Marketing news

• The Drum Presents: Tom Ollerton talks to Penny Parnell, Not on the High Street's creative leader

  01-09-2018 06:39
  Not on the High Street's leader of all things creative, Penny Parnell talks to Tom Ollerton on the Shiny New Object Podcast on the latest ideas in innovation, how she came by such a unique job title and how the company works creatively. 
  This series talks about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast.
  Each episode will be distributed in partnership with The Drum and can be followed by subscribing through the Apple
  
  Read more

• O2 repositions brand to become a ‘breath of fresh air again’

  01-09-2018 01:00
  O2 is a brand built upon a supposed breath of fresh air, when it launched in 2005 it looked to offer a new proposition to the mobile market – now it is returning to its roots with a return to an old brand message.
  ‘Breathe it all in’ is the strapline that the carrier will be pressing through the UK from 1 September. It looks to highlight how the mobile is a vital part of modern life. British spoken word artist George the Poet narrates a TVC in which the concept of digital
  
  Read more

Follow @marketing_UKnws on Twitter!