Marketing news

• Campaign Newscast: Mark Read takes charge at WPP

  05-09-2018 21:18 via campaignlive.co.uk
  Mark Read is promising "radical evolution" at WPP and the early signs are that the new chief executive could be more radical than expected.
  
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• Emma de la Fosse moves to Digitas in latest Ogilvy departure

  05-09-2018 20:07 via campaignlive.co.uk
  Digitas UK has poached Ogilvy's Emma de la Fosse to be its new creative leader.
  
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• Harvey Nichols rebrand for 'women's empowerment' campaign omits female co-founder's name

  05-09-2018 19:22 via campaignlive.co.uk
  Harvey Nichols has rebranded to Holly Nichols for the month of September as part of a women's empowerment campaign, but the change leaves out the name of the company's female co-founder Anne Harvey.
  
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• Mark Ritson: Don’t just stand for something, stand against your competitors

  05-09-2018 18:05
  When I passed 30 I had a long, hard talk with my mum about not settling down. I’d been single for several years and was starting to not only get used to solitary life but actually enjoy it. I could feel the little lone rituals and pleasures of singleton life becoming ingrained as I gradually shut up shop for a partner. “I might not end up attached mum,” I remember telling her on the phone, “and I am happy if that is the way it ends up.”
  But I had not quite given up.
  
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• Amazon simplifies ad business with rebrand to ‘Amazon Advertising’

  05-09-2018 17:49
  Amazon is simplifying its ad business as it looks to attract more brand dollars and take a bigger slice of the $88bn (£68.2bn) global digital ad market.
  The company is rebranding its ad offering as Amazon Advertising, a move that will see it get rid of names including Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform. The marketing services business, which offered automated ad buying, will be referred to as the advertising console, while the ad platform will be
  
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• M&S hires first chief digital and data officer

  05-09-2018 17:28 via campaignlive.co.uk
  Marks & Spencer has appointed Jeremy Pee to the new role of chief digital and data officer.
  
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• M&S hires first chief digital and data officer to drive ‘modern digital mindset’

  05-09-2018 16:39
  Marks & Spencer is gearing up for a digital-first future with the appointment of its first chief digital and data officer.
  Jeremy Pee, who is currently senior vice president of Canada’s largest retailer Loblow Companies Limited, will join M&S in December. His remit is to leverage data and digital for the benefit of customers, colleagues and shareholders, as well as developing a “modern digital mindset” and culture across the business.
  The struggling retailer is current
  
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• Gousto selects M&C Saatchi and the7stars for debut brand campaign

  05-09-2018 16:07 via campaignlive.co.uk
  Recipe box company Gousto is launching its first integrated campaign, after appointing M&C Saatchi and the7stars to handle creative and media duties.
  
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• How big businesses are taking advantage of the co-working boom

  05-09-2018 15:49
  Direct Line has focused on a female startup founder for its new campaign.Big brands are finding homes for themselves in the co-working environment, often as a way to foster creative ideas, reach new customers or attract and retain top talent.
  For professional services giant KPMG the rationale behind its decision to place teams in co-working spaces was to make the brand more accessible to startups, scale-ups and entrepreneurs, explains Kirsty Mitchell, director for growth and leader of the co-wor
  
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• Charlotte Rogers: The demise of Wonga shows toxic brands will always fail

  05-09-2018 15:15
  Ten years ago the global financial order crumbled, triggered by the collapse of Lehman Brothers, one of America’s biggest investment banks, which sensationally filed for bankruptcy on 15 September 2008.
  As austerity began to bite, the UK market opened up to payday lenders offering instantaneous decisions on loans with often astronomical interest repayments. A decade on and the poster child of short-term lending – Wonga – has fallen into administration.
  At one point Wonga was t
  
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• Can the John Lewis and Waitrose rebrands help them navigate a challenging retail sector?

  05-09-2018 15:13
  The rebrands of John Lewis and Waitrose to add the ‘& Partners’ suffix is an interesting move by two of the UK’s biggest and best loved brands.
  On one hand it is a brand architecture move. The two have, until very recently, operated as separate businesses with very little link-up. That slowly started to change when it became possible to pick up John Lewis click-and-collect items at Waitrose, and the move to put both their creative accounts with adam&eveDDB a few years
  
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• Are the John Lewis and Waitrose rebrands a cosmetic fix or a strategic move?

