Marketing news

• Amazon promotes Prime Wardrobe with feel-good TV ads and social content

  31-08-2018 20:44
  Amazon recently launched its ‘try-before-you-buy’ Prime Wardrobe service, enabling Prime members to order up to eight items of clothing and only pay for what they keep, with free delivery and returns. Now, they’re pushing it with a couple of spots that show the human side of the service.
  Two 30-second TV ads, combined with a range of social content, show just how easy it is to order clothes from Amazon Prime Wardrobe. In one spot, a woman is looking through her closet with her
  
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• Hotels.com and paid search drive most of summer travelers's decisions, study finds

  31-08-2018 20:37
  37% of summer travelers said that hotels were the top service they searched for this year, a study from Adthena, an AI and machine learning-driven search intelligence firm, revealed.
  Over 600 US consumers over 18 were polled, with about 27% of them looking for local attractions to explore, and 25% looking for flights.
  Among the websites these consumers used to book their accommodations, Hotels.com came up top at 40%, while Trivago and Booking.com drew 34% of respondents. Kayak and Cheapflights w
  
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• Ads We Like: Nike Mexico enlists top women athletes for ‘Together Unstoppable’ campaign

  31-08-2018 19:44
  Nike’s ‘Just Do It’ tag has been around for decades, but in Mexico, Nike Women hasn’t been represented by the phrase – until now. ‘Juntas Imparables (Together Unstoppable)’, is a movement that is made to inspire women to make Mexico City their playground, where they can expand their human potential, according to the brand.
  ‘Juntas Imparables’ is the first ever Nike Women’s Just Do It campaign in Mexico – a country known for its ma
  
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• Coca-Cola will operate a ‘connected not integrated’ strategy for Costa

  31-08-2018 18:11
  Coca-Cola plans to operate a “connected but integrated” strategy for Costa coffee following its acquisition of the company that will see it focus away from retail and instead on building the global brand.
  Speaking on an investor call today (31 August), Coca-Cola CEO James Quincey said Coke has learned lessons from the past on how best to manage an acquisition. He explained: “At times we have bought things and tried to make them fit and have not done justice to their category.
  
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• PS4 Pro's deeper details derail a knight duel

  31-08-2018 18:00
  The devil is in the detail for PlayStation in its latest ad campaign called 'Missed Details'.
  The work differentiates the PS4 Pro from the last gen PS4, outlining how it affords crisper details and deeper clarity in its visuals and processing. Illustrating this is a chatty-battle between two knights, one of whom has better gear – and as a result, gains an edge. 
  The campaign will debut on 31 August, tying into the 'Greatness Awaits' platform. The work is the first of three videos
  
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• Penn State wants to remind the public, and future students, of its credentials

  31-08-2018 17:44
  Pennsylvania State University, known by most as Penn State, has had a rough road the last few years in terms of PR, with its coaching scandal and fraternity hazing problem. However, a new campaign seeks to remind the public (and potential students) that the university is highly-rated and respected for academics.
  In a spot debuting this weekend during the college football team’s season-opener, Penn State illustrates how the students, faculty, community, staff and alumni collaborate to find
  
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• Magic Leap names R/GA EMEA CCO James Temple experience chief as agency partnership begins

  31-08-2018 17:15
  R/GA London was named the agency partner for Florida-based Magic Leap, the much-hyped mixed-reality (MR) start-up.
  Magic Leap had formally released its first product earlier this month, with its flagship Magic Leap One available for developers to purchase. In naming the IPG innovation agency as its partner, it looked to engage both devs and consumers on the benefits of the device and tech it uses. Upon launch, The New York Times was named one of the startup's first and only partner in the publis
  
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• The Telegraph reaches 3m registered users ahead of schedule

  31-08-2018 17:07
  The Telegraph has registered 3 million users to its site ahead of the end of 2018 target it had previously set.
  The milestone represents a major step forward in monetising the group's digital offering.
  The news was shared by Nick Hugh, the chief executive of Telegraph Media, on Twitter. He said that the milestone had been reached four months ahead of schedule.
  “We owe this incredible milestone to our continuously outstanding journalism and the hard work and dedication of everybody here," s
  
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• The Drum B2B Awards 2018 deadline extensions available

