Marketing news

• What will the 'client of the future' look like?

  28-08-2018 18:52 via campaignlive.com
  Industry experts share how marketers - like their agency partners - will have to adapt in the coming years.
  
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• Contraception app Natural Cycles banned from calling itself 'highly accurate'

  28-08-2018 16:44 via campaignlive.co.uk
  The Advertising Standards Authority has banned a Facebook ad for Natural Cycles that refers to the pregnancy planning app as being "highly accurate" and a "clinically tested alternative to birth control methods".
  
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• Bwin aims to break conventions in gaming advertising with cinematic approach

  28-08-2018 16:06 via campaignlive.co.uk
  Unlike others in the category, the gaming brand's most recent work has taken a cinematic approach, while also focusing on the 'the feeling' of winning a bet.
  
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• Turkey of the week: Coca-Cola's advertising has fallen far from the hilltop

  28-08-2018 16:04 via campaignlive.co.uk
  The idealistic young singers of Coca-Cola's iconic "Hilltop" ad from the 1970s would choke on their tune if they could see what the brand's advertising has become.
  
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• Tanya Joseph: Dishonest political ads are polluting social media for brands

  28-08-2018 15:49
  What a summer it has been. Sun, almost every day. Rain arriving just in time to save us from drought. And then sun again. For me, it has been perfect.
  This summer has also been glorious because for the first time in four years we haven’t had to vote for anything (apart from Love Island and I spoiled my ballot). An election and referendum free summer. Bliss. And I say this as a self-confessed election junkie. A bit like a storm chaser, I have sought polls out. No plebiscite at home, no pro
  
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• NHS England on why public sector marketing shouldn’t been seen as the private sector’s ‘poorer cousin’

  28-08-2018 14:52
  There is a common thread that runs throughout Phil Bastable’s career. While he has held a range of roles across a number of organisations, one thing that connects them is fact they have all been in the public sector.
  Being head of marketing at NHS England as the NHS celebrates its 70th anniversary, his biggest challenge is having to prove the value of marketing spend.
  “Every penny that is spent on marketing is a penny being taken away from front-line services, so
  
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• NHS England on why public sector marketing isn’t the private sector’s ‘poor cousin’

  28-08-2018 14:52
  There is a common thread that runs throughout Phil Bastable’s career. While he has held a range of roles across a number of organisations, one thing that connects them is fact they have all been in the public sector.
  Being head of marketing at NHS England as the NHS celebrates its 70th anniversary, his biggest challenge is having to prove the value of marketing spend.
  “Every penny that is spent on marketing is a penny being taken away from front-line services, so
  
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• Movers and shakers: TSB, VCCP, UKTV, Spotify, Weight Watchers UK, Netflix and more

  28-08-2018 14:17 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Amazon is UK's most reputable retailer, Sports Direct its least

  28-08-2018 12:51 via campaignlive.co.uk
  Amazon has apparently shrugged off criticism of its tax arrangements and reportedly poor working conditions and won the accolade of the UK's most reputable retailer, according to research from the Reputation Institute.
  
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• Coral, Bet365 and William Hill World Cup ads under ASA scrutiny

  28-08-2018 12:32 via campaignlive.co.uk
  The Advertising Standards Authority is studying complaints that ads run by Coral, Bet365 and William Hill during the World Cup broke guidelines by making urgent calls to action.
  
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• How Volvo, Samsung and Sharp's Brewery focused on family and food at this year's Big Feastival

  28-08-2018 11:30 via campaignlive.co.uk
  Generating energy for a dance floor, a Tim Peake VR experience and food and beer pairings were some of the brand activations at this year's Big Feastival. The festival, which has been running for seven years, is hosted by ex-Blur bassist Alex James at his sprawling farm near Kingham in Oxfordshire. Campaign rounds up some of the top experiences.
  
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• Pitch update: Mothercare, Sky, Lidl, O2 and more

  28-08-2018 11:14 via campaignlive.co.uk
  September is almost upon us, which means lots of account reviews are either underway or reaching crucial pitch stages. Meanwhile OMD Group further consolidates its lead at the top of the media agency new-business rankings after adding Tourism Ireland to its account wins this year.
  
