Marketing news

• Audi almost shows new electric car in spot slated for Emmys broadcast

  13-09-2018 22:48
  Audi states in its latest commercial that it didn’t invent the electric car, but by venturing into the electric market, it is adding its high-powered DNA to the category.
  Audi will debut an ad for its new e-tron electric SUV during the upcoming Emmy Awards, and the spot doesn’t quite show the full car. Instead, the TVC, titled ‘Unleashed,’ focuses on performance, showing up-close shots of the grill, the headlights, the driver’s cockpit and the tires.
  In a release, A
  
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• IHeartMedia looks to bounce back from bankruptcy protection with purchase of podcaster Stuff Media

  13-09-2018 22:05
  IHeartMedia has entered agreement to acquire Stuff Media, home of the HowStuffWorks podcast, among other premium podcast titles.
  The company has claimed this acquisition will enable the radio distributor to leverage Stuff’s original content to expand its own podcasting platform, and increase the gap between its spot as top global commercial podcast publisher and double its usage metrics.
  IHeartRadio already has secured partnerships with major podcasters, including NPR, WNYC, ESPN, and Giml
  
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• Nascar prepares for playoffs with campaign featuring live-action and social content

  13-09-2018 20:30
  Nascar is revving up for its playoff run, and a new campaign takes people down on the track and behind the scenes for an up-close look at the racing excitement.
  For 16 Monster Energy Nascar Cup Series drivers, the start of the playoffs means it’s ‘All on the Line’, which is the title of the campaign. The emotion, intensity and unpredictability of playoff racing will be captured the campaign, which will feature live-action television creative and digital content across all 10 we
  
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• Network Rail hands JCDecaux £280m ad contract to fully digitize station advertising

  13-09-2018 19:01
  Network Rail has retained JCDecaux to its £280m advertising contract over a five-year period and has been challenged with delivering an improved station environment with a fully digital transport environment at stations. 
  The UK’s largest outdoor company will take control of the Network Rail managed stations as it aims to become the first digital-only environment in the world with the introduction of digital screens. 
  The UK-wide appointment will take effect from December a
  
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• Truths about the bamboo ceiling: an open letter to Asian American ad professionals

  13-09-2018 18:04
  Dear Asian American advertising professional,
  I work in advertising, leading a digital and social media   practice at an agency based in Texas. I manage a growing group of incredibly passionate and talented people that inspire and humble me every day. Like many in the industry, I started from the bottom and worked my way up through the grind and with grit.
  I read like a typical story. Yet, despite all of my qualifications, the odds are actually stacked against me and against you. What
  
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• How Lloyds put effectiveness at the heart of marketing

  13-09-2018 17:57
  Lloyds Banking Group has transformed its business and its marketing in the 10 years since the financial crisis by centralising the marketing function to ensure it is focused on delivering effective marketing that can be traced back to real business outcomes.
  The reputation of Lloyds, and the banking sector at large, was hit hard during the global recession in 2008/2009 and it has taken years to rebuild it. And while Lloyds has been overhauling its business since then, it has also reworked how i
  
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• Creative Director’s Choice: System1 Agency's Paul Spriggs on Agent Provocateur creative risks

  13-09-2018 17:46
  Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Paul Spriggs, Americas president, System1 Agency, shares why Agent Provocateur’s latest campaign is a risk worth taking in an effort to remain authentic.
  Show me entity :: 22463
  Admittedly, I’m not the intended audience for this campaign, so my comments are less about wha
  
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• Mark Ritson: Tesco’s budget Jack’s stores will fail, because you can’t beat Aldi at being Aldi

  13-09-2018 17:30
  For many years, long before I appeared in these fine digital surrounds, I used to write for a rival publication called Marketing, which is no longer around. I spent about 10 years as its branding columnist before some pushy bloke from Marketing Week rang me up and convinced me to jump ship.
  When I called the then-editor of Marketing and told him I was off he was quite sanguine about the whole situation. This was a shame because, if he had acted upset and offered me a five fingered counter-argume
  
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• How one Facebook campaign changed M&M’s approach to mobile ads

  13-09-2018 17:23
  The post How one Facebook campaign changed M&M’s approach to mobile ads appeared first on Marketing Week.
  
