Marketing news

• Rise of the fearless brand - how data empowers brands to take a stand

  30-08-2018 23:21
  We humans care about things passionately. Sometimes even “off-brand” things. It's just the nature of the world we live in. Shouldn’t our favorite brands care about the same things we do? If they did, couldn’t they make a measurable, real-world impact? Yes, and yes, but the truth is that not all brands see it that way.
  According to a 2018 Sprout Social report, 66% of those surveyed say it’s “very or somewhat important for a brand to take a stand on social issue
  
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• So, what advice would you give to the new chief of WPP?

  30-08-2018 21:55 via campaignlive.co.uk
  Campaign asked adland figures and longtime observers to explain what they think Sir Martin Sorrell's successor, heavily tipped to be Mark Read, should do to turn WPP's fortunes around.
  
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• Carl’s Jr. and Hardee’s introduce Froot Loops donuts with #NotMilk social campaign

  30-08-2018 21:37
  Carl’s Jr.​ and​ ​Hardee’s​ are combining two sugary foods into one treat with the launch of ​Froot Loops​ Mini Donuts, in partnership with Kellogg’s. With the new cereal-inspired treat, the national chain is also recruiting celebrities and influencers to lead the charge on a social campaign.
  Froot Loops Mini Donuts taste just like the classic toucan-promoted cereal, and the chain states that they are “perfect for ​breakfast​
  
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• WPP to appoint Mark Read as CEO

  30-08-2018 21:28 via campaignlive.com
  The world's largest ad agency group has ended its search for Martin Sorrell's successor.
  
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• Brands face new roadblocks on Twitter as it introduces updated ad policies

  30-08-2018 20:48
  Twitter announced new restrictions to its ad policies that restrict the publishing of sponsored political and issue tweets.
  The social platform set these rules for the US only, in light of social media’s recent issues with the bad actors exploiting looser measures since the 2016 presidential campaign. After Twitter and Facebook announced restrictions to these types of ads earlier this summer, news organizations protested the decisions.
  According to Axios, Twitter has lifted the policies fo
  
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• Fema, Facebook and the Ad Council come together for preparedness campaign

  30-08-2018 20:12
  September is National Preparedness Month, and the Ad Council has teamed up with The Federal Emergency Management Agency (Fema) and Facebook for an Emergency Preparedness campaign, encouraging families to take simple, but life-saving, steps to prepare themselves for emergencies.
  Facebook’s Creative Shop contributed creative services and ad space for a series of animated, sentimental videos featuring objects left behind after disasters. The artistry and story-telling serve a very real purpos
  
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• Droga5 selected as lead agency for rising hydration brand Essentia

  30-08-2018 19:56
  Essentia, a bottler of alkaline water, has announced that Droga5 has been named its lead agency of record following what it called a competitive agency review.
  The premium water brand has been available at over 60k retail locations in the US, and recently announced growth of over 72% from this time 2017. Droga5 has been asked to execute on the brand’s vision across social, influencer marketing, experiential, and its web and retail presences.
  Southwest Media Group has retained media plannin
  
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• Snapchat hires WarnerMedia CMO to head US sales

  30-08-2018 19:36
  Snap has hired WarnerMedia veteran Kristen O’Hara as vice president of US Global Business Solutions, a role which will see her head up its US sales.
  O’Hara has spend 16 years at WarnerMedia (former Time Warner) where she most recently served as chief marketing officer for over seven years. Prior to that she served agency side at WPP’s Young & Rubicam.
  She will be based in Snap’s New York office and report to Imran Khan, chief strategy officer.
  Khan has been
  
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• Hyundai expands NFL sponsorship to Sunday Night Football, branded miniseries

  30-08-2018 19:07
  Hyundai announced the expansion of its NFL sponsorship, which has included becoming the presenting sponsor of NBC’s Sunday Night Football Kickoff broadcast.
  The carmaker has returned as the presenting sponsor for 2018’s NFL Kickoff, which will include a day-long festival and celebration for reigning champion Philadelphia Eagles. This year marks the fourth  straight year of Hyundai’s spot as official car of the National Football League.
  Partner agency Innocean (which p
  
