Marketing news

• Banksy’s ‘self destructing painting’ the ‘PR stunt of the year’

  06-10-2018 22:29
  The ‘self destructing’ painting by Banksy which shredded itself during an auction at Sotheby’s in London has been described as ‘the PR stunt of the year’ by one communications agency boss. 
  After selling at auction for £1.04m, the picture by the mysterious by highly celebrated street artist and political activist, began to shred itself through a mechanism hidden in the bottom of the frame. After shredding the bottom half, staff at the auctioneers removed
  
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• EA Sports removes Cristiano Ronaldo's image from marketing amid rape allegations

  06-10-2018 12:51
  EA Sports has deleted Cristiano Ronaldo's image from the cover picture of Fifa 19 video game on its website.
  The move comes after Cristiano Ronaldo’s sponsors Nike, EA Sports and DAZN expressed concern over the rape allegation facing the footballer. The many brands affiliated with the Juventus star will now be weighing up whether they should stick by this commercial powerhouse or cut ties from a figure under enormous scrutiny.
  Ronaldo is allegedly accused of  raping an American w
  
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• The Walking Dead promotes season premier with OOH on the Hudson river

  06-10-2018 09:25
  AMC’s The Walking Dead is promoting its season premier with a 72-feet digital media boat on the Hudson River.
  The boat concept by Ballyhoo II is equipped with a 60 foot high definition screens and will be seen from the Javits Center in celebration of New York Comic Con and to publicize The Walking Dead premiere on Sunday, October 7. 
  Adam Shapiro, founder, Ballyhoo Media said: “The boat is equipped with massive LED screens, comparable to those used in today&r
  
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• Marouane Fellaini & Ollie Locke encourage millennials to ditch labels in Lynx anti-bullying campaign

  06-10-2018 07:12
  Manchester United footballer Marouane Fellaini, TV personality Ollie Locke and rapper Big Shaq are fronting Lynx's campaign to urge people to ditch labels and bullying.
  As part of the campaign, 'Ditch Labels, Ditch Bullying' launched to commemorate Anti-Bullying week in the UK, Lynx has collaborated with charity 'Ditch the Label' and has removed its own label to condemn bullying.
  Lynx will further unveil an online activation in the form of a YouTube episode featuring YouTube publi
  
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• Campaign highlights daily mental stress and challenges Malaysians face

  06-10-2018 06:05
  Malaysian Mental Health Association (MMHA) aims to raise awareness about mental health issues with its 2018 Mind Run and Carnival.
  MMHA has collaborated with Universal McCann, IPG Mediabrands’ media agency and creative agency Ensemble Worldwide to unveil the six-week long campaign which first began as a CSR event under UM Impact Day.
  The campaign will run across electronic programming guide advertisement, radio spots, TV capsules and interviews with specialists to make mental health c
  
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