Marketing news

• Emma Stone on her first panic attack and harnessing anxiety as a 'superpower'

  01-10-2018 20:17
  "Own it and realize that this is something that is part of people but it is not who I am."
  
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• Facebook’s Carolyn Everson on the ‘foundation of trust’ needed for the platform to survive

  01-10-2018 19:14
  Carolyn Everson, vice president, global marketing solutions for Facebook, knows that trust in the platform is needed for its survival, and she stated her case for that on the first day of Advertising Week New York.
  Lara O’Reilly, media and marketing reporter at the Wall Street Journal, pressed Everson from the start of her one-on-one panel, confronting the recent data breach that affected more than 50 million users.
  “You have no idea how incredibly upsetting this is, to me, to Facebo
  
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• Johnnie Walker serves up frozen scotch inspired by Game of Thrones’ White Walkers

  01-10-2018 17:40
  Johnnie Walker has worked with HBO to deliver a limited-edition product themed on hit TV show Game of Thrones.
  The drinks brand has released a single malt scotch whisky inspired by Game of Thrones' immortal ice villains who will spend the next season storming the Kingdom of Westeros. White Walker by Johnnie Walker is best served frozen and ties in with the upcoming launch of the show’s final season.
  Whisky specialist George Harper created the new blend with the team at Johnnie Walker. The
  
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• Legislation, taxation, communication: the next wave of changing plastic behaviour lies with brands

  01-10-2018 17:30
  Looking back at advertising from the 50s raises modern eyebrows. On one hand, your doctor would recommend you cigarettes; on the other, a man in a hat touted plastic items as a cheap, disposable, alternative to glass. Neither seemed particularly sinister at the time. But the ramifications of both are still felt today.
  On the former, good ground has been made: your doctor is as likely to prescribe 20 Camel Blue as the bubonic plague. But on plastics, progress has been markedly slower. We’re
  
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• The future creative department should be more Kraftwerk, less Nickelback

  01-10-2018 17:04
  “Eurgh.”
  Did you hear that?
  That’s some of today’s creative departments pulling their muscles, wheezing, sighing as they slump into moth-bitten armchairs.
  They’re tired, no longer fit for purpose.
  Everything’s hurtling forward at extreme pace, and the typical creative department structure is struggling to keep up. Other industries are beating us at our own game – tech companies, games developers, the film industry. They’re harnessing the power of t
  
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• Jellyfish acquires The ASO Co as it doubles down on app space

  01-10-2018 16:39
  Jellyfish has acquired The ASO Co, an App Store optimisation agency that counts Spotify, eBay and Twitter among its clients.
  The digital marketing shop hopes the buy will expand the current app services it offers to clients around mobile strategy and apple search ads.
  The ASO Co was founded two years ago by James Bott and Thomas Twigg. It lets clients optimise the organic search visibility of apps, as well as conversation rates, by maximising keywords, creative exec
  
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• Ad viewability, online FMCG, sponsorship: 5 killer stats to start your week

  01-10-2018 16:07
  Netflix is the most positively talked about brand among millennials
  Netflix retains its title as the most positively talked about brand among 18- to 34-year-olds, topping the ranking for the second year in a row.
  The streaming giant sits at the top with a score of 76.5%, above Spotify in second on 72.9%, Primark (71.2%), Apple (70.7%) and Facebook (69.9%).
  The rest of the top 10 is made up of McDonald’s (69.5%), PlayStation (69.2%), iPhone (69%), Airbnb (68.8%) and Ikea (67.5%).
  The ranki
  
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• Sign up to our webinar on the power of AI in customer experience

  01-10-2018 16:00
  According to Gartner, 85% of customer interactions will be managed without a human by 2020.
  Today’s customers live in an omnichannel world and expect highly relevant and personalised experiences with every interaction. But most companies still force these evolved customers onto engagement paths that are steeped in legacy and instantly feel outdated.
  This webinar will explore how artificial intelligence can be successfully employed to provide an intelligent, convenient and informed customer
  
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• Campaign to examine in-housing trend at London and New York breakfast events

  01-10-2018 16:00
  Campaign is to host two breakfast briefings in London and New York on the subject of brands taking advertising in-house and embedding agency partners in their offices.
  
