Marketing news

• Monica Lewinsky releases star-studded ‘Defy the Name’ anti-bullying campaign

  05-10-2018 20:39
  October is National Bullying Prevention Month, and social activist and speaker Monica Lewinsky has released her latest campaign, titled #DefyTheName, which enlists a who’s who of celebrity names to show those experiencing bullying that they’re not alone – and in fact part of an incredible community of celebrities, entrepreneurs, thought leaders, artists and others.
  Created by BBDO New York, #DefyTheName points a finger at the most common type of bullying behavior – name c
  
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• Respect your elders: it might just be your best online strategy

  05-10-2018 18:41
  Quick! Grab your doomsday supplies and get to the bunker - the pensioners are coming! New research from the ONS shows the proportion of 65+ year olds who shop online tripled over the last decade. TRIPLED. From 16% to nearly half of that age group now buy things like the rest of us.  
  It’s incredibly exciting when you think about it. Not wet-your-pants-getting-to-meet-Justin-Bieber exciting but still. An age group with major spending power has shifted their behaviour in a way that
  
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• Indentifying the impact of Insta influencers

  05-10-2018 18:41
  Last year, a survey revealed that 40% of millennials choose a travel spot based on its ‘Instagrammability’. While I’m not typically a fan of generalising the behaviour of an entire generation, even as someone who very much fits that millennial bracket, I can admit that my travel bucket list is becoming more skewed by the gorgeous images I see friends and influencers posting from around the globe.
  That said, with a background in PR, insight and strategy, I will always question s
  
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• Publicis Media wins $1.7 billion global GSK media account

  05-10-2018 18:25
  The group created a bespoke agency unit for the business, according to people with knowledge of the matter.
  
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• Serena Williams works with the Allstate Foundation to call attention to signs of financial abuse

  05-10-2018 18:10
  The Allstate Foundation is working with tennis star Serena Williams on a public service campaign to call attention to financial abuse.
  Williams is a philanthropist and Allstate Foundation Purple Purse program ambassador, and her inclusion helps raise awareness of the signs of financial abuse. ‘Invisible Weapon’ is a video that sheds light on a controlling tactic frequently used by domestic violence abusers, and one of the primary reasons victims stay in or return to abusive relations
  
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• AppNexus CEO Brian O'Kelly to step down and take on 'advisory role'

  05-10-2018 18:10
  AppNexus chief executive Brian O’Kelly is to step down from the role to take on a role in an advisory capacity just months after the adtech business was acquired by AT&T.
  In a note sent to staff by AT&T’s recently rebranded advertising division Xandr’s chief executive Brian Lesser, it was outlined that AppNexus’ co-founder O’Kelly would take on the new strategic advisory role for “the foreseeable future.”
  It added: “Brian is a leader’
  
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• AppNexus CEO Brian O'Kelley to step down and take on 'advisory role'

  05-10-2018 18:10
  AppNexus chief executive Brian O’Kelley is to step down from the role to take on a role in an advisory capacity just months after the adtech business was acquired by AT&T.
  In a note sent to staff by AT&T’s recently rebranded advertising division Xandr’s chief executive Brian Lesser, it was outlined that AppNexus’ co-founder O’Kelley would take on the new strategic advisory role for “the foreseeable future.”
  It added: “Brian is a leader&rsqu
  
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• Ceuta Group acquires search marketing agency Click Consult

  05-10-2018 16:59
  Ceuta Group, the global consumer brand services group, has announced the acquisition of Cheshire based search marketing agency Click Consult.
  Founded in 2003, Click Consult employs a team of more than 70 search and conversion professionals, working with a portfolio of 60 clients from across the UK, Europe, Americas and Australia.
  The acquisition is part Ceuta Group’s strategy to invest in complementary businesses to enhance the Group’s offering to current and prospective clients.
  Edw
  
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• The Drum Out Of Home Awards 2018 finalists announced

  05-10-2018 16:00
  The finalists for The Drum Out of Home Awards 2018 have been revealed.
  This year's judging panel had industry experts from Goodstuff, Leith, Yakult, Talon, Posterscope, Notonthehighstreet.com, WCRS, L'Oreal, Havas Media and Direct Line Group. 
  "The standard of the entries this year have been really good," said chair person Roy Shepherd, head of out-of-home at Goodstuff. "What we saw from the judging was a real difference between those how ar
  
