Campaign presents a short film, 'Dean Street', that offers an intimate behind-the-scenes look at the day we celebrated not just our 50th anniversary but adland's sense of community by bringing over 70 of the industry's brightest people together on a photoshoot in the heart of Soho.
  
  Read more

Follow @marketing_UKnws on Twitter!