Marketing news

• The North Face celebrates exploration as a state of mind in ‘New Explorers’ campaign

  18-09-2018 21:08
  Heritage mountain apparel brand The North Face has launched a global campaign to inspire the spirit of curiosity and enable a generation of new explorers by expanding the notion of exploration as a state of mind.
  The campaign, done with creative partner Sid Lee, continues a decades-long ethos for the brand – that exploration changes lives – which The NorthFace has enabled through product innovation, athlete expeditions and philanthropic programs like the Explore Fund.
  
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• Filestack builds enterprise credentials with TINT acquisition

  18-09-2018 21:00
  Digital content platform Filestack has struck a deal to acquire user generated content specialists TINT in a deal aimed at broadening its appeal to the enterprise market.
  Filestack specialises in offering developers a customised interface or API with which to manage their digital content, growing to power over 100,000 sites and applications, processing over a billion images, videos and documents.
  Into this world comes TINT which brings its own unique skillset to the mix via customer-generated co
  
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• Better than Neymar: Fifa 19 empowers players in flashy footy spot

  18-09-2018 18:00
  The Fifa video game is promoting its 2019 release by showing how the title empowers football fans to be better than their heroes.
  ‘Champions Rise’ from Adam&Eve/DDB features a star-studded cast including Kevin De Bruyne, Paulo Dybala, Pep Guardiola, Steven Gerrard, Kylian Mbappe, Alessandro Del Piero, Quavo and Joel Embiid.
  It challenges fans to upstage the world’s best footballers, particularly urging them to outdo Neymar and Ronaldo after the EA Sports game’s r
  
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• Stand for something: Values marketing in a cynical era

  18-09-2018 17:20
  Muhammad Ali didn’t fight once from 1967 to 1970. A conscientious objector to the Vietnam war, he was denied a boxing license at every turn. His unwavering commitment to what he believed in was polarizing, controversial, and deeply unpopular with a majority of the US of A. It made him a villain — until it made him a hero.
  Perhaps we forget the wilderness he was relegated to during the prime of his athletic youth. One quote in particular stands as a devastating reminder of how things
  
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• Surprise! Kinder becomes latest advertising victim of health campaigners

  18-09-2018 17:18
  Chocolate brand Kinder has had two websites, an app and a YouTube channel banned by the Advertising Standards Authority for targeting them at children.
  
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• The CMO Challenge: does your marketing really work?

  18-09-2018 17:11
  Get ready for the winter with a series of monthly webinars aimed at getting marketers to review their marketing strategies.
  It’s not an easy time for CMOs, who are responding to changes within the industry, from new technologies, complications in adland and changing consumer behaviour; it’s a time of constant transformation and increased uncertainty.
  Software company Domo has unveiled an autumnal webinar series, presenting solutions to some of the biggest challenges currently facing
  
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• How customer experience impacts the bottom line

  18-09-2018 17:01
  The post How customer experience impacts the bottom line appeared first on Marketing Week.
  
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• Heineken's Champions League ad takes a light-hearted spin on missing big football moments

  18-09-2018 16:51
  The next instalment in Heineken's new global marketing campaign dramatises the unmissable moments of the Uefa Champions League.
  
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• People on the move featuring Engine Group, MC&C and Yopa

  18-09-2018 16:30
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Engine Group
  Engine Group has appointed Jim Moffatt as chief executive officer to oversee eight offices across Europe and Asia Pacific, with a focus on expanding further throughout those regions. 
  Newsworks 
  Advertising veteran Tracy De Groose&n
  
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• Three, Google, Converse: The top 10 YouTube ads in August

  18-09-2018 16:26
  1. Three UK – Go Roam with easyJet
  Three is celebrating its partnership with EasyJet by resurrecting an old favourite – a giraffe-flamingo hybrid named Giraffamingo.
  Set to Sofia Reyes’ hit ‘123’ featuring Jason Derulo and De La Ghetto, the spot shows Giraffamingo strutting its way through the airport making the most of the ‘Hands Free’ offer, which is designed to speed up the bag check process and create a seamless travel experience. The sassy mas
  
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• How the industry is looking to get more diverse young people into marketing

  18-09-2018 16:25
  Marketing is sliding down the list of prospective careers for young people, with just 3% of students aged 18 to 24 believing it is a good option, and only 2% singling it out as the best career for long-term success.
  To help change perceptions, Marketing Week is backing the launch of the School of Marketing, a new learning platform designed to broaden the appeal of marketing among young people across the country.
  In the latest episode of the Marketing Week Explores podcast we dig deeper into the
  
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• Celebrities wear hate on their sleeves in Diesel's campaign to fight online abuse

  18-09-2018 16:17
  Accompanying collection allows consumers to create their own items emblazoned with negative comments.
  
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• Ad Council campaign pushes back against bullying in schools through positivity

  18-09-2018 16:00
  In an effort to combat both online and offline bullying, the Ad Council has released ‘Because of You,’ a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions to create a more empathetic, inclusive culture.
  ‘Because of You’ is timed around two crucial moments for the issue – back to school season and Bullying Prevention Month in October – and inspire
  
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• Twinings names Terri & Sandy AOR as it looks to dominate U.S.

