Marketing news

• Marc Pritchard shares personal journey around bias and labels

  22-09-2018 21:00
  "This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
  
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• Comcast beats Fox to win Sky takeover auction

  22-09-2018 20:52
  Comcast has beaten Fox to win the takeover bid for Sky, which is set to cost $39bn. 
   
  The auction between the two media conglomerates saw the cable company win with a bid $3bn higher than its rival, owned by Rupert Murdoch, according to the takeover panel. 
   
  The auction marked the end of a bidding war that began back in February.
   
  Murdoch already owned a 38% stake in Sky and had begun to lay claim to the full company as far back as December 2016. 
   
  
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• Comcast decisively outbids Fox in Sky auction

  22-09-2018 19:06
  Comcast looks to have won the battle to buy satellite broadcaster Sky with a £30.5bn bid that offers shareholders 10% more than Fox's final offer.
  
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• 'Marketing has to be genuine and real,' says Volvo's SVP brand and strategy

  22-09-2018 13:39
  Volvo's senior vice president of strategy, brand and retail, Bjorn Annwall highlighted the importance for the brand to be relevant and genuine and sending out a credible message in an interview with CNBC.
  Anwell further emphasized on how marketing can't be just about making stories but should actually reflect the change and not just the message that 'something is changing.' Anwell gave the example of the Volvo Ocean Race, a round-the-world sailing contest, and this year used the event to collect
  
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• Peta takes aim at Donald Trump Jr. with parody Halloween costume

  22-09-2018 10:46
  Peta has mocked Donald Trump Jr. by introducing a limited-edition Donald Trump Jr. Halloween costume which shows a trophy-hunting photo that featured the Trump brothers grinning while clutching the body of a dead leopard.
  Peta’s Halloween costume includes a “bloody” camouflage jacket (with a name tag reading, “half-cocked”) and a red cap bearing Don Jr.’s name, and it comes with a huge, plush leopard in a pouncing position.
  Through the sale, Peta aim
  
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• Twitter issues warning over exposure of direct messages

  22-09-2018 10:11
  Twitter has updated users about a bug related to its Account Activity API which the company says "could have resulted in data being delivered to the wrong registered developer."
  However, the social media platform added that the exposure had effected less than 1% of direct messages senders, which are supposed to be private, unlike normal tweets, specifically messages between users and companies - such as an airline.
  In revealing the issue, Twitter said that the issue had
  
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• Twitch banned in China

  22-09-2018 08:58
  China has allegedly blocked game streaming service Twitch as the Amazon-owned gaming platform gained popularity in the country.
  Twitch occupied the number three spot among free apps in China as it was the only platform to livestream  e-sports matches at the Asian Games after the state-run broadcaster CCTV chose not to air the tournament.
  According to the Verge, the Twitch website has been unavailable in China since 20 September and its app has also been removed from the local Apple App Stor
  
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• The Drum Presents: Tom Ollerton talks to Nicole Yershon, founder of NY Collective & LabForHire&Co

  22-09-2018 08:29
  Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social.
  In this episode, Nicole Yershon, former chief at Ogilvy Labs, Times best selling author and founder of NY Collective & LabForHire&Co offers her insights on innovation, a topic she knows better than most from her lengthy experience in the industry. 
  
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