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• Campaign celebrates 50 years with poster campaign through JCDecaux

  01-10-2018 15:44
  Big names such as Lord Saatchi and Cilla Snowball are appearing on a number of London outdoor sites.
  
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• Geometry launches innovation practice

  01-10-2018 15:42
  London-based team comprises 15 'disciplinary-agnostic' creative and strategic designers .
  
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• ISBA calls for independent regulation of content on Facebook and Google

  01-10-2018 15:40
  ISBA wants Google and Facebook to agree to have their efforts to monitor content on their networks independently verified so that marketers can have greater confidence that advertising will not appear next to inappropriate content.
  The “voice of UK advertisers” wants to see an independent body established to oversee content across the all major platforms. Facebook and Google account for almost two-thirds (60.8%) of the UK digital ad market, according to eMarketer.
  Google and Faceboo
  
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• Opel appointment sees McCann set up dedicated Frankfurt creative team

  01-10-2018 15:03
  Opel, the Vauxhall-owned car brand, has named McCann as its European creative agency, effective from the beginning of 2019.
  The appointment will see McCann work on the promotion of the brand during the 120th anniversary of production, with a focus on its cars and extending the recent definition of the ‘German’, ‘approachable’ and ‘exciting’ values it has created.
  Tobias Gubitz, director of brand strategy and marketing communications at Opel/Vauxhall, commented
  
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• Google adds enhanced extensions and measurement options to YouTube ad offering

  01-10-2018 15:00
  YouTube’s advertisers will now be able to attach a fuller suite of contextual information to ads in-platform and view more sophisticated campaign data through an improved Brand Lift measurement platform.
  Google has today rolled out a greater variety of ad extensions, which serve YouTube viewers a choice of contextual action points as part of the ad experience lower down the funnel. Examples include displaying local movie showtimes alongside a film trailer and the option to book a trip dire
  
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• Ad trade bodies unveil data transparency label inspired by food traffic light labelling

  01-10-2018 15:00
  Advertising trade bodies will help marketers clean up their data footprint by inviting them to adopt a new data transparency label that outlines vital information such as source, collection, segmentation criteria, recency and cleansing specifics.
  Taking inspiration from the traffic light labelling on food packaging, the ANA’s Data Marketing and Analytics (DMA) division, the IAB Tech Lab, the Coalition for Innovative Media Measurement (CIMM) and the Advertising Research Foundation (ARF), ca
  
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• Pitch update: Lidl, Sky, Rubicon, and Opel/Vauxhall

  01-10-2018 14:40
  Two of the biggest UK advertising spenders progress their creative reviews, while news of a fruit juice brand looking for a new agency spills out.
  
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• We need advertising more than ever

  01-10-2018 14:23
  It’s a year since I joined the Advertising Association (AA) as communications director and it’s a dream role - I’ve always been a fervent supporter of commercial media and of advertising’s importance as an essential revenue stream. To me, advertising is a lifeblood for creativity in our culture. Twelve months in and I believe the case for advertising is stronger than ever. You would say that, wouldn’t you, I hear you cry, so let me try and explain why…
  I&rsqu
  
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• Royal Air Force wins Channel 4’s £1m diversity award  

  01-10-2018 12:35
  The Royal Air Force (RAF) has won Channel 4’s annual Diversity in Advertising award and receive the prize of £1m in free airtime.
  The brand’s campaign, created by Engine, focuses on the portrayal of women and is expected to launch in February next year.
  The RAF beat Cadbury Milk Tray, eBay and Flybe in the finals after the two other finalists, HSBC and Jaguar, withdrew early from the competition.
  Channel 4 focused this year’s award on gender in light of the #Me
  