  31-08-2018 16:00
  The deadline for The Drum B2B Awards may have passed but you still have time to enter, just apply for an extension. 
  Our judging panel this year is filled with industry experts from Stein IAS, MRM//McCann, Siegel+Gale, LinkedIn, Adobe, McCann New York, Mower, Brownstein Group and PJA Advertising. 
  Tom Stein, chairman and chief client officer of Stein IAS returns as a judge, following the awards inaugural year in 2017.  As a judge he would like to
  
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• Income encourages Singapore parents to plan for their retirement in a thought-provoking ad

  31-08-2018 15:57
  Singapore's insurers NTUC Income is encouraging parents to plan for their retirement as that's the best gift they could give to their children.
  The campaign titled 'The Best Gift For Your Child' conceptualised by BBH Singapore begins with the son on his wedding day, accusing his parents for being the worst. He goes on to give instances where he perceives himself worse off than his peers in his younger days, only to thank his parents later for giving him the best gift by sorting out the
  
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• Ikea, Pernod, social spend: 5 things that mattered this week and why

  31-08-2018 15:45
  Ikea moves with the times as it shifts marketing strategy
  Ikea is often held up as an example of creative excellence, with its ‘Wonderful Everyday’ campaign helping cement the brand’s positioning and drive sales success. But the market is changing – more people are renting homes rather than buying and living with friends rather than partners. That means changes to how they decorate and buy furniture.
  Ikea’s previous marketing strategy made much of the complete styl
  
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• Lynx refocuses on ‘humour with heart’ to challenge male stereotypes

  31-08-2018 15:05
  Four years ago, if you asked anyone what Lynx stood for the answers would have ranged from lad culture to sex to misogyny.
  However, in January 2016 this changed when the brand launched it’s ‘Find your magic’ campaign encouraging young men to embrace their differences. Ever since this brand purpose campaign, Lynx has made an effort to tackle toxic ideals of masculinity and highlight issues around male mental health.
  The brand’s purpose wasn’t solely altruistic it wa
  
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• Apply for an extension for The Drum Search Awards USA 2018

  31-08-2018 15:00
  If you've missed The Drum Search Awards USA deadline, there is no need to worry, you can still apply for an extension and have your work put in front of our all star judging panel. 
  The panel is made up of industry experts from Microsoft, Havas Media, Acronym, Distilled, Credo,DoubleClick Search, Shift6 and Situation. 
  When voting on the winners, founder of Credo, John Doherty will be looking for specific numbers around the results that you have achieved for your clients. He expla
  
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• O2 gets pretty deep, man, in new advertising platform

  31-08-2018 14:53 via campaignlive.co.uk
  O2 has recruited spoken word artist George the Poet to deliver an ode to the miracle of existence in its new campaign.
  
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• PHD wins VF Corporation's EMEA media account

  31-08-2018 14:24 via campaignlive.co.uk
  VF Corporation, the owner of outdoor clothing and footwear brands such as Timberland, North Face, EastPak, JanSport and Vans, has awarded its media buying account to PHD across EMEA.
  
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• R/GA creative chief James Temple exits to join tech start-up Magic Leap

  31-08-2018 14:16 via campaignlive.co.uk
  James Temple, chief creative officer for EMEA at R/GA, is leaving the agency to join tech start-up Magic Leap as its first chief experience officer.
  
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• ‘I don’t care about my brand’s sound – no, really’

  31-08-2018 13:43
  Are you a brand? You probably shouldn’t have a sonic identity.
  You may well have had music companies battering down your doors, briefcases stuffed with shiny promises about what a complete audio branding package could do for you.
  You may already have managed to fend them off. Well done. Pushy blighters.
  That audio branding process takes time, attention, commitment. They tend to be very insistent on, you know, “If this is going to work, we want to involve all the brand stakeholders fr
  
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• From producer to media owner: how TV giant FremantleMedia is pivoting to social video

  31-08-2018 12:40
  As one of its biggest properties – The X-Factor – returns to British TV screens, FremantleMedia's branded entertainment team will be focused on maximising commercial opportunities around the shiny floor extravaganza.
  Speaking to The Drum at the Edinburgh International TV Festival though, global vice-president of branded entertainment Sam Glynne reveals how the production company is exploring new revenue channels as a media owner, as well as producer, and explains how it kee
  