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• Sky enlists The Walking Dead game studio to create mobile narratives around its shows

  13-09-2018 16:57
  Sky has partnered with entertainment company Skybound Entertainment to create mobile gaming experiences around its original shows.
  Coincidentally aligned names aside, Sky and Skybound will work together to create second-screen experiences to publicise and drive engagement around its shows. There may even be an eye to create some revenue spinners down the line.
  Skybound, chaired by comic book creator Robert Kirkman, has already helped develop numerous narrative-driven titles around The Walking De
  
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• Why Harvey Nichols smashed store windows for a female empowerment campaign

  13-09-2018 16:55 via campaignlive.co.uk
  A group of gender equality champions including Dr Helen Pankhurst smashed windows at Harvey Nichols on Thursday as a symbol of how far women still have to go to fight for their rights.
  
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• Goodwill and the Ad Council ask people to ‘Bring Good Home’ to support communities

  13-09-2018 16:24
  Goodwill is more than just a thrift store. It’s also a place people go to for job training and placement. The ‘Bring Good Home’ campaign by the Ad Council emphasizes that point.
  The campaign is meant to inspire more Americans to shop at Goodwill to support its mission of job placement and training in local communities across the country.
  The new PSAs, created pro bono by Digitas, showcase the variety of unique finds available at Goodwill stores, and celebrate Goodwill shoppers
  
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• National Lottery tugs heartstrings with 'Fisherman' relaunch campaign

  13-09-2018 16:23 via campaignlive.co.uk
  Wider strategy, called 'Amazing starts here', seeks to show how playing the lottery can change lives for ordinary people.
  
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• Omnicom Media Group and PHD launch VW-dedicated global data unit

  13-09-2018 15:57 via campaignlive.co.uk
  PHD and Omnicom Media Group have created a unit dedicated to their Volkswagen client that will tap into and analyse anonymous data generated by people researching cars online.
  
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• MC&C founder Mike Colling steps down as CEO

  13-09-2018 15:33 via campaignlive.co.uk
  Robin Trust is promoted to the top job as Colling takes a step back from management duties.
  
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• 'Not a good story for MDC': What CEO's exit means for company's future

  13-09-2018 15:31 via campaignlive.com
  Industry experts weigh in on the potential impact of Scott Kauffman's departure.
  
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• The Drum Arms in NY: pints, panels & parties

  13-09-2018 14:05
  Pints, panels and parties all around. The Drum Arms in Cannes earlier this year was just that. Engaging, up close and personal, with the most pertinent industry debates. We opened The Drum Arms with superstar marketer Aline Santos from Unilever and wrapped it up with a bang with a fireside chat with Sir Martin Sorrell.
  Supercalifragilisticexpialidocious, right!
  If you missed Cannes, then err... unlucky. We’ll see you next year. But if you can’t wait until then, fear not. The Drum Arm
  
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• Coca-Cola UK boss Jon Woods on Premier League, obesity and a multi-brand future

  13-09-2018 13:58 via campaignlive.co.uk
  Coke experienced a bumper summer thanks to balmy weather and a surprisingly good England performance at the World Cup. As the temperature drops and the nights draw in, Coke's UK boss Jon Woods talks to Campaign about plans around its first-ever deal with the Premier League.
  
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• L’Oreal is doing ‘background checks’ as part of a new influencer vetting process

  13-09-2018 13:47
  L’Oreal Active Cosmetics is investing 90% of its influencer marketing budget on Instagram, but to ensure the brand is in safe hands it's performing “background checks” on the micro-influencers it's working with as part of a new three-step vetting process.
  Since Unilever chief marketing officer Keith Weed put a spotlight on the problem of fraud in the influencer marketing sector, social media stars have been under greater scrutiny from advertisers.
  For L’Oreal’s
  
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• Gymbox designs BrexFit class so Brits can work off their Brexit frustrations

  13-09-2018 13:34
  British fitness company Gymbox is harnessing a collective frustration at the Brexit negotiations to launch a new class themed on the UK’s exit from the European Union.
  BrexFit is the group’s answer to Brexit. It has assembled the class at its Victoria outlet with help from its personal trainers and Calm People’s Julian Hall.
  In a crossover between experiential marketing and business-as-usual fitness classes, attendees are invited to vent their Brexit frustration.
  On offer is a
  
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• How San Miguel is targeting 'experience seekers'

  13-09-2018 13:21 via campaignlive.co.uk
  Attendees of the beer event can find out if they materially or experience rich.
  
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• Why are Chinese tech giants Alibaba and Tencent building inhouse marketing teams?

