Marketing news

• ‘We need to be the change’: rising, veteran luminaries highlight Ad Club of NY People of the Year gala

  14-09-2018 23:31
  The Advertising Club of New York’s Ad People of the Year gala honored a group of esteemed industry icons while giving a nod to the young talent already making waves in advertising’s largest market.
  The annual gala took place this year at Guastavino’s, nestled under the 59th Street Bridge in Manhattan, and acknowledged its rising star, startup, New Yorker, legend and marketer. The crowd of 200-plus was treated to roasts and toasts of the honorees, while those honored manage
  
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• TV Ad Spend Weekly: Pizza Hut picks up NFL deal where Papa John's drops off

  14-09-2018 20:47
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
  Football season is officially back and national TV ad revenue for opening week reflects that. Indeed, expenditures increased by 53% compared to the previous week due in large part to advertising during footb
  
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• ‘The Vote Needs U’ encourages voters to take a stand on hot-button issues

  14-09-2018 20:26
  With an important midterm US election coming up November 6, Rochester agency Partners + Napier has launched a provocative ad campaign to encourage voting, called The Vote Needs U.
  The campaign was designed in response to Pew Research from 2016 that showed 60 million US citizens – or one-in-four eligible voters – were not even registered. It utilizes a central website plus print and social media to issue a call directly to individual members of the electorate to exercise their fundame
  
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• Jordan Brand dunks in first football club deal with Uefa's Paris Saint-Germain

  14-09-2018 20:25
  Jordan Brand has inked a partnership with Uefa Champions League team Paris Saint-Germain that marks the first time the Jumpman logo will be affiliated with a European football club.
  Aside from making its debut this Champions League season on PSG’s home and away kits, the two have launched an exclusive collection of over 90 performance, training, and lifestyle products. Nike has retained the role as the club’s long-term kit manufacturer.
  To commemorate the partnership, over 100 exclus
  
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• Star Sports campaign to recruit Indian football fans to help sport grow

  14-09-2018 19:55
  Star Sports in its latest campaign for Indian premier football league, Hero Indian Super League (HISL) is urging Indians to become fan of Indian football to help the sport grow.
  The campaign spot titled '#FanBannaPadega" (You need to become a fan) features players of various ISL teams along with celebrities like actor John Abraham, Ranbir Kapoor, Abhishek Bachchan and cricketers like Virat Kohli and Mahendra Singh Dhoni asking people to get over European football and encourage and cheer for
  
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• Celebrity coaches give NFL players advice on how to celebrate touchdowns

  14-09-2018 19:13
  The National Football League (NFL) is premiering a new multi-platform ad campaign, ‘Get Ready to Celebrate,’ to kick off the new season of Sunday Night Football, and it has enlisted some celebrity ‘coaches’ to help the players get even more creative with their post-touchdown celebrations.
  The campaign, created by Grey New York, hones in on the popularity of the touchdown celebrations sweeping the league and looks to up the ante with Hollywood celebs.
  In Sunday's debut spo
  
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• Old Spice hosts live obstacle course game show controlled by you

  14-09-2018 17:42
  The brand teamed up with Wieden+Kennedy Portland and MediaMonks.
  
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• San Miguel charges £17 to take part in experiential marketing activity

  14-09-2018 16:30
  Premium beer brand San Miguel this week ran an ‘experiment’ in a pop up space in London to allow consumers to find out if they valued possessions or experiences more. 
  The experiment was part of the #FindYourRich campaign and will soon be hosted in Manchester and Edinburgh, costing participants £17 per ticket. 
  The space hosted a bar selling a number of San Miguel variants, which would be recommended to those attending following their involvement in a number of s
  
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• What’s to come from Instagram museums?

  14-09-2018 16:12
  If future archaeologists were to dig up remnants of present-day America, they would likely conclude that our civilization worshipped food and drinks as deities. Their evidence: the culinary-themed museums proliferating around the country.
  What began in 2016 with the Museum of Ice Cream has become a full-fledged cultural trend that has others hustling to reengineer the popularity of the original. In the coming months, NYC will be home to the Museum of Pizza, Rosé Mansion, and two sugar-the
  
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• Three young marketers on what it will take to get kids interested in marketing careers

  14-09-2018 15:50
  Olivia Gold, senior fashion marketing co-ordinator, Debenhams
  “My interest in marketing originated from an editorial perspective, because I thought it was compelling how a picture made me like a product or a brand.
  “At school I did business studies for GCSE, which included a marketing-specific module that touched on the basics of the 4Ps, but I think you would have to have done business to know about marketing at my school. If you’re a student who has talents, but just doesn&r
  
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• Nike, Coca-Cola, EasyJet : 5 things that mattered this week and why

  14-09-2018 15:47
  Has Nike got the targeting right with its Colin Kaepernick ad?
  Few campaigns have split opinion quite like the Nike ad that features Colin Kaerpernick. For many, Kaerpernick is someone to admire for standing up for racial injustice. For others, his decision to take the knee during the national anthem at NFL games is disrespectful. And so reactions to the campaign have been both hugely positive and hugely negative.
  Nike must have known that its decision would prompt both outrage and acclaim. The
  
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• OOH's £400m contribution to UK communities is underappreciated, Clear Channel says

  14-09-2018 15:34
  The out-of-home industry's role in funding public infrastructure is not appreciated enough, according to the outdoor company.
  
