Marketing news

• M&S Food launches its 'biggest ever social media campaign' starring celebrity taste tasters

  09-09-2018 14:45
  M&S Food has kicked off a year-long social media campaign which will see TV stars Amanda Holden, Rochelle Humes, Paddy McGuinness and Emma Willis taste test its new products each month.
  The first episode is available to watch on Instagram TV, YouTube and Facebook from today (Sunday 9 September) and shows the celebrities debating and choosing their favourite meal from the brand's Italian range. 
  “This is our biggest ever social media campaign and a gamechanger in our mark
  
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• BA customers complain of having to check out of adblockers to check in for flights

  09-09-2018 14:10
  British Airways has defended its privacy policy after customers complained of having to disable their adblockers in order to book and check-in for flights.
  Mustafa Al-Bassam asked the airline for help on Twitter when the ‘manage my booking’ section of its website – where passengers choose seats and download their boarding passes – became stuck on a loading page.
  After being told to clear his cookies and delete his browsing history, Al-Bassam tweeted that turning off
  
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• Fiat goes Back to the Future to introduce its 500X model

  09-09-2018 13:10
  Fiat is launching its new 500X model with a short film paying homage to Hollywood blockbuster Back to the Future.
  The ad tells the story of a 60s couple transported to the present day when their classic Fiat 500 is struck by a bolt of lightning and transformed into the modern-day incarnation.
  As they try to make sense of their new surroundings, they inadvertently discover the futuristic features of the 500X including its HD navigation screen and voice activated services.
  The short ends with
  
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• STV Productions appoints David Mortimer as managing director

  09-09-2018 11:29
  STV Productions has named veteran creative leader David Mortimer as managing director to spearhead its ambitions to become a UK production powerhouse following the departure of Alan Clements.
  Arriving from independent production group Tinnopolis Mortimer will take charge of production teams in Glasgow and London with the goal of repositioning the brand to focus on returning series as well as maximising the potential for national and regional programming.
  This will see a range of new creative pro
  
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