Marketing news

• Izod pairs a DJing Aaron Rodgers and Conor Jost to tackle ad cliches in menswear

  10-09-2018 23:29
  Izod has launched a campaign for its menswear line, starring Saturday Night Live cast member and head writer Colin Jost and Green Bay Packer quarterback Aaron Rodgers. The two spend the length of the spot poking fun at traditional menswear spots, including its own.
  Jost plays the protagonist, weaving his way through worn-out tropes, like playing football in full casual wear, posing for multiple glamour shots with stereotypically attractive models.
  Aaron Rodgers appears in an obligatory MVP
  
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• 'Moreways to Win': FanDuel’s drafts 'megastars' to help launch sports betting site’s kickoff campaign

  10-09-2018 22:55
  FanDuel has launched the first legal sports betting commercial for the US sports market.
  To help promote the campaign, the sports betting site has enlisted John Moreways and Sammy Win, the “multi-sport mega-star duo you’ve never heard of.” In the debut spot, the two sometimes-football players connect on a hail mary. Moreways connects with Win from very deep, and Win avoids defenders with a two-finger grab that could have Odell Beckham Jr looking to top this NFL season.
  The dark
  
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• Gillette shows how NFL’s Shaquem Griffin overcame adversities to achieve success

  10-09-2018 22:27
  Shaquem Griffin, even with one hand, has proven himself worthy of the NFL. Razor brand Gillette has chosen Griffin to inspire others through a new TV commercial celebrating his journey from childhood to NFL success.
  Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. The commercial, titled ‘Your Best Never Comes Easy,’ traces his life from childhood, how he surmounted all the challenges life brought him, to the N
  
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• Credit Karma takes the stress out of credit approval in humorous campaign from Funworks

  10-09-2018 20:17
  Credit Karma is a company designed to take the stress out of applying for credit, and a new campaign by creative agency Funworks makes sure you know that, putting people into ridiculous situations to drive home the point.
  Credit Karma, an online service that delivers credit scores, reports, insights and all of the info people need to take control of your credit, knows that people have a certain level of anxiety when applying for credit, and they want to up the likelihood of approval before peopl
  
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• National Geographic gets 'wild' with Heineken in branded minidoc for H41 lager

  10-09-2018 19:19
  National Geographic and Heineken have introduced 'A Wild Lager Story,' a branded content partnership created to reveal the origins of its latest brew: H41 Wild Lager.
  The lager, a limited-edition beer created by Heineken’s master brewers, was made from a rare wild yeast discovered in Patagonia in 2010, and named for the coordinates at which it was discovered: 41° South and 71° West.NatGeo documented the journey on a trek to Patagonia with Heineken, retracing the footsteps of m
  
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• How Huawei’s marketing helped it become the number two smartphone brand

  10-09-2018 18:13
  Almost exactly a year ago Huawei set its sights on Apple and Samsung at the top of the smartphone market. The challenge seemed enormous. Between them, Apple and Samsung accounted for more than a third (34.7%) of total global sales in the second quarter of 2017, according to Gartner, compared to Huawei’s 9.8%. Yet fast forward a year, and Apple’s share has dropped to 11.9% and Samsung’s to 19.3%, while Huawei is up to 13.3%.
  In overtaking Apple to become the second biggest smar
  
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• ESPN campaign suggests it’s better to be on SportsCenter than to make the play

  10-09-2018 18:05
  ESPN has unveiled a new campaign, ‘That’s Gonna be on SportsCenter,’ focused on its flagship program. The campaign highlights a phrase that became part of the sports lexicon years ago, as the show became embedded into the fabric of sports culture. 
  The opening spot of the campaign, ‘Reflection,’ shows a play unfolding on the football gridiron, as a Giants cornerback tries to haul down an Atlanta Falcons player. In the driving rain, the cornerback’s h
  
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• Blockbuster comes back for Deadpool 2 release

  10-09-2018 17:52 via campaignlive.co.uk
  Twentieth Century Fox is recreating a Blockbuster Video store that is stocked with Deadpool 2 videos only.
  