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• Modern consumers shouldn't need to barter

  05-10-2018 15:53
  As someone who has been in the communications industry for over 20 years, I’m increasingly staggered by how some of todays’ brands are doing little in proactively keeping consumers engaged and retained to their business.
  Why on earth should I, a loyal consumer, have to spend valuable time bartering with a service provider over price? The time has come for service economies, those that want to join the  modern world, to wake up to some marketing basics and stop the consumer merry
  
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• Lad Bible confirms bid for Unilad and reveals it is owed £5m in debt

  05-10-2018 15:44
  Lad Bible has confirmed that it recently bid for Unilad, which entered administration this week, and revealed how it is owed £5m by the rival viral publisher.
  Unilad was put into administration by creditors Alex Partridge, its founder, and HMRC (which are owed £5m and £1.5m respectively) on Thursday.
  Since then John Quinlan, managing director of Unilad, has circulated an email to more than 200 staff criticising the administrators and pointing
  
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• UX testing: How to get the best user experience

  05-10-2018 15:13
  In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly being scrutinised, and these experiences will make a difference when it comes to consumer decision making.
  If we take off our marketing hats, we’re all consumers; and we’ve all felt it… the frustration of a bad user experience:
  That simple piece of product research that takes
  
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• Budweiser seeks agency partner for global soccer platform

  05-10-2018 14:49
  The AB InBev brand has invited agencies to compete for the business, Campaign has learned.
  
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• R/GA names Rob Campbell as EMEA strategy chief

  05-10-2018 14:41
  Former Deutsch and Wieden & Kennedy planner starts next week.
  
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• ‘It’s undoubtedly good for agencies’: Unilever U-turns on moving London HQ to Rotterdam

  05-10-2018 14:24
  Unilever has cancelled plans to move its headquarters from London to Rotterdam following mounting pressure from investors.
  The potential relocation had been on the agenda since March, after the FMCG-giant – which has headquarters in both London and Rotterdam – announced it would consolidate into the Dutch city.
  Unilever's has a dual-headed structure which was established in 1930 when Dutch margarine firm Unie merged with British soap maker Lever Brothers.
  Investors had criticised the
  
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• Coca-Cola’s Fuze Tea launches first UK TV campaign

  05-10-2018 14:11
  Coca-Cola is launching the first TV campaign for its iced drink Fuze Tea as it continues its push to diversify beyond fizzy drinks.
  Launching across the UK on Monday (8 October), the campaign will run for three weeks across out-of-home, TV and digital and is the second marketing push for the drink since its launch in January.
  The ad shows the world freeze as a man takes a sip of a Fuze Tea in the middle of a busy street. The voiceover encourages consumers to pause when life gets hectic, ending
  
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• ‘Nike has a big decision to make’ – how sponsors are handling Ronaldo allegations

  05-10-2018 13:54
  Cristiano Ronaldo’s sponsors Nike, EA Sports and DAZN have expressed concern over the rape allegation facing the footballer. The many brands affiliated with the Juventus star will now be weighing up whether they should stick by this commercial powerhouse or cut ties from a figure under enormous scrutiny.
  One week ago, German tabloid Der Speigel outlined claims from 34-year-old American woman Kathryn Mayorga that Ronaldo raped her in Las Vegas in 2009. Mayorga signed a settlement deal ($375
  
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• Mondelēz, M&S, Lloyds: 5 things that mattered this week and why

  05-10-2018 13:45
  Mondelēz ramps up marketing approach
  Six months since its big marketing restructure, Mondelēz seems to have a clear idea of where it wants to be as a business and what it needs to do to get there.
  Fast. Focused. Fearless. These are the three words it is hammering in to its marketers having realised that it needs to be more agile, get up to speed with the latest tech and understand the changing needs and behaviours of its consumers better.
  This includes changing the way it works with a
  
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• Coca-Cola drops £4m on first ad campaign for Fuze Tea brand

