Marketing news

• ‘Call Me Out’: Chevrolet launches Android app, enlists family and friends to curb distracted driving

  11-09-2018 23:39
  Chevrolet has launched a mobile app that influences drivers to resist driving distracted at the wheel.
  Titled ‘Call Me Out,’ the exclusive Android app allows users to invite friends and family to record positive messages to help drivers keep their hands off their phones and on the wheel.
  The app addresses data pulled by Research Now, that revealed 84% of people admit that driving while distracted by a phone is dangerous behavior, but 90% admit to doing it anyway. That number dispels
  
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• Sorrell's pitch to S4 Capital investors: We will bypass agencies and take on consultants

  11-09-2018 21:54
  Sir Martin Sorrell has unveiled S4 Capital's stock market prospectus and claimed the content production business will win clients by cutting out ad agencies.
  
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• Google Chrome celebrates 10 years with ‘Don’t Be a Browser’ campaign

  11-09-2018 20:40
  The internet may evolve faster than a cage full of rabbits, but over the last decade, Google Chrome has been a constant, a browsing partner to help us see and learn it all.
  September marks the browser's 10-year anniversary, and to celebrate the occasion, Chrome partnered with Virtue, the agency born from Vice, to create the ‘Don't Be a Browser’ campaign. 
  In the past decade, people’s relationship with the internet has changed drastically. The inter
  
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• Consumers demand more brand ethics worldwide, study shows

  11-09-2018 20:24
  The WE Communicationssurvey includes insights from 27,000 global participants.
  
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• Brightcove names Sara Larsen CMO as cloud provider consolidates marketing services

  11-09-2018 19:39
  Cloud solutions provider Brightcove has announced the appointment of Sara Larsen as chief marketing officer.  
  Larsen was previously at Dassault Systèmes, where she served as vice president, Americas marketing and communications. In that role, she was responsible for go-to- market activities in the Americas across three sales channels and twelve industry verticals.  She also held leadership roles at SAP Americas, including running SAP’s digital marketing initiatives,
  
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• Forza Horizon 4 ad twists the serious nature documentary voice over

  11-09-2018 19:11
  David Attenborough set the bar for how nature documentary voice overs should sound – terribly British, hushed and reverent. 215 McCann, in the latest spot for the Forza Horizon 4 video game, turns that concept on its head, putting cars in place of herds of wildebeests.
  215 McCann created ‘4 Changes Everything’ for the latest campaign from the Forza Horizon franchise – the name gives a nod to the four seasons that unite all drivers inside the game’s new loc
  
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• Buffalo Wild Wings celebrates the football season by urging people to ‘escape’ to the restaurant

  11-09-2018 17:10
  For many fans, the football weekend is an escape from reality, a chance to shut off the rest of their problems and focus on the joys of the sport. Sports bar chain Buffalo Wild Wings knows that fact well, which is why their latest campaign shows people escaping their daily lives to enjoy the game at the restaurant.
  ‘Escape to Football’ explores the reality that everyone has commitments and obligations in life that can keep them from where they’d rather be on game day: watching
  
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• Molson Coors consolidates brands into Havas including Coors Light

  11-09-2018 17:09
  Molson Coors, the global brewing company, has moved Coors Light into Havas without a pitch, ending its relationship with VCCP after eight years.
  
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• Engine lures R/GA veteran Jim Moffatt to lead Europe and Asia

  11-09-2018 17:00
  Jim Moffatt, the leader of R/GA's business in Asia Pacific and its former London chief, has been appointed as CEO of Engine Group in Europe and Asia Pacific.
  
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• Being up front about influencer partnerships won’t damage engagement

  11-09-2018 16:54
  The recent launch of the CMA’s influencer investigation is the latest in a series of industry actions demanding for greater regulation within the talent marketing arena.
  It follows Unilever CMO Keith Weed’s highly-publicised call for greater transparency at Cannes Lions, and pledges from brands such as L’Oréal to only work with authentic influencers, and shows this rapidly evolving industry is being forced to face up to some of its failings.
  Influencer marketing ha
  
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• People on the move featuring Ogilvy, Snapchat, Starcom, CNN and more

  11-09-2018 16:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
   
  Ogilvy UK
  Ogilvy UK’s group chief creative officer, Emma de la Fosse, is to leave the agency to join Publicis. De la Fosse, who joined Ogilvy in 2011, will take up the role of UK chief creative officer at digital shop Digitas.
  Wonderhood Studios
  Creativ
  
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• L'Oréal Paris to create floating catwalk for Paris Fashion Week

  11-09-2018 15:44
  L'Oréal Paris is hosting a floating catwalk on the River Seine for Paris Fashion Week featuring products from design houses including Balmain, Elie Saab and Jacquemus.
  
