Marketing news

• Heat named Denizen from Levi’s AOR and launches first global campaign

  21-09-2018 22:10
  Heat has been selected as the agency of record for the Denizen from Levi’s brand, and to celebrate the partnership the agency has launched the brand’s first-ever global campaign.
  The campaign, ‘Change It Up,’ was created to elevate the Denizen brand’s visibility with its primary audience worldwide. To do this, Heat tapped into the themes of optimism and connection, two values that Denizen found resonate with their primary buyers. The campaig
  
  Read more

• Ads We Like: Apple showcases a ‘Better You’ to promote the new Apple Watch Series 4

  21-09-2018 21:19
  Apple, as it is wont to do, made a huge deal of its unveiling of the new Apple Watch Series 4 and the iPhone XS.
  On the heels of that big event, Apple is debuting the new advertising for Apple Watch Series 4. The film, titled ‘Better You,’ depicts a man who is challenged to up his game by fitter, healthier and altogether better versions of himself.
  Set to the propelling techno song Toy by Young Fathers, a lazy day on the couch quickly escalates as Apple Watch encourages the man to st
  
  Read more

• Amtrak chooses partnership led by Y&R and including Wunderman and MediaCom as AOR

  21-09-2018 20:35
  Amtrak, the main rail carrier in the US also known as the National Railroad Passenger Corporation, has chosen an Amtrak Partnership, led by Y&R North America and made up of Wunderman, MediaCom and Culture ONE World, as the brand’s new marketing communications partner.
  Leading up to the company’s 50th anniversary in 2021, Amtrak selected the Y&R-led Amtrak Partnership to revamp marketing communications for Amtrak’s Northeast Corridor and long- distance service. The integ
  
  Read more

• Mondelez India highlights the importance of nutrition with 'Bournvita for Women'

  21-09-2018 20:15
  Mondelez India has unveiled 'Bournvita for Women' as it forays into the growing adult health MFD (malt food drinks) segment.
  The campaign, created by Ogilvy & Mather opens with a family conversation over the dinner table, where the husband suggests selling off an old van of his grandfather. The wife then offers to buy the van. Thereafter, she takes charge and repairs the van on her own and finally converts the dilapidated car into a full-fledged food truck.
  The brand further aims to hig
  
  Read more

• Advertisement

• Mondelez India highlights the importance of nutrition among women to combat fatigue with 'Bournvita for Women'

  21-09-2018 20:15
  Mondelez India has unveiled 'Bournvita for Women' as it forays into the growing adult health MFD (malt food drinks) segment.
  The campaign conceptualised by Ogilvy & Mather opens with a family conversation over the dining table, where the husband suggests selling off an old van of his grandfather. The wife then offers to buy the van. Thereafter, she takes charge and repairs the van on her own and finally converts the dilapidated van into a full-fledged food truck.
  The brand further aims
  
  Read more

• Spotify and Ancestry invite people to create custom playlists based on their DNA

  21-09-2018 19:32
  Ancestry and Spotify have joined forces in a campaign that marries science, technology and creativity to deliver personalized experiences and new findings for consumers. Specifically, people can now create personalized playlists based on their DNA.
  The collaboration encourages AncestryDNA customers to continue their journeys of discovery by using their ethnicity estimates to generate a custom playlist comprised of songs from their ancestral regions. The playlists feature artists from the sa
  
  Read more

• Child abuse content found on Instagram’s IGTV

  21-09-2018 19:19
  Sexually suggestive videos of children and footage of a mutilated penis have been found on Instagram’s new longform video section IGTV – raising concerns over the platform’s vetting processes.
  The content was found during an investigation by Business Insider into IGTV, which was launched by the social network in June, and involved the title setting up a dummy account posing as a child.
  Based on the profile information, it said that IGTV’s algorithms served up a numbe
  
  Read more

• Marketing Week to celebrate its 40th anniversary at the Festival of Marketing

  21-09-2018 17:12
  Marketing Week will be celebrating its 40th anniversary next month with a special birthday drinks reception during the Festival of Marketing.
  On the evening of 10 October at Tobacco Dock in London, marketing luminaries past and present will gather to mark 40 years of the UK’s premier marketing title.
  Marketing Week has a significant presence across both days of the Festival. To mark our 40th year, there will be a special exhibition area dedicated to our auspicious past, featuring a histor
  
  Read more

• Advertisement

• The key to success that isn’t talked about: survey puts 'mental resilience' of agency leaders in the spotlight

  21-09-2018 16:51
  The specialist accountancy firm behind the annual Benchpress report into UK independent agency performance has launched a new survey into the mental resilience of agency owners.
  The survey - which Peter Czapp, co-founder of The Wow Company, calls, “arguably the most important piece of research we've ever conducted” – is open to responses until the end of September, with full results to be made available in November.
  Czapp said: “We've conducted several research projects o
  
