Marketing news

• Miss America introduces its own 2.0 with a campaign designed to clear up misconceptions

  29-08-2018 22:32
  The Miss America Organization is looking to change the way people think about the competition and its candidates, even as it tries to deal with disruption from its current Miss America.
  The new social campaign, ‘#MissConceptions’ is designed to shatter the stereotypes about Miss America through the words of this year’s contestants.
  As a lead-up to the September 9 competition on ABC, several short films created by Y&R New York are being rolled out on the Miss America Organiz
  
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• Foot Locker, Asics takes you to the dojo in new anime-inspired miniseries

  29-08-2018 22:32
  Foot Locker and Asics created a five-part animated miniseries to help promote the shoe brands newest clothing and footwear line.
  Called 'The Sun and the Snake', the series takes after the 'Welcome to the Dojo black and golden-yellow garments that make up its collection. The five-part series follows a young samurai-in-training who’s forced to quest for his prized sneakers.
  BBDO New York partnered with Shotopop, an illustration and design studio brought the concept to life with anime-inspire
  
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• TV Ad Spend Weekly: NFL brings a media buy rebound

  29-08-2018 21:35
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
  As the NFL regular season draws near, ad time in preseason games is becoming a revenue generator for national broadcast networks. During the week of August 20, NFL games brought in $54m of total expenditures
  
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• US Creative Work of the Week: Michelob Ultra creates the ultimate golf bag

  29-08-2018 20:16
  It’s a golf bag worthy of only the most prepared duffer, one that probably can’t be lifted by most caddies, but is envied by all those who chase little white balls around a course.
  The Michelob Ultra ‘Ultra Caddie Bag’ is awe inspiring, especially those who Rodney Dangerfield’s tricked out golf bag in Caddyshack. This fully functional bag comes complete with beer tap and cranking stereo, and the beer brand is giving it away to a lucky fan in a #UltraCaddieContest.
  T
  
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• The Atlantic hires Facebook, NY Times exec Alex Hardiman to guide evolving product strategy

  29-08-2018 19:27
  The Atlantic announced today that Alex Hardiman, Facebook’s head of news products, will join the publication as its chief business and product officer.
  Hardiman spent the last two years at the social network leading the Pages product team in New York before being tapped last year to lead the product and engineering teams for news, overseeing the news experiences for all Facebook users — including the expansion of Facebook’s subscriptions product for news organizations.
  She has
  
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• Dos Equis drafts Steve Spurrier and Les Miles for ‘Interesante’ college football campaign

  29-08-2018 19:14
  Dos Equis, the official beer sponsor of the College Football Playoff is sticking with its off-kilter ‘Keep It Interesante’ slant on a set of new television spots featuring college coaching legends Les Miles and Steve Spurrier.
  The ads are the latest in the campaign launched this past spring to give drinkers permission to embellish their stories to make for a more entertaining time out.
  The campaign kicks off with a ridiculous, Dos Equis-inspired halftime speech that supposedly led to
  
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• Netflix hires inclusion strategist Vernā Myers to aid with global expansion efforts

  29-08-2018 18:22
  Netflix announced the hire of Vernā Myers as the company's first vice president of inclusion strategy.
  Myers, an inclusion strategist for the past two decades, has helped a wide range of corporations address issues of race, gender, sexual orientation and other cultural differences to create more productive work environments.
  In this newly-created role, Vernā will help devise and implement strategies that integrate cultural diversity, inclusion and equity into all aspects of Netfli
  
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• Dan Kalinsky, iProspect's Australia head, to oversee Canadian market

  29-08-2018 16:56
  IProspect named Dan Kalinsky, head of its offices in Australia and New Zealand, as its chief executive for iProspect Canada.
  Kalinsky has joined the office after leading a staff of 200 in the Pacific region for over six years. His career has taken him through the EMEA and APAC regions in an 18-year span, working across agency and client side roles for a list of clients that have included Coca-Cola, FedEx, PayPal, Burberry, Lenovo, HSBC, Microsoft and GM among others.
  At iProspect Canada, Kalinsk
  
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• How brands can succeed in the struggling casual dining sector

  29-08-2018 16:47
  Skip back a few years and the casual dining market was booming, with new restaurants popping up seemingly every week. But the bubble has well and truly burst. 2018 has been a brutal year for the sector, with numerous headlines highlighting brands’ struggles and restaurant closures.
  In January, burger chain Byron confirmed it would be closing a third of its outlets. A month later Jamie’s Italian closed 12 restaurants after entering into a company voluntary agreement (CVA).
  