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• M&S launches in-store mobile payments to speed up shopping experience

  01-10-2018 12:16
  Marks & Spencer is launching a mobile shopping service that aims to speed up the shopping experience and cut down on queues in-store.
  The service, ‘Mobile, Pay, Go, allows users to pay for items without having to use a till. Part of the M&S mobile app, it allows users to scan products as they go and then pay for items worth up to £30 via their iPhone using Apple Pay or a saved card on their M&S.com account.
  The service will be available in six London stores ahead of Chri
  
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• M&S launches in-store mobile payments in bid to speed up shopping experience

  01-10-2018 12:16
  Marks & Spencer is launching a mobile shopping service that aims to speed up the shopping experience and cut down on queues in-store.
  The service, ‘Mobile, Pay, Go, allows users to pay for items without having to use a till. Part of the M&S mobile app, it allows users to scan products as they go and then pay for items worth up to £30 via their iPhone using Apple Pay or a saved card on their M&S.com account.
  The service will be available in six London stores ahead of Chri
  
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• Best ads in 50 years: The one-word brief for Heineken

  01-10-2018 12:13
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Best ads in 50 years: Classic 1990s Nike

  01-10-2018 11:47
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Movers and Shakers: BBC, Ogilvy UK, Grey, Publicis, Lucky Generals, Pearl & Dean and more

  01-10-2018 11:44
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Best ads in 50 years: Cadbury Smash's loving craft

  01-10-2018 11:35
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Best ads in 50 years: Monkeying around with PG Tips

  01-10-2018 11:24
  As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...
  
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• Woodstock festival returns to mark 50th anniversary

  01-10-2018 10:57
  Event will take place next year at Bethel Woods Center for the Arts, the site of the original festival.
  
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• SpaceNK partners with Drunk Elephant for UK launch of skincare brand

  01-10-2018 10:35
  US skin care brand Drunk Elephant is landing in the UK and is celebrating its launch with an immersive pop-up staged together with SpaceNK.
  
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• Space NK partners Drunk Elephant for UK launch of skincare brand

  01-10-2018 10:35
  US skin care brand Drunk Elephant is landing in the UK and is celebrating its launch with an immersive pop-up staged together with Space NK.
  
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• McCann appointed European agency for Opel/Vauxhall

  01-10-2018 09:37
  Interpublic shop will set up a new team based in Germany to service the account.
  
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• JD.com drives South East Asia expansion with launch in Thailand

  01-10-2018 09:26
  JD.com has continued its expansion in Southeast Asia with the official launch of its e-commerce platform JD Central in Thailand.
  The Thai launch is the latest in a string of moves as the brand seeks to expand its footprint in the region and remain hot on the heels of rival Alibaba.
  JD has launched its e-commerce platform in Indonesia, an office in South Korea and invested in Vietnamese e-commerce business Tiki.
  The platform which was launched in partnership with Central Group, soft launched for
  
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• Tanqueray to set up gothic garden for gin lovers

  01-10-2018 09:21
  Visitors can create bespoke cocktails and G&Ts using materials from an interactive botanical garden.
  
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• Golden State Warriors ranked most influential NBA team online in China

  01-10-2018 09:10
  Golden State Warriors is the most popular NBA team online in China, according to an annual report on the online influence of the sport’s teams.
  The NBA Red Card report is a comprehensive analysis on the digital performance of NBA teams, players and sponsors, which is conducted by digital sports marketing agency Mailman, which also produces a similar report for European football organisations.
  The report assesses online influence using a number of performance metrics including Weibo followe
  
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• The science of anger: what can creatives learn from fury?

