Marketing news

• Taco Bell takes a global approach to National Taco Day with festivities in over 20 countries

  20-09-2018 22:20
  Taco Bell may be known for its Americanized versions of tacos and other Mexican-inspired dishes, but it knows that the taco – in its many forms – is loved around the globe. That’s why the fast food chain is gearing up for National Taco Day (October 4) by going international and helping over 20 countries celebrate the day.
  To kick-off celebrations for the holiday, Taco Bell is sharing iconic tacos from around the world, whether it’s a Potaco (India), Tico Taco (Costa Rica)
  
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• NBA gears up for season with tip-off campaign film and global push

  20-09-2018 20:28
  While football season is just underway, some people are already ready for basketball. The NBA is gearing up for the season with the fourth installment of the ‘This Is Why We Play’ global campaign, and it’s asking people what their hopes are for this season.
  This Is Why We Play begins with the 2018-19 season tip-off spot ‘Hopes,’ which spotlights an array of fans sharing their hopes for this season, including Grammy-nominated hip hop artist a
  
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• Creative Director’s Choice: Superunion’s Ross Clugston on Patagonia’s environmental Takayna Project

  20-09-2018 20:00
  Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Superunion North America executive creative director Ross Clugston talks about why Patagonia’s Takayna Project, a film project which looks to save a valuable rainforest area in Tasmania by making it a World Heritage site.
  Too many campaigns these days are doing the same thing -
  
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• Metamorphic model Jazzelle Zanaughtti fronts Asos campaign

  20-09-2018 18:19
  As the autumn/winter season begins, Asos is bringing fashion to the fore and encouraging customers to explore every part of their personal style, in its latest marketing push.
  The face of the campaign is fashion game-changer, Jazzelle Zanaughtti, who has mesmerised the public’s eye by her metamorphic ability to continuously re-fashion herself while disobeying fashion norms.
  Another day, another facet of her personality, delivered through her Instagram page ‘uglyworldwide.’
  Asos
  
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• Apple’s FileMaker introduces humorous ‘Innovation Without the Hype’ campaign

  20-09-2018 18:02
  Apple subsidiary FileMaker and S4 Capital production company MediaMonks have worked together to give a humorous spin on why you should use the workplace innovation platform.
  The ‘Innovation Without the Hype’ campaign features six short, funny films that underscore how the FileMaker ecosystem of training, support, and outsourcing can empower innovation in the workplace.
  In the films, two main characters carry the stories: the Extreme Innovator and the Pro
  
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• Four ways to monetise original social media content

  20-09-2018 17:30
  Research has shown that the average person spends around two hours a day on social media, which isn’t surprising when you realise there’s an estimated 2.62 billion active users across all platforms. However, if you're a business or a brand with a strong social media strategy you have to stick to, you're likely to spend much more.
  To many in the business world, social media still doesn’t seem like a strong money-making source. This is far from the truth, as there are m
  
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• Gav Thompson joins Boden as chief customer officer

  20-09-2018 17:13
  Thompson, who left Yopa in May, replaces Penny Herriman.
  
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• The Telegraph claims to reach 3 million teenagers a month on Snapchat

  20-09-2018 17:00
  Having recently celebrated 3 million online registrations, The Telegraph has now revealed a more unexpected milestone: reaching 3 million teenagers a month on Snapchat.
  That figure is counterintuitive for two reasons. Firstly, because The Telegraph is characterised as having an ageing readership (one 2017 study placed its average print reader at 61-years-old). Secondly, because the title has been primarily concentrating on its own platform, working on a strategy to convert web readers into regis
  
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• G-Star Raw appoints Portas as UK lead strategic agency to fulfil purpose-driven mission

  20-09-2018 16:59
  Dutch jeans brand G-Star Raw has appointed Portas as lead strategic agency, in a bid to strengthen the G-Star brand in the UK.
  Founded by Mary Portas, the brand consultancy and creative communications agency will help to translate the global brand strategy into a UK strategic marketing plan.
  Its first task for the denim label has been the launch of G-Star's autumn/winter 2018 'Uniform of the Free' campaign in the UK.
  The global campaign launched earlier this month, with the creative directors Am
  
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• Tesco’s simple positioning for Jack’s aims to strike a cord with price conscious consumers but it must be backed by quality

  20-09-2018 16:32
  When Tesco unveiled its first Jack’s discount store yesterday (19 September) one thing chief executive Dave Lewis made very clear was that Jack’s is part of the Tesco family, which is evident through it’s blue and red branding and its slogan.
  Another thing Lewis was eager to emphasise is Jack’s strong emphasis on “Britishness”. Advertising in-store and on pack will highlight that eight out of 10 products available in Jack’s are grown, reared o
  
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• Tesco’s simple positioning for Jack’s aims to attract price conscious consumers but it must be backed by quality

