Marketing news

• Finalists for The Drum Digital Trading Awards USA 2018 revealed

  02-10-2018 21:00
  The big reveal is here! The Drum Digital Trading Awards USA 2018 unveils the big finalists for the year.
  This year industry experts from Beeler Tech, IAB Tech Lab, Business Insider, Shazam, Trust Metrics, Neustar, Cognitiv, Iponweb, Pandora and MullenLowe Mediahub came together to judge the best of what the industry has to offer.
  Chair of the judging panel and vice president of strategic partnerships at Cognitiv, Jana Jakovljevic said that with each year the entries illustrate an added leve
  
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• The enduring impact of viewability, according to IAS

  02-10-2018 17:19
  Audiences today are consuming most – if not, all – of their media through digital, and that brings “complexities” for marketers, according to Integral Ad Science (IAS) CEO, Scott Knoll.
  Knoll warns that brands need to be aware of how their content is presented online to ensure that it’s shown in the best possible light. He reckons that digital creates more opportunities to reach consumers, but this also means “that there's potentially more opportunities for wa
  
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• The innovations that will take Voice User Interfaces to the next level

  02-10-2018 17:16
  From birth we use language as our primary communication method and throughout life we hone this skill. We are adept at speech and language; however, we input data and requests into technology via typing into a screen or using a keyboard.
  It’s easy to see why so many of us are eager to communicate to computers and technology in the way that we are most comfortable - speech.
  While voice technology has come a long way in the last few years, voice assistants today still lack the basic con
  
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• Teads boosts C-Suite audience reach by partnering The Economist to deliver outstream video

  02-10-2018 17:13
  Outstream video company Teads has partnered with The Economist to deliver video (and ads) into the body of its features and news pieces. This outstream video is widely displacing static display ads.
  The move will help monetise The Economist’s display real estate with autoplay video, reportedly tailored to the media brand’s audience. The partnership now adds over 1.4 million C-suite and business minds to Teads’ network.
  Eric Shih, global senior vice president of b
  
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• Iotec CEO Paul Wright exits amid strategy reset and Platform360 acquisition

  02-10-2018 16:35
  ​Following a sweeping period of change in the business, Iotec chief executive Paul Wright has departed.
  Wright’s exit comes amid Iotec’s purchase of native ad service Platform360 and over 30 redundancies in its Plymouth office as it puts focus on the London arm.
  It is understood that the company is to replace the role “in time”, however in the interim chairman Steve Hyde will take on his duties. Speaking to The Drum, Hyde said it is con
  
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• Pick of the Week: Habito's bold campaign takes mortgage seekers to heaven

  02-10-2018 16:30
  Habito's ad campaign by Uncommon is proof that even the driest category can sparkle with creativity.
  
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• People on the move including Google, CBS, Fox, Ogilvy and more

  02-10-2018 16:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  BBC 
  BBC’s director of marketing and audiences, Philip Almond, will leave the business in the coming weeks to launch his own consultancy. The BBC said his £211,000 a year role will not be replaced. Instead, Kerris Bright – who joined the broa
  
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• Modern Acupuncture launches new campaign created by StrawberryFrog

  02-10-2018 15:41
  Modern Acupuncture - a franchise concept for the alternative medicine market and acupuncture industry - has launched a marketing campaign in the US devised by its agency of record, StrawberryFrog
  Entitled ”Let’s Tingle", the campaign aims to showcase Modern Acupuncture’s offering of beauty, stress and pain treatments. The print, digital, in-store and outdoor ads features images shot by Swedish photographer Henrik Halvarsson, known for his work with H&M. The c
  
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• Why tech cannot replace the human touch

  02-10-2018 15:29
  “Whirlwind” might best describe the past week for attendees at Dreamforce, the annual conference held by cloud computing company Salesforce.
  This year, the 171,000 people who descended on San Francisco for the event were joined by another 10 million who tuned in online. But beyond the sales pitches and back-slapping, what can the event tell us about the state of marketing and martech?
  Tech will enhance human interaction, not replace it
  How technology can improve the customer ex
  
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• The i attacks 'Machiavellian' Boris Johnson in ‘See every angle’ ad

  02-10-2018 15:14
  Johnston Press-owned The i has rolled out a humourous ad campaign that takes a swing at former mayor of London Boris Johnson’s efforts to secure the leadership of the Conservative Party.
  The publisher is looking to highlight the power of its coverage, and its ability to visualise the big issues, by tying into BoJo’s speech at the Tory Party conference. Agency Atomic London delivered the creative that will run in print and at out of home spots nationally.
  On stage Johnson “slamm
  
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• The Drum Marketing Awards USA makes its debut for 2019 at Advertising Week New York

  02-10-2018 15:00
  It's Advertising Week New York and what better way to celebrate than announcing that The Drum Marketing Awards are coming to the US.
  These awards are designed to ensure individuals, agencies and in-house marketing teams get the recognition they deserve for producing amazing work. For 2019, we are launching the awards in the states.
  Make sure you come along to our pop-up pub, The Drum Arms at McHale's Bar and Grill on 251 West 51st Street on Wednesday October 3, 5pm onwards fo
  
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• Behind the creative of Elvie 'Pumping. Unplugged'

  02-10-2018 14:33
  Mother's new ad targets mothers with the Elvie pump, the world's first silent and wearable breast pump.
  
