Marketing news

• Hulu, Roku look to grow ad revenue by 2022, but hurdles continue to stifle programmatic growth

  24-08-2018 19:55
  Hulu and Roku have planned to grow their ad reveunes to reach the reported 204 million Americans expected to watch connected TV by 2022, an eMarketer study revealed.
  That number is expected to make up over 60% of the US population, with over 183 million viewers already added to the US connected TV audience this year. However, even with consumer adoption rate and demand for connected TV ads, brands stuck in the web of TV fragmentation have not been able to keep up.
  This year, The Drum’s foc
  
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• TV guide: ITV, C4, Sky and BBC bosses on the