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• Mr Men Little Miss creates reading opportunities with UK tour

  28-08-2018 11:13 via campaignlive.co.uk
  Mr Men Little Miss, the book brand, is touring the UK to create more reading opportunities for children of all backgrounds.
  
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• Marketoonist on how to rebrand

  28-08-2018 10:30
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on how to rebrand appeared first on Marketing Week.
  
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• 'If WPP's next CEO isn't Mark Read, it's got to be a spectacular choice,' analysts say

  28-08-2018 09:41 via campaignlive.co.uk
  Some of the advertising industry's top analysts say Mark Read looks the best choice to be WPP's chief executive and the board would need to find a "spectacular" alternative.
  
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• Netflix hires Rachel Whetstone as global comms chief

  28-08-2018 08:53 via campaignlive.co.uk
  Whetstone joins the streaming giant after years of high-profile comms roles at tech giants Facebook, Uber, and Google.
  
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• Cobra Beer’s founder on his ‘breakthrough’ marketing approach

  28-08-2018 08:30
  Cobra Beer is one of the UK’s most popular beers. Founded in 1989 just outside Fulham in London it was designed specifically to be consumed with food, with its founder Lord Karan Bilimoria wanted to create a beer that would not leave people feeling bloated if they drank it while eating a curry.
  Three decades later the brand is now sold in more than 40 countries across the world and generates $250m annually. It is also the most popular beer in UK Indian restaurants.
  However, when
  
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• Wonga, Twitter, WPP: Everything that matters this morning

  28-08-2018 08:25
  WPP set to name Mark Read as new boss
  WPP is reportedly set to name company insider Mark Read as CEO to replace its founder Sir Martin Sorrell after he unexpectedly stepped down almost five months ago.
  WPP has been hunting for a new boss since then, with Read and ??? running the company on an interim basis. While the advertising group did look externally, a report in the Financial Times says the appointment of Read is expected early next week.
  Read has been at WPP, the world’s largest ad
  
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• Netflix, Uber, Toyota: Everything that matters this morning

  28-08-2018 08:25
  Netflix hires former top Facebook executive to lead global communications
  Netflix has hired former Facebook executive Rachel Whetstone as the company’s new chief communications officer, putting her in charge of the streaming service’s communication across 190 countries as it looks to expand internationally.
  More than 90% of the company’s new customers hail from outside the US according to its most recent quarter. Its biggest challenges, in terms of growth and potential regulati
  
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• EasyJet, Pernod Ricard, Amazon: Everything that matters this morning

  28-08-2018 08:25
  Pernod Ricard credits rise in profit to ‘consistent strategy implementation’
  Drinks giant Pernod Ricard has posted a profit of €2.4bn (£2.1bn) for its 2018 financial year, after seeing organic growth of 6.3% fuelled by a strong performance in China and India.
  Sales for the year totalled €9bn (£8.2bn), with organic sales growth up 6% compared to 3.6% the previous year thanks to “consistent strategy implementation”.
  The company credits strong sales gr
  
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• Amazon, Boots, Facebook : Everything that matters this morning

  28-08-2018 08:25
  Amazon halts US Open coverage feedback after flood of complaints
  Amazon has halted reviews of its US Open coverage after reportedly receiving a deluge of complaints from unimpressed tennis fans.
  The company paid $4m to secure rights to broadcast the event via its Prime Video service to UK based viewers over the next five years in a bid to prove it can compete with traditional broadcasters.
  However, Amazon – which has successfully streamed NFL matches in the past – has been hit with
  
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• How small businesses can prepare for the rise of the cashless economy

  28-08-2018 08:00
  There was once a time when small businesses would only accept cash as a means of payment, but many of those same businesses are now replacing traditional tills with contactless technology as tech-savvy consumers demand quicker and easier cashless alternatives.
  Indeed cashless payments are no longer a luxury but a customer expectation.
  Debit card payments leapfrogged cash as the most popular form of payment in the UK for the first time according to data published earlier this year, 12 months soo
  
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