  20-09-2018 16:32
  When Tesco unveiled its first Jack’s discount store yesterday (19 September) one thing chief executive Dave Lewis made very clear was that Jack’s is part of the Tesco family, which is evident through it’s blue and red branding and its slogan.
  Another thing Lewis was eager to emphasise is Jack’s strong emphasis on “Britishness”. Advertising in-store and on pack will highlight that eight out of 10 products available in Jack’s are grown, reared o
  
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• Tesco’s simple branding and focus on Britishness for Jack’s will resonate with consumers

  20-09-2018 16:32
  When Tesco unveiled its first Jack’s discount store yesterday (19 September) one thing chief executive Dave Lewis made very clear was that Jack’s is part of the Tesco family, which is evident through it’s blue and red branding and its slogan.
  Another thing Lewis was eager to emphasise is Jack’s strong emphasis on “Britishness”. Advertising in-store and on pack will highlight that eight out of 10 products available in Jack’s are grown, reared o
  
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• Why brands need to use KOLs (influencers) in China

  20-09-2018 16:28
  If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement.
  Have you ever heard of a social media influencer with 4.5 million followers selling 100 cars (no, not virtual cars) in five minutes in the West? Probably not, but in China this is not an uncommon event  in China’s KOL-driven economy.
  Qumin has created a brief overview of what makes t
  
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• Martech Heroes: Matt Preschern talks integrated opportunities

  20-09-2018 16:10
  Ahead of the B2B Awards in New York, The Drum has joined forces with Stein IAS to recognise the best people in martech. The most nominated individuals will receive a special accolade at the award show to highlight their commitment to driving change within their company across the advertising and marketing sectors. 
  Talking Martech Heroes, we spoke with Matt Preschern, the SVP demand and performance marketing at CA Technologies, who revealed his tips for tackling and making sense of mar
  
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• Mothercare appoints Mcgarrybowen as creative agency

  20-09-2018 15:20
  Retailer previously worked with St Luke's.
  
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• We're gonna need a smaller boat: takeaways from Campaign Underground

  20-09-2018 15:19
  From the size of Captain Birds Eye's boat to the challenges of a He-Man and Dirty Dancing mash-up, the fourth Campaign Underground, in association with Green Room, brought together fresh thinkers from brands, agencies and academia to discuss the intricacies of that thing we call memory.
  
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• Birds Eye and Moneysupermarket on turning memory into brand resonance

  20-09-2018 15:19
  From the size of Captain Birds Eye's boat to the challenges of a He-Man and Dirty Dancing mash-up, the fourth Campaign Underground, in association with Green Room, brought together fresh thinkers from brands, agencies and academia to discuss the intricacies of that thing we call memory.
  
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• Recommended reading: Improving brand health and spotting opportunities

  20-09-2018 14:18
  Eat Your Greens: Fact based thinking to improve your brand’s health
  By Wiemer Snijders
  This book has already sparked a lot of buzz despite not being released until next month. It comprises a collection of 35 essays from great marketing thinkers such as Byron Sharp and Marketing Week columnists Mark Ritson and Helen Edwards that explore how marketers can do their jobs better by using marketing science. Each author has chosen a different subject, which range from the application of beh
  
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• Tesco celebrates Finest landmark with edible exhibition

  20-09-2018 13:32
  Experience includes an edible rainbow and a bubble-catching game as the supermarket's premium product line turns 20.
  
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• Boden hires Giffgaff founder for chief customer role

  20-09-2018 12:51
  British clothing brand Boden has brought in Gav Thompson to head up its customer business, a sign it is looking to ramp up its digital transformation and grow its global footprint.
  Thompson, who begins his role as chief customer officer on 1 October, founded mobile phone provider Giffgaff in 2009. He has also held chief marketer roles at Yopa Property, Paddy Power and O2.
  He takes over from Penny Herriman who will be leaving the business after five and a half years.
  The appointment comes as Bod
  
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• Global buys Primesight and Outdoor Plus in stunning double deal

  20-09-2018 11:33
  Deal is estimated at between £200m and £220m.
  
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• Wacl opens entries for Future Leaders Award 2019

  20-09-2018 10:03
  The organisation is urging women to future-proof their careers by applying for its annual bursary.
  
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• Labour promises ban on gambling ads during live sport

  20-09-2018 09:54
  Deputy party leader Tom Watson has highlighted the Gambling Commission's finding that there are 400,000 problem gamblers in the UK.
  
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• Just Eat, Ocado and BrewDog join the club as the UK’s 75 most valuable brands are revealed

  20-09-2018 02:00
  Is Britain turning into a nation of gamblers driven by speed, ease and convenience? Kantar’s newly-expanded BrandZ Top 75 most valuable UK brands certainly seems to suggest just that – with the 25 new entrants dominated by online retailers, food and drink services and betting sites.
  While the top end of the ranking remains stable – led by Vodafone, HSBC, Shell, BT and Sky – players such as Just Eat (30), Ocado (49), BrewDog (65), National Lottery (37) and Bet365 (44) are
  
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• Publicis Media boosts commerce with hires across the globe

  20-09-2018 01:58
  The leadership appointments are for the Americas, APAC and EMEA regions.
  
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