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• Ellen Hammett: Brands that describe themselves as ‘brave’ should be consigned to Room 101

  29-08-2018 16:29
  A sofa being braveHarveys is gearing up to launch its latest furniture collection, which it says will not only be vibrant and chic, but also brave. Like most people, I often look for bravery in a sofa – which got me thinking about all the other ‘brave’ brands that have heroically landed in my inbox over the past few months.
  Diesel – for clothing and accessories that are “ironic, bold and brave at the same time”.
  Beauty Bay – an online beauty brand that &
  
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• WTF is P&G playing at?

  29-08-2018 16:13 via campaignlive.co.uk
  Procter & Gamble sent the roflcopters flying last week when news emerged that the FMCG* giant was applying to trademark a suite of textspeak acronyms.
  
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• Preparing for the takeover: Google voice search SEO strategies

  29-08-2018 16:13
  Whether or not you've embraced it, voice search is here to stay and it looks like it will be the next biggest trend in social media. In 2014, 41% of adults surveyed said they use voice search at least once a day. By 2020, 50% of all searches will be by voice search. 
  Google controls the lion's share of the search engine market and it is essential to optimize your website.
  Speech and type patterns are different
  Think about how you perform a search when you're ty
  
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• Hearts & Science UK wins Betsson as first European client

  29-08-2018 15:42 via campaignlive.co.uk
  Omnicom shop will handle global media strategy, as well as programmatic and media buying.
  
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• UK Top Shazamed ads: YSL campaign featuring Zoe Kravitz slips into third place

  29-08-2018 15:40
  Yves Saint-Laurent makes it into this week's chart in third place. The 60 second clip, sampling the sounds of The Weeknd's 'The Hills', follows American actress, Zoe Kravitz through the city while others follow her call. 
  The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.
  While no other new entries, Samsung's Galaxy Note 9 stays on top with Heineken Maltsmiths sticking
  
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• Six campaigns that shaped our agency: StrawberryFrog at 20

  29-08-2018 15:40
  StrawberryFrog turns 20 this year. 
  As a marketing, advertising, and design company, we’ve always tried to be a bit different from the crowd: low overhead, low BS, high impact. From the outset, we’ve held the contrarian view that enterprises can grow like brand-fuelled cultural movements.
  Over the years, we’ve developed our ‘cultural movement’ model, based on our unique skill-set, to drive a new, organic growth capability that scal
  
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• Square Enix recasts grizzly Shadow of the Tomb Raider trailer with pets

  29-08-2018 15:21
  Tomb Raider publisher Square Enix is drawing attention to the impending release of the Shadow of the Tomb Raider video game with an ad where its dangerous exploration and grizzly battles are reimagined with pets.
  The title’s ‘The End of the Beginning’ preview has been furrified with heroic dogs and cats as Lara’s mission to save the world from a Mayan apocalypse has been recreated.
  The new version from Barkley cast an Australian shepherd breed as Lara Croft. She batt
  
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• Facebook rolls out Watch video platform to users outside the US

  29-08-2018 15:07 via campaignlive.co.uk
  Facebook Watch, the rival to YouTube that the social network launched in the US a year ago, is available in the rest of the world from today.
  
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• Sky and Adam & Eve/DDB split amid master brand ad review

  29-08-2018 14:55 via campaignlive.co.uk
  Sky has parted ways with Adam & Eve/DDB, a year after it picked the Omnicom agency to handle its Sky Sports advertising, as the pay-TV giant pushes on with a brand-defining creative review.
  
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• WPP timeline: A five-month rollercoaster from Sorrell's exit to new CEO

  29-08-2018 14:23 via campaignlive.co.uk
  WPP has been in limbo for five months without a chief executive after Sir Martin Sorrell abruptly resigned and the group searched for a successor.
  
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• Facebook Watch has gone global – here’s its pitch to advertisers

  29-08-2018 14:09
  Facebook Watch, the social network’s TV-style service, has gone global. Following an initial launch in the US one year ago the spin-off video platform will be available “everywhere” and Facebook is now courting brands to funnel ad spend its way. 
  To get on media plans, the social network is offering scale, a wider inventory to choose from alongside more original content. It claimed "strong" early results in testing.  
  Here’s a run down of how it's spin
  
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• US Creative Works: featuring Mother NY, Edelman, Grey NY and more

  29-08-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To sub
  
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• JustFab aims to inspire women with ‘Jeaniuses’ campaign

