Marketing news

• Adidas enlists Billie Jean King to help stop New York girls dropping out of sport

  26-08-2018 15:00
  Adidas has enlisted the help of tennis legend Billie Jean King to help keep teen girls in sport after they leave school, as part of its 'Here to Create Change' campaign. 
  Based on the insight than in NYC alone, girls are more than two-times likely to drop out of sport than boys their age, the brand has committed to break down the barriers that see almost 1.7 million potential female athletes quit playing in the city. 
  According to the brand's own research, during middle school there is
  
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• Logan Paul vs KSI: pirated Twitch streams hijacked YouTube's pay-per-view spectacle

  26-08-2018 13:00
  The long-anticipated boxing match between influencers Logan Paul and KSI had been hyped by YouTube as one of its biggest events of the year, but pay-per-view event was hijacked by pirated streams on Amazon's social video platform Twitch.
  18,000 people bought tickets to watch the show in Manchester arena, and those watching from home were asked to stump up a $10 pay-per-view fee for match (around £7.50). 
  The match, which ended in a draw, had been touted as a testing bed for YouTube to
  
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• Amazon's 'dystopian' Twitter army of enthusiastic warehouse workers is unnerving customers

  26-08-2018 11:53
  Amazon is paying a group of Warehouse employees in the US to enthusiastically defend the retailer on Twitter, and its "creeping" customers out. 
  Around 16 accounts on Twitter have been found to belong to Amazon warehouse staff describing themselves as 'fulfilment centre (FC) ambassadors'. Their main job appears to be responding to criticism of the company's working practices online. We're here just to shine light on what its like to work at an Amazon FC through the eyes of an CURRENT e
  
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• Nike takes on French Open after it suggests banning Serena Williams' catsuit

  26-08-2018 11:00
  Nike has issued a barbed rebuke to the French open after its president suggested it could ban tennis champion  Serena Williams from wearing a black bodysuit during the tournament. 
  'You can take the super hero out of her costume, but you can never take away her superpowers,' said the brand on Twitter.You can take the superhero out of her costume, but you can never take away her superpowers. #justdoit pic.twitter.com/dDB6D9nzaD
  — Nike (@Nike) August 25, 2018
  Williams, a
  
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