Marketing news

• Fox to bring in Hope Hicks as CCO

  08-10-2018 23:36
  Hope Hicks, the former White House communications officer, has been named executive vice president and chief communications officer at Fox, the new entity that will emerge after the Walt Disney Company and 21st Century Fox merge.
  The 29-year-old served as White House communications officer for the first year of Donald Trump's presidency. She will assume her new position after the Disney-Fox merger is complete next year.
  With Hicks coming in, current chief communications officer for 21st Cen
  
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• NFL and Mitchell & Ness sign international partnership

  08-10-2018 22:59
  American sports clothing company Mitchell & Ness has signed a two-year, international partnership with the National Football League.
  The licensing deal, which will run across Europe, coincides with the NFL's continuing effort to build an international fan base. The league has hosted a game in London every year since 2007.
  “We believe in working closely with people and the NFL, like our existing relationships with the NBA and MLS, align with our brand beliefs," says Mitchell & Ness
  
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• J. Walter Thompson looks to diversify clientele with launch of beauty and lifestyle agency MiNY

  08-10-2018 22:33
  J. Walter Thompson (JWT) has announced the launch of MiNY, what it calls an all-inclusive advertising agency that specializes in beauty, fashion, luxury and lifestyle brands.
  MiNY, which stands for ‘Made in New York’, has attracted experts in each of the four categories that it is looking to work with, and has specialized in brand positioning, research and analytics, and creative execution.
  The specialist firm, made up of 12 staffers, has already worked with a set of client
  
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• ‘Single, Not Sorry’: Tinder swipes right on first brand campaign from W+K

  08-10-2018 20:55
  Tinder launched its hookup app six years and nearly 300m global downloads ago. Now, the company is swiping right on a brand campaign from Wieden+Kennedy that states that ‘single is a terrible thing to waste.’
  After billions of swipes on the app that revolutionized dating, Tinder has kicked off its first major brand campaign, ‘Single, Not Sorry,’ an unapologetic celebration of single culture and the important role being single plays in people's lives. As the dating app wit
  
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• Ford names Omnicom's BBDO as lead creative agency in blow to WPP

  08-10-2018 20:02
  Ford has selected Omnicom's BBDO as its lead creative agency in a blow to WPP, which was confident of defending the review. 
  The carmaker has also brought in Wieden+Kennedy for innovation, following its work with the company earlier this year. The agency had worked on its most recent US marketing campaign in what was considered an early sign that Ford was looking to shake-up its creative output. 
  Ford has also committed to 100 in-house marketing jobs as pa
  
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• Ford moves creative out of WPP and into Omnicom's BBDO in shake-up of 75-year old model

  08-10-2018 20:02
  Ford Motor Company has ended its months-long agency review, selecting BBDO to take over creative responsibilities, while adding on Wieden+Kennedy for innovation.
  WPP, which held the entire Ford business in a multi-agency effort called GTB (previously Team Detroit), has retained what the auto manufacturer called a ‘key part’ of this new chapter in its marketing push. It has continued its 75-year partnership, but in a diminshed role carrying out media
  
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• Composer Riopy plays the longest musical score ever with the new Peugeot 508

  08-10-2018 19:31
  Classical composer Riopy swaps pianos for cars, and gets in the driving seat to play the longest musical score in the world, with his 'precision instrument' - the new Peugeot 508. 
  Keeping the pleasure of driving at the heart of Peugeot's strategy, the campaign, created by BETC Paris, sees the car brand valorize the technical fineness of its cars through an artistic performance. 
  When asked how your car performs, the general answer is “it runs well, 0-60 in not many sec
  
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• BBDO Worldwide wins Ford's global creative review

  08-10-2018 18:01
  WPP retains media and production, while Wieden+Kennedy is brought on for special projects.
  
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• The CMO Challenge: Does it really work?

