Marketing news

• 'A whole new standard of low-class' – Facebook exec hits back at WhatsApp founder's exit claims

  26-09-2018 23:52
  Facebook's former Messenger chief has responded to WhatsApp co-founder Brian Acton's claims that his exit from the Facebook-owned platform was spurred by Mark Zuckerberg’s insistence on bringing ads the messaging service.
  David Marcus, Facebook’s head of blockchain and former head of its Messenger service, published a personal note entitled 'The other side of the story' via his Facebook page responding to Acton's defense of his #DeleteFacebook
  
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• Malibu on competing with brands with bigger budgets: ‘It’s not about being the biggest fish but the fastest’

  26-09-2018 23:45
  Malibu and Kahlua are using digital innovation to “outsmart” rivals with larger marketing budgets by fostering a start-up culture that prioritises speed over fear of failure.
  Johan Radojewski, director of communication and channel marketing at Malibu and Kahlua, tells Marketing Week: ”It’s not about being the biggest fish but the fastest. We are up against some huge competitors with bigger budgets so we have to to outsmart them.”
  The company created The Living
  
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• What can advertising learn from the film industry?

  26-09-2018 23:29
  The ad industry is evolving at breakneck speed to prepare for a platform-based, non-AOR future. It’s like reading tealeaves to predict the outcome, but there is a cousin industry we can look to for potential insights: feature films. 
  I’ve spent 20+ years in visual effects, a core competency that I’ve applied across features, commercials, digital, OOH, AR/VR, etc. This industry is deeply technical and creative, and for better or worse, has always been project-based, where y
  
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• Thursday Night Football on Fox gets quick-hit dedicated spots for each game

  26-09-2018 21:48
  The NFL’s Thursday Night Football Presented by Bud Light on Fox debuts September 27, and the network is prepared with a ‘Now It’s a Game’ campaign by Wieden+Kennedy New York. It celebrates a schedule full of marquee NFL matchups with an ‘anthem’ spot and six individual key matchup spots, directed I, Tonya filmmaker Craig Gillespie.
  The campaign shows everyday fanatics – such as a dentist, a mechanic and a young student – talking up Thursday Night F
  
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• Channel 4 rebrands digital channels to compete in 'cluttered' TV landscape

  26-09-2018 16:15
  The '4' becomes more prominent in the channels' new idents to highlight their link to the wider network.
  
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• Charlotte Rogers: Weight Watchers is in danger of losing its brand identity with wellness refresh

  26-09-2018 15:23
  After 55 years, weight loss giant Weight Watchers is changing its name to WW to capitalise on the global wellness boom.
  Making a conscious decision to drop the word ‘weight’, the rebrand to WW comes complete with a new tagline: ‘Wellness that works’.
  The logo, colour palette and font have all been designed to reflect the company’s evolution from weight loss business to a health and wellness brand, ready to fight it out with the likes of Fitbit and meal plan special
  
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• Y&R London management team out in VML merger

  26-09-2018 14:56
  London offshoot of newly merged VMLY&R has named VML staff in the top roles, with uncertainty for Paul Lawson, Jon Burley and Katie Lee.
  
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• BBC 2 issues 're-invigorating' rebrand, vivid and colourful to reflect content diversity

  26-09-2018 14:53
  BBC 2 has rebranded to embrace a diverse selection of vibrant colours and moods. This dynamic new look represents the first time the branding has been meaningfully altered since the 90s.
  For the first time in 25 years, the company updated the identity of BBC. On the process, Patrick Holland, controller of BBC Two, said: ‘We have been working to re-invigorate BBC Two, making it the home of the most urgent documentaries, the most brilliantly crafted dramas, the most mischievous comedies
  
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• BBC Two rebrands with idents that give artistic freedom to animators

  26-09-2018 14:34
  BBC Two's first rebrand in 20 years features 16 new idents created by British and international animators.
  
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• How one luxury brand is connecting online with offline so customers ‘never have to start over’

  26-09-2018 14:30
  Luxury watch and leather brand Shinola is hoping to close the gap between the online and offline experience to ensure its customers “never have to start over”.
  The hope is shoppers who visit a physical store will be able to browse online at a later date (or vice-versa) and the website or in-store staff “will already know who they are”.
  “Most retailers that say they’re ‘omnichannel’ are not. They’re actually ‘multichannel’,&r
  
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• Snapchat comms chief departs

  26-09-2018 14:10
  Mary Ritti, Snap’s vice president of communications, is to exit the company, the latest in a slew of high-profile departures.
  Ritti has been at Snap for six years, joining as its ninth employee and seeing it through its IPO last year. However, in an email sent to staff she said that she wanted to "take a deep breath and explore what's next".
  "I’ve never been more passionate about a product or a company and I can say that this has been the most challenging and the most rewarding exper
  