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• Former BA marketer Abi Comber takes new role as CMO at Oyster Yachts

  31-08-2018 12:36
  Former British Airways marketer Abigail Comber is joining Oyster Yachts as its first CMO as the luxury yachts company looks to build its brand.
  In her new role she will oversee Oyster’s brand and marketing strategy, including its participation at the world’s biggest yacht shows and the Oyster World Rally. The appointment aims to strengthen Oyster’s management after it came under new ownership, with British entrepreneur and founder of Evolution Gaming Group Richard Hadida rescu
  
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• The absurdity of brand purpose for the sake of brand purpose

  31-08-2018 12:10
  The word absurd is typically used to describe something that is contrary to all reason or common sense, such as the idea that pigs can fly or that millennials are a segment.
  In philosophy, it refers to the struggle between the human tendency to pursue inherent value and our inability to find any, “born out of the confrontation between the human need and the unreasonable silence of the world”, as Albert Camus once wrote. Consequently, contrary to the common interpretation, it does not
  
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• Ex-global BA marketer Comber joins Oyster Yachts as CMO

  31-08-2018 12:09 via campaignlive.co.uk
  Former British Airways global head of brands and marketing Abigail Comber is taking on the challenge of selling luxury yachts.
  
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• CMO's budgets will jump 12.3% this year despite efficiency drives and GDPR headwinds

  31-08-2018 11:59
  Despite concerns over the impact of GDPR and the real value of their digital media buys, US chief marketing officers are set to up their investment in digital to the tune of 12.3% over the next 12 months. 
  The figure comes from the biannual CMO survey, which polled 324 top marketing executives on their current spend, and their plans for the year ahead. 
  Digital currently takes up a 44% share of marketers' budgets, but that's expected to reach 54% in the next five years, accor
  
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• YouTube Re:View : 11 yr old meets Drake and receives heart transplant

  31-08-2018 11:40
  Show me entity :: 20930
  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week 11 year-old Sofia Sanchez has her birthday wishes come true, The 1975 release a new music video, The White House gets a bad lip reading, Mark Ronson celebrates Michael Jackon's 60th birthday with a remix and Janet Jackson drops a new track. 
  The best birthday ever when an 11-Year-Old meets idol Drake and gets n
  
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• StarHub takes on Netflix and Amazon Prime with new Android-powered streaming box

  31-08-2018 11:39
  StarHub has introduced a new streaming box which allows users to watch on demand programmes as it seeks to take on the likes of Netflix and Amazon Prime, who have nearly 765 million people worldwide tuning in to watch content on their platforms at the moment.
  Named the ‘StarHub Go Streaming Box’ and powered by the Android TV Oreo operating system, users can access programmes from StarHub’s content catalogue and the Google Play store. The box also come pre-loaded with a StarHub
  
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• Beware the 'phantom' win: Lessons from true agency stories

  31-08-2018 11:39
  Have you ever gone through the pitching process, won but then nothing came from it? You're not the only one as it seems to be more common these days in agency land. It's called the 'phantom' win.
  It is when you win that big pitch, celebrate, bring in resources and then six months down the line you've heard not a peep from the client. And no cheque at the end of it.
  The Drum speaks to industry experts from Digitas, Stein IAS, Across the Pond, Studio Blvd and The Drum on their experiences wit
  
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• The Public Relations and Communications Association launches PRCA Southeast Asia to help PR professionals

  31-08-2018 11:34
  The Public Relations and Communications Association (PRCA) has launched a new professional membership association called PRCA Southeast Asia.
  The association will represent PR and communications consultancies, in-house communications teams and individuals throughout the region. It will be chaired by Lee Nugent MPRCA, regional director APAC, Text 100 and run by Tara Munis, who is relocating from London to Singapore.
  The founding members of the association includes Affluence PR, Blue Tot
  
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• As WPP’s new CEO Mark Read must exorcise the spectre of Sorrell and transform it technologically

  31-08-2018 11:15
  And so as all eyes await white smoke to appear from the rooftop of Farm Street – although that may be the dust unsettled by the removal men as they take the boardroom out. The long-awaited successor to Sir Martin Sorrell at WPP is upon us.
  Mark Read was the front-runner for years. Not only did he want the job, but he had the digital credentials and a successful spell at the helm of Wunderman to give him enough clout to be considered.
  The Drum has twice awarded him the Digita
  
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• Havas Media introduces audience data-led approach to outdoor buying

  31-08-2018 11:13 via campaignlive.co.uk
  Havas Media is moving to plan its out-of-home media buying by audience location, informed by handset data from O2 and GroundTruth, as well as by traditional panel location.
  