  05-10-2018 13:44
  Coca-Cola has launched its first ad campaign for low-calorie variant Fuze Tea.
  The brand was brought to the UK earlier this year following a period of rapid growth, becoming a billion-dollar brand for Coke within just three years of its 2012 launch. 
  When it arrived in the UK, Coke said it would spend £4m on a marketing push to establish a footing in the competitive market.
  Created by ad agency Heimat Berlin, the resulting campaign – titled ‘Serve yourself a little me
  
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• Cara Delevingne sings 'Maybe it's because I'm a Londoner' in new Burberry fragrance campaign

  05-10-2018 13:17
  Burberry has released a new campaign, fronted by model Cara Delevingne, who has also recorded her own version of the track ‘Maybe it’s because I’m a Londoner’ to promote Her Eau de Parfum.
  The campaign also sees Delevingne photographed in the brand’s distinctive fashion from around her home city of London by Jurgen Teller.
  Supporting the campaign will be a custom lens and geo-targeted Snapchat filters from around London, as well as Burberry Her Giphy stickers f
  
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• Research reveals what online value exchange means for millennials and Gen Z

  05-10-2018 13:16
  The General Data Protection Regulation (GDPR) was introduced to try to protect consumer’s data privacy online, yet a massive three quarters of UK millennials and Gen Z (16 – 34 year olds) do not believe it goes far enough, with 77% saying additional regulation is needed. Yet, in an apparent disconnect between opinion and reality, only one in 10 (11%) carefully consider before accepting cookies on websites, suggesting ease of accessing content online overrides concerns over data shari
  
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• Deliveroo and Time Out to host live events focused on food battles

  05-10-2018 13:14
  The 'Battle of the Burger' will see a selection of London's burger-makers go head to head to be crowned the capital's burger champion.
  
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• Ads We Like: Honda and Kojey Radical take a road less travelled with bold campaign

  05-10-2018 13:03
  Honda is encouraging drivers to take a break from the norm to see ‘Where Different Takes You’ in a campaign to showcase the Civic range.
  The 60-second film, directed by Mike Skrgatic and James Allen, sees the sporty Civic swerve arbitrarily from one road to the next while a voiceover from London based rapper, poet, visual artist and storyteller Kojey Radical gives the film a cool edge. 
  Dynamic typography accompanies the car throughout, and the written words
  
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• Axa launches branded content push featuring Sue Perkins with Sky and News UK

  05-10-2018 12:57
  Sky will air three documentaries, The Sunday Times Magazine will publish four long-form articles and the Axa brand will feature on Eamonn Holmes' show on talkRADIO.
  
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• Case Study: Bonfire Creative unveil brand identity for Eagle Brewery

  05-10-2018 12:50
  A striking new visual identity and branding for Marston’s newly acquired Eagle Brewery, created to maintain the brewery’s associations with its brewing traditions but also to align with Marston’s plans for the site and it’s vision for the future of the business.
  Background
  The Eagle Brewery was born from the sale of the brewing and brands business by Charles Wells Ltd to Marston’s PLC.  Marston’s approached Bonfire to create a bold new identity and brandi
  
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• Facebook Live campaign to stream natural beauty of Mid Wales

  05-10-2018 12:42
  Visit Mid Wales is to stream some of the region’s most amazing locations as it plugs into the emerging trend of 'Slow TV’ as part of a Facebook Live campaign.
  The concept of Slow TV sees viewers tuning in for relaxation rather than entertainment. The genre involves ordinary events filmed in their entirety with the focus on this occasion being beautiful landscapes across Mid Wales.
  There will be a total of four streams on four consecutive days, starting on 16 October, allowing vi
  
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• Tapping the power of transformational travel

  05-10-2018 12:38
  “One’s destination is never a place, but always a new way of seeing things.” So said Henry Miller, the American writer whose greatest works were written in Paris.Following this early 20th century view of living life beyond the map, Miller coined a new form of the semi-autobiographical novel; his personal stamp on the literary world. How’s that for life inspiring art? 
  Travel has that power. Part fantasy, part reality, travel is a way of experiencing life that takes y
  
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• YouTube Re:View - X Factor contestant falls hard for the audience

  05-10-2018 11:50
   
  Show me entity :: 20930
  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week, X Factor contestant, Tommy Ludford hits the ground hard, a second trailer for Marvel's Spider-Man: Into the Spider-Verse, a teaser for the upcoming Rocketman flick, Google turns 20 and Lady Gaga was shocked when she first heard Bradley Cooper sing.
  Tommy Ludford falls for The X Factor crowd
  After he won the
  