  29-08-2018 11:57
  E-commerce site and lifestyle brand JustFab, is using its platform to empower and inspire women with its newest campaign, ‘Jeaniuses’. With it, JustFab is urging women not focus on the tired, “who are you wearing?” but rather “what are you achieving?”
  The program launched on Women’s Equality Day (Aug. 26) featuring the ‘Jeaniuses’ – five notable females who seek to empower and motivate other women through their successes. The campaign,
  
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• Ads We Like: ‘We weren’t the only ugly ones in the 90s’ contends Skoda in self-effacing throwback

  29-08-2018 11:55
  A montage of acne, bum bags, mullets and terrible, terrible eyewear is Skoda France’s genius comeback to those who still reference the ugliness of its 90s car designs; you were probably pretty ugly then too, the auto brand contends.
  Created by the comic minds of French shop Rosapark, the spot’s use of video distortion and saturation take viewers back to an era of tie-die, hammer pants and nausea-inducing home camera angles.
  The film argues that the 90s was an era of aesthetic&nb
  
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• Campari to show what it feels like to be inside a cocktail

  29-08-2018 11:34 via campaignlive.co.uk
  Campari, the Italian aperitif brand, is creating an art installation that gives visitors a chance to experience "the feeling of being inside a cocktail".
  
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• Pick of the week: Chabuddy G gives a winning performance for the ICC Cricket World Cup

  29-08-2018 11:31 via campaignlive.co.uk
  Everybody loves People Just Do Nothing's Chabuddy G, so who better to promote the ticket ballot for next year's ICC Cricket World Cup than Asim Chaudhry's comedy creation? Right?
  
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• Argos is creating a pop-up with its autumn/winter collection and workshops

  29-08-2018 10:46 via campaignlive.co.uk
  Argos is displaying its autumn/winter collection in a pop-up to allow customers to "see and feel" its products "like never before".
  
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• Paddy Power marks 30th with museum of its best ads

  29-08-2018 10:13 via campaignlive.co.uk
  Paddy Power is marking its 30th anniversary with a museum in Dublin that showcases its marketing campaigns over its history.
  
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• Paddy Power marks 30th birthday with look back at its campaigns

  29-08-2018 10:13 via campaignlive.co.uk
  Paddy Power is marking its 30th anniversary with a museum in Dublin that showcases its marketing campaigns over its history.
  
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• Lidl splits with TBWA after five years

  29-08-2018 10:09 via campaignlive.co.uk
  Discount supermarket chain Lidl has parted company with its ad agency TBWA\London and called a review of its £70m account.
  
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• Watch: easyJet challenges gender stereotyping

  29-08-2018 09:30 via campaignlive.co.uk
  EasyJet has launched a video campaign to inspire more girls to become airline pilots, a move designed to combat gender stereotyping.
  
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• State Street parts company with Ogilvy

  29-08-2018 09:25 via campaignlive.co.uk
  Ogilvy confirmed the WPP agency has ended its work with the financial giant best known for its Fearless Girl campaign.
  
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• Amobee completes Videology acquisition

  29-08-2018 09:15 via campaignlive.co.uk
  Amobee, the adtech platform belonging to Singtel, announced that it has completed its acquisition of New York-based Videology, first announced in July, for a final purchase price of $101.2m (£78.6m).
  
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• Direct-to-consumer brand Casper on taking the ‘blurriness’ out of mattress buying

  29-08-2018 08:32
  The entrance to the Casper store.Now is the “perfect time” to launch a direct-to-consumer (DTC) brand, according to Constantin Eis, the co-founder and global managing director of sleep brand Casper, as he believes power is increasingly shifting away from retailers, particularly as shoppers have grown tired of old fashioned – and often outdated – retail experiences.
  While new brands previously “had no chance of competing” for shelf space with more establis
  
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• Direct-to-consumer brand Casper on shaking up the retail experience

  29-08-2018 08:32
  The entrance to the Casper store.Now is the “perfect time” to launch a direct-to-consumer (DTC) brand, according to Constantin Eis, the co-founder and global managing director of sleep brand Casper, as he believes power is increasingly shifting away from retailers, particularly as shoppers have grown tired of old fashioned – and often outdated – retail experiences.
  While new brands previously “had no chance of competing” for shelf space with more establis
  
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• How co-working brands are transforming the way businesses work

  29-08-2018 08:19
  WeWork in Old Street.The world of work has changed irrevocably over the past couple of years. The rise of flexible, remote and co-working concepts prove that it is no longer good enough for businesses to locate themselves in oppressive office environments if they want to recruit the best talent and create a culture of productivity.
  While the co-working phenomenon began in the wake of the 2008 recession as people found themselves out of work or pursuing freelance opportunities, the sector has ris
  
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