  08-10-2018 17:56
  It’s not an easy time for CMOs, who are responding to changes within the industry, from new technologies, complications in adland and changing consumer behaviour; it’s a time of constant transformation and increased uncertainty.
  The first of Domo's autumnal webinar series, "Does it really work?" looks at the leadership principles needed to leverage business success through data.
  For CMOs looking for marketing inspiration, there will be a webinar each month until Christmas, challengin
  
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• Laughlin Constable adds Lisa Bennett in chief creative role as shop enters post-#MeToo chapter

  08-10-2018 17:41
  Milwaukee-based independent agency Laughlin Constable (LC) has announced the hiring of Lisa Bennett as its new chief creative, replacing the ousted Dan Fietsam.
  Bennett was previously at Dallas indie TM Advertising, where she spent three years in the top creative position. She also held roles as North American creative lead for DDB Worldwide, and as chief creative of DDB San Francisco.
  Laughlin had a growth streak over the past few years, winning nine clients including Yuengling, the Milwau
  
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• Pom Wonderful introduces weird ‘Worry Monsters’ in multi-year marketing campaign

  08-10-2018 17:35
  Pomegranate retailer Pom Wonderful has launched an integrated marketing campaign starring life-sized, bizarre creatures called the Worry Monsters, who aim to keep people from their healthier selves.
  The monsters, which look like a mix between a giant gremlin, a ram and the creatures of Where the Wild Things Are, are meant to represent the inner voices of doom and gloom who are at their happiest when their human counterparts are at their most anxious.
  Throughout the multimillion-dollar,
  
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• Movers and shakers: R/GA, Proximity London, IPA, BBH, Rapp, Partners and more

  08-10-2018 17:35
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry
  
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• Mads Mikkelsen returns to promote Carlsberg's new premium lager

  08-10-2018 17:28
  Carlsberg is launching a new product, Unfiltered, with a campaign that brings back Mads Mikkelsen as its advocate for better ways of living.
  
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• The Players Tribune and The Athletic follow NBA star Gordon Heyward's recovery and return

  08-10-2018 17:02
  The Players' Tribune (TPT) has partnered with subscription-only publisher The Athletic on a five-episode docuseries, Gordon Hayward: The Return.
  The docuseries, produced by TPT, has chronicled the reintroduction of Boston Celtics star Gordon Hayward to the league, following a season-ending leg injury that he suffered in his first game with the team. The series, which launched on October 8, has premiered exclusively by The Athletic.
  The series takes place over the span of seven months, with the T
  
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• Hotstar partners Hooq to stream Hollywood TV shows and movies on the same day in India

  08-10-2018 16:45
  Indian streaming platform Hotstar has joined forces with Southeast Asia's video-on-demand (VOD) platform Hooq to drive growth of Hollywood TV shows and movies in India.
  The partnership will see same-day telecasts of the latest Hollywood TV series like The Big Bang Theory, Arrow, The Flash and Hooq originals like The Oath.
  According to FICCI-EY’s research on India’s entertainment industry, box office collections from Hollywood films, inclusive of all regional language dubbed versions,
  
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• Mindshare launches voice and visual consultancy

  08-10-2018 16:37
  Mindshare has launched a global consultancy service that focuses on voice and visual services and search.
  
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• Facebook pushes into smart home space with Portal – a camera-equipped speaker

  08-10-2018 16:12
  ​Facebook is upping the ante against Amazon and Google with the launch of Portal, a smart speaker and display product that's been designed with video calls in mind. 
  Portal is powered by an AI camera that "stays with the action" and automatically zooms to keep people in the frame. Facebook is pitching it as a device that will make Messenger video calls easier and "more like hanging out". 
  While the long-anticipated product could eventually open up fresh display advertis
  
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• Tanya Joseph: The six questions young marketers are too afraid to ask

  08-10-2018 16:09
  During my single days I assiduously managed to avoid speed dating – the prospect of a mass rejection event frankly never appealed. Nevertheless, on the basis that we all should do what we can to help those behind us on the career path find their way, I agreed to do a speed mentoring event for NABS, the support charity for the advertising and media industry.
  It was an illuminating experience. Lots of relatively new entrants to the industry, not all of them in their 20s, with lots of great
  
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• ITV plans ad campaign to get UK devouring vegetables

  08-10-2018 15:28
  ITV is donating £2m of airtime to a TV ad campaign encouraging people to eat more vegetables.
  
