Marketing news

• Stella Artois Chalice doubles as the ‘Ultimate Connected Device’

  12-09-2018 22:45
  While Apple is releasing its latest version of the iPhone, Stella Artois is touting its own connected device, but one that is decidedly analog.
  Titled ‘Meet The Ultimate Connected Device,’ the video playfully spotlights the features of the Stella Artois Chalice, all which have been meticulously designed to help people stay connected using the original ‘social network’ – gathering with friends over beers.
  The cheeky video calls out different parts of the glass a
  
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• Verizon names K. Guru Gowrappan as Oath CEO replacing the departing Tim Armstrong

  12-09-2018 21:14
  It’s official: Tim Armstrong is leaving Verizon’s digital advertising unit, Oath, at the end of the year, with K. Guru Gowrappan taking over the chief executive officer (CEO) duties.
  Verizon Communications announced that, effective October 1, Gowrappan, who has served as Oath’s president and chief operating officer (COO) since April, will assume all management responsibilities at Oath as CEO. He will report to Verizon CEO Hans Vestberg.
  This came on the heels of the announcemen
  
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• Huge enhances capabilities as three leaders return to agency

  12-09-2018 20:42 via campaignlive.com
  The boomerangs strengthen the IPG shop's CRM, design and talent capabilities.
  
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• US Creative Work of the Week: Ulta celebrates beauty in everyone

  12-09-2018 20:00
  It’s natural for a beauty company to celebrate beauty, but Ulta Beauty does so in its latest campaign with reverence to all people, all types, all women and those who want to be beautiful in their own way.
  A video highlights not just those who might be considered model-beautiful, but everyday women, girls and others who want to bring out their best in whatever situation.
  ‘The Possibilities Are Beautiful' focuses on a diverse group to show that beauty can be without limits.
  The campai
  
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• Ads We Like: Ikea Canada updates iconic lamp spot with heartwarming story and a welcome twist

  12-09-2018 19:54
  In 2002, Ikea Canada tapped red-hot director Spike Jonze to helm a spot that told the sad story of a simple desk lamp. After 16 years, the home goods giant decided that the story needed an update, which it has done while maintaining the twisted nostalgia of the original.
  Simply called ‘Lamp 2,’ the spot picks up where the original left off. The original ‘Lamp’ showed a desk lamp, unplugged by its owner and put out on the sidewalk, seemingly for trash. As we see the woman
  
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• Vox and American Express give ‘The Goods’ of consumer habits in branded editorial section

  12-09-2018 18:52
  Vox and American Express have launched The Goods by Vox, the publisher’s first-ever branded section of editorial content.
  The Goods by Vox focuses consumerism, why people buy what they buy. According to a blog post on the site, the new section gives audiences the information needed to be savvy shoppers.
  Vox’s editor-in-chief Lauren Williams explained the series further, saying: “Trends and popular products offer a fascinating glimpse into our joys and anxieties, our moments of
  
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• Vertical video ads are coming to YouTube

  12-09-2018 18:33
  YouTube is embracing vertical video ads to let brands "provide a more seamless mobile experience" for viewers, it revealed at Dmexco today (12 September) where it also revealed plans to sell advertisers video ads based on users' personalised home feeds.
  Advertisers can now snap up slots that fill up a users' screen when they're viewing content on YouTube's mobile app in a similar way to the ads served by the likes of Instagram and Snapchat. 
  When viewers tap on a ve
  
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• Publicis Groupe to retain management board, keeping Arthur Sadoun and Steve King

  12-09-2018 18:04
  Publicis Groupe has announced that is has renewed the mandate of its management board, headed up by chief executive Arthur Sadoun, for another four-year-period.
  The vote of confidence in the board from the Nominating Committee, chaired by Elizabeth Badinter, saw a unanimous recommendation made, with a motion to consider new members.
  Sadoun, who is chairman of the management board, is joined by Publicis Media chief, Steve King, secretary general Anne-Gabrielle Heilbronner and executive vice presi
  
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• 'Anna' a new admin tool for creative professionals launches in the UK

  12-09-2018 17:48
  Anna, a business accounts and admin assistance service aimed at supporting small and medium sized enterprises (SMEs) in the creative industries, has been launched in the UK. Alongside artificial intelligence designed to help save creative professionals hours of admin, the brand has been created by a team including Michael Wolff, illustrator Alice Bowsher and NB Studio.
  Promising to help creatives keep on top of both their business finances and accompanying admin, Anna - which stands for Absolute
  