  Read more

• 'Cookhouse & Pub' from Whitbread : Case Study

  21-09-2018 15:36
  Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, appointed Bonfire to create the branding for its newest pub restaurant offering Cookhouse & Pub.
  Approach
  When Whitbread identified growth potential in the current casual dining market for a quality, contemporary and great value restaurant pub chain it turned to Bonfire to create the brand identity and collateral for the first site launches.  Cookhouse & Pub is an exciting new concept that aims to re-
  
  Read more

• The Guardian adds 'support us' message to advertising

  21-09-2018 15:14
  New film highlights examples of The Guardian's journalism helping to produce change.
  
  Read more

• The epic ‘Game of Go’: a real-time experience showcasing Nike’s latest React technology

  21-09-2018 15:00
  Dutch creative production company MediaMonks,  together with Nike’s agency Wieden+Kennedy, developed the truly reactive Game of Go, a running video game where runners are invited to experience the new Nike React running shoe, on a custom-built treadmill installation. Pushing their speed and reflexes to the limit, it is another example of Dutch Digital Design crossing the borders.
  Background
  Nike’s latest performance technology React, with its unprecedented energy-returning capab
  
  Read more

• Building a business: Agency growth stories

  21-09-2018 14:54
  Most agencies are striving for growth, and, for pretty much all within the industry, it can be challenging. The Future Factory has delved into some of the most interesting agencies to unpick their unique growth journey.
  Alex Sibille, founder of The Future Factory interviews Katy Leeson, managing director of Social Chain – the social media specialists founded and staffed entirely by millennials and growing at a phenomenal pace.
  Happiness meetings, lunchtime yoga and time out for passion pro
  
  Read more

• Colin Lewis: The secret of direct-to-consumer success is owning the whole experience

  21-09-2018 14:33
  From mattresses to eye glasses, and razor blades to tampons, a new type of consumer brand is starting to fill out virtual shelves, and in turn, crowd out the demand for real shelf space in retail. The growth of direct-to-consumer (DTC) brands has been enabled through smart digital marketing, apps, ‘buy’ buttons and subscription services as well as the exponential growth of outsourced manufacturing with shorter productions runs.
  The headlines have been grabbed by the sexy new brands
  
  Read more

• Analytics firm linked to Vote Leave first to be slapped with GDPR notice from ICO

  21-09-2018 14:21
  The UK's data protection regulator has served its first GDPR notice to Canadian firm AggregateIQ (AIQ) – one of the companies hired by Vote Leave to target online ads to voters ahead of the 2016 EU referendum. 
  The Information Commissioner's Office (ICO) has accused AIQ of processing people's data "for purposes which they would not have expected" after the May 25 GDPR deadline. 
  AIQ has already lodged an appeal, telling the BBC: "We appealed the enforceme
  
  Read more

• Lida will be 'happily reborn', M&C Saatchi's David Kershaw vows

  21-09-2018 14:16
  Group chief executive says a new Lida head will start in January and is confident that a significant account win is imminent.
  
  Read more

• Tesco, Campari, the UK’s most valuable brands: 5 things that mattered this week and why

  21-09-2018 13:56
  UK’s 75 most valuable brands revealed
  BrewDog, Just Eat and Ocado have entered the ranking of the UK’s 75 most valuable brands, as online retailers, gambling sites and food and drink services begin to disrupt the status quo.
  Kantar Millward Brown’s BrandZ report sheds light on the brands that have been bubbling under the surface, with the majority of new entrants having strong online propositions and innovation at their core.
  It is also indicative of a society increasingly bei
  
  Read more

• Land O’Lakes highlights diverse farmers making the dairy company ‘All Together Better’

  21-09-2018 13:52
  A couple years back, butter company Land O’Lakes first showed the world that its butter is the product of a strong collective of farmers. The company has returned to continue to introduce us to those farmers and their stories in the ‘All Together Better’ campaign.
  While the last campaign from the dairy company was a fun and musical one promoting its Soft Squeeze product, this takes a more serious and reverential tone, one that highlights the strength of its farming co-op.
  In Au
  
  Read more

• Why CPA is an outdated measure of paid search

  21-09-2018 12:59
  The paid search landscape has changed dramatically in recent years. The rise of mobile search, video consumption, social media channels and, ultimately, people-based marketing has meant there is a growing pressure for advertisers to be everywhere their audience is, and not just on that final Google search.
  Last year, digital ad spend recorded growth of 14.3%, up to £14.5 billion. This is the eighth consecutive year of growth, and it's forecast to continue for the next two years at least. P
  