  05-09-2018 15:13
  The rebrands of John Lewis and Waitrose to add the ‘& Partners’ suffix is an interesting move by two of the UK’s biggest and best loved brands.
  On one hand it is a brand architecture move. The two have, until very recently, operated as separate businesses with very little link-up. That slowly started to change when it became possible to pick up John Lewis click-and-collect items at Waitrose, and the move to put both their creative accounts with adam&eveDDB a few years
  
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• Lloyds reviews £80m media account as Group M retires Greenhouse

  05-09-2018 13:57 via campaignlive.co.uk
  Group M agencies MediaCom and Mindshare are vying to secure Lloyds Banking Group's £80m media business as Greenhouse Group M, the dedicated media agency for Lloyds, is set to be dissolved.
  
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• Anthony Joshua hails the men who love hot sauce and first person shooters in new Lynx ad

  05-09-2018 13:49 via campaignlive.co.uk
  Anthony Joshua stars in the latest film for Lynx, in which the heavyweight world boxing champion invites men to become part of the "Lynx Gold brotherhood" community.
  
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• Wonderhood Studios secures ad veterans to open creative agency wing

  05-09-2018 12:56
  Former Channel 4 chief executive David Abraham’s production venture Wonderhood Studios has made good on its promise to launch a creative agency.
  At the studio’s launch in April, Abraham promised to marry advertising and TV in a new way, largely putting the group’s expertise to develop TV programming and branded campaigns under one roof.
  At the time, he told The Drum: “We don't see this as a conventional agency or production company. Our ambition is to create a new type of
  
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• Heineken enlists David Coulthard to woo millennial drinkers

  05-09-2018 12:55
  Heineken is looking to woo millennials with a global campaign that has injected some fun into its marketing.
  Part of a new strategy, the campaign comprises three new hero TV commercials that will individually focus on Heineken's sports sponsorships: Uefa Champions League, Formula 1 (F1) and the Rugby World Cup. 
  The launch ad, 'Perfect Man', is set in a Monte Carlo ballroom, at a F1 after party, and it couldn't get more glitzy if it tried.  
  
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• Twinings appoints M&C Saatchi to creative business

  05-09-2018 12:21 via campaignlive.co.uk
  Associated British Foods (ABF) has appointed M&C Saatchi as lead creative agency for Twinings, with a brief to "reframe" how consumers view the brand and the wider tea category.
  
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• Wunderman acquires 2Sales to bolster Amazon planning and commerce capabilities

  05-09-2018 12:00
  Digital agency Wunderman has acquired e-commerce consulting agency 2Sales for an undisclosed sum.
  The WPP agency will benefit from 2Sales’ expertise of building brands on Amazon. The group will be merged with Wunderman Commerce and offered to clients worldwide.
  This means that 66 2Sales employees based in Luxembourg will join the company, adding to Wunderman Commerce’s tally of around 1,000 people.
  Wunderman said that the acquisition strengthens its Amazon expertise, particularly pla
  
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• Starcom names Louise Peacocke as managing partner

  05-09-2018 11:54
  Media communications agency Starcom has appointed Louise Peacocke as managing partner, reporting directly to UK managing director Hamid Habib.
  The role carries responsibilities for delivering new products, fostering client relationships and driving business growth, applying her own expertise in digital to bring a ‘fresh approach’ to the job.
  Habib said: “We’re delighted that Louise will be joining the leadership team. I know our clients and our people are going to love wo
  
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• CAA Sports appoints Havas veteran Rachel Conlan to build its brand

  05-09-2018 11:39
  CAA Sports, part of entertainment and sports business the Creative Artists Agency, has confirmed its appointment of Havas veteran Rachel Conlan to help build brand and business opportunities for its clients.
  Conlan is a former global chief marketing operations officer for Havas, during which time she worked with brands such as IBM, Reckitt Benckiser and Citibank. In her new role Conlan will work with CAA Sports’ own property sales, brand consulting and athlete representation groups to
  
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• Inside the MLS's strategy to become the 'sport of the new North America'