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• The Drum launches 'Martech Heroes' with Stein IAS

  12-09-2018 17:21
  The Drum are celebrating those driving change and best practise within marketing technology, with Stein IAS, through the 'Martech Heroes' campaign. We spoke to chief innovation officer of Stein IAS, Marc Keating about why it's so important to champion Martech Heroes.
  The ad industry is usually quite good at celebrating people within it.  We have awards celebrating the best creatives and strategists and league tables dedicated to championing the best agencies, from independent to network.
  Bu
  
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• The Trade Desk goes to print with ‘worst’ ads in national newspapers

  12-09-2018 16:57
  Digital companies are not above using traditional print media to get their points across, as Facebook recently did following the Cambridge Analytica scandal. A new campaign by the Trade Desk follows suit, but its apologies are self-deprecating in print.
  The adtech company worked with creative agency VSA Partners to bring its modern technologies to the oldest form of media to tout new narratives. Rather than the tired ‘this ad here’ concept, the new campaign includes three print
  
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• Campaign50: Showcase of the first advertisers to grace Campaign (part 1)

  12-09-2018 16:55 via campaignlive.co.uk
  When Campaign launched in 1968, it attracted a range of advertisers. Some of the brands still exist, some of the ads survive the test of time. And some do not.
  
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• Why one beer brand overhauled its identity just months after launching

  12-09-2018 16:09
  Finding an untapped opportunity in a market is the dream for all businesses, whether they are a global corporate entity or a fledgling startup. But no matter how unique the idea and how good the product, if the brand’s identity doesn’t match its core ambition or tell consumers a clear and compelling story it will struggle to grow.
  This was a valuable lesson for the founders of Jubel, a flavoured beer brand that is looking to “bridge the gap” between lager and flavoured c
  
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• Sarah Vizard: Supermarkets must be careful they don’t lose customer trust as they end price comparison schemes

  12-09-2018 15:41
  Asda is the last of the big four to scrap its price comparison scheme.Price comparison schemes were once a stalwart of supermarkets’ marketing strategies. Wanting to take price out of the equation in consumers’ decision on where to shop, Asda, Tesco, Sainsbury’s and Morrisons all used to offer customers money back on their next shop if comparable items could be found cheaper elsewhere.
  Asda started the strategy back in 2010, hoping to hone in on its positioning as the cheapest
  
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• Coke signs Premier League sponsorship deal in first-ever cross-product commercial partnership

  12-09-2018 15:38 via campaignlive.co.uk
  Coca-Cola has signed its first-ever sponsorship deal with the Premier League in a three-and-a-half-year deal that will see the soft drinks giant use a commercial partnership to promote its entire drinks portfolio.
  
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• Coke inks Premier League sponsorship deal in first-ever cross-product commercial partnership

  12-09-2018 15:38 via campaignlive.co.uk
  Coca-Cola has signed its first-ever sponsorship deal with the Premier League in a three-and-a-half-year deal that will see the soft drinks giant use a commercial partnership to promote its entire drinks portfolio.
  
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• Virgin Atlantic and Virgin Holidays show the magical side of travel in first joint marketing campaigns

  12-09-2018 15:27 via campaignlive.co.uk
  Virgin Atlantic and Virgin Holidays have simultaneously launched their new multimillion-pound marketing campaigns and brand identities, which inject a sense of playfulness and magic back into the travel experience.
  
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• Andras Vigh steps down as global boss of Blue 449

  12-09-2018 15:11 via campaignlive.co.uk
  Andras Vigh is stepping down as Publicis Media considers a wider shake-up at the media agency network.
  
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• EasyJet gets emotional with campaign celebrating the wonder of air travel

  12-09-2018 14:24 via campaignlive.co.uk
  EasyJet has adopted a more "emotional" positioning with its new €12m (£10.7m) brand campaign, "Imagine where we can take you".
  
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• Pitch Update: Experian, Coca-Cola, Burger King, Coors Light

  12-09-2018 14:03 via campaignlive.co.uk
  Four CRM specialists battled for the Experian business this week, while Coca-Cola has just launched a review of its UK media agency requirements.
  