  18-09-2018 15:45
  The 300-year-old tea blender is expanding its offering to cater for the health and wellbeing category.
  
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• Launch campaign for Fifa 19 features a plethora of football megastars

  18-09-2018 15:41
  EA Sports has launched a campaign for its football title Fifa 19, ahead of the game's release on 28 September.
  
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• Mastercard signs up as first global sponsor of League of Legends esport

  18-09-2018 15:27
  Three-year deal is the first for the Riot Games title.
  
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• Netflix puts Axel Springer CEO on board for European and digital media expertise

  18-09-2018 15:08
  Netflix has appointed the chief executive of publishing giant Axel Springer to its board of directors.
  Mathias Döpfner is currently chairman and CEO of Axel Springer SE, publisher of newsmedia titles like Bild, Die Welt, Business Insider, Politico and Fakt.
  Netflix co-founder and CEO Reed Hastings welcomed Döpfner to the board. "His leadership at the vanguard of both European business and digital media brings us invaluable perspective and insight as we work to
  
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• Ten things we learned at DMEXCO 2018 : including 5G, Pornhub & Bid Caching

  18-09-2018 14:50
  The 2018 Dmexco event felt quieter than previous years - particularly on day one when it’s usually a scrum to move through the halls. There were certainly more breakout areas – which were there to mask the fact that there were a couple of unfilled stands.
  Generally, there were a few more consultancies and business services exhibitors, less ad networks, email vendors and affiliates than other years too. 
  But less busy made it a more pleasurable experience to walk around over
  
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• Harrison Spinks gets into bed with Brass for debut B2C campaign

  18-09-2018 14:48
  Bed manufacturer Harrison Spinks has appointed integrated marketing agency Brass to deliver its first ever B2C campaign.
  A Leeds-based family business founded in 1840, Harrison Spinks makes beds and mattresses, supplying to retailers such as John Lewis, Dreams and Furniture Village.
  Brass has been briefed to create and produce a TV advertisement, in addition to both online and offline assets such as press ads and digital display.
  Esme Westmoreland, head of marketing at Harrison Spinks, said: &ld
  
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• Adam & Eve/DDB leads Campaign Big Awards shortlist

  18-09-2018 13:55
  Agency is the most nominated, followed by AMV.
  
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• Marketing Academy Scholarship programme opens for nominations

  18-09-2018 13:32
  The Marketing Academy has opened nominations for the 10th intake of its Scholarship programme, which offers emerging leaders in marketing, media, advertising and communications a free mentoring and learning platform.
  The part-time programme offers 30 future marketing leaders the opportunity to receive one-to-one mentoring from CMOs, CEOs, marketing directors, senior agency executives and entrepreneurs over nine months. Scholars also attend boot camps that offer personal and professional develop
  
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• Sunshine raises investment to grow in US and China

  18-09-2018 13:25
  Funds will be used to develop new entertainment properties, expand in LA and build a Beijing presence.
  
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• Campaign Big Awards shortlist announced

  18-09-2018 13:06
  The shortlist for the annual awards has been revealed. Here are the campaigns that made the cut.
  
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• Cheil Europe relaunches with customer experience proposition

  18-09-2018 12:35
  Restructure will create five divisions within the group.
  
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• Starbucks EMEA marketer Maria Sebastian to depart

  18-09-2018 12:03
  It's unclear whether Sebastian has another job to go to.
  
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• Ofcom: half of adults support more social media regulation

  18-09-2018 11:20
  Research also found that 45% of people have experienced harm online.
  
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• Ofcom: half of adults support more regulation of social media

  18-09-2018 11:20
  Almost half of adults have experienced harm online and over half want more regulation of social media platform, according to research from Ofcom.
  
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• Pitch Update: Lidl, Volkswagen, LV=, The FA and more

  18-09-2018 11:14
  If you're a creative agency in need of a supermarket account, Pitch Update has three letters for you. Meanwhile, there are big changes at the top of the media new-business table after billings were added for the7stars and Havas Media Group.
  
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• Marketoonist on marketing automation

  18-09-2018 10:51
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on marketing automation appeared first on Marketing Week.
  
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• Neil Christie named Wieden & Kennedy London CEO

  18-09-2018 09:05
  Christie relinquishes global duties to take newly created role.
  
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• River Island to showcase new homeware collection with pop-up

  18-09-2018 08:56
  The fashion retailer's event will feature a selection of soft furnishings, decor, accessories, furniture and storage options incorporating three themes.
  
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• River Island showcases first homeware collection with pop-up

  18-09-2018 08:56
  Inaugural collection is organised into three themes, while guests can also join talks and workshops.
  
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• Keith Weed: The only solution to fake follower fraud is total eradication

  18-09-2018 08:00
  The idea of unintended consequences is not a new one. The first use of the term is said to date back to 1691, when philosopher and physician John Locke discussed the unintended consequences of interest rate regulation in a letter to MP Sir John Somers. And in the 20th century, sociologist Robert Merton popularised the concept as ‘unanticipated consequences’ – actions that have both intended and unintended reactions.
  The crucial difference between then and now is pace – h
  
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• KBS and Forsman & Bodenfors merge to form new global agency

  18-09-2018 00:55
  The pairing marks the end of the KBS name.
  
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