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• Long-term relationships, marketing salaries, social campaigns: 5 killer stats to start your week

  08-10-2018 15:15
  1. Digital agencies grow billings by 20%
  The top 100 digital agencies have grown billings by 20% year on year to £2.8bn for the year ending August 2017, according to a report by Marketing Week’s sister company Econsultancy.
  However, most of that growth has come from the biggest agencies. Over a five-year period, the average net fee income of the top 10 agencies has grown by 168% to £159.6m, while for the rest of the top 100 that growth is just 38%.
  Accenture Interactive topped
  
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• UK consumers wouldn’t care if 75% of ‘tired brands’ ceased to exist

  08-10-2018 15:10
  New research from independent creative agency Impero has determined that the vast majority of UK consumers (70%) are more likely to avoid brands that they see as tired.
  The study of 2,000 shoppers of all ages and incomes across the UK mirrors recent studies that suggest consumers wouldn’t care if up to three-quarters of brands ceased to exist.
  Ben Hyde of Impero said: “Through this study, we were able to identify four pillars of brand vitality: ambition, boldness, surprise and relata
  
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• Yellow M&M’s candy gets ghostly in Halloween campaign

  08-10-2018 15:07
  While M&M's are a Halloween staple, it’s been 11 years since the brand released a new commercial marking the holiday. The latest ad hints that Yellow may have died.
  The 15-second spot, ‘Ghosted,’ produced by BBDO New York, opens on Red and Yellow leaving a Halloween party, seemingly unscathed, as Red remarks how glad he is that they made it through another Halloween without being eaten. Yellow agrees, but appears a little pallid. As Yellow walks through a pumpkin, we g
  
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• Eurotunnel taps Southpaw to mark Eurotunnel Le Shuttle's anniversary

  08-10-2018 14:37
  Eurotunnel has chosen creative agency Southpaw to develop a campaign marking the 25th anniversary of Le Shuttle. 
  The birthday lands 6 May. The agency will develop creative to run in the UK, France and the Netherlands to mark the day. 
  Tom Poynter, chief executive of Southpaw, said: "The Eurotunnel is considered a seventh wonder of the modern world and is a fascinating business.  From the infamous handshake between the Franglais engineers in 1990 when
  
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• 'The follower number means nothing': new tool aims to help marketers root out influencer fraud

  08-10-2018 14:34
  Brands are being defrauded of up to 96% of what they spend with individual social media influencers, the social media agency behind a tool designed to spot fake engagement has claimed.
  
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• The WWF address the elephant on the road, to raise awareness for animal trafficking

  08-10-2018 14:16
  A hologram elephant will be roaming the streets of London this week, as the World Wide Fund for Nature (WWF) attempts to raise awareness about animal trafficking and encourage the public to sign a petition to bring an end to illegal wildlife.
  The campaign aims to surpass 100,000 signatures on its petition that calls on the British government to end illegal wildlife trafficking.
  Despite growing awareness and concern over wildlife endangerment, wildlife trafficking is still a lucrative c
  
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• Mads Mikkelsen lets loose to spotlight premium Carlsberg beer 'Unfiltered'

  08-10-2018 13:58
  Actor Mads Mikkelsen has returned to the fore for Carlsberg, coming back to grant audiences an 'Unfiltered' look at 'The Danish Way'. It is creative agency Fold7's first work for the brand since being hired to the global account last December. 
  The work sees the kept and pristine Mikkelsen slowly become more rugged and unkempt as he talks up the virtues of Carlberg's new premium beer - 'Unfiltered'. His look shows the more natural and rougher qualities the brewery wants to put acr
  
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• Reimagining marketing rules in the era of abundance

  08-10-2018 12:51
  This is the first industrial revolution powered by software. All others before this were hardware driven, for example, the steam engine and automotive, and by virtue of that, the progress cycles were lot slower. By its very nature, software has rapid development cycles, it is very adaptable and scalable and requires relatively less marginal cost. So success and failure in the era of abundance is rapid and polarised.
  The era has been marked by businesses using digital to make their supply lo
  
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• Nostalgia ain’t what it used to be for marketers

  08-10-2018 12:13
  Nostalgia is something we tend to look upon fondly. Childhood memories. Sunny days filled with laughter and song. It’s maybe a bit of a comfort blanket for some people. And when you have shared memories, it’s often genuinely nice to look back upon them together. But overall, we have a huge tendency to romanticise, simplify and accentuate the positive when it comes to nostalgia.
  That is perhaps why we’ve seen a crop of high-profile advertising campaigns lean heavily on the power
  
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• Hendrick's invites gin lovers into its parallel universe

  08-10-2018 12:12
  The premium gin is staging an immersive experience in the Harvey Nichols department store in Knightsbridge where visitors can enjoy its latest release, Hendrick's Orbium gin.
  