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• Consumers split over impact of Nike’s Colin Kaepernick campaign

  12-09-2018 14:00
  US and UK consumers are split over the impact of Nike’s Colin Kaepernick campaign, with younger people and those who are Asian or Black/African American far more likely to view the campaign favourably than older, white consumers.
  Data from YouGov BrandIndex shows the campaign has certainly garnered attention among consumers in the UK. Its Attention score, which measures if respondents have heard anything about a brand, has gone from around +9 just before the ad launched to +28 yesterday (
  
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• Pick of the week: Nike champions another controversial hero with Caster Semenya ad

  12-09-2018 13:57 via campaignlive.co.uk
  You couldn't miss Nike's Colin Kaepernick ad last week.
  
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• Behind the RNIB's new visual identity and creative by The & Partnership

  12-09-2018 12:36 via campaignlive.co.uk
  The & Partnership London's Yan Elliott and Marc Donaldson explain the RNIB's new look.
  
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• Jicwebs exec chair and co-founder Richard Foan leaves after 20 years

  12-09-2018 12:24 via campaignlive.co.uk
  Richard Foan, executive chairman of the Joint Industry Committee for Web Standards, is leaving at the end of 2018 after 20 years at the organisation.
  
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• Vice Media guarantees brand safety with new video platform launch

  12-09-2018 12:15
  Vice Media has announced the launch of a video advertising product as it aims to help brands reach young audiences while guaranteeing that the Vice Video Everywhere platform will be brand safe.
  Announced today at Dmexco by Dominique Delport, chief revenue officer and president international, Vice Media, the platform will guarantee that brand advertising will only feature against its self-produced content while offering ‘a 100% viewable approach,’ as well as measurement insights.
  A nu
  
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• UK Top Shazamed ads: Dior dives in with joyful Jennifer Lawrence

  12-09-2018 12:15
  It's the simplest things in life that bring us joy. For Dior's latest ad, sampling The Rolling Stone' 'She's A Rainbow', actress Jennifer Lawrence, embodies the emotion by diving into a pool in slow motion in a flowy white gown, basking under the sun, kissing a lover underwater, swimming with jelly fish and drifting in a pool beneath the stars. The ad takes eighth place in this week's Shazam chart.
  The Drum's Shazam chart tracks the number of times each ad
  
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• Brand experience pitching costs on the rise

  12-09-2018 12:13 via campaignlive.co.uk
  Brand experience agencies are taking part in more pitches and forking out an increasing amount of cash to impress clients and standout from the crowd.
  
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• Turkey of the week: Harvey Nichols rebrand lacks depth

  12-09-2018 11:53 via campaignlive.co.uk
  The clumsy appropriation of the language of empowerment to sell products is nothing new.
  
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• Tech brands dominate Brand Relevance Index as the NHS enters the top 10

  12-09-2018 11:39
  Apple has been named the most relevant brand in UK consumers’ lives today for the third year in a row, leading the pack of eight tech brands that dominate the top 10.
  The tech firm also topped the charts for consumers in the US and Germany, while mobile payment platform Alipay was voted most relevant in China.
  Lego took the UK’s number two spot ahead of PlayStation in third; the brands leaped from fourth and ninth respectively. Google came in fourth and Netflix in fifth.
  New entries
  
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• The good storm: Thriving in the age of anxiety

  12-09-2018 11:19
  I spent the better part of the past decade writing about stress in columns for CNN Health and, eventually, in a book about our quest for health and happiness in the age of anxiety. And so I’ve heard more than my share of, “You don’t stress anymore, right? Since you’re an expert?”
   
  “No,” I always joke. “The title of my column and book was ‘Seeking Serenity,’ not ‘Found Serenity.’”
   
  Look, I definitely don&rsq
  
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• Vice taps into brand safety worries with Video Everywhere content guarantee

  12-09-2018 11:15 via campaignlive.co.uk
  Vice Media has launched a new ad product that guarantees that brands' video advertising targeted at multiple third-party platforms will only appear alongside Vice-owned content.
  
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• Creativity, tech and Instagrammable moments are trends among Campaign Event Awards shortlist

  12-09-2018 10:47 via campaignlive.co.uk
  Creativity, technology, multi-room experiences and Instagrammable moments are some of the trends that the Campaign Event Awards judges picked out from branded events this year.
  