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• WPP confirms merger of Y&R and VML to create new agency VMLY&R

  26-09-2018 14:03
  After days of speculation, WPP has confirmed that it is merging advertising agency Y&R with digital agency VML to create a new outfit dubbed VMLY&R.
  The consolidated agency will be run by VML boss Jon Cook who takes up the role of global chief executive officer and will report to WPP head Mark Read.
  Read, who called for WPP to have “stronger creative agencies with stronger reputations” in his first public appearance as its CEO last month, said VMLY&R would becom
  
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• US Creative Works: featuring MediaMonks, Collins, Carvana and more

  26-09-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
  Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our Creat
  
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• UK Top Shazamed ads: Game of Thrones star performs Italian classic for Dolce & Gabbana

  26-09-2018 14:00
  Game of Thrones star, Emilia Clarke, features in the new ad for Dolce & Gabbana, which takes eighth place in this week's Shazam chart.
  The English actress, in her second Dolce appearance, performs the Italian pop music classic 'Quando, Quando, Quando'.
  The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.
  Pushing into ninth place is Amazon’s new ad video, sampling 
  
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• Facebook launches advertising on Stories

  26-09-2018 13:56
  Ads are already available on sister Instagram Stories platform.
  
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• YouTube influencer ASMR Zeitgeist aims to relax viewers with Renault's latest model

  26-09-2018 13:47
  Renault has collaborated with influencer ASMR Zeitgeist as it integrates autonomous sensory meridian response (ASMR) to highlight the experience of driving an electric vehicle to the online audience on YouTube.
  ASMR is described as a tingling sensation experienced in the head and neck that is triggered by certain sounds. The campaign, conceptualised by The Loft, Publicis Conseil, features ASMR Zeitgeist creating sensations in order to make people relax by tapping on Renault's newly launched
  
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• WPP merges Y&R and VML under Jon Cook

  26-09-2018 13:07
  Y&R CEO David Sable is named non-executive chairman of VMLY&R.
  
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• The launch lowdown tackles beauty, blunders and BrewDog

  26-09-2018 12:50
  The heatwave is over. People have returned to their default state of half-civility. No longer drowning in sweat, we can now look forward to Halloween, Bonfire Night, Christmas, and all the lovely bits in-between that’ll no doubt hammer our wallets. Before we cast our eyes over that way, though, it seems like a good time to glance back at some of August’s – let’s say, for the sake of argument, interesting – launches.
  BrewDog tries to get saucy, people get salty
  It&rs
  
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• Kaepernick not solely responsible for Nike’s ‘record engagement’ says CEO Mark Parker

  26-09-2018 12:50
  Nike’s chief executive Mark Parker has praised the performance of the brand’s memorable 30th anniversary 'Just Do It' campaign. Meanwhile, he cooled talk around NFL player and #BlackLivesMatter protester Colin Kaepernick’s role in any engagement or sales uplift.
  Parker went to great lengths to not attribute Nike’s success to any one marketing activation or ambassador during the brand’s first-quarter earnings call (25 September). He instead broadly praised Wieden+Ken
  
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• Wagon Wheel returns to TV with first campaign in five years

  26-09-2018 12:39
  Veteran biscuit Wagon Wheel gets the wheels turning again, with the first advertisement in five years. 
  Burton Biscuit's hopes to reinstate the lunchbox favourite at the front of consumers minds, with the simple message that the snack is 'Epic Inside.' 
  The setting for its ad is a nondescript living room. Its protagonists: two ordinary 21st century men. Thus, the video doesn't initially display elements of a typical Wagon Wheel advert. 
  There is no horse-drawn wagon maki
  
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• Keeping it clean: what buyers can do to help prevent ad fraud

  26-09-2018 12:37
  For advertisers and demand-side platforms (DSPs), digital video ad buying is a process riddled with hidden bumps on the road. As hard as the industry works to clean up the ad ecosystem, fraud and other bad behaviour is a threat that needs to be constantly managed. Publishers and their ad tech vendors need to lead the charge in managing this threat, however, the buy-side also has a role to play. There are a number of practices that could be cleaned up to help prevent fraud from affecting ad buys
  
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• Turkey of the Week: OnTheMarket deserves the 'skip ad' button

  26-09-2018 12:31
  Never has the 'skip ad' button looked so essential.
  
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• Pick of the Week: Freeview's British TV homage is a joyful escape

  26-09-2018 12:16
  This well-paced, smile-inducing film references no fewer than 27 shows.
  