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• Jun Group acquired by Advantage Solutions to refine firm’s retail solutions

  10-09-2018 17:37
  Advantage Solutions, a California-based tech firm, has acquired mobile video specialist Jun Group.
  Advantage has been building an advanced shopper marketing tool called MomentAware, which has used real-time geo-location data to help brands and retailers scale consumer engagement.
  The purchase has added Jun Group’s location-based mobile adtech products to the roster of services that Advantage has provided to its clients. Jun Group’s tech has reached consumers through mobile applicatio
  
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• Grand Marnier to create alchemy-inspired experiences for London Cocktail Week

  10-09-2018 16:56 via campaignlive.co.uk
  Grand Marnier, the orange liqueur brand owned by Campari, is planning a series of alchemy-themed experiences during London Cocktail Week in October.
  
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• Snap's chief strategy officer Imran Khan exits to 'pursue other opportunities'

  10-09-2018 16:52
  Snap's chief strategy officer Imran Khan is to exit the business to "pursue other opportunities".
  The company has not yet found a replacement and Khan, who has been at Snapchat since 2015, will continue to serve as chief strategy officer in the interim.
  Snap will not rehire for the role of chief strategy officer, instead hunting for a 'chief business officer' to fill Khan's seat. He will aid the search.
  According to Bloomberg Khan is poised to start his own investment firm that will take st
  
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• The BD100: top 100 most influential business developers in UK digital revealed

  10-09-2018 16:50
  The BD100 have sifted through all the nominees for their list of the top 100 business developers and we can now announce who has made the cut.
  Business developers are the beating heart of creative agencies. The BD100 was established in 2017 by Richard McHardy and Jody Osman to shine a light on this role across the UK agency sector and to encourage a better understanding of the craft.
  Those that make the top 100 will feature in The BD100 annual directory and will also be recognised at an event, i
  
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• Girls are encouraged to pursue Stem careers in Ad Council campaign

  10-09-2018 16:39
  The Ad Council has teamed with GE, Google, IBM, Microsoft and Verizon to launch ‘She Can Stem,’ a campaign to encourage girls to pursue their interests in science, technology, engineering and math (Stem), and it has plenty of star power attached to get girls ages 11-15 excited about Stem programs, from both the professional and tween fronts.
  The national public service campaign includes digital and social creative content, as well as television, print and out-of-home advertising
  
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• Jamie Oliver on why his partnership with Tesco is more than ‘jazz hands’

  10-09-2018 16:18
  Celebrity chef Jamie Oliver is partnering with Tesco to help customers make better food choices and get Britain eating healthier meals.
  As part of the partnership, Oliver will front its ‘Helpful little swaps’ campaign in-store, which shows customers healthier alternatives that offer reduced levels of sugar, salt and fat, while also being more affordable. According to the supermarket giant, a basket of helpful little swaps will cost 12% less than a regular basket.
  Oliver will al
  
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• Ad blocking, card payments, GDPR compliance: 5 killer stats to start your week

  10-09-2018 16:16
  1. Three-quarters of consumers don’t recall seeing ads
  Three-quarters (76%) of consumers who have been exposed to digital ads do not recall seeing them, but unaided brand awareness still rises by 10.2%, showing the passive impact ads can have. This same group’s purchase intent also rises by 1.6%, while ‘top of the mind awareness’ increases by 5.9% and brand consideration by 2.3%.
  However, the awareness metrics for consumers who actively recall ads is three times hig
  
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• 18 Feet & Rising becomes And Rising as it shifts focus to 'scale-ups'

  10-09-2018 15:50 via campaignlive.co.uk
  18 Feet & Rising is relaunching its business as And Rising, a compressed version of its name that reflects what the agency describes as a "fresh strategic direction" targeting smaller, rapidly growing businesses and placing less emphasis on big established brands.
  