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• Madame Tussauds set to reposition with Atomic appointment

  30-08-2018 18:45
  Atomic London has beaten three agencies to scoop the global creative account for attractions brand Madame Tussauds, which is planning a global repositioning.
  The appointment comes as Madame Tussauds Las Vegas is venturing beyond its century-long waxworks attraction and expanding into virtual reality to boost footfall. The company, which is renowned for its static depictions of famous and historic people, is looking to create museums of the future with the VR tech.
  The new brand repositioning fro
  
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• US potatoes rebrand highlights performance-boosting benefits

  30-08-2018 18:20
  The lowly potato, while universally enjoyed, doesn’t get a whole lot of love, especially for its nutritional benefits – perhaps because the starchy tuber is often fried, mashed and mixed with non-healthy ingredients.
  But the US potato industry, represented by the marketing organization Potatoes USA, is hoping to change that by focusing on real science in a new marketing and advertising campaign. The campaign supports the performance-boosting benefits of potatoes by showcasing how add
  
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• Footasylum launches YouTube series created by Chief

  30-08-2018 17:55
  Footasylum, the streetwear fashion and sports retailer has released a video series launching a new loyalty app, created by MediaCity based video production company Chief.
  The new UNLCKD loyalty app from Footasylum, is being promoted with a web series that kicks off with an episode featuring top 20 YouTuber KSI and boxer Anthony Yarde.
  Directed by Ben Tonge, the videos see celebrities competing in a Japanese-style game show with  challenges such as ‘Goggle Boxing’ and ‘Name
  
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• Pernod Ricard CEO: 'Outsourcing media buying? Why not do it ourselves?

  30-08-2018 17:47 via campaignlive.co.uk
  Despite saying there was still "big money" for great creative ideas, Pernod Ricard's leadership team made it clear the nature of its relationship with agencies was only moving in one direction.
  
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• Mayor-in-bikini balloon to revisit ProteinWorld furore for Sadiq Khan protest

  30-08-2018 15:57 via campaignlive.co.uk
  Critics of London Mayor Sadiq Khan are to fly a blimp of him in a yellow bikini in central London on Saturday at an event, called Make London Safe Again, organised as a response to Khan's decision in July to allow protestors to fly a blimp depicting US president Donald Trump as a baby.
  
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• Mayor-in-bikini balloon to revisit Protein World furore for Sadiq Khan protest

  30-08-2018 15:57 via campaignlive.co.uk
  Critics of London Mayor Sadiq Khan are to fly a blimp of him in a yellow bikini in central London on Saturday at an event, called Make London Safe Again, organised as a response to Khan's decision in July to allow protestors to fly a blimp depicting US president Donald Trump as a baby.
  
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• Pernod Ricard is still willing to pay ‘big money’ for creative, disruptive ideas

  30-08-2018 15:47
  Pernod Ricard is still willing to pay “big money” for creative content despite cutting the number of agencies it uses and in-housing more media buying and content production.
  The company has been bringing data-collection and content in-house since February last year and is pleased with the results, saying the move led to increased productivity and cost-savings. Doing media buying internally has also led to improved efficiency, but CEO Alexandre Ricard says that does not mean it will
  
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• Recommended reading: Digital transformation and powering change

  30-08-2018 15:03
  Digital Darwinism
  Tom Goodwin
  Digital transformation remains high on the agenda for many businesses. But with 84% of digital overhauls failing according to Tom Goodwin, more needs to be done to protect and future-proof businesses in the digital age. Goodwin, who is executive vice-president of Zenith, argues that every assumption the business world has made about digital is wrong. He suggests brands have become complacent and reveals why digital innovation is failing. He then offers readers guid
  
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• Anomaly launches offering to drive gender equality in marketing

  30-08-2018 14:36 via campaignlive.com
  The agency already has assignments from Unilever and UN Women in New York.
  
