Marketing news

• TV Ad Spend Weekly: This means war-drobe as Amazon officially steps into apparel race

  07-09-2018 22:52
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
  Advertising spend on national TV took a hit the week of August 27, falling 19% compared to the week prior and topping out at $782m. Spend for new commercials also fell by 7% to $111m. The return of college f
  
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• Criteo sticks with Facebook after being downgraded by the social giant

  07-09-2018 22:49
  French-based adtech platform Criteo issued a comment on its Facebook relationship, stating that it will continue to work with the social media giant despite being downgraded several months ago.
  The statement read: “Criteo continues to work with Facebook through integration with the Facebook platform. The change in Criteo's partner status with Facebook does not impact its ability to buy inventory for clients on the Facebook platform.
  “In the second quarter of 2018, Revenue ex-TAC gene
  
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• DJ Khaled gives travelers major keys as Booking.com's Experiences ambassador

  07-09-2018 22:14
  Booking.com has enlisted DJ Khaled to help launch its mobile-based Booking Experiences product in the US.
  Booking Experiences has been called an in-destination product that helps travelers find the best experiences in the cities they’re visiting. Travelers can make payments and get priority access to select attractions, venues and tours, and Booking.com members can take advantage of exclusive deals and discounts.
  DJ Khaled’s role in the partnership has involved giving
  
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• NBA 2K19 promo spot features LeBron James in his Lakers uniform stating that he’s still 'King'

  07-09-2018 22:12
  LeBron James was made the face of the 20th Anniversary Edition of the NBA 2K19 game a few months back, and now LeBron is promoting the game with a video stating that he remains ‘King’ for a while longer.
  James and rapper Travis Scott team up in the spot, the latest installment of NBA2K’s ‘They Will Know Your Name’ campaign. The campaign highlights the journey that NBA legends undertake, and the narrative they build when reaching the point where their name
  
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• Virgil Abloh, Roger Federer can never be still in Rimowa luggage 120th anniversary campaign

  07-09-2018 21:23
  Rimowa, the luxury travel brand under LVMH, and agency partner Anomaly released the first part of its first-ever global integrated campaign to celebrate its 120th anniversary.
  The campaign, titled, 'Never Being Still' features its global ambassadors to celebrate the mindset that mastery is a never-ending journey, and that no one builds a legacy by standing still. Among those ambassadors: Roger Federer, Virgil Abloh (mens artistic director at sibling brand Louis Vuitton), model and activist
  
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• PlayStation releases action-packed promo video for Marvel’s Spider-Man game

  07-09-2018 21:06
  PlayStation took over the airwaves with its new campaign, ‘Brave Idea,’ a visually stunning 90-second promo ad for the launch of the blockbuster action adventure game, Marvel’s Spider-Man, available only on PlayStation.
  The film debuted during the inaugural game of the 2018 NFL season on NBC’s Thursday Night Football, giving it a huge audience for the highly anticipated game.
  The creative starts with an electric fall sequence, as Spider-Man plummets from a build
  
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• Campaign expands and extends Agency of the Year awards scheme

  07-09-2018 17:33
  Campaign is extending its Agency of the Year awards internationally and introducing a new suite of accolades that anoint the best agency talent in the business, including the best agency leader, creative chief, strategist and new business and talent management teams.
  
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• Cow & Gate owner calls digital and CRM review

  07-09-2018 16:44
  Danone has contacted agencies about a statutory review of the digital and CRM accounts for its baby feeding brands Cow & Gate and Aptamil.
  
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• Cow & Gate calls digital and CRM review

  07-09-2018 16:44
  Cow & Gate, the baby dairy brand owned by Danone, has contacted agencies about a statutory review of its digital and CRM account.
  
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• Burger King hands UK creative to BBH without a pitch

  07-09-2018 16:36
  Bartle Bogle Hegarty has created a competition-led campaign for Burger King, after the agency was appointed to the fast food brand's UK creative account earlier this year without a pitch.
  
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• Oath chief executive Tim Armstrong to leave company

  07-09-2018 16:28
  Oath chief executive Tim Armstrong will leave the company as early as next month as parent company Verizon restructures the business.
  
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• The Festival of Marketing partners with the Market Research Society

  07-09-2018 16:20
  The Festival of Marketing has partnered with the Market Research Society (MRS) and will deliver an event for the society’s members at this year’s Festival.
  The event will take place on the first morning of the two-day festival, which takes place on 10 and 11 October at Tobacco Dock in London. MRS members will have exclusive access to the bespoke event and will also be able to purchase reduced-price tickets for the rest of the Festival.
  The MRS partnership follows the announcement yes
  
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• John Lewis, Debenhams, Ford: 5 things that mattered this week and why

  07-09-2018 16:19
  Debenhams shows fighting spirit with new brand identity
  As crisis continues to unfold at House of Fraser and Fenwick announces plans to cut more than 400 jobs following a 93% slump in pre-tax profits, it’s fair to say these are challenging times for the department store.
  Hoping to buck the trend is Debenhams, which on Monday unveiled a new brand identity, the first revamp of its logo for nearly 20 years. Created by Mother Design, the new identity is intended to act as a visual expression
  
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• RNIB marks 150th anniversary with brand refresh

  07-09-2018 16:12
  The Royal National Institute of Blind People is launching a new brand identity and multi-channel campaign - the first major work from The & Partnership since it won the account last year.
  
