Marketing news

• Dentsu and Microsoft partner with Kinky Boots to champion hiring initiative

  07-10-2018 22:22
  Dentsu Ageis Network and Microsoft are quietly changing industry hiring practices for the better, so they decided to partner with award-winning Broadway Musical ‘Kinky Boots’ to emphatically share their progress with the world.
  A major theme of Advertising Week New York was finding the best ways to target consumers with the right message, but that starts with brands and agencies hiring the right people. For three years, Dentsu has worked with Microsoft to retool their hiring practice
  
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• Snap CEO outlines user growth solution: marketing to older users

  07-10-2018 13:58
  Snap chief executive Evan Spiegel has outlined a solution to the app's user growth stagnation, repositioning to attract a greater number older users.
  Earlier this week, a company memo the CEO was leaked to the press (Cheddar). In the memo, he outlined his plans for the company, including rekindling love in the app amid it being flanked by rivals on each side.
  Speigel said: "Most of the incremental growth in our core markets.. will have to come from older users who generate higher avera
  
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• Topshop 'sorry' for abruptly dismantling partner's feminist pop-up book stall

  07-10-2018 13:08
  Topshop has clashed with feminists over the brand's decision to dismantle an instore feminist book pop-up from partner Penguin Books, that looked to raise money for a UN charity.
  The stall, operated by Penguin's Scarlett Curtis, author of 'Feminists Don't Wear Pink and other lies', was erected and promptly dismantled on Friday morning by staff in Topshop. The stall promoted the book, a modern outlook of feminism and looked to support of UN charity Girl Up.
  As it happened, Curtis said,
  
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• NBCUniversal WatchBack gamifies TV viewing to build fandoms around its shows

  07-10-2018 12:30
  NBCUniversal is looking to make TV viewers more adventurous by encouraging them to try new shows on a new free app called  WatchBack   
  It has gamified TV viewing for users. Viewers can win points if they elect to watch select shows on the app. It serves as a promotional tool for shows, a loyalty-building exercise for NBCU and allows the network to track viewer tastes and trends, helping it understand the heat and draw of its content.  
  Variety reports that Wat
  
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• Pret to label food ingredients following fallout from second allergy death

  07-10-2018 11:57
  Pret a Manger has this week confirmed it will start listing ingredients on its freshly prepared goods. This preceded it confirming that a second customer died from an allergic reaction to its sandwiches. 
  The investigation into the latest allergy death at the outlet threatened a PR crisis that could erase trust in the brand's food preparation. 
  In 2016, 15-year-old Natasha Ednan-Laperouse died from cardiac arrest after eating a Pret baguette in 2016 a
  
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