  01-10-2018 09:00
  Whether positive or negative, Anger is a natural emotion. Isn’t it time marketers got over their fear and started to harness its power?
  People are scared of anger. Its rawness. Its primal nature. Its uncontrollability. Its explosive contagion.
  This fear extends to brands, too. While they increasingly recognize the value of tapping into emotions in their narratives, anger is (mostly) notably absent from their advertising stories. 
  Yet anger is a hugely powerful tool that can elicit imm
  
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• People power: no more quiet life

  01-10-2018 09:00
  Easy going or square go? Mark Denton makes the case for confrontation.
  Have you seen the image on the front cover? I hope you like it. That’s my idea, that is.
  Believe it or not it wouldn’t have existed if I hadn’t had a bloody great big argument a few days ago.
  I was on a pre-production call with an agency art director when we had a little design disagreement. No biggie, just a very small difference of opinion.
  What happened next took us both by surprise. I turned into a splut
  
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• Microsoft global entertain chief on the impact of AI on entertainment

  01-10-2018 08:45
  Artificial intelligence tends to divide public opinion; some favour the developments made in tech, while others worry we’ve gone too far. Tony Emerson, head of global entertainment at Microsoft quashed fears and answered questions from The Drum editor Stephen Lepitak during the Edinburgh Television Festival, when he spoke about the company’s decision to invest in entertainment. Though the company isn’t actively involved in the sector, it works closely with and provides services
  
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• Unilever, Waitrose, Samsung: Everything that matters this morning

  01-10-2018 08:20
  Unilever drops plan to move HQ from UK to Netherlands
  Unilever has scrapped plans to move its UK (London) headquarters to Rotterdam in the Netherlands after reportedly bowing down to investor pressures.
  Chairman of the consumer goods giant, Marijn Dekkers, released a statement suggesting Unilever will now consider the “next steps”.
  “Unilever has built a long track record of consistent and competitive performance. The board continues to believe that simplifying our dual-he
  
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• Tesco, Costa, HP: Everything that matters this morning

  01-10-2018 08:20
  Tesco sales up as quality perceptions improve
  Tesco saw sales “step up” in the second quarter, with UK and ROI like-for-like sales rising by 4.2% year on year, strengthening from 3.5% in the previous quarter and meaning that in the first half sales were up 3.8%.
  Profits were also up in the UK and ROI, rising 47.6% to £685m. Across the group as a whole, profit was up 24.4% to £933m while sales increased 12.8% to £28.3bn.
  Tesco points to progress in all its strategic
  
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• Netflix, Sainsbury’s, Selfridges: Everything that matters this morning

  01-10-2018 08:20
  EasyJet founder sues Netflix over trademark
  EasyJet founder Sir Stelios Haji-Ioannou is suing streaming giant Netflix over claims its comedy series Easy breaches his company’s European trademarks.
  Haji-Ioannou is seeking a high court injunction to prevent Netflix using the programme name in Europe in a bid to protect the EasyGroup’s licensees including EasyJet, EasyGym, EasyCoffee and EasyHotel.
  According to the Guardian, the EasyJet founder has seen growing numbers of “brand
  
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• Apple, TfL, Uber Eats: Everything that matters this morning

  01-10-2018 08:20
  Facebook value drops while Apple beats Google to be world’s most valuable brandApple is the world’s most valuable brand knocking Google off the top spot, according to an annual report, which also saw Facebook drop to ninth.Consultancy firm Interbrand’s Best Global Brands report, found that Facebook slipped one place in 2018 after being the fastest growing brand for five years. Apple and Google remained leaders marking six consecutive years that both brands have been in the top
  
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• Aldi, Amazon, Deliveroo: Everything that matters this morning

  01-10-2018 08:20
  Aldi sales hits £10bn as it shrugs off Jack’s threat
  Aldi’s sales passed the £10bn mark in the UK and Ireland for the first time last year, while profits rose by 29% to £417.3m.
  The strong performance comes as the discounter confirms plans to open 130 new stores in 2019 and 2020, buoyed by the fact customer numbers grew by more than 1.1 million to 15.8 million, giving it a 7.6% market share in the UK.
  This accelerated expansion plan follows the grocer’s annou
  