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• Digitas creates 'experience-led' global digital platform for F1

  11-09-2018 15:19
  Formula One has launched a new global digital platform, including an updated website and app, created by Digitas.
  
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• Happy 20th Birthday to TVC Group

  11-09-2018 15:01
  Integrated communications agency TVC Group is celebrating its 20th birthday this year. The Drum recently spoke with group managing director, James Myers, who has spent the past 17 years with TVC, to talk about the agency's evolution to date and its plans for the future.
  What was your first role with the company?
  I joined TVC as an account executive when there were only eight of us and we all pitched in and did everything - from film production and account management to media relations.
  What
  
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• AAR expands search offering with innovation practice

  11-09-2018 14:53
  The AAR has launched a new practice that will help clients find the best innovation partners from the growing pool of agencies, incubators and management consultancies.
  
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• Belmond looks to dine out on culinary tourism in 'The Art of Gastronomy'

  11-09-2018 14:29
  Luxury hotel and travel brand Belmond has invested in a stylistic global campaign exploring 'The Art of Gastronomy' as it looks to capitalise on the trend for "culinary tourism".
  In the US alone around 39 million travellers choose their destination based on the eating and drinking experiences on offer, according to the University of Florida.
  Spotting an opportunity to drive both awareness and revenue, the Venice Simplon-Orient-Express and&nb
  
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• Jason Witten delivers Miller Lite to unsuspecting football fans

  11-09-2018 14:18
  To kick off the NFL season, Miller Lite partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise select diehard Dallas football fans with beer deliveries to their homes.
  The current Monday Night Football commentator surprised three different viewing parties in the Dallas-Fort Worth area on a Sunday during the football pre-season.
  Although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be ar
  
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• Ads We Like: Nike nails it (again) with a rewinding study of embattled runner Caster Semenya

  11-09-2018 13:55
  Nike is continuing its run of ads celebrating its ‘Just Do It’ slogan with a campaign celebrating the innate talent of middle-distance runner Caster Semenya, who was subjected to sex testing in 2009.
  The International Association of Athletics Federations scrutinised the South African Olympian for her unnaturally quick pace, a talent that was attributed to her high levels of naturally occurring testosterone.
  Nike’s latest work twists the questions regarding the fairness of her c
  
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• Why we need to fight the myth that women in advertising have a limited shelf life

  11-09-2018 13:51
  It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.
  
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• Do a bit of branding: Debenhams and the case for upstream creativity

  11-09-2018 13:19
  There is no denying it’s tough out there on the high street. With Toys R Us, Maplin and House of Fraser all filing for administration this year, it seemed inevitable another casualty would fall prey to the four horsemen of the retail apocalypse – wage slumps, inflation, e-commerce, and shifting consumer preferences towards experiences. What a surprise though to discover it was Debenhams who, mere days before appointing advisers, enacted another, more colourful survival stra
  
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• Will WhatsApp plug the revenue hole for Facebook?

  11-09-2018 13:09
  Considering that the number of active social media users in Europe is up 8% since last year, it is difficult to understand the recent drop in users from two of giants within the social media world. Adding further woes to an already excruciating year, Facebook dropped a staggering $120bn in market price after publishing a report which showed a drop of almost 3 million users in Europe alone.
  Luckily for Facebook, they weren’t alone in their decline. Twitter also suffered a loss, dropping 27%
  
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• Vodafone Martin Freeman TV ad banned by ASA

  11-09-2018 12:31
  Vodafone has been criticised for misleading consumers with a Martin Freeman-starring TV and radio ad that implied that internet customers who experienced drop-outs would be eligible for a bill discount.
  