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• The future can wait; let’s sort the present first

  05-10-2018 10:21
  With the Competition and Markets Authority (CMA) threatening to get tough on celebrities and influencers who fail to disclose commercial brand deals on their social channels, the spotlight remains locked on the shady side of the influencer game.
  Of course, it’s here to stay, whether enforcement action comes next month or next year from the Government body or the Advertising Standards Authority (ASA). Influencers have tourism high on their list of favourite playgrounds.
  A UK survey ear
  
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• New political party United for Change kicks off agency hunt

  05-10-2018 10:08
  Organisation aims to launch after Brexit and wants a shop that understands people outside the capital.
  
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• Halfords moves weather sponsorship from C4 to ITV

  05-10-2018 09:40
  Retailer will 'own' weather on both channels for the next three months.
  
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• Fanta to stage travelling Halloween fair

  05-10-2018 09:37
  The Coca-Cola-owned brand is teaming up with Merlin Entertainments for its 'Twisted Carnival' experiential activities.
  
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• Tribute paid to planning legend Charlie Robertson by former The Leith Agency chief

  05-10-2018 09:22
  Tributes have been paid to Charlie Robertson, the founder of Red Spider and celebrated advertising planner for over thirty years.
  Robertson, who worked across the UK at agencies such as The Leith Agency, BBH and ultimately set up his own business with Red Spider, was originally a civil engineer before entering the advertising business with Boase Massimi Pollitt.
  He founded the planning department within The Leith Agency when he moved to Scotland, after 16 years building his reputation in the Lon
  
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• Why one jewellery brand thinks offline media ‘no longer makes sense’

  05-10-2018 08:11
  When you think of a jewellery or watch advert, chances are you’re remembering something you’ve seen in a magazine. For years, print has been the go-to media choice, but for German jewellery retailer Thomas Sabo, magazines and other forms of offline media “no longer make sense”.
  Over the past three years, the brand which is perhaps best known for its charm bracelets, has been shifting more and more of its budget to online media and influencers, where it says it is “
  
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• Thomas Barta: If you want influence, abandon your desk

  05-10-2018 08:00
  I’m writing this column from home. Five years ago, we converted the top floor of our house into an office. It’s the place where I design keynotes and write invoices. However, most of the time I’m out and about speaking at conferences, nudging business leaders to speed up their firms’ transformations.
  Broadly speaking, I cut my working week into ‘tap time’ (one-to-one influencing), ‘prep time’ (writing) and ‘crap time’ (invoices, email
  
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• Singapore Press Holdings demotes two senior editors at The Straits Times for affair with intern

  05-10-2018 04:16
  Singapore Press Holdings (SPH) has demoted and redeployed two senior editors after an intern who had an affair with both and tried to commit suicide.
  After socio-political blog The Online Citizen broke the story that the news editor and social media editor of SPH’s main broadsheet The Straits Times, Marc Lim and Daryl Chin respectively, had an affair with a SPH scholar at separate times, SPH confirmed the news.
  The media giant said it had convened an internal investigation after a member o
  
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• Grab and Fave agree to integrate payment platforms

  05-10-2018 03:54
  South East Asian ride-sharing unicorn Grab and discounts deal platform Fave have agreed to the integration of their platforms.
  The partnership will see Fave, which was formerly Groupon, onboard merchants for GrabFood and GrabPay in Singapore and Malaysia. It will also expand its platform with Grab mobile wallet, GrabPay and allow its customers to spend their GrabPay balance at restaurants and retailers in its network.
  Both companies will also explore additional ways to collaborate and help small
  
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• Inside Alex Bogusky’s ‘gut-plus’ strategy for CP+B 2.0

  05-10-2018 02:18
  Crispin Porter + Bogusky is closing its LA office to consolidate its North American operations in Boulder. It’s the first move in returned founder Alex Bogusky’s master plan to redefine the agency’s offering 30 years since its inception.
  CP+B founders Alex Bogusky and Chuck Porter have no shame in speaking frankly about the quiet decline of their agency. At Advertising Week New York it was Porter that stood behind a lectern and admitted his shop was not as good as it had been e
  
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