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• BBC accused of providing inaccurate complaints data

  26-09-2018 11:43
  The BBC has been accused by The Times of reporting ‘fake news’ after it emerged that the broadcaster had been issuing inaccurate data on its complaints processes to its own board.
  The broadcaster was found to have misled its board for over by overstating the speed of its responses to serious complaints, by exaggerating the proportion thought to have been resolved in time.
  Systemic errors were found in reported data throughout 2017-18, with the result that the percentage of complaints
  
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• Magnet appoints McCann Manchester after 13 years with Cheetham Bell

  26-09-2018 11:17
  McCann, which previously worked with the kitchen retailer, beat three other agencies to land the strategic and creative account.
  
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• Under Armour alights on former Tommy Hilfiger marketer for CMO role

  26-09-2018 11:16
  US clothing brand Under Armour has turned to former Tommy Hilfiger marketer Alessandro de Pestel to spearhead its own global marketing output.
  The appointment dovetails with that of Anna Funai as senior vice president of engineering and comes as the manufacturer seeks to compete with established rivals such as Nike and Adidas.
  De Pestel arrives having spent 11 years in top marketing roles at leading PVH brands Tommy Hilfiger and Calvin Klein and will relocate to Under Armour’s Baltimore ba
  
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• Nike ‘proud’ of Colin Kaepernick ad as campaign drives ‘record engagement’

  26-09-2018 11:12
  Nike’s CEO Mark Parker claims its controversial ad starring NFL quarterback Colin Kaepernick has driven “record engagement” with the brand and helped boost sales.
  Speaking on a call with analysts following its Q1 results last night (25 September), Parker said the company is “very proud” of the 30th anniversary activity for the Just Do It campaign. The campaign features athletes including tennis star Serena Williams, American footballers Odell Beckham Jr and Shaquem
  
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• Who will be crowned Campaign Event Awards Agency of the Year?

  26-09-2018 11:04
  As brand experience agencies fight it out once again for the coveted award, we take a look at the shortlisted shops.
  
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• Campaign's Best Places to Work 2019: Only one week left to enter

  26-09-2018 10:48
  Brands, agencies and media companies have only a week left to enter Campaign's second annual Best Places to Work survey, with the 5 October deadline fast approaching.
  
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• Martech Heroes: Andrew Nester on blending offline and online tactics

  26-09-2018 10:40
   
  To shed some light on the often-unsung heroes within the martech industries, The Drum has joined forces with Stein IAS to spotlight the individuals excelling in their sector. Those selected will reveal what it is that they do and be questioned for their capacity to drive change within business. The most nominated people will then receive a special accolade at the B2B Awards in New York. 
  To kick-start the heroes series, we released a Q&A with Matt Preschern of CA Technologies&nbs
  
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• Senior marketer Tariq Hassan quits Bank of America for pet retailer

  26-09-2018 10:37
  Bank of America’s former SVP of global brand strategy and head of marketing for wealth management Tariq Hassan is swapping the world of accountancy for retail after moving to specialist retailer Petco, the latest step in a varied career which has also included spells at Pepsi, Emirates and Omnicom.
  Based at Petco’s national support centre in San Diego will report directly to CEO Ron Coughlin.
  Coughlin said: "Tariq is a talented and proven leader with an extensive and impressive backg
  
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• London’s chief digital officer on the transformation of the city

  26-09-2018 10:20
  The Drum spoke to London’s first chief digital officer, Theo Blackwell ahead of his Future of Marketing panel, on 22 November, about why London needs a chief digital officer, his ambitions for the city and what initiatives he’ll invest in to make London ‘smarter’.
  Blackwell was appointed last year by the Mayor of London, Sadiq Khan, who realised the capital’s need for smarter living.
  How will the power of data and tech ensure that we keep Lo
  
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• Google partially reverses crypto-currency related advertising ban

  26-09-2018 10:12
  Google has partially rolled back measures introduced in June to protect consumers from the high risk of fraud and scams presented by crypto-currency related advertising, amidst fears that it is missing out on the present gold rush.
  From October, Google will relax its self-imposed ban to allow regulated crypto exchanges to buy ads in the US and Japan. The revised policy is open to advertisers worldwide but the ads themselves can only be run in the US and Japan.
  The measures only go so far however
  
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• Lidl creates giant bag-for-life installation for northern tour

  26-09-2018 09:51
  Activation, which includes wine and food tastings, starts in Manchester.
  
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• AT&T unveils new ad venture following AppNexus purchase

  26-09-2018 09:47
  US telecoms giant brings advertising and analytics businesses together in new joint venture.
  
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• Dunkin' Donuts unveils new identity to highlight coffee focus

  26-09-2018 09:46
  Dunkin' Donuts has rebranded itself as just Dunkin' to represent the company's focus on serving coffee quickly.
   The new brand identity was designed by agency Jones Knowles Ritchie (JKR) which worked alongside agency partners BBDO New York and Arc Worldwide and is build on the tagline ‘America Runs On Dunkin’. The logo will retain its pink and orange colour and will feature on the company's packaging, advertising, website, and social channels.
  The new Dunkin’ logo will als
  
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• PHD UK names Hattie Whiting as chief client officer

  26-09-2018 09:45
  Whiting leaves Digitas, where she was managing partner for growth.
  