  Read more

• YouTube Re:View - Mary Poppins Returns to save the day

  21-09-2018 12:55
  Show me entity :: 20930
   
  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week Disney drop the new Mary Poppins trailer, Marvel takes us back to the nineties with Captain Marvel, the 70th Emmy Awards hosts take hits at big issues facing Hollywood, Cher reveals new music video and Lady Gaga answers 73 questions for Vogue.
  Mary Poppins Returns trailer
  It can be hard to compete against original
  
  Read more

• How to create the best PR strategy for your business

  21-09-2018 12:53
  One of the most effective ways to expand your business, and bring in more customers,  is by creating a better PR strategy. When you have a solid strategy in place, you'll garner more attention in the media, building a buzz around your business that didn't exist previously.
  There are many different PR strategies you can use, but the key is coming up with a winning strategy that will work for your specific business.
  Evaluate your current PR strategy
  If you've been using a PR strateg
  
  Read more

• How The National Trust, O2 and Virgin are securing brand loyalty, when research shows it's waning

  21-09-2018 12:30
  Recent research from Direct Marketing Association (DMA) has found that nearly two-fifths of consumers feel more disloyal to brands than they did a year ago. Many companies are now rethinking how they can incentivise customers, including O2, the National Trust and Virgin. 
  The DMA suggested there are many factors at play, including consumers becoming increasingly skeptical of big corporations and dismayed at a lack of quality or rewards. The report also found that ot
  
  Read more

• Jägermeister plans Big Chill pop-up at London Cocktail Week

  21-09-2018 12:25
  Jägermeister will open Der Wald Bar on the terrace of Big Chill, Brick Lane, three minutes' walk from the London Cocktail Week Village at the Truman Brewery, from 3 to 7 October.
  
  Read more

• Jagermeister plans Big Chill pop-up at London Cocktail Week

  21-09-2018 12:25
  Pop-up, close to the cocktail week's hub at Truman Brewery, will offer discounted cocktails, interactive workshops and 'meisterclasses'.
  
  Read more

• Campaign50: Showcase of the first advertisers to grace Campaign (part 2)

  21-09-2018 10:33
  When Campaign launched 50 years ago, there was also a debate raging over 'the future of advertising agencies'. Sound familiar?
  
  Read more

• Uber 'in talks to buy Deliveroo'

  21-09-2018 10:17
  Bloomberg reports that the two companies are in early talks.
  
  Read more

• Sign up to our webinar to find out how to succeed in the world of GDPR

  21-09-2018 09:59
  The General Data Protection Regulation (GDPR), which came into force in May this year, changes everything, including how you drive pipeline and revenue. The good news is the best tactic may already be in your marketing mix. Webinars are the perfect channel to drive your opt-in strategy and overcome the challenges of GDPR.
  In this session you will learn:How to optimise webinars for GDPR
  How to deliver content that drive opt-in behaviours
  How to leverage webinar interactivity
  How to buil
  
  Read more

• M&C Saatchi posts strong first-half financial performance

  21-09-2018 09:42
  Total pre-tax profits grew by 13% in the first half of the year, with the UK operation reporting solid growth.
  
  Read more

• Mark Ritson: When did marketers become so ashamed of managing brands?

  21-09-2018 08:45
  Slouched in an exit row on a plane, on the runway, waiting to fly somewhere, I whipped out my iPhone and tried to entertain myself with LinkedIn. As I scrolled through my feed I was almost immediately depressed.
  ‘The Brand Manager is Dead…Long Live the Brand Activist’ was the title of the post at the top of my feed. Above it there was an image of several young, millennial-aged managers holding placards. I harrumphed into my G&T and swore under my breath.
  This was not a sur
  
  Read more

• BP on why the Paralympics is ‘sport’s best kept secret’ for brands

  21-09-2018 08:00
  The Paralympics often lives in the shadows of its Olympic counterpart, but with TV viewership and attendance on the rise it’s only a matter of time before more brands start paying attention, and BP’s global director of brand Duncan Blake can vouch for that.
  Previously a top-tier sponsor of the 2012 London Olympic Games, BP has since set its sights on the possibilities that come with forming a partnership with the Paralympics. In fact, there are so many opportunities that Blake
  
  Read more

• Argos champions convenience as a household prepares for a Royal visit

  21-09-2018 01:00
  Argos’s new brand positioning is ‘You’re Good to Go’, and it has started rolling out films showing how the retailer has consumers covered for any unexpected developments.
  A spot from The&Partnership shows a family frantically prepare for a ‘Royal Visit’. As a gilded carriage makes its way through a suburban housing estate flanked by revellers, the family rushes to prepare the household and find champagne flutes. The royals are revealed to be the parents &n
  
  Read more

Follow @marketing_UKnws on Twitter!