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• Hendrick's creates martini pop-up bar with pygmy goat

  14-09-2018 15:34
  Pop-up runs during 3-5 October for London Cocktail Week.
  
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• Hendrick's creates martini pop-up bar with drinks inspired by different countries

  14-09-2018 15:34
  Pop-up runs during 3-5 October for London Cocktail Week.
  
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• Brands look to the future of ad tech at Dmexco

  14-09-2018 15:19
  Every year, tens of thousands of people flock to Cologne for one of Europe’s biggest digital marketing conferences. Turn up to the airport-sized Koelnmesse too early and you’d be forgiven for thinking Dmexco – now in its ninth year – has lost its buzz. But after two days at the adtech extravaganza, it is clear it hasn’t. It’s still big, busy (perhaps not quite as much as in previous years) and a hive of conversations this year dominated by GDPR, voice assista
  
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• Insurance broker Carole Nash extends relationship with digital agency Run2

  14-09-2018 15:18
  Motorbike insurance broker Carole Nash has extended its relationship with Manchester-based digital marketing agency Run2. Carole Nash first appointed Run2 in February 2017 to help increase quotes and improve its organic search results. Over the last 18 months, Run2 has implemented a comprehensive digital marketing strategy focused on increasing conversions, improving user experience and boosting social engagement.
  In addition, a new website has refreshed the brand: organic traffic has incre
  
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• Social marketplace Depop launches first global campaign with DesignStudio

  14-09-2018 15:15
  Depop, a social marketplace where over 10m people buy, sell and discover unique items has collaborated with DesignStudio to launch its first-ever global advertising campaign.
  Showcasing the creative – and 'proudly individual' – minds of Depop’s entrepreneurial community, Depop's ads feature intriguing user bios, taken from real Depop profiles and given centrestage. The campaign highlights a wide range of existing sellers, from model Jazzelle Zanaughtti of uglyworldwide, to
  
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• Axe partners with Martin Garrix on branded music video for Axe Music launch

  14-09-2018 15:15
  Unilever's Axe has based its brand on attraction, and its latest foray into branded content finds the body spray brand partnering with a famous DJ for a music video that’s all about boy-meets-girl.
  With its newly-minted platform Axe Music, the personal care brand looks to further build affinity with young men and their passions. Thus, Axe (also known as Lynx) has partnered with Dutch DJ and producer Martin Garrix. The 22-year-old artist recently released a single, Ocean with Khalid, a
  
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• BETC's new luxury shop aims to create 'cultural footprint' for beauty brands

  14-09-2018 14:30
  Merger of BETC Luxe and Étoile Rouge seeks to combine the two shops' expertise.
  
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• Visual Search: how to optimise for it

  14-09-2018 14:21
  Recent developments in visual search are being welcomed by users, but this rapidly-evolving type of search activity also provides real opportunities for marketers. There are several reasons for this. 
  We shop with our eyes
  93% of consumers said they consider visual factors above all else when making a purchase, and image-based searches mean they can get to these quicker and more easily than ever before.   
  More social-generated sales
  93% of active 'pinners' said they use Pinterest
  
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• Auf Wiedersehn, Beetle: a history of the VW icon in advertising

  14-09-2018 13:49
  The German manufacturer confirmed the last Beetle will drive out of its plant in Mexico in July 2019 after it produces a line of ‘celebration models’.
  “The Beetle is one of those rare things; a product that escapes the gravity of its category to become a true cultural icon,” said Adam&Eve/DDB’s chief strategy officer Alex Hesz, who worked on the VW account. “It belongs to those thousands of people who bought it at its peak, the early to mid 60s, particular
  
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• The Guardian most trusted and The Sun least trusted online news brand, Pamco reveals

  14-09-2018 12:59
  The news brand measurement organisation has revealed its first digital engagement data.
  
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• YouTube Re:View - Lego builds life size Technic Bugatti

  14-09-2018 12:37
  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week Lego build life size YouTube Re:View - Lego build life size Technic Bugatti, Doctor Who drops release date trailer, Solo plot twist, The Struts release new music video with Kesha and Anna Kendrick and Blake Lively answer the web's most searched questions. 
  Lego changes the game and builds a life size, working car
  Who didn't dream of building re
  
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• Top 10 picks for what to see at the Festival of Marketing

  14-09-2018 12:37
  Marketing Week will be hosting a panel in partnership with marketing intelligence company MiQ on creating the ‘Future Marketing Organisation‘. Hiscox’s global brand director Annabel Venner, Pret A Manger’s chief customer officer Barnaby Dawe, head of digital media partnerships at Diageo Jerry Daykin and MiQ CMO Rebecca Mahoney will explore the culture, structure and processes that will make marketing fit to meet the future needs of customers.
  There will be a mix of insigh
  
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• Absolut takes over Soho townhouse to create porn star martini experience

  14-09-2018 12:31
  Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn star martini cocktail.
  