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• Sorrell’s S4 Capital reveals prospectus to stock market: what you need to know

  12-09-2018 10:40
  Sir Martin Sorell’s S4 Capital has issued its prospectus, setting out its strategy for growth ahead of a shareholder vote on 27 September, when it will begin trading on the London stock market.
  The 191-page prospectus has offered the first in-depth overview of the company’s plans, the opportunities is sees and the potential pitfalls identified since it was launched just six weeks after Sorrell’s departure from WPP.
  The front cover (shown above) declares that S4’s goa
  
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• Leith on alert as Scottish Power reviews creative business

  12-09-2018 10:37 via campaignlive.co.uk
  Scottish Power has kicked off a "strategic review" of its creative agency arrangements, as it looks to keep pace with rivals in the race to modernise its product offering.
  
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• Facing extinction; the power of influence offers local media a lifeline

  12-09-2018 09:53
  For local media, the writing has been on the wall for quite some time.
  There’s plenty of pain across the media landscape – culture website The Outline laid off all its remaining staff writers just last week – but it’s perhaps most acute for journalists close to home. The legendary Village Voice – an institution among New York journalists – shuttered just two weeks ago. This followed the end of the New York Daily News as we know it just months before, while els
  
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• Sky partners with Channel 4 in cross-platform content deal

  12-09-2018 09:29 via campaignlive.co.uk
  Sky and Channel 4 have teamed for a cross-platform deal that will allow terrestrial viewers to watch previously paid-for content, including live coverage of Sky's 2019 British Grand Prix and original drama Tin Star.
  
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• Hylink expands to offer travel brands digital marketing services

  12-09-2018 09:04
  Chinese digital advertising agency Hylink has opened a subsidiary business that aims to cater for brands targeting outbound tourists. 
  Hylink Travel will aim to offer travel brands and destination marketing organisations the ability to target consumers through its digital offering. This subsidiary will offer travel brands and tourism organisations access to social media, influencer engagement, media buying, SEO, analytics and other services. 
  Headquartered in Santa Monica, the company
  
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• Capgemini ‘invents’ 6,000-staffer digital innovation group with Airbus on roster

  12-09-2018 08:30
  Paris-based marketing consultancy Capgemini has launched a new global innovation business line called Capgemini Invent.
  The new offering has been focused on helping business leaders build their companies towards their future. It combines assets from Capgemini Consulting, as well as staffers from its technology and data science disciplines. Recent acquisitions, including innovation consultancy Fahrenheit 212, customer engagement firm Liquidhub, and design houses
  
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• Virgin Trains' voice strategy is shaping up five months after launching first Amazon Skill

  12-09-2018 08:00
  Five months after becoming the first travel company in the world to sell tickets on an Amazon Echo, Virgin Trains says sales are “exceeding expectations” and it’s now mulling its voice strategy moving forward, including the benefits of a dedicated in-house team.
  Virgin Trains launched its Alexa Skill in May, allowing passengers to book any Advance Single ticket via Alexa-enabled devices and pay though their Amazon account.
  With 32 million customers on the Amazon database &ndash
  
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• Helen Edwards: The best marketers know how to link theory with practice

  12-09-2018 08:00
  Two things make marketing difficult: theory and practice. Of the disciplines around the boardroom table it can be the stickiest in study and the thorniest in application.
  What makes marketing theory so tormenting to grapple with is its diffuse and protean contextual backdrop: the swirling chaos of markets combined with mercurial human behaviour. Where are the enduring truths?
  People sometimes say, ‘Well, marketing isn’t rocket science’. If only it were. It would have hard edge
  
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• Vodafone ads banned by ASA for 'misleading' broadband quotes

  12-09-2018 01:01
  Telecoms provider Vodafone has had TV, radio and website ads for its broadband services banned by the Advertising Standards Authority (ASA) after providing “misleading” broadband speed guarantees.
  The ASA investigated after receiving several complaints, including one from rival provider BT.
  The TV spot, part of a campaign featuring actor Martin Freeman, showed Freeman’s character playing an online game with a friend, using a headset to communicate. At a critical point in the ga
  
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• Netflix continues to grow British audience as live TV viewing habits decline

  12-09-2018 01:01
  Netflix has increased its viewership by almost half (45%) as the rise of subscription video sees 29% of UK adults watching content on the platform each week, according to data released by the IPA.
  The IPA Touch Points research has revealed key data around media consumption, revealing that more than half (52%) of people tune in to binge watch. The average British viewer is said to be consuming an average of four hours and 42 minutes of Netflix a day.
  The number of adults watching Netflix each wee
  
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