Marketing news

• Royal Mail marketer Emma Springham joins Post Office as CMO

  03-09-2018 17:34
  The former marketing director for Royal Mail’s MarketReach business has joined the Post Office as chief marketing and digital officer, a newly created role at the company.
  The Post Office has been without a permanent marketing boss since the exit of Pete Markey for Aviva in 2016.
  Consultant Louise Fowler had since been acting marketing and digital director, leading a project to reposition the brand and improve the marketing department’s profitability by slashing the number of pe
  
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• John Lewis and Waitrose unveil 'modern, progressive' new brand identity

  03-09-2018 16:54 via campaignlive.co.uk
  The John Lewis Partnership is today relaunching its two brands as John Lewis & Partners and Waitrose & Partners with a new visual identity and the start of the first ever joint marketing campaign for the department store and supermarket.
  
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• WPP’s ‘21st century CEO’ must put company culture at the heart of its future

  03-09-2018 16:09
  The story of WPP’s journey from a manufacturer of wire baskets to the world’s biggest ad firm has been told innumerable times. No one could doubt the corporate success of Sir Martin Sorrell in turning the company into a global behemoth with revenues and profits in the billions and changing the marketing landscape in the process.
  But it is clear WPP wants to put the Sorrell era behind it. The announcement of Read’s appointment did not once mention or thank his predecessor, inst
  
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• Movers and shakers: WPP, Post Office, R/GA, Starcom, Flock Associates, Fuse and more

  03-09-2018 15:41 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry
  
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• John Lewis and Waitrose bring kids together for an epic performance of Bohemian Rhapsody in first joint ad

  03-09-2018 15:37 via campaignlive.co.uk
  A school performance takes an extraordinary turn in the new ad from John Lewis and Waitrose, which forms part of the first joint marketing campaign from the two brands.
  
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• Sexism, price deflation, social media spend: 5 killer stats to start your week

  03-09-2018 14:51
  1. Majority of filmmakers say the ad industry is sexist
  New research reveals 84% of filmmakers – 76% of males and 87% of females – think the ad industry is sexist, while 73% of female directors say they’ve witnessed sexism first hand while working in the sector.
  Another 56% of female directors claim they would have more of a chance at winning a brief if they were a man. And only 19% of female filmmakers say they have not been impacted by the gender pay gap.
  Currently, 93% of a
  
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• Samsung uses Family Guy AR experience to showcase connected home tech

  03-09-2018 14:45 via campaignlive.co.uk
  Samsung is using an augmented reality game of TV show Family Guy to showcase its connected home technology.
  
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• Sorrell: WPP CEO search has been 'complete waste of time' and Read and Scott should be 'twosome'

  03-09-2018 14:39 via campaignlive.co.uk
  Sir Martin Sorrell has congratulated his successor, Mark Read, but reopened hostilities with his old company by claiming the five-month search for a new chief executive has been "a complete waste of time".
  
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• Aston Villa appoint Great State to 'future proof' digital strategy

  03-09-2018 14:19
  Aston Villa have appointed tech agency Great State to future-proof the digital strategy, as they endeavour to strengthen their online customer experience.
  The appointment signifies how football clubs are becoming more digitally savvy and striving to enrich their fans’ enjoyment and participation online.
  The club said it wants to "deliver a customer-first digital proposition to market". 
  “We’re trying hard to upgrade our entire digital footprint at Villa, sourcing and
  
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• BBC, ITV and C4 pile pressure on government to instate social media watchdog

  03-09-2018 14:14
  Facebook, Google and Twitter need "urgent" regulation in the form of an independent watchdog to help stop the spread of fake news and protect children, according to broadcasters such as the BBC, Channel 4, ITV and Sky.
  In a letter sent to The Telegraph, a cohort of Britain's biggest broadcasters and telecoms firms have united in the view that there is an "urgent need" for independent scrutiny of the decisions taken at internet and social media companies.
  The letter, which precedes forthcoming pr
  
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• JCDecaux and Zaha Hadid Design turn out-of-home inventory into public art

  03-09-2018 14:08
  JCDecaux has taken the wraps off a unique piece of out-of-home inventory in London designed by Zaha Hadid Design.
  The agency briefed the agency to redefine 'the design language of billboards'. It ditched the conventional shapes and frames that have steered the industry to date. Dubbed 'The Kensington', and located on the road from London to Heathrow, the structure takes the shape of a curved double-ribbon.
  Hadid is an award-winning architect famed for designing modern-style b
  