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• TUI extends CMO’s remit to include sales

  30-08-2018 13:29
  TUI’s UK CMO Katie McAlister is broadening her role to take on responsibility for sales as the business looks to achieve a coherent strategy across customer sales and brand marketing activity.
  In her new role as sales and marketing director, McAlister will be accountable for customer experience across all channels, including its website, retail outlets and contact centres, working alongside the company’s marketing and customer experience teams.
  McAlister, who sits on the TUI UK &
  
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• Ad fraud warning as Publicis-backed digital media company Matomy struggles

  30-08-2018 10:59 via campaignlive.co.uk
  Struggling digital media company Matomy, in which Publicis Groupe invested over £50m four years ago, has sounded the alarm over "rapidly growing fraudulent online ad impressions".
  
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• How Campo Viejo is bringing Spanish culture to the UK

  30-08-2018 10:47 via campaignlive.co.uk
  The Pernod Ricard-owned brand has launched 'Casa Campo Viejo', a dining experience embracing the Spanish culture of sharing through food and wine.
  
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• Sony Pictures Networks India retains media rights for UEFA Champions League

  30-08-2018 09:58
  Sony Pictures Networks India (SPN) will continue to broadcast the UEFA Champions League, UEFA Super Cup and UEFA Europe League in the Indian sub-continent until 2020-21. 
  Under the terms, SPN will have the rights to cover the broadcast of 138 matches in the UEFA Champions League and 205 matches in the UEFA Europa League across the sports channels of SPN. The deal also includes exclusive live-streaming on SPN’s OTT platform, SonyLIV. SPN will further launch the UEFA Champions League &l
  
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• Monster & Red Bull face stringent new energy drink age restrictions in England

  30-08-2018 09:58
  Energy drink brands including Monster and Red Bull are facing life under stringent new regulations after British prime minister Theresa May signaled her intent to ban the drinks for sale to anybody under the age of 16 or 18 in England.
  Political pressure to act is building amidst mounting concern at the impact of drinks which are high in sugar and caffeine on childhood obesity, tooth decay, headaches and sleep deprivation. The UK currently has one of the highest rates of consumption in Europe
  Pu
  
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• Philip Morris denies recruiting new smokers via influencers

  30-08-2018 09:45 via campaignlive.co.uk
  But Philip Morris International does not disclose its commercial relationships with influencers in wake of a global report.
  
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• Apple signals AR glasses ambition with smart lens maker acquisition

  30-08-2018 09:28
  Apple has shown its hand in the wearable technology sector after purchasing a start-up specialising in the manufacture of lenses suitable for augmented reality (AR) glasses.
  Confirmation that Apple had bought Colorado-based Akonia Holographics immediately drew speculation as to what its long-term goals might be as analysts continue to fret over Apple’s failure to diversify its product base.
  Akonia differentiates itself from other lens manufacturers by developing ‘thin, transparent sm
  
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• Goose Island to stage London party

  30-08-2018 09:19 via campaignlive.co.uk
  Chicago craft beer brand Goose Island is hosting its 'Block Party' in London for the third time.
  
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• How Glenmorangie is transforming whisky casks into luxury items

  30-08-2018 09:09 via campaignlive.co.uk
  Glenmorangie, the single malt Scotch whisky brand, is unveiling the latest edition of its 'Beyond the Cask' initiative, where used casks are given a new lease of life.
  
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• Social spend accelerating despite most marketers not being able to prove impact

  30-08-2018 08:50
  Top marketers are spending more on social media than ever despite only a quarter being able to prove its impact, according to the latest CMO Survey.
  According to the biannual report, social media spend now accounts for 13.8% of brands’ total marketing budget, up from 9.8% in August 2017 and marking the highest ever annual increase.
  That’s despite only 24.7% of marketers suggesting they are able to prove its impact quantitatively, and 39.3% unable to show its impact at all. However,
  
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• Outdoor Plus considers 'sale' options amid speculation about talks with Global

  30-08-2018 08:49 via campaignlive.co.uk
  Outdoor Plus is understood to be exploring its options amid speculation that it has talked to radio group Global about a possible sale.
  