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• Anthony Joshua inspires a teen to follow his dreams in Lucozade Sport's first documentary

  10-09-2018 14:51 via campaignlive.co.uk
  A young Londoner meets his hero, boxing champion Anthony Joshua, in a documentary about the power of coaching, the first long-form film from Lucozade Sport.
  
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• Nine essential Dmexco sessions for B2B marketers

  10-09-2018 14:26
  With less than 48 hours to go until Dmexco, marketers across Europe will be busily scanning the conference listings to decide how best to spend their two days in Cologne. Big issues around regulation, Blockchain and AI predictably dominate the agenda. However, as always with marketing events like this, the real challenge is tracking down the insights and ideas that you can use to drive tangible growth for your business.
  I know from my conversations with B2B marketers that it’s the ability
  
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• Former Sainsbury’s ambassador Jamie Oliver becomes new face of Tesco

  10-09-2018 14:18
  Celebrity chef and one-time brand ambassador for Sainsbury’s Jamie Oliver has been revealed as the new face of rival Tesco.
  The supermarket chain said Oliver would be working on its campaign to “help make it easier for the nation to eat well and live healthier lives” and front its ‘helpful little swaps’ in-store marketing initative.
  The tie-up will also see him release a number of recipes and cooking tips for the retailer, which is evolving its long-running ‘F
  
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• Ads We Like: French bank trails gripping drama ‘The Man Who Clicked on a Banner Ad’

  10-09-2018 14:13
  French bank Boursorama has bravely faced up to the questionable efficacy of banner ads by turning a man who dares to click on an online unit into a Hollywood hero.
  The trailer for ‘The Man Who Clicked on a Banner Ad’ – a film we can safely assume will not be made in its entirety – pays homage to ads for thrillers such as Gone Girl and Vanilla Sky. But against the haunting piano riff and quick shots fading to black, our “ordinary man” is revealed as s
  
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• How the sight loss community helped RNIB redesign its ‘old fashioned’ brand for the future

  10-09-2018 13:30
  Armed with a new marketing director, the Royal National Institute of Blind People (RNIB) has reset its business strategy, rebranded and created a tongue-in-cheek marketing campaign to shout about it – with the help of the blind and partially-sighted community.
  A simple, legible logo which will be produced in both tactile and sonic formats, as well as a series of comical ads are taking centre-stage as the charity realigns its strategy after posting a £12.6m deficit for 2017.
  
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• Ditch the Pitch: 'Nobody holds a gun to our heads' says Across the Pond founder

  10-09-2018 13:30
  The pitch process has become more convoluted and disjointed than complex says Julie Cohen, founder and chief executive officer, Across the Pond.
  Ahead of her appearance at Pitch Perfect, Cohen talks to The Drum about patronising pitches, how it’s unarguably bad business to work for free and why Across the Pond stopped pitching altogether. 
  What was the hardest pitch you have ever done?
  We had devoted a pitch team of five to work for three weeks straight with habitual lo
  
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• Digital Advertising: from static to motion

  10-09-2018 13:23
  The moving newspapers and paintings from the world of Harry Potter. J.K. Rowling’s universe was one that was at once anachronistic and futuristic, but the simple notion that traditionally static content mediums (newspapers, paintings) could come alive and move is something that is fast becoming a reality. The office Slack channel has eschewed memes in favour of GIFs, the Instagram photo of you clinking glasses with friends is now an eternally looping ‘Boomerang’. Across platfor
  
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• Lessons from IFA 2018: technology is great but customers still matter

  10-09-2018 13:17
  I’ve been attending the European technology trade exhibition IFA for many years and as a self-confessed gadget addict it’s like being a kid in a sweet shop. But like deciding which sweets to buy all those years ago, it’s a bit overwhelming and disappointing if you don’t choose wisely and suffer from buyers’ remorse. Here’s my take on what consumers should look out for and how marketers and retailers can prepare themselves for what innovations are coming next.
  