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• Google partners with Mastercard to pair online ads with offline sales

  31-08-2018 11:12
  Google has entered into a partnership agreement with payments provider Mastercard in order to directly link its online adverts with purchases made offline.
  According to Bloomberg the pairing has seen Google buy data on purchases made by card holders for the past year. This allowed it to accurately track whether its online ads have been effective at influencing purchase decisions.
  Both Google and Mastercard had kept quiet on their partnership however, keeping customers in the dark about their rel
  
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• How Hey Girls created a brand to smash taboos and alleviate period poverty

  31-08-2018 11:04 via campaignlive.co.uk
  With the problem of period poverty in the spotlight, Hey Girls wants to be a brand that helps people get more comfortable talking about taboo subjects.
  
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• How Lynx is challenging stereotyping among the younger generation

  31-08-2018 10:25 via campaignlive.co.uk
  Unilever deodorant brand Lynx launched a clothing pop-up store to highlight how young people can be held back by stereotyping and labels.
  
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• Tencent tumbles as China curbs gaming to 1 hour per day and freezes new titles

  31-08-2018 10:10
  Chinese conglomerate Tencent has taken a battering after authorities declared that they would be introducing a fresh round of restrictions designed to both limit gamers. As a result, daily gaming hours and the volume of available online games will be reduced.
  The pincer movement sent shares in Tencent, now the largest video game company in the world, sliding 5% as investors fretted at the potential impact of moves to curb video game addiction in the country. Analysts fear that a tightening
  
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• Coca-Cola to buy Costa coffee as it looks to diversify beyond sugary drinks

  31-08-2018 09:23
  Coca-Cola is acquiring the Costa coffee chain from owner Whitbread as it looks to move into the coffee market and shore up its business as sales of fizzy drinks high in sugar continue to fall.
  The deal, worth £3.9bn, has been unanimously approved by Whitbread shareholders. Whitbread will now focus on its Premier Inn business, which it operates in the UK and Ireland.
  Whitbread has owned Costa since 1995, when it bought it for just £19m. It has since grown from 39 outlets to more than
  
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• Why O2 is tempting Londoners with a giant wall of free sweets

  31-08-2018 09:12 via campaignlive.co.uk
  O2 is building a five-metre high wall stacked with sweets in London's South Bank.
  
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• Cola-Cola buys $5.1bn Costa for 'strong coffee platform'

  31-08-2018 08:08 via campaignlive.co.uk
  Coca-Cola is buying high-street coffee chain Costa in a $5.1bn (£3.9bn) deal as it moves into the hot drinks market for the first time and eyes an expansion of the brand globally.
  
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• Coca-Cola buys $5.1bn Costa for 'strong coffee platform'

  31-08-2018 08:08 via campaignlive.co.uk
  Coca-Cola is buying high-street coffee chain Costa in a $5.1bn (£3.9bn) deal as it moves into the hot drinks market for the first time and eyes an expansion of the brand globally.
  
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• The Future Marketing Organisation: Building a customer-centric business model

  31-08-2018 08:00
  Most marketers believe their brands need a customer-centric business model in order to succeed, and that optimising the customer experience is the biggest priority for the profession.
  Yet according to new Marketing Week research, structuring a marketing department around the customer journey is currently the least common model of all, with the majority of departments either being product-centric or structured around marketing disciplines.
  The Future Marketing Organisation study, conducted in pa
  
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• Consumers ignore ‘Brexit babble’ as confidence inches up

  31-08-2018 01:01
  Consumer confidence in the UK inched up in August as the tail end of the heatwave and growing immunity to “Brexit babble” pushed up measures including purchase intent, although not by enough to pull it out of negative territory.
  Consumer confidence was -7 in August, according to GfK, up three points from the previous month and August 2017. However, it remains strongly in negative territory, with August marking the 31st consecutive month it has come in at zero or below.
  Measures incl
  
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