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• Ticketmaster champions trust as it looks to win over ‘hearts and minds’

  01-10-2018 08:07
  Ticketmaster believes it will “win over the hearts and minds” of consumers if it can champion the importance of trust, safety and security while personalising the conversations it has with fans.
  More than half a billion tickets are processed on the world’s largest ticketing marketplace every year, with 15 tickets sold each second. That means the ability to have bespoke conversations with consumers at scale is a major challenge for Ticketmaster as it looks to remain on top of a
  
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• TBWA launches video production unit in China to capitalise on booming online video market

  01-10-2018 08:07
  TBWA has launched its production unit Bolt in Shanghai in a bid to capitalise on the growing appetite for online video content in China.
  The new production arm will focus on agile video production to cater to Chinese clients' demands for fast, cost-effective and high-quality video content.
  The move is a bid to capitalise on the booming online and mobile video markets which have experienced explosive growth driven by short video platforms, such as Kuaishou and Douyin (Tik Tok).
  The division will
  
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• Tom Goodwin: Treat data like a friend down the pub not an idol to pray to

  01-10-2018 08:00
  Hello reader, do you like this piece? Please rate it from one to 10.
  I’m pretty sure if I sneeze near a bank today I’ll soon get a text message asking me to rate the bank for sneezeworthyness; or if I take out money from an ATM, I’ll soon receive an email asking me how my ATM experience was.
  We are near constantly being asked how the coffee was, what the checkout was like, how well the comb met our satisfaction. If hotels were as keen to actually meet my needs as get me t
  
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• The Department for Education campaign begins teacher recruitment drive

  01-10-2018 07:57
  The Department for Education (DfE) UK aims to drive recruitment by highlighting the quintessential role teachers' play in students’ life in a new advertising campaign.
  The campaign is titled 'Every Lesson Shapes A Life' and is the first to be conceptualised by Havas London and features the story of a girl at various stages in her life; i.e. from her first day at school to the final day and highlights how at every stage teachers guide her through both good and bad.
  Every Lesson Sh
  
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• La Mer accused of false advertising in China by beauty blogger

  01-10-2018 07:46
  Luxury cosmetics brand La Mer has been accused of false advertising by a Chinese beauty blogger.
  The blogger, Hao Yu, who goes by the handle Dr Big Mouth and has more than one million followers on Weibo, has accused the Estee Lauder-owned company of making false claims on its Chinese website.
  In a statement on Weibo, Yu said La Mer’s Chinese website claims key ingredients of its product Miracle Broth, could restore the skin and help heal burn scars. These claims, however, are not made on t
  
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• M&C Saatchi, Love, Bonito & Kepios on how to use LinkedIn for connections and business

  01-10-2018 07:40
  LinkedIn published its 2018 Power Profiles list in Singapore in August, with its Marketing Power Profiles list consisting of marketers from both traditional and disruptive businesses.
  The aim of the list is to shine a light on business leaders that are using social media to assert themselves as opinion leaders, adding their voice and expertise to the wider community.
  Notable names like Dione Song, chief commercial officer at Love, Bonito and Avtar Ram Singh, head of strategy at Falcon Agency mad
  
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• 10 questions with... Michael Roth, chairman and chief executive of InterPublic Group

  01-10-2018 05:57
  The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions are answered by InterPublic Group (IPG) chairman and chief executive, Michael Roth.
  What was your first ever job?  
  A family friend of ours owned a hat company and they hired me to help sell their hats during the&nbs
  
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• EasyJet app reveals Look&Book feature that arranges holidays from Instagram images

  01-10-2018 01:00
  EasyJet customers can book holidays by uploading Instagram images into the airline's app.
  The Look&Book image search feature on the app is positioned to suggest destinations to users based on the Instagram images they screengrab - an attempt to tap into holiday-goers' latest discovery methods.
  The European airline is claiming an industry first with the feature, letting consumers book trips based on an image. Typically, the app will scan the image for contextual clues. This is made
  
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