  13-09-2018 13:07
  Western social platforms first started working with brands as they commercialised ‘user attention’ and then ‘user data’. They moved to a monetisation model similar to when websites – especially publishers of unique content – first adopted banner ads, a publisher/brand direct relationship.
  Then ad server tech changed the relationship a decade after the first banner ads appeared. It provided an array of advantages over the publisher/brand direct model, such as t
  
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• YouTube claims the conversation with advertisers has moved on from brand safety

  13-09-2018 13:03
  Almost two years since the brand safety scandal first broke – and in spite of a more recent incident with Mars – it seems like advertisers might finally be starting to trust YouTube again.
  Speaking to Marketing Week at the Dmexco ad tech conference in Germany, YouTube’s chief product officer, Neal Mahon, said conversations with brands are now more concerned with issues around transparency, viewability and third-party measurement than brand safety. Although its clear from his c
  
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• KFC drives mindfulness with deceptive sensory ads from its kitchens

  13-09-2018 13:02
  KFC celebrated Mindfulness Day by rolling out relaxing ads sourced from the hustle and bustle of its kitchens.
  Mindfulness Day (12 September) was marked with spots that replicate the flow of the ocean, crackling fire and falling rain – or at least they initially appeared to do so. 
  Instead, there was a bait and switch. Halfway through the ad, it was revealed that the sounds were instead from the KFC kitchen. Users can hear the cooking of KFC chicken, the heating of gravy and the
  
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• John Lewis and Waitrose to trial joint loyalty scheme

  13-09-2018 11:38
  John Lewis and Waitrose are trialling combining their loyalty schemes as they look to better link the two brands following their rebrands last week.
  Speaking to Marketing Week on a press call this morning (13 September), John Lewis Partnership (JLP) chairman Sir Charlie Mayfield said it will be sending out a combined loyalty card to 600,000 customers over the next few weeks. That card will offer the benefits of the loyalty schemes of both brands from a single card, with the retailer planning to
  
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• Lucozade Ribena Suntory taps Hannah Norbury as marketing director

  13-09-2018 10:26 via campaignlive.co.uk
  It's unclear whether Jon Evans, who has been leading marketing, is leaving the company.
  
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• EasyJet launches ’emotional’ campaign as it looks to be known for more than value

  13-09-2018 10:00
  Easyjet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known for value for money.
  The campaign, created by VCCP, will run across Europe and comprises of TV, print and digital. The TV ad shows a passenger imagining fantasy destinations, including an inflatable Italian street and dancing clouds. Set to uplifting music, the ad ends with the tagline: “Imagine where we can take you&r
  
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• John Lewis profits fall 99% but stresses marketing spend will 'hold tight'

  13-09-2018 09:54 via campaignlive.co.uk
  The partnership attributes the decline to performance of the department store and a marketplace focused on promotional activity.
  
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• Mick Mahoney joins list of senior Ogilvy departures as turmoil continues

  13-09-2018 09:28 via campaignlive.co.uk
  Ogilvy UK chief creative officer is following Emma de la Fosse, Charlie Rudd and Clare Donald out of the door as the fallout from its restructure continues.
  
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• WPP names Mel Edwards as Wunderman global boss

  13-09-2018 09:24 via campaignlive.co.uk
  Edwards' move is WPP new chief executive Mark Read's first significant appointment.
  
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• Virgin Atlantic and Virgin Holidays launch first joint ad campaign, but brands will be ‘cousins not sisters’

  13-09-2018 01:01
  Virgin Atlantic and Virgin Holidays are launching new marketing campaigns aligning creative for the first time in a bid to increase efficiency.
  The campaigns will include two separate TV adverts, created by the same agency AMV BBDO, that will launch in the same ad break during The X Factor on Saturday (15 September). The ads, while different in scope, have noticeable similarities.
  Virgin Holidays uses dream-like visuals of holiday destinations including a Las Vegas strip inside a pinball m
  
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• Coca-Cola inks deal with Premier League in first multi-brand sponsorship

  13-09-2018 01:01
  Coca-Cola inked a deal with the Premier League that will be its biggest UK sponsorship deal and the to promote its multi-brand strategy as it looks to “accelerate growth” of its low and no-sugar variants.
  The three-and-a-half-year partnership will run from January 2019 and showcase a range of drinks from Coke’s portfolio including Coca-Cola original and zero sugar, Diet Coke, Smartwater, Oasis, Fuzetea, Schweppes, Fanta, Sprit, Lilt and Dr Pepper, as well as all these pro
  
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