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• A beginner's guide to visual search in 2018

  10-09-2018 13:02
  Google now understands human language with 95% accuracy. Its ability to decipher the intent behind our words has led to it becoming market leader of the search world. Job done? Not quite.
  With reports that Google image searches now account for almost 30% of all US queries, the industry giant is looking to capitalise on this by turning its attention to non-text searches.
  But it’s not just Google that’s branching out from word-based searches. Bing is sitting up and taking notice too, h
  
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• Tesco signs up Jamie Oliver for healthier eating drive

  10-09-2018 12:41 via campaignlive.co.uk
  Former Sainsbury's brand ambassador Jamie Oliver has been signed up by rival Tesco to become the face of the supermarket's drive for healthier eating.
  
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• Reach becomes partner of The Ozone Project

  10-09-2018 11:57
  Reach, formerly known as Trinity Mirror, has become a partner of The Ozone Project, an audience platform conceived by some of the biggest names in UK news including Guardian News & Media, News UK and The Telegraph.
  The project aims to offer advertisers and agencies access to a combined digital audience of approximately 42.5m in Britain, a monthly reach equivalent to that of Facebook, via a unified sales team able to offer joint inventory and data.
  Unlike digital rivals, Ozone has pledged to
  
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• Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more

  10-09-2018 11:47 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry
  
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• BBH names Neil Miller as global chief experience officer

  10-09-2018 11:22
  BBH has added to its creative team with the appointment of Possible UK chief executive Neil Miller as global chief executive officer, in recognition of the growing importance of brand experience as a revenue driver.
  Miller will be tasked with delivering creative effectiveness across the entire customer journey by bringing to bear his own experiences of working with clients including Vodafone, Microsoft and Shell.
  The agency said brand experience briefs will constitute more than 20
  
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• Coke recycling push encourages consumers to share bottle 'slam dunks' on social

  10-09-2018 10:58 via campaignlive.co.uk
  Coca-Cola is encouraging consumers to "slam dunk" their empty Coke bottles into recycling bins in an integrated campaign led by a 30-second TV ad.
  
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• Debenhams turns to KPMG to secure its future

  10-09-2018 10:51
  Struggling department store chain Debenhams has called in advisers from accountancy firm KPMG to help it investigate a range of options for its future that are said to include a company voluntary arrangement (CVA).
  f it were to go down the route of a CVA, Debenhams would be declared insolvent but continue to trade to pay back creditors over a fixed period, subject to their agreement. This could entail store closures and renegotiations of rent but would only be entered into as a last resort,
  
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• ‘No such thing as too much glitter’ – agency turns 10-year-old’s doodle into brand guidelines

  10-09-2018 10:45
  Australian health agency Wellmark has subverted the conventions of internal branding by converting a 10-year-old’s glittering logo redesign into official brand identity guidelines.
  Bryce Michelmore’s daughter, Holly, decided the Wellmark logo needed a refresh after catching a glimpse at her dad’s work. Forgoing focus groups, pitches and an intense research process, Holly’s gut instinct produced a multicoloured, heart-shaped emblem that features a butterfly, a thumbs up, a
  
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• Creative Works EMEA featuring Quiet Storm, Publicis Italy, Mr President and more

  10-09-2018 10:30
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• BBH hires WPP's Neil Miller as global chief experience officer

  10-09-2018 10:20 via campaignlive.co.uk
  Neil Miller has joined BBH as its global chief experience officer, with the agency expecting brand experience to grow to over 20% of 2018 revenues.
  
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• John Lewis coy on Elton John Christmas ad report

  10-09-2018 09:59 via campaignlive.co.uk
  Sir Elton John has apparently been signed up as the star in John Lewis's forthcoming Christmas TV ad, for which his hit 'Your Song' will be the soundtrack.
  