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• Leadership, influence, celebration: What to expect from Marketing Week at the Festival of Marketing

  11-09-2018 12:31
  New for 2018, the Marketing Week Strategy Stage will bring to life some of the biggest strategic challenges for marketers, with the help of some of the biggest names around.
  Highlights include:Two legends of the industry, Sir John Hegarty and RBS CMO David Wheldon, will be answering questions on the past, present and future of marketing to mark Marketing Week’s 40th anniversary.
  In a session that we hope will bolster your standing, Marketing Week columnist and marketing leadership consult
  
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• Marketing Week Meets…Diageo CMO Syl Saller

  11-09-2018 12:29
  The post Marketing Week Meets…Diageo CMO Syl Saller appeared first on Marketing Week.
  
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• APAC Creative Works featuring Clemenger BBDO, WATConsult, Ogilvy China, BBH Singapore and others

  11-09-2018 12:26
  Welcome to The Drum's APAC Creative Works.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
  We've now introduced our five-star voting system. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.
  For project information, credits and more hover over the 'i' icon or expand to f
  
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• Coca-Cola reviews media planning and buying

  11-09-2018 11:26
  The Coca-Cola Company is undertaking a statutory review of its Great Britain and Ireland media planning and buying account, held by MediaCom.
  
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• Netflix leads charge against traditional viewing habits according to IPA TouchPoints

  11-09-2018 10:53
  Netflix has enjoyed a massive 45% boost to viewer numbers in the past year, driving up the overall video-on-demand category, according to the IPA's TouchPoints 2018 survey.
  
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• Marketoonist on the silo mentality

  11-09-2018 10:13
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the silo mentality appeared first on Marketing Week.
  
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• Twitter appoints ex-Facebook marketer Sarah Personette to head client solutions

  11-09-2018 09:03
  Twitter has appointed former Facebook marketer Sarah Personette as head of global solutions, charging her with helping build the network's portfolio of client brands.
  
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• Campaign50: countdown of the 50 most effective celebrity campaigns (part 1)

  11-09-2018 08:44
  What are the top 50 best celebrity ads of all time? In this five part series, Hamish Pringle and Roger Ingham reveal all.
  
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• Campaign50: Countdown of the 50 most effective celebrity campaigns (number 39 to 30)

  11-09-2018 08:44
  What are the top 50 best celebrity ads of all time? In this five-part series, Hamish Pringle and Roger Ingham reveal all.
  
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• Campaign50: Countdown of the 50 most effective celebrity campaigns (number 29 to 20)

  11-09-2018 08:44
  What are the top 50 best celebrity ads of all time? In this five-part series, Hamish Pringle and Roger Ingham reveal all.
  
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• Campaign50: Countdown of the 50 most effective celebrity campaigns (number 11 to 19)

  11-09-2018 08:44
  What are the top 50 best celebrity ads of all time? In this five-part series, Hamish Pringle and Roger Ingham reveal all.
  
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• Taking on the trolls: Meet the brands fighting hate speech online

  11-09-2018 08:00
  Sam Renke’s advert for Maltesers featuring in the Channel 4 takeover.Trolls are the source of some of the internet’s vilest abuse. And any brand prepared to take a stand with a purposeful campaign is often first in the firing line to experience racist, homophobic, discriminatory or sexist hate speech.
  But rather than just targeting brands, comments often personally attack the individuals involved, meaning businesses have got to be prepared to take responsibility and help protect the
  
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• Over half of australian marketers have had a bad experience with digital advertising

  11-09-2018 02:00
  Australian marketers called for greater oversight in best practice as 60% admitted they have had a negative digital marketing event, including misreporting of metrics, brand safety compromises and ad fraud.
  Of those that said they’d experienced an issue, 70% said it’d resulted in wasted ad spend, according to the annual research project into digital trading by Audited Media Association of Australia (AMAA).
  According to the research, social media was top for needing greater oversight
  
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• Uber hails its first-ever CMO: Beam Suntory, Coke vet Rebecca Messina

  11-09-2018 00:10
  Uber has announced that Rebecca Messina, who spent her last two years at spirits company Beam Suntory, has been named its global chief marketer.
  Messina held the same role for Beam Suntory, the home of whiskey brands Jim Beam and Makers’ Mark, Pinnacle vodka and Corvoisier cognac for two years. She had recently spoken to The Drum about helping build the billion-dollar whiskey brands that had driven growth for the spirits company.
  Prior to that, Messina spent over 22 years at Coca-Cola, whe
  
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