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• News UK’s Virgin Radio poaches Chris Evans: ‘Our ambition is to be #1 digital radio station’

  03-09-2018 13:06
  Former Top Gear host and long-time radio personality Chris Evans has made the leap from BBC Radio to Virgin Radio, a jump from public to commercial radio.
  Evans was one of the highest paid presenters at the BBC, earning between £1.6m and £1.7m in 2017. He made the announcement live on BBC Radio 2, indicating the conclusion of his 13-year spell at the company.
  Evans said: “I have absolutely loved every single moment of my time at Radio 2. The last 13 years have flashed by i
  
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• Global social media regulation is coming – Alex Jones is just the start

  03-09-2018 13:04
  Despite all his rage, is Alex Jones still just a rat in a cage?
  In August, Facebook removed four pages run by Jones, a vile conspiracy theorist, and his company, Infowars. YouTube closed his account. So did Pinterest. Apple banned several audio streams. Spotify cut a major podcast. Twitter suspended Jones’ account for one week.
  Jones was livid. “Tell folks, it’s the most censored program in the world for a reason,” he said in a video. “Jones is dialled in! Jone
  
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• Alibaba appoints MediaCom for overseas media strategy and buying

  03-09-2018 13:04
  Alibaba has appointed MediaCom to manage the overseas media strategy and buying as the Chinese e-commerce giant continues its ambitious international expansion.
  The appointment, which followed a pitch involving Publicis Media, Dentsu Aegis and Wavemaker, includes for media services for Tmall World, Taobao International, Alibaba Cloud and Dingtalk.
  MediaCom has been tasked with helping to drive traffic and increase conversion rates for Tmall World, the e-commerce site which caters to nearly 100 m
  
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• Yves Saint Laurent to open 'beauty hotel' in New York

  03-09-2018 12:53 via campaignlive.co.uk
  Yves Saint Laurent, the luxury cosmetics brand, is taking over a townhouse in New York to create a hotel experience for Fashion Week.
  
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• Nasa's social media deputy talks IGTV, VR and govt control

  03-09-2018 12:30
  From Facebook setbacks to Snapchat triumphs, what’s a marketer to do when it comes to navigating the rapidly changing world of social media? As the deadline for The Drum Social Buzz Awards 2018 approaches, we spoke to judge and NASA's deputy social media manager, Jason Townsend on Twitter about some of the latest trends hitting the social media scene. 
  He explains how impactful IGTV is to mobile devices, why social needs to be more integrated in the media
  
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• Adidas gives Tango League its own app, letting football creators share their skills online

  03-09-2018 12:25
  Sportswear brand Adidas has launched an app that will host content related to its grassroots football competition The Tango League and allow amateur football players from around the world to showcase their skills online.
  Dubbed the Tango App, the hub will not only be the home of Adidas' popular league with information on upcoming events, but it will also give fans the chance to unlock rewards and build their own fanbase by uploading videos and pictures.
  A sort of social netwo
  
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• Toyota launches Snapchat and Spotify tie-ups for Aygo campaign

  03-09-2018 12:11 via campaignlive.co.uk
  Toyota has launched partnership deals with Snapchat and Spotify as part of a new effort to pitch the Aygo marque brand at a younger audience.
  
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• Chris Evans returns to Virgin Radio after quitting BBC Radio 2

  03-09-2018 10:39 via campaignlive.co.uk
  Chris Evans will leave BBC Radio 2 after Christmas, after 13 years presenting at the station, to become the breakfast show host at the relaunched Virgin Radio.
  
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• Publicis, VCCP named winners in Cathay Pacific's first pitch in 25 years

  03-09-2018 09:51 via campaignlive.co.uk
  The airline has chosen the winner of its creative, media and social assignments, an account reportedly worth $100m (£77.6m).
  
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• Alibaba Group chooses MediaCom as overseas media agency

  03-09-2018 09:44 via campaignlive.co.uk
  The remit covers strategy and buying for Tmall World, Alibaba Cloud, Dingtalk, Lazada, and Taobao International.
  
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• WPP interview: Mark Read and Roberto Quarta promise 'radical evolution'

  03-09-2018 09:20 via campaignlive.co.uk
  WPP's new chief executive Mark Read has promised "radical evolution" and chairman Roberto Quarta has insisted there were "plenty" of candidates who wanted the chief executive's job.
  