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• The rise and frustrations of media’s creative directors

  30-08-2018 08:45
  They’re commercially minded, determined and probably didn’t study the Watford Course. The creative directors of the media industry want to change the game – without stealing your job.
  Ann Wixley used to be a professional ballet dancer. Louise Stubbings once sold classified ads at the Telegraph. Antonia Bonello spent days carting breeze blocks around as a runner. Now they’re all creative directors in a space where “creative” once never entered the lexicon
  
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• Snickers aims for youth appeal with Elton John 'rap battle' ad

  30-08-2018 08:37 via campaignlive.co.uk
  Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry" campaign in a new hip-hop-themed ad.
  
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• Unsung Heroes - the experience designer: Jeff MacDonald, Epic Signal

  30-08-2018 08:26
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
  As someone who loves to get his hands dirty by building prototypes, Jeff MacDonald, who works as an experience designer at New York-based Epic Signal, loves seeing his ideas for his clients come to lif
  
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• Are chief customer officers just CMOs in disguise?

  30-08-2018 08:00
  Chief customer officers can be found on the executive board of a growing number of UK brands. In the last few months alone, Pret has hired its first CCO Barnaby Dawe, while his former employer Just Eat replaced his CMO role with a CCO, appointing Peter Duffy from easyJet.
  Elsewhere, when Hostelworld’s CMO Otto Rosenberger left, Kristof Fahy took on a new CCO role. At the BBC, Kerris Bright is the first CCO, while TfL’s Chris MacLeod was promoted from marketing to customer director.
  
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• Vodafone Australia merges with TPG to take on Telstra and Optus

  30-08-2018 06:17
  Vodafone Hutchison Australia has agreed a deal to merge with broadband provider TPG Telecom to create a telecommunications company to take on Telstra and Optus.
  The $15bn merger will bring together Vodafone’s mobile network and almost six million mobile customers with TPG’s extensive fixed-line broadband services which boasts 1.9 million residential subscribers as well as corporate, government and business customers.
  The merger will provide “scale and financial strength to comp
  
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• Pomelo continues push into South East Asia e-commerce market with launch in Malaysia

  30-08-2018 05:38
  Thailand-based fashion brand Pomelo has boosted its e-commerce efforts in Southeast Asia after announcing its expansion into Malaysia.
  Starting out as an online retailer in Bangkok, the brand has moved offline after opening two retail stores in the city, with more stores planned. Pomelo claims to source its own materials, while it produces the clothes it designs and retails with its manufacturers.
  As part of its online-to-offline retail strategy, the brand allows customers to view and choose a p
  
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• QBE Insurance enlists the help of school children to highlight the importance of road safety

  30-08-2018 05:28
  In a bid to help reduce South Australia’s growing road fatalities, QBE Insurance has enlisted school children to front a moving campaign highlighting the importance of road safety.
  South Australia has the highest road toll per capita within Australia with 100 fatalities recorded last year, a 16% increase on the previous year.
  To address this, QBE and The Core Agency invited a class of Adelaide school children, to not only appear in the integrated campaign but to also help create it. Workin
  
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• Chinese make-up brand Marie Dalgar celebrates 10th birthday with bold campaign

  30-08-2018 05:02
  Marie Dalgar, the Chinese make-up brand, is celebrating its 10th birthday with a striking campaign filmed on the streets of Shanghai.
  The campaign, which was created by BETC, aims to showcase how you can find beauty everywhere in urban spaces by bringing to life the old and new elements of Shanghai. The ad follows emerging Chinese model Xie Chao Yu (解朝宇) through the back streets of Huang-pu to the skyscrapers of Pudong, as she hunts for creative inspiration.
  The campaign aim
  
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• Hong Kong Tourism Board encourages local to share their perspective of the city in new local project

  30-08-2018 05:00
  Hong Kong Tourism Board has unveiled a local project where it is urging locals to share their perspective of the city's local experience by capturing pictures for postcards.
  The campaign spot, 'Reframing Hong Kong' is directed by Hong Kong film director, Andrew Lau and features him narrating his take on the city where he talks about his favourite food, various temples who are special in their own way, city transport system and how he keeps capturing those things with his camera.
  Hong Kong Touris
  
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