Marketing news

• Media, entertainment and consumer brands band together to ‘advance civic engagement’ before US election

  17-09-2018 23:12
  More than a dozen media, entertainment, and consumer brands, have announced the creation of the Civic Culture Coalition, which works together to advance civic engagement both internally in their own companies and externally through public awareness on-screen, online, and in their respective communities.
  The Coalition will deploy its cultural relevance, resources, and reach not to sway one way or another on divisive details, but to unify around a central truth: that our democracy works
  
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• Ads We Like: Jesse Tyler Ferguson doesn’t sugar coat his words in Absolut Grapefruit campaign

  17-09-2018 21:35
  Absolut Vodka has enlisted Modern Family actor Jesse Tyler Ferguson to literally sing the praises its Absolut Grapefruit flavor. The #NoSugarCoating campaign promotes that the Grapefruit-flavored spirit is made with no added sugar.
  Ferguson is the star of a series of #NoSugarCoating social videos as well as being the song and dance man for a humorous commercial.
  The campaign shows that like vodka, life doesn’t need to be sugarcoated. In the spot, a man is seen getting ready for a dinner pa
  
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• Instagram Stories rolls out in-app shopping globally

  17-09-2018 21:30
  Instagram is scaling up its in-app shopping capabilities, rolling out the ability to buy things via its ephemeral Stories service globally. It's also launching a personalised 'shopping channel' within its Explore section.
  In the UK, Marks & Spencer will be one of the first brands out of the gate to trial the new features.
  Back in June, Instagram Stories trialed a feature which gave advertisers the power to 'tag' their images and videos with links that directed people to their e-commerce
  
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• Deloitte Digital experiments with eye-tracking DOOH at London City Airport

  17-09-2018 20:35
  Technology allows Deloitte and Market Gravity to analyse engagement in real time.
  
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• Chris Thile and Merrill Garbus write a song for Spire Studio in four hours

  17-09-2018 20:17
  Audio technology company, iZotope, reached out to two amazing songwriters to show off the easy-to-use, mobile Spire Studio, which users can record, edit and mix eight audio tracks, simply by using a Spire and their phone or tablet. 
  The first episode of the campaign series, created with iZotope's agency of record, Mechanica, is titled ‘Inspired Collaborations,’ and features Merrill Garbus of Tune Yards and Chris Thile of Punch Brothers and Live From Here
  
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• Emmy nominee Issa Rae celebrated by Samsung with career synopsis video

  17-09-2018 19:34
  Samsung has teamed up with Emmy Award nominee Issa Rae (Insecure) and award-winning music video director Lacey Duke to celebrate Rae’s big moment during her big moment as a nominee for her show Insecure.
  By reflecting on Rae’s major milestones – from Awkward Black Girl to her nomination to air during the 2018 Primetime Emmy Awards, Samsung intends to celebrate Issa Rae and also inspire other creators at large with the commercial. 
  As
  
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• USA Today creates AR experience exploring Chicago underbelly to promote The City podcast

  17-09-2018 18:40
  USA Today has created an augmented reality experience to draw the public’s attention to its new podcast The City.
  Having enlisted investigative journalists and public radio veterans to lead the long-form podcast, the AR experience will explore the power struggles happening on the streets of Chicago.
  It can be accessed in the USA Today app from next week and will explore the underbelly of the 'Windy City'. This season it is focused on a story revolving around an illegal dump in a poor neigh
  
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• Stars warn that once you go Hulu you can’t go back

  17-09-2018 18:27
  On the heels of winning four 2018 Creative Arts Emmys, Hulu is taking its advertising to the next level. The streaming company’s ‘Better Ruins Everything’ brand campaign stars many of today’s biggest names in TV and sports, all warning viewers not to get Hulu.
  The warning by these stars sounds first like a public service announcement, one that has dire consequences. The warning is that if you watch TV on Hulu, or fly first class or add bacon to your favorite bur
  
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• Is blockchain bullshit? Examining its current worth to digital advertising

  17-09-2018 18:15
  Blockchain is the biggest buzzword of 2018. There have even been suggestions it could be the solution to the flaws in programmatic, but many are sceptical. 
  While we understand blockchain can bring much needed transparency,  it won’t be effective until the majority of players in the digital advertising industry are on board. From agencies all the way through to the SSPs and publishers, supply-chain transparency is necessary at each and every transaction, otherwise it’s
  
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• TripAdvisor goes deeper into social with relaunch as a travel ‘hub’

  17-09-2018 18:12
  TripAdvisor is relaunching its website as a personalised travel hub that will allow users to save recommendations, follow friends and influencers and create their own “inspiring” content.
  Speaking on a press call today (17 September), CEO and co-founder Stephen Kaufer said the website is “going from the world’s largest travel site to the most personalised and connected travel community ever.”
  The revised platform appears to work like a social network, with users gi
  