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• Does the new National Lottery ad fail to understand working-class culture?

  26-09-2018 09:26
  Adam & Eve/DDB's new ad for The National Lottery seems to have generated a fair bit of debate among the ad industry.
  
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• Are creative shops in terminal decline as the lead agency?

  26-09-2018 09:26
  WPP's decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
  
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• Are creative agencies in terminal decline as the lead agency?

  26-09-2018 09:26
  WPP's decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
  
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• Snapchat UK ad revenue forecast downgraded as programmatic buying lowers prices

  26-09-2018 09:10
  UK ad revenue for 2018 now forecast at £68.4m by eMarketer, down from £104.8m earlier in the year.
  
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• Mark Ritson: We’re a very long way from declaring marketing a science

  26-09-2018 08:59
  There is a wonderful new book coming out next month called ‘Eat Your Greens’. Edited by Wiemer Snijders and published by the Account Planning Group it includes a host of thinkers talking about fact-based approaches in our profession and the distinct advantages of marketing science.
  The book features a broad church of marketing perspectives, including your humble columnist (they aren’t paying me so I feel like I can promote it without compromise) through to some of the true gre
  
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• Lessons for the world beyond interruption

  26-09-2018 07:24
  In all the debates about the demise of traditional advertising, especially online, one paradigm is often highlighted as the possible salvation: content. This July, a book on this phenomenon, named The Definitive Guide to Strategic Content Marketing, co-written by ex-Googler Lazar Dzamic and a former editor of Best of Content Marketing Annual Justin Kirby, was published. Where, in their words, ‘it’s about the 'Why?', the philosophy, not the 'How?', the tactics
  
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• Bravecto enlightens pet owners about dogs and cats health with Spot-on

  26-09-2018 05:21
  Flea and paralysis tick protection brand for animals, Bravecto raises awareness about the importance of animal health among pet owners as it aims to reposition itself.
  As part of the campaign titled 'Spot-on', two humorous spots conceptualised by J.Walter Thompson Sydney are rolled out featuring cats and dogs showcasing how the current treatment being given to animals by the pet owners is good but how Bravecto can further enhance the same.
  The campaign spots were launched across TV, digital and
  
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• Samsung India showcases the capability of voice to make a difference

  26-09-2018 04:16
  Samsung India highlights how Bixby Voice Assistant can assist Motor Neuron Disease (MND)/ALS patient get a voice in a real-life inspired campaign.
  The campaign titled #VoiceForever, created by Cheil India, features a daughter reading out an essay at school where she describes the relationship with her mother. She narrates her bond with her mother through activities where they are spending time together, listening to and laughing with one another. 
  However, the mother is missing from th
  
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• Unilever challenges APAC marketers to show more progressive portrayals of people in ads

  26-09-2018 03:59
  FMCG giant’s Unilever’s ‘Unstereotype’ initiative has taken on a new challenge by urging the marketing industry in Asia Pacific to push for more progressive portrayals of people and depict them in roles that are modern or forward-looking.
  The company took on the music industry in June at Cannes Lions when it called for TV, music and movie creators and distributors to eliminate outdated stereotypes.
  Now, with a recent independent analysis conducted by Unilever of industry-
  
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• Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

  26-09-2018 03:00
  Social media ads, digital influencer reviews and endorsements, sponsorships, product placements, billboards, print and radio ads: consumers are inundated all day, every day as brands jostle for mindshare and wallet share. In fact, the average consumer is exposed to up to 10,000 brand messages a day according to the American Marketing Association. That’s more than 10 messages per second during our waking hours!
  While brands always strive to stand out from the competition, the stakes will be
  
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• Unilever pushes for more ‘progressive’ portrayals of people in advertising

  26-09-2018 01:01
  Unilever is urging the marketing industry to show more “progressive” portrayals of people in ads after finding that while strides have been made to eliminate harmful and regressive stereotypes the industry is failing to show people in forward-looking roles.
  The call comes as Unilever looks to “supercharge” its Unstereotype initiative, which it launched in 2016 with the aim of eradicating stereotypes in advertising. Aline Santos, executive vice-president of global ma
  
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• Amazon and Protein World rapped by ASA over 'misleading' health supplement claims

  26-09-2018 01:00
  Ads from Amazon and Protein World directing consumers to health supplements have been banned by the Advertising Standards Authority (ASA) after the watchdog ruled that web page headers and signposts were "misleading" consumers.
  Amazon’s UK site sells a number of food supplement products, including meal replacement shakes, protein bars and detoxing tablets. The ASA challenged the way these products were labelled, after finding that Amazon listed the products under the heading ‘Slimmin
  
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