Marketing news

• Panasonic creates lighting installation to celebrate centenary

  04-09-2018 17:22 via campaignlive.co.uk
  Panasonic, the Japanese tech brand, is creating a lighting installation that reacts to people's behaviour to mark its 100th anniversary.
  
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• Ford targets new audience as it becomes first brand to launch a car at a gaming event

  04-09-2018 16:50
  Ford Europe has gone where no other car manufacturer has before, becoming the first to launch a vehicle at a gaming event as the company looks to engage a new audience and be more innovative within its communication strategy.
  Speaking to Marketing Week, Ford Europe’s executive director of communications and public affairs Michael Baumann, says a “core part” of Ford’s brand is racing so “it felt like a natural fit” to launch the Ranger Raptor at Gamescom, an a
  
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• Adwatch: NHS nursing campaign is quietly powerful and effective

  04-09-2018 16:48 via campaignlive.co.uk
  Neil Goodlad, chief strategy officer of The & Partnership London, reviews NHS England's "We are the NHS" by MullenLowe London.
  
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• AMV BBDO poaches creative director Polina Zabrodskaya from Publicis

  04-09-2018 16:37 via campaignlive.co.uk
  Abbott Mead Vickers BBDO has appointed creative director Polina Zabrodskaya, who was previously in the same role at Publicis London.
  
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• Behind the scenes at Snickers' Elton John 'rap battle' shoot

  04-09-2018 16:29 via campaignlive.co.uk
  How the Mars-owned brand recreated sunny West Coast America in wintry west London for a surreal ad shoot with one of music's biggest stars.
  
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• Industry vet Clare Donald to lead MDC's Unreasonable Studios

  04-09-2018 15:54 via campaignlive.com
  The former Ogilvy UK chief production officer takes on the role of global MD.
  
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• Faster, cheaper, quicker: How WPP plans to become a ‘modern’ business and ease clients’ ‘frustrations’

  04-09-2018 15:34
  A renewed focus on clients, agility, creative and attracting talent are at the top of WPP new CEO’s agenda as the business looks to become a “much more modern and contemporary company” that can compete more “aggressively” with consultancies, Google and Facebook.
  During an investor call this morning (4 September), Mark Read said WPP has not been moving quickly enough and needs to become a simpler business that is easier for “frustrated” clients to access
  
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• Hearst UK to shut celebrity weekly Reveal after circulation slump

  04-09-2018 15:32 via campaignlive.co.uk
  Hearst UK plans to shut celebrity weekly magazine Reveal after its print circulation crashed by more than three-quarters from its peak.
  
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• Will being owned by Coke damage Costa Coffee's reputation?

  04-09-2018 15:23 via campaignlive.co.uk
  A number of concerns over Coca-Cola's $5.1bn (£3.9bn) acquisition of Costa Coffee are bubbling to the surface.
  
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• Be Heard Group founder Peter Scott steps down from business

  04-09-2018 15:17 via campaignlive.co.uk
  Peter Scott has left his role as chief executive of the Be Heard Group, and left its board, with immediate effect.
  
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• Pitch update: Lidl, Lloyds Bank, Cathay Pacific, Caffe Nero, and more

  04-09-2018 14:59 via campaignlive.co.uk
  The Lidl process is still in early stages, Lloyds Bank is pitching its media within Group M, and two big international accounts have been awarded out of Asia this week.
  
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• Ex-C4 boss Abraham raids BBC and Adam & Eve/DDB for new agency leaders

  04-09-2018 14:54 via campaignlive.co.uk
  Wonderhood Studios, the company founded by former Channel 4 chief executive David Abraham to unite advertising and broadcast programming, has hired the leaders of its creative agency.
  
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• Carpetright picks Y&R London to 'refresh' creative

  04-09-2018 12:33 via campaignlive.co.uk
  Carpetright has ended its five-year relationship with Different, appointing Y&R London to deliver a creative refresh after a competitive pitch.
  
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• When 'good' campaigns go bad: six recent clangers

  04-09-2018 11:04 via campaignlive.co.uk
  Not everyone gets cause marketing right. Here are some of the recent attempts by big names that have fallen flat, ranked from iffy (bottom) to MasterCard (top).
  
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• M&S launches first fashion and home campaign since exit of Patrick Bousquet-Chavanne

  04-09-2018 09:52 via campaignlive.co.uk
  Marks & Spencer is today launching the first campaign for its clothing and home business since fully splitting its marketing operations from the food division earlier this year.
  
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• Campaigns for Good Awards 2018: Winners revealed

  04-09-2018 09:37 via campaignlive.co.uk
  FCB Inferno was the big winner at the inaugural Campaigns for Good Awards, a new initiative from PRWeek, Campaign and Third Sector.
  
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• John Lewis and Waitrose launch first joint marketing campaign as they unveil rebrands

  04-09-2018 09:00
  John Lewis and Waitrose are running their first joint marketing campaign as they launch new visual identities to mark their rebrands to John Lewis & Partners and Waitrose & Partners.
  The campaign, created by adam&eveDDB and called ‘& Partners’, uses the tagline ‘For us, it’s personal’. It aims to shine a light on the stories and skills of its staff, which the retailers call partners, to illustrate what makes it different from other retail chains.
  Th
  
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• WPP returns to sales growth as Read pledges to tackle 'underperforming operations'

  04-09-2018 08:55 via campaignlive.co.uk
  WPP has posted its first sales growth in five quarters in its first earnings report under new chief executive Mark Read, who pledged to spend more to fuel growth at the company.
  
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• Russell Parsons: We need your help to avoid a future recruitment crisis

  04-09-2018 08:00
  It is incumbent on Marketing Week to lay bare some of the biggest problems that marketing is facing. There is usually less of an opportunity to present possible solutions.
  Back in March, we published an article portentously titled ‘Marketing’s Looming Crisis’ where we set out the recruitment issues brands would face in the future because of a lack of awareness and poor perception among school-age and undergraduate pupils.
  I was contacted soon after by Direct Line Group marketi
  
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• Marketing Week backs drive to get school kids interested in marketing careers

  04-09-2018 08:00
  We are looking for 50 founding members to act as ambassadors for the School of Marketing.Marketing Week is supporting a new education initiative that aims to solve the looming talent crisis in the marketing industry by raising awareness of the profession as a career option among young people all across the UK.
  Alongside education company Learn Et Al and Pearson College London, we will be powering the launch of the School of Marketing, a new learning platform and series of educational initia
  
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• Different class: How the marketing industry is coming together to inspire the next generation

  04-09-2018 08:00
  One of the most pressing issues facing the marketing industry in 2018 is the need to secure a diverse pipeline of talent. While marketing was once seen as an exciting career destination for young people, it has undoubtedly lost its lustre in recent years.
  A pitiful 3% of students aged 18 to 24 think marketing is a good career option, according to exclusive research carried out earlier this year for Marketing Week by student affinity network Unidays. Furthermore just 2% of those asked descr
  
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• M&S’s restructured Clothing & Home team ditches broadcast spend in digital-first campaign

  04-09-2018 01:01
  Marks & Spencer’s Clothing & Home division has unveiled its first work as a standalone marketing function, choosing to abandon broadcast TV spots in favour of digital for a product-focused campaign.
  ‘Must-Haves’ highlights on a swathe of Autumn essentials from across the womenswear, menswear, kidswear, home and beauty departments. It was created by agency of record Grey London.
  The hero film, which plays out to David Bowie’s Modern Love, is a montage of well-dress
  
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