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• WPP confirms Mark Read as chief executive

  03-09-2018 09:19
  Advertising group has offered pay package of up to £7m to Sir Martin Sorrell’s successorWPP, the world’s largest marketing services group, has officially appointed Mark Read as its new chief executive.Read, 51, has been jointly running WPP on an interim basis since Sir Martin Sorrell resigned in controversial and acrimonious circumstances in April. WPP’s board was unanimous in the decision to appoint Read, who had been tipped as the favourite for the job. Related: Spectre
  
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• Debenhams gets a modern facelift in campaign to make shopping 'joyous' again

  03-09-2018 08:51 via campaignlive.co.uk
  Debenhams has revealed a new brand identity and ad campaign aimed at reclaiming the joy of shopping, the first work by Mother since winning the retailer's account last year.
  
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• WPP confirms Mark Read as CEO

  03-09-2018 08:50 via campaignlive.co.uk
  WPP has confirmed Mark Read as the advertising giant's new chief executive, who will be paid a much lower salary than his predecessor Sir Martin Sorrell.
  
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• WPP, Sports Direct, GBK: Everything that matters this morning

  03-09-2018 08:35
  WPP  appoints Mark Read as CEO
  WPP has appointed its former chief operating officer Mark Read as chief executive, with immediate effect.
  Describing him as a “21st century CEO”, WPP credited Read for taking a central role in many of WPP’s “most successful investments and initiatives”, stating that he understands the “importance of culture” in creating successful organisations.
  In a statement, Read described the advertising industry as going thr
  
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• Volvo, Burberry, Ofgem: Everything that matters this morning

  03-09-2018 08:35
  Premiership needs to take more responsibility with gambling ads says NHS chief
  Premier league football clubs must do more to tackle gambling addiction, the head of NHS England, Simon Stevens has said.
  The chief executive said compulsive gambling as one of the “new threats” facing the NHS and warned it is being left to “pick up the pieces”.
  Speaking at a conference in Manchester, Stevens said: “There is an increasing link between problem gambling and stress, depress
  
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• Nike, Ryanair, Amazon: Everything that matters this morning

  03-09-2018 08:35
  Critics threaten to #JustBurnIt in response to Nike’s Colin Kaepernick ad
  Nike’s decision to feature American football star Colin Kaepernick in its 30th anniversary ‘Just Do It’ campaign has been met with fierce criticism, with opponents taking to social media and burning the brand’s products.
  The former San Francisco 49ers quarterback sparked controversy when he knelt during the US national anthem to protest against racial injustice and police brutality.
  Nike desc
  
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• M&S, Adidas, Viagogo: Everything that matters this morning

  03-09-2018 08:35
  M&S launches digital-first clothing and home campaign
  Marks & Spencer has launched its first major clothing and home campaign since the restructure of its marketing as it looks to start a new conversation with customers about it product that it says will be more seasonally relevant, inspirational and agile.
  The digital-first campaign, created by Grey London, aims to promote must-have wardrobe essentials from its womenswear, menswear, kidswear, home and beauty divisions. It will feature
  
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• Carlsberg, Asda, Argos: Everything that matters this morning

  03-09-2018 08:35
  Carlsberg takes big strides to reduce plastic waste
  Carlsberg is launching a series of innovations that are set to reduce plastic waste globally by more than 1,200 tonnes a year – the equivalent of 60 million plastic bags.
  A world-first for the beer industry, the Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. It will reduce the amount of plastic used in traditional multi-packs by up to 76%.
  Other c
  
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• Burberry, Volvo, gambling ads: Everything that matters this morning

  03-09-2018 08:35
  Premiership needs to take more responsibility with gambling ads, says NHS chief
  Premier league football clubs must do more to tackle gambling addiction, the head of NHS England, Simon Stevens, has said.
  Stevens said compulsive gambling is one of the “new threats” facing the NHS and warned the health service is being left to “pick up the pieces”, according to Sky.
  Speaking at a conference in Manchester, Stevens said: “There is an increasing link between problem gamb
  
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• Debenhams ‘comes out fighting’ with new brand identity

  03-09-2018 08:30
  https://s3-eu-central-1.amazonaws.com/centaur-wp/marketingweek/prod/content/uploads/2018/08/31154204/Debenhams-_-DABOD-_-Final.mp4Debenhams is unveiling a new brand identity and campaign designed to build brand affinity and demonstrate a renewed sense of confidence for the future as it looks to turn around its fortunes amid wider problems on the high street.
  For the first time in nearly 20 years, the department store has redesigned its logo, putting what it describes as a “modern and appro
  
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