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• HP is sticking with its agencies because it does not want 'a one-eyed view of the world'

  08-10-2018 12:09
  As some brands revaluate and experiment with existing relationships with their agencies, there are some who still prefer the status quo.
  Brands like Renault, Unilever and P&G are experimenting with a new model which will see media and creative agencies merged, and more work brought in-house. They are confident that this approach will increase their creativity output, and bring transparency and greater control to their media spend, amongst others.
  One brand that still fully trusts its relatio
  
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• WWF tours holographic elephant around London landmarks

  08-10-2018 11:37
  The elephant, standing at just under five metres, is part of the conservation organisation's 'Stop Wildlife Trafficking' campaign.
  
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• Sky baits binge viewers with loyalty scheme and Netflix subscription

  08-10-2018 11:07
  European broadcaster Sky is reaching out to viewers with a twin upgrade announcement led by the launch of Netflix on Sky Q and bolstered by the introduction of the Sky VIP loyalty programme.
  To raise awareness of both measures Brothers & Sisters have recruited actor Idris Elba, who will announce the arrival of Netflix on Sky Q in a multi-platform push spanning TV, OOH, radio and online running throughout the autumn.
  Demonstrating the ease of navigating between the US streaming provider and t
  
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• TalkTalk flips creative to hit 'tribes' with segmented media strategy

  08-10-2018 10:49
  Broadband provider drops "This Stuff Matters" positioning for new "For Everyone" push.
  
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• Ladbrokes chief calls for pre-watershed gambling ads ban

  08-10-2018 10:38
  Kenny Alexander, chief executive of Ladbrokes and Coral owner GVC, has backed tough new restrictions on when gambling ads can be shown on TV.
  
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• TalkTalk takes to the streets with ‘disruptive’ out-of-home broadband campaign

  08-10-2018 10:32
  TalkTalk has unleashed what it describes as a ‘disruptive’ new broadband campaign which will see the telecoms provider take over high profile out-of-home sites around the UK.
  The flurry of billboard activity is in furtherance of its ‘Fairer Broadband for Everyone’ campaign, devised by The&Partnership, which sees the firm celebrate the full spectrum of its customer base, segmenting internet users into groups such as flat sharing millennials, gamers and boxset bingers.
  
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• Creative Works EMEA featuring St Luke’s, Taylor Herring, Proximity and more

  08-10-2018 10:30
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• Reach sees 20% decline in print advertising revenues

  08-10-2018 10:07
  Reach, formerly known as Trinity Mirror, has recorded a 20% decline in print advertising revenues across the group. It coincided by a fall of 4% in total circulation over the third quarter.
  The publisher of both The Daily Mirror and Daily Star recorded a 7% slide like-for-like group sales across the quarter, despite a 7% increase in digital revenue over the same period.
  Despite such onerous headwinds chief executive Simon Fox declared the performance to be broadly ‘in line with expectation
  
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• GlaxoSmithKline names Publicis Media as global media agency

  08-10-2018 10:07
  GlaxoSmithKline (GSK) has appointed Publicis Media as its global media buying and planning agency. The account is estimated to be worth $1.7bn. 
  Publicis was selected following a competitive pitch which kicked off in May and was managed by ID Comms. It will implement a bespoke 'platformGSK' model and will create a global data hub. It will also deliver an end-to-end marketing platform through its PeopleCloud.
  Scott Grenz, GSK consumer healthcare’s vice president and glob
  
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• Facebook UK revenues surpass Channel 4's ad sales

  08-10-2018 09:31
  Facebook's UK revenues rocketed 50% last year to £1.27bn, putting it close to overtaking ITV's ad sales total and ahead of Channel 4's.
  
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• How Uber gave the stage to musicians

  08-10-2018 09:30
  The Uber Radio Live music activation in Austin, Texas featured a stage re-imagined as a larger-than-life car radio.
  
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• DDB’s Wendy Clark says agencies need to talk to brands about growth, not creativity

  08-10-2018 09:06
  Agencies need to talk the language of clients, while going from zero to one hundred on bravery instead celebrating incremental success, could also push clients away from brave work, says DDB global chief executive officer Wendy Clark.
  Clark, one of the few agency CEO’s to have also spent time in a global client-side job, says an all or nothing approach often results in nothing, when smaller steps would work better for clients.
  Speaking to The Drum during Spikes Asia, she says, “A lot
  
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• Vodafone, Facebook, Nasty Gal: Everything that matters this morning

