Marketing news

• Adobe Systems reportedly in talks to acquire Marketo

  15-09-2018 12:41
  Adobe Systems is in talks to acquire cloud-based marketing software company, Marketo to combat Microsoft and Oracle according to reports. 
  According to VentureBeat, the acquisition of Marketo, which offers business-to-business marketing applications, would complement Adobe’s marketing business.
  Marketo was acquired by private equity firm Vista Equity Partners Management for $1.8bn two years ago. Adobe is expected to pay more than that to acquire Marketo should th new deal pr
  
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• Fork Media and Ziff Davis join forces to launch Mashable India

  15-09-2018 09:43
  Indian publishing company, Fork Media has joined forces with digital media company, Ziff Davis to operate Mashable India.
  The extended partnership builds on Forks' existing operation of other Ziff Davis brands, IGN and AskMen, in India. Mashable India will curate and localize Mashable's global content and will also create content specifically for the Indian market.
  Samar Verma, CEO of Fork Media said: "We're excited to expand our partnership with Ziff Davis, having developed real traction with I
  
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