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• The Drum Presents: Steve Henry & Patrick Collister discuss the merits of Nike’s Kaepernick ads

  17-09-2018 18:07
  The Drum presents Crouching Tigers, a fortnightly chat show starring creative stalwarts Patrick Collister and Steve Henry. This week, the duo discusses Nike's embrace of Colin Kaepernick.
  Produced by Julian Hanford, the first full episode sees Collister and Henry recall their favourite political campaigns of the past and ask: does Nike beat them all?
  The advertising veterans also discuss how Trump has helped the brand to a 31% increase in sales; and question if there any UK brands who would thro
  
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• Audible launches campaign starring a collective of apes

  17-09-2018 17:17
  Audiobook and podcast brand uses primates to highlight its benefits compared with other apps.
  
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• Desperados submerges party in world’s deepest pool for multi-sensory stunt

  17-09-2018 16:36
  Desperados has taken the party underwater in a new experiential effort for the ‘Release Your Inner Tequila’ campaign.
  The Heineken-owned brand rented out the world’s deepest pool and hosted a ‘Deep House’ party featuring producer Elrow and world-renowned DJs Peggy Gou and Artwork.
  The Y-40 Deep Joy Pool in Venice is 42m deep and holds 4,300 cubic metres of water. It was here some 400 fans, media and influencers were invited to take a dip in bespoke diving suits.
  The
  
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• How Nike reframed brand purpose in the age of social-conscious marketing

  17-09-2018 16:20
  Many will argue that Nike’s recent 30th Anniversary ‘Just Do It ’ campaign featuring former NFL star and #BlackLivesMatter campaigner, Colin Kaepernick is an example of major American conglomerate with a dodgy human-rights record exploiting a topical news issue for their own gain.
  However, for others, this is the strongest marketing campaign since Patagonia told us not to buy their clothes. For a brand of Nike’s size and global impact to take a stand by not only supportin
  
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• River Island dials up diversity in fresh 'Labels are for clothes' push

  17-09-2018 15:54
  New work by Studio Blvd continues the theme of February's campaign.
  
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• Data privacy, customer experience & personalisation: 5 killer stats to start your week

  17-09-2018 15:44
  1. Rise of subscription services fuels boost to TV and video consumption
  A 45% rise in Netflix viewers over the past year and growth in the subscription video-on-demand (VoD) category has reinforced TV and video as the nation’s most popular medium.
  On average, 99% of British adults watch TV and video content for four hours and 41 minutes per day – up 2% year on year. Adults still spend two-thirds (67%) of their viewing time watching live TV, although this is down from 70% in 2017 an
  
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• Campari aims to emulate Aperol’s growth with first major marketing campaign

  17-09-2018 15:41
  Campari is set to launch its first above-the-line campaign in the UK as it looks to replicate growth it has seen at sister brand Aperol by tapping into growing consumer taste for more bitter drinks.
  Nick Williamson, the brand’s marketing director, explains: “If you prompt people and ask the question, ‘Are you aware of Campari?’, a  lot of people say yes. But on the spontaneous level people don’t necessarily think about it. It’s about starting that c
  
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• Berghaus launches biggest ever campaign as it looks to get people outdoors

  17-09-2018 15:36
  Outdoor sports brand Berghaus is launching its biggest ever marketing campaign, the first stage of a sustained five-year initiative to drive awareness and growth of the brand, as its owner Pentland Brands looks to grow its brands faster.
  The campaign, created by VCCP, focuses on encouraging consumers to escape the stresses of modern life by reconnecting with friends and family in the outdoors.
  The ‘Time to Get Out’ activity uses messages such as ‘Stuck in meetings about meetin
  
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• What the @**!!: Nurofen celebrates analgesic power of swearing in new campaign

  17-09-2018 15:16
  TV ad replaces swear words with punctuation marks to promote new plasters.
  
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• Trust between clients and media agencies falls further

  17-09-2018 15:14
  ID Comms' new study found that levels of trust have declined from its first survey two years ago.
  
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• Michael Roth talks to IPG board about potential CEO successors

  17-09-2018 14:51
  Roth has run the holding company since 2005.
  
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• Initiative dislodges Carat from £20m LV= media account

  17-09-2018 14:36
  Insurance brand LV= has appointed Initiative to handle its £20m media planning and buying duties after a decade with incumbent Carat.
  
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• M&S wants Take That back in its Xmas ads, reports claim

  17-09-2018 14:25
  Marks & Spencer is reportedly lining up Take That to front its Christmas campaign, a decade after the erstwhile boyband first appeared in a season ad for the retailer.
  