  08-10-2018 08:43
  ASA calls time on ‘misleading’ Vodafone ad
  Vodafone’s TV ad featuring Martin Freeman has been banned for ‘misleadingly’ implying it was possible for consumers to leave a phone contract beyond a 30 day period.
  The ad, seen in July 2018, began with the suggestion of a break-up between Freeman’s character and his partner, who was sat in the passenger seat of the car, before revealing he was actually attempting to leave his mobile phone contract.
  The ASA said it
  
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• RBS, Topshop, Burberry: Everything that matters this morning

  08-10-2018 08:43
  RBS mulls name change to repair reputation
  The Royal Bank of Scotland (RBS) name is “under review” as it looks to shake off the damage caused to the brand after being bailed out by the government during the financial crisis 10 years ago. The bank has also been plagued by a series of other issues over the past decade, including a major technical meltdown, which impacted customers’ ability to access their money.
  The bank’s chairman Sir Howard Davies told The Times that as
  
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• Ikea, P&G, Johnston Press: Everything that matters this morning

  08-10-2018 08:43
  Johnston Press puts itself up for sale
  Newspaper publisher Johnston Press has put itself up for sale in an attempt to attract a rescuer before it is forced into insolvency.
  Johnston Press, which owns national newspaper the i and dozens of regional titles including The Scotsman is due to repay £220m next summer.
  After exploring restructuring options since it began its strategic review in 2017 it will now run formal sale process. 
  A decline in traditional and digital advertising revenue
  
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• Google+, Aviva, consumer spending: Everything that matters this morning

  08-10-2018 08:43
  Google to shut down Google+ social network after data breach revealed
  Google is shutting down its Google+ social network after a bug was discovered in its API that allowed third-party developers to access the data of users, as well as their friends who may not have granted permission.
  The issue is very similar to the problems found at Facebook during the Cambridge Analytica scandal. That scenario saw Facebook CEO Mark Zuckerberg called to appear in front of the US Congress over data security co
  
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• Amazon, The Guardian, Asos: Everything that matters this morning

  08-10-2018 08:43
  Amazon reveals first campaign for its Prime Video service
  Amazon has unveiled its first campaign for its Prime Video service which features a series of films that aim to tap into the nature of modern TV viewing habits.
  The campaign, produced by Droga5, highlights how consumers often binge watch box sets becoming totally immersed in the characters and storyline. It consists of four 60-second films which help bring to life the stories of individuals who experience “unexpected benefits”
  
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• Daring, lion, race: How one startup is trying to simplify location

  08-10-2018 08:34
  What do the words ‘daring’, ‘lion’ and ‘race’ have in common? They will lead you to a very particular three metre by three metre square just outside Charing Cross station in London.
  ‘Tools.sand.stone’ will take you to a spot in Central Park in New York. ‘Sportscar.citronella.photocopiers’ marks a point deep in the Antarctic Ocean.
  The world has been divided into 57 trillion of these squares, each with their own unique three-word addres
  
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• Accenture Interactive chief: no Don Drapers please, we’re an experience agency

  08-10-2018 08:30
  Accenture Interactive’s chief executive may still remain cagey regarding his company’s threat to agencies but has assured the industry Accenture has little interest in hiring the “young advertising geniuses” historically attracted to Madison Avenue.
  Brian Whipple was hesitant to answer questions on the cash value of Accenture Interactive’s growth on-stage at Advertising Week New York and toed the company line when asked to explain exactly it means to be an ambiguous
  
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• Telcos in Asia Pacific commit to building and growing eSports ecosystem in the region

  08-10-2018 08:13
  A group of telcos in Asia Pacific have signed a memorandum of understanding to grow the eSports ecosystem in the region.
  The MOU will see Singtel, Optus, Airtel, AIS, Globe and Telkomsel, who are already collaborating to build an ecosystem of digital services such as mobile payments and gaming for customers, commit to scaling up eSports, content creation and distribution, and collaboration with the broader gaming ecosystem.
  The telcos will also work together to develop solutions and services for
  
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• How to ensure founder-led businesses don’t become toxic

  08-10-2018 08:00
  Jim Cregan, co-founder of Jimmy’s Iced Coffee, has built his business on a mixture of fun and creating a trusted team.It’s not easy being a business founder in 2018, evidenced by the fact a number of high-profile entrepreneurs have recently fallen on their swords as their personal brands have become too toxic for their companies.
  Take John Schnatter, the founder of US pizza chain Papa John’s, who stepped down as chairman in July after being exposed using offensive racist terms
  
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