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• Volkswagen, RBS, Harrods: Everything that matters this morning

  10-09-2018 08:55
  Iconic Beetle car is discontinued
  Volkswagen is ending production of its iconic Beetle marking the end of one of the world’s most famous car brands.
  The German company said output would end next July after production of celebration models.
  Sales in the small car have declined and in the wake of its diesel emissions scandal and the rise of electric cars the manufacturer has been looking to slim down its model range.Hinrich Woebcken, chief executive of Volkswagen Group of America. said: &rdq
  
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• Volkswagen, Ladbrokes, Ryanair: Everything that matters this morning

  10-09-2018 08:55
  Ladbrokes Coral owner unconcerned by advertising crackdown
  Kenny Alexander, the chief executive of Ladbrokes Coral, says he is “not particularly concerned” about a threatened crackdown on TV gambling adverts.In April new rules came into force which means gambling companies are banned from showing adverts which encourage people to “bet now” and offer misleading “free money” deals. However, heavy marketing around the World Cup this summer has sparked
  
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• Uber, Debenhams, JD Sports: Everything that matters this morning

  10-09-2018 08:55
  Uber appoints first global CMO
  Uber has appointed its first global chief marketing officer as it continues to reposition its brand following a number of high profile departures.
  Rebecca Messina joins the ride hailing app from beverage company Beam Suntory, where she has been serving as senior vice president and CMO since April 2016. Previous to that Messina spent 21 years in marketing at Coca-Cola, most recently as senior vice president of marketing and innovation for ventures and emerging bran
  
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• Tesco, Nike, Vodafone: Everything that matters this morning

  10-09-2018 08:55
  Tesco to unveil discount chain Jack’s next week
  Tesco is expected to unveil its discount chain Jack’s next week as the UK’s biggest supermarket looks to directly compete with Aldi and Lidl. The first store, name after Tesco founder Jack Cohen, will be revealed by the supermarket in Chatteris, Cambridgeshire, next Wednesday (19 September).
  Journalists have been invited to an event hosted by Tesco’s CEO Dave Lewis and while details of the event were not given, the Guardian
  
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• Tesco, Google, M&S: Everything that matters this morning

  10-09-2018 08:55
  Jamie Oliver partners with Tesco to make healthy eating easier
  Renowned chef Jamie Oliver has revealed he’s partnering with Tesco to help make healthy eating a little easier.
  As part of the partnership Jamie will front Tesco’s ‘helpful little swaps’ in store, where healthier alternatives offer reduced levels of sugar, salt and fat – as well as being more affordable for customers.
  According to the supermarket giant, a basket of ‘helpful little swaps’ wil
  
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• John Lewis, Apple, McDonald’s: Everything that matters this morning

  10-09-2018 08:55
  John Lewis profits drop 99%
  The John Lewis Partnership has posted a 99% drop in profits before tax and exceptional items to £1.2m for the first half of the year, which it has blamed on having to price-match the heavy discounts at competitors.
  Sir Charlie Mayfield, chairman of the John Lewis Partnership, says: “The pressure on gross margin has predominantly been from our commitment to maintain price competitiveness. This reflects our decision not to pass on to our customers all cost
  
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• Businesses must reposition marketing to attract young talent

  10-09-2018 08:14
  To make marketing an attractive and fulfilling career for young people, change needs to come from within businesses, both in terms of the way marketing is talked about internally and where companies look for new talent.
  This is one of the aims of the School of Marketing, an education platform launched in partnership with Marketing Week to inform and excite school-age children about marketing and address the misconceptions about what a career in the industry might entail.
  Santander CMO Keith Moo
  
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• RNIB on breaking down barriers so people see the person not the sight loss

  10-09-2018 08:00
  The Royal National Institute of Blind People (RNIB) is relaunching its brand as the charity overhauls not only its look but also its core values.
  The charity campaigns for blind and partially-sighted people, provides advice and training to help with employment, and has an online community to connect those with sight loss and those closest to them. There is no plan for any of this to change but with the RNIB celebrating its 150th birthday this year, it took the milestone as an opportunity to rea
  
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• Reach joins The Ozone Project as fourth partner

  10-09-2018 07:47 via campaignlive.co.uk
  Reach, the publisher of the Daily Mirror and Daily Express, is to join News UK, Telegraph Media Group and Guardian Media Group as a founding investor in The Ozone Project.
  
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