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• What mass consolidation of data players means for adland

  17-09-2018 14:00
  Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?
  
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• M&S CMO on agency relationships and putting the fun back into marketing to women

  17-09-2018 12:29
  As Holly Willoughby launches her 'must-have' items for the retailer, Nathan Ansell tells Campaign about how M&S is changing its approach to marketing.
  
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• Movers and Shakers: Wunderman, Ogilvy UK, Blue 449, Newsworks and more

  17-09-2018 11:50
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Moneysupermarket parodies Thelma & Louise in final (final) spot from Mother

  17-09-2018 10:37
  Mother has enlisted Sindy for the campaign.
  
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• Moma pop-up celebrates oat-based dishes

  17-09-2018 10:14
  Guests will sit down to an eight-course tasting menu and get to take home recipes and Moma samples.
  
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• Gousto to stage 'chefless' cooking experience

  17-09-2018 09:30
  After embarking on a gastronomical tour, diners will be challenged to create a meal from fresh ingredients.
  
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• Unilever, Sports Direct, Time magazine: Everything that matters this morning

  17-09-2018 08:15
  Salesforce co-founder buys Time magazine
  The billionaire co-founder of Salesforce Marc Benioff and his wife Lynne are buying Time magazine for $190m.
  The global multimedia brand, which is owned by US media group Meredith Corporation, reaches a combined audience of more than 100 million readers in print and online – including 80% of US millennial women.
  Meredith, which bought Time’s parent company Time Inc in January, says the Beninoffs will not be involved in the day-to-day operatio
  
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• Kinder, Mastercard, Horlicks: Everything that matters this morning

  17-09-2018 08:15
  Kinder website banned for promoting junk food to children
  A website, app and YouTube channel that promote Kinder chocolate have been banned for advertising to children
  The homepage of the Kindernauts website featured cartoons of a sun and rainbow, a Kinder chocolate branded video showing children playing and “fun activities and prizes”. The website magic.kinder/en also had Kinder branding alongside games and videos that were labelled as suitable for children above the age of three,
  
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• Deliveroo, McDonald’s, Ryanair: Everything that matters this morning

  17-09-2018 08:15
  Uber in talks to buy rival Deliveroo
  Uber is in early talks to buy rival food delivery service Deliveroo in a deal said worth billions.
  By acquiring UK-based Deliveroo, which was last valued at £1.5bn, Uber, which operates Uber Eats, plans to dominate the food delivery market across Europe.
  Although the exact value of the deal is unknown, sources have told Bloomberg it will need to be considerably higher than its current valuation.
  The deal could fall down, however, as Deliveroo and its i
  
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• Coca-Cola, Instagram, House of Fraser: Everything that matters this morning

  17-09-2018 08:15
  Trust between media agencies and advertisers declines
  Trust between media agencies and advertises has declined in the last two years, according to a new report.The ID Comms media transparency survey, which  collects the views of marketing, media and procurement professionals, found that40% of the respondents said levels of trust between advertisers and their media agencies was ‘low’ — an increase of 11% from 2016.According to the report some of those surveyed said the
  
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• Amazon, gambling adverts, Alzheimer’s UK: Everything that matters this morning

  17-09-2018 08:15
  Labour vows to ban TV gambling advertising
  Labour has pledged to ban gambling advertising during live sports if it wins the next election as the party attempts to curb problematic gambling.
  Deputy leader Tom Watson has defined problem gambling as a “public health emergency” and “Britain’s hidden epidemic”. He has also accused the opposition for not properly helping the UK’s estimated 430,000 problem gamblers.
  As part of the proposal the Labour party would int
  
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• From counter-culture magazine to global entertainment brand: Time Out turns 50

  17-09-2018 08:00
  It’s been 50 years since Time Out launched as a one-sheet pamphlet listing the hottest events taking place in the UK’s capital city.
  From the swinging 60s and punk-rock 70s, through to 80s disco and 90s Brit pop and grunge, Time Out has witnessed the birth and death of some of Britain’s most iconic eras – as well as being vocal on a number of political and cultural issues such as gay rights, racial equality and police harassment.
  Time Out, too, has evolved. Onc
  
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• Category escapology: How brands are breaking free of their core market

  17-09-2018 08:00
  For established brands, the pursuit of constant growth is a gruelling task and there are only so many levers you can pull – whether it be price, product, promotion or distribution – to keep boosting sales year after year.
  There comes a time when any brand owner must decide whether the existing product portfolio still has sufficient potential.
  When the answer is no, marketers either have to identify new uses for their products or escape the bounds of their category and explore n
  
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