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• Ogilvy UK shakeup continues as strategy chief Kevin Chesters resigns

  02-10-2018 14:16
  Strategy chief Kevin Chesters has become the latest high-profile departure at Ogilvy UK as the agency's dramatic restructure and staff shakeup continues.
  Chesters, who has resigned from the agency without another job lined up, follows a wave of senior colleagues who have left the London agency since Michael Frohlich was appointed chief executive in February.
  Frohlich, a former Ogilvy PR boss, has been leading a restructure of the organisation into one brand and one P&L since taking
  
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• Marketoonist on evidence-based marketing

  02-10-2018 14:12
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on evidence-based marketing appeared first on Marketing Week.
  
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• Stop being rotten to fruit, ad watchdog tells Costa

  02-10-2018 14:04
  Complaints that a Costa radio ad disparaged avocados in favour of bacon have been upheld by the ASA.
  
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• How brands are creating a culture of marketing effectiveness

  02-10-2018 14:00
  As marketers come under increasing pressure to prove the value of their investments, creating a culture of effectiveness and setting teams up so they can show how marketing leads to business growth is becoming a necessity.
  In the first episode of a new video series, created in partnership with Thinkbox, we examine how brands are creating a culture of effectiveness and how that effectiveness focus is instilled across the business.
  At Diageo, for example, the marketing team has set up a tool, cal
  
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• Best ads in 50 years: Holsten Pils sets the standard for beer advertising

  02-10-2018 13:41
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Best ads in 50 years: British Airways utilises special effects

  02-10-2018 13:33
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Best ads in 50 years: Simple, silly, self-aware Cinzano

  02-10-2018 13:09
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Best ads in 50 years: The government's advertising noir

  02-10-2018 13:01
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Best ads in 50 years: Araldite's Instagrammable-before-Instagram billboard

  02-10-2018 12:53
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Best of British: The Sun

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British: the BBC

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British: Mini

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British: Johnnie Walker

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British: British Airways

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: Why Syl Saller rates Burberry

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: Virgin

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: the BBC

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: Marmite

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: Jonathan Mildenhall on Cadbury Dairy Milk "nothing tastes better"

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: Johnnie Walker

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: John Lewis

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: HP Sauce

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: Harry Potter

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: Fairy

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Best of British brands: Burberry

  02-10-2018 12:23
  Leading UK marketers celebrate the most iconic British brands from the past five decades
  
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• Twitter UK reports fall in profit, revenue and staff

  02-10-2018 12:12
  Post-tax profit plunged 92% last year.
  
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• What it takes to excel at customer experience

  02-10-2018 12:05
  Whether you’re an established brand or a startup and whether your brand operates in consumer goods, utilities or finance, today it is customer experience that sets a brand apart from its competitors.
  It was with this in mind that Marketing Week set out in partnership with Zone and Cognizant to compile the CX50, a list of 50 individuals who excel at understanding customer needs, building company capabilities, and mobilising their budgets and colleagues to achieve best-in-class customer expe
  
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• Kevin Chesters quits Ogilvy UK

  02-10-2018 12:00
  Departure follows chief creative officer Mick Mahoney two weeks ago.
  
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• Marketing Week Meets… branding legend Rita Clifton

  02-10-2018 11:43
  The post Marketing Week Meets… branding legend Rita Clifton appeared first on Marketing Week.
  
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• Johnnie Walker partners HBO for Game of Thrones variant

  02-10-2018 10:21
  White Walker by Johnnie Walker will be available globally and is part of a wider Game of Thrones partnership.
  
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• Johnnie Walker pairs with HBO for Game of Thrones-inspired variant

  02-10-2018 10:21
  Diageo has collaborated with HBO for the launch of a limited edition Johnnie Walker White Walker variant, inspired by TV series Game of Thrones.
  
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• Adland pays tribute to former McCain marketer Howard Mann

  02-10-2018 10:12
  Mann had also worked at Rank Hovis McDougall and Heinz.
  
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• How Cadbury is saying 'thank you' with edible flowers

  02-10-2018 09:59
  The edible 'roses' will be available for free on a first come, first served basis, with visitors paying for only a message of thanks.
  
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• Google criticised for 'selling ads to fraudsters'

  02-10-2018 09:43
  Google has been criticised for allowing ads for fraudulent enterprises to be at the top of its search rankings.
  
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• Pearl & Dean promotes Clare Turner to sales director

  02-10-2018 09:33
  Cinema ad sales house appoints new sales director after departure of Zoe Cadman to Global
  
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• Best ads in 50 years: Fiat Strada and the Italian space age

  02-10-2018 09:31
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Best ads in 50 years: Conservative Party and untruths

  02-10-2018 09:20
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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