  05-09-2018 11:15
  The Drum finds out how America's premier soccer league is embracing marketing and technological innovation to compete with titans like the NBA and NFL and win over a new generation of sports fans.
  The United States is a young nation that has cultivated a unique stable of sports. Franchises scaled up (in typical Fordian fashion) to become industrial and cultural behemoths. It embraced (American) football, basketball, baseball, hockey and motorsports with enthusiasm. As a result, these past-times
  
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• Pick of the week: John Lewis and Waitrose's 'Bohemian Rhapsody' is full of heart

  05-09-2018 11:11 via campaignlive.co.uk
  I can't remember the last time I saw friends who don't work in the industry pay attention for the entire length of an ad, laughing along the way.
  
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• Turkey of the week: Fujifilm's Taylor Swift ad is rife with millennial marketing tropes

  05-09-2018 10:56 via campaignlive.co.uk
  Instax, Fujifilm's instant camera brand, is a hot property.
  
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• Rolls-Royce re-engineers digital B2B strategy with Ogilvy appointment

  05-09-2018 10:46
  Rolls-Royce has appointed Ogilvy UK’s specialist B2B practice to spearhead the engineering giants digital first strategy, including handling all of its advertising, content and social media needs.
  In this role Ogilvy will further the brand's reputation for the technology solutions necessary to keep a fast moving world in motion with Ogilvy UK overseeing all creative content for Rolls-Royce's business units globally.
  Sam Williams-Thomas, head of business to business at Ogilvy UK said:
  
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• Former Paddy Power marketer Phil Lloyd joins Carwow after quitting AR game Snatch

  05-09-2018 10:42 via campaignlive.co.uk
  Car buying website Carwow has appointed former agency account director Phil Lloyd as its first chief marketing officer.
  
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• What GDPR compliance looks like for marketers

  05-09-2018 10:30
  I was a couple weeks into my new job at Braze back in March when a data subject request email landed in our privacy inbox. I’d been off on maternity leave for a few months, far from any privacy-related matters, and my first reaction was: “How exciting, GDPR in action.”
  At Braze, we’ve had the EU’s General Data Protection Regulation (GDPR) on the brain practically since it was passed back in May 2016. If you’re not familiar with it, GDPR creates stricter rules
  
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• London’s Other Side exhibition puts out the flags for Bankside

  05-09-2018 10:30
  More than 40 top creatives have each designed a flag in tribute to the Bankside area of London. The flags will be exhibited later this month at London Design Festival 2018.
  The Bankside area has always been slightly removed from the mainstream of London life  – from the Banksyde of Shakespeare’s day, a brothel-filled ‘pleasure quarter’, to today’s creative business warrens nestled in streets near the Tate Modern. NB chose to weave the area’s unique spirit
  
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• Getty family to wrest back control of their eponymous photo agency

  05-09-2018 10:11
  The Getty family have revealed their intent to purchase a majority stake in Getty Images from The Carlyle Group, bringing a decade-long spell under private equity control to a close.
  Including a significant debt pile, the deal reportedly values Getty at less than $3bn, below the $3.3bn valuation made by Carlyle when it bought its own majority stake of just over 50% from another private equity firm, Hellman & Friedman, six years ago.
  Under the terms of the deal, the Getty family will purchase
  
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• UK ad-blocking slows to fall behind France, Germany and US

  05-09-2018 10:02 via campaignlive.co.uk
  Ad-blocker usage in the UK appears to be falling significantly behind France, Germany and the US, as software adoption slows to single-digit growth this year.
  
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• Hit Stories: How Taskmaster’s Alex Horne dreams up the show's stupefying challenges

  05-09-2018 10:00
  'Make an exotic sandwich’; ‘try to cry as many tears as possible into an egg cup’; ‘do something that looks impressive backwards, in an hour’ – these are just some of the challenges asked of comedians on Taskmaster, Dave’s original game show with a twist. 
  The premise is simple: get five comedians together, give them points based on their abilities to complete a number of bizarre trials, and dissect their efforts in front of a live studio audience.
  
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• Campaign's Best Places to Work 2019: Only a month left to enter

  05-09-2018 09:25 via campaignlive.co.uk
  Brands, agencies and media companies have only a month to enter Campaign's second annual Best Places to Work survey.
  
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