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• Adam&eveDDB debuts first National Lottery ad briefed with making it 'more relevant'

  14-09-2018 12:24
  National Lottery owner Camelot is looking to impress the public with the transformative powers of the lottery, whether that's for players or the wider community. It has highlighted its good causes with a new campaign from adam&eveDDB called ‘Amazing Starts Here’.
  The first ad since adam&eveDDB won the account from AMV BBDO shows how a fisherman changed his life with a winning ticket. Furthermore, the work highlights the causes supported by the lo
  
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• Oreo jumps on trend for eyebrow art in ‘Some People’ll Do Anything For An Oreo’ drive

  14-09-2018 11:33
  Mondelez cookie brand Oreo has released a series of influencer-led films proving that ‘Some People’ll Do Anything For An Oreo’. The campaign will halo around a spot with the Slo Mo Guys and creative urging people to Oreo their brows.
  The campaign is touching down on many interests and influencers by challenging each of them to push their boundaries. It is the OreoBrows activation that could cut throw and inspire the public to follow suit, however. 
  The brand has produ
  
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• BrewDog signals shift in 'shock' marketing tactics to focus more on beer

  14-09-2018 11:16
  Craft beer brand BrewDog has signalled a shift in its marketing tactics. It plans to ditch the 'shock tactics' that has brought it much attention, fanfare and, on occasions, controversy for more "responsible" tactics.
  
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• Consumer expectation of brand technology usage remains high

  14-09-2018 10:56
  Consumers continue to have high expectations for brands to use technology to drive innovation according to new research carried out by We Communications.
  Brands in Motion 2018 found that brand expectations remain high not just in innovation but in functionality and the ethical use of technology as well, with 97% demanding the latter.
  Close to 50% of respondents believe that technology will boost productivity and improve sustainability but nearly all those asked demanded that these improveme
  
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• Cream contest expands to showcase non-ad school creative talent

  14-09-2018 10:19
  The winners, including some who did not attend ad school, will showcase their work on 20 September.
  
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• Bullish Ladbrokes boss dismisses fear of advertising clampdown

  14-09-2018 10:17
  The head of High Street bookmakers Ladbrokes has dismissed fears surrounding the imposition of tough new rules governing the broadcast of TV gambling adverts, in the belief that online-only rivals will be disproportionately affected by the curbs.
  Riding high on the back of £160m in cost savings following a £4bn mega-merger between Ladbrokes Coral and GVC, £30m higher than first thought, the betting giant believes it is well placed to ride out any regulatory storms.
  Adopting a g
  
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• MC&C founder Mike Colling steps down as CEO

  14-09-2018 10:00
  Mike Colling, the founder and chief executive of independent media agency MC&C, has stepped down. He has been replaced by managing director Robin Trust, who’s been with the agency since 2013.
  Colling founded MC&C in 2001. He will remain within the business in a non-management role, working with the agency’s roster of clients.
  “The industry has changed almost beyond all recognition since I set up MC&C,” he said of his departure. 
  “I am delighted to b
  
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• This recycled sailboat aims to start a plastic revolution with support from Droga5

  14-09-2018 09:59
  The Flipflopi will set sail on Saturday from Kenya to Tanzania.
  
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• JCDecaux reappointed to £280m Network Rail ad contract

  14-09-2018 09:39
  Outdoor company will convert all of Network Rail's ad space into digital screens over the next five years.
  
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• Half of Britons concerned about rising US dominance in UK media

  14-09-2018 09:35
  A YouGov survey of public sentiment toward British media has exposed a significant new faultline with half of those quizzed expressing concern at a rising tide of US takeovers in the sector.
  Commissioned by Matrix Solutions, a custom global ad sales platform for the media, the survey found 48% were dubious over American companies’ ability to properly cater for UK audiences, fearing a rising tide of generic and US-centric media.
  A further 43% fret about a potential increase in the volume of
  
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• Behind the scenes with a six-year-old director on OCBC's Mighty Savers campaign

  14-09-2018 09:10
  “It was great. Never thought a child like me could do grown up stuff and direct a commercial!” So says six-year-old Zemily Leaw, as she tells The Drum about her experience on directing and featuring in a commercial for Singapore-based OCBC Bank.
  The commercial is part of a campaign on the bank’s Mighty Savers programme, which aims to highlight the importance of playtime towards a child’s development and how financial literacy can be taught through play.
  Show me entity ::
  
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• Dentsu Aegis Network and Spotify collaborate on audio planning tool

  14-09-2018 09:09
  Dentsu Aegis Network’s Amplifi has signed a deal with Spotify to use its first-party data in a new audio planning tool, that will allow brands to buy across radio and digital audio.
  The Audio Stack will use M1 survey data alongside Spotify’s data to better reach target audiences when they are listening to audio. The planning tool will be platform agnostic, according to Amplifi.
  Sunita Kaur, vice president of advertising for Asia Pacific at Spotify said: “We are extremely excite
  
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• Victoria Beckham brand to feature on Piccadilly Lights' first-ever live stream

  14-09-2018 09:03
  The stream will broadcast the label's London Fashion Week show as it happens on Sunday.
  
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