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• Pride flag damaged to raise awareness of LGBTQ+ youth suicide

  07-09-2018 16:04
  Two creatives at The Gate London have come up with a campaign, taken up by Gay Times, to highlight the scale of mental health issues among LGBTQ+ young people.
  
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• Sure partners Reebok for fitness event including boxing and 'sweat-proof' beauty tips

  07-09-2018 16:00
  Sure, the Unilever-owned deodorant brand, is partnering with Reebok to host a fitness activation.
  
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• O2 celebrates individuality as it launches ‘big and bold’ new positioning

  07-09-2018 16:00
  
  O2 is launching an ad campaign that aims to “celebrate individuality” as part of a shift in marketing strategy at the mobile operator that aims to return it to its roots and help customers feel excited, rather than concerned, about new technology.
  The spot, created by VCCP and running from tonight, will promote its new ‘custom plans’, a new way for contract customers to pay for their mobile phone, giving them the option to choose how much they pay upfront
  
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• Lurpak showcases Softest range with sandwich activation

  07-09-2018 15:05
  Lurpak, the Arla-owned butter brand, is touring the UK with a sandwich-themed activation to showcase its Softest variant.
  
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• British Airways data breach poses new challenge to weakened brand reputation

  07-09-2018 14:59
  British Airways faces another hit to its brand reputation after revealing a major data breach has exposed its customers' financial information to hackers.
  
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• Finnair and Helsinki airport team up for short movie

  07-09-2018 14:04
  Airline Finnair and the operator of Helsinki airport have created a 13-minute short film to position themselves as the crossroads between East and West.
  
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• Women’s Aid shifts focus to highlight how children are ‘hidden victims’ of domestic abuse

  07-09-2018 13:37
  Women’s Aid has launched marketing campaign that aims to highlight how children are the “hidden victims” of domestic abuse.
  In collaboration with the British Board of Film Classification (BBFC) the advert, created by WCRS, shows how children are shielded from violence in cinema but may not be when they get home. Currently, 160,000 children in England are living in homes where domestic abuse takes place and there are more children in refuges then adults.
  The campaign, which run
  
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• Virgin Holidays hosts ball pit activation to encourage Londoners to 'say balls to boring'

  07-09-2018 13:14
  Virgin Holidays is encouraging consumers to put on their "adventurous pants" and jump into a ball pit for a chance to win a free trip.
  
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• WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies

  07-09-2018 11:35
  WPP's new chief executive has warned of a "fundamental" shift in the role of creative agencies because of clients' changing needs and laid out a number of examples of how the group is adapting.
  
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• Tinder swipes 72andSunny's Jenny Campbell as CMO

  07-09-2018 10:42
  Dating app Tinder has appointed Jenny Campbell, a former senior marketer at Nike, as chief marketing officer.
  
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• Burberry pledges to stop burning unsold stock

  07-09-2018 10:11
  Burberry has put an end to its practice of burning unsold stock in order to protect the premium nature of its brand.
  
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• Home creates joint campaign for Jet2.com and Jet2 Holidays

  07-09-2018 10:10
  A new campaign for Jet2.com and Jet2 Holidays will debut tonight during Coronation Street on ITV.
  
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• Amazon unites advertising services under single brand, Amazon Advertising

  07-09-2018 09:41
  Amazon is retiring the names Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform in order to bring its advertising products together under a unified identity.
  
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• FA signs up Head & Shoulders as its first official haircare partner

  07-09-2018 09:21
  The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that will involve England players starring in advertising.
  
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• Thomas Barta: If marketing were a brand, you would fire the CMO

  07-09-2018 08:03
  Dear chief marketing officers, the marketing brand isn’t doing well. Latest news: you are losing market share in a key target group – talent. A survey by Marketing Week and Unidays earlier this year found that only 2% of UK students believe a marketing degree will lead to the best career for them. And don’t bother turning around, there’s no profession behind you that’s rated lower. In a competitive market, at 2% a brand would normally be taken off the shelf.
  Unfort
  
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• Nationwide, Maltesers and McCain take a stand over online abuse

  07-09-2018 01:01
  Nationwide, Maltesers and McCain have teamed up to take a stand against the online abuse aimed at the stars of some of their most successful ad campaigns.
  In partnership with Channel 4, they will broadcast a prime time TV ad break takeover in which a selection of real social media posts have been added to existing ads. The aim is to raise awareness of the scale of online abuse and encourage people to consider the impact such comments can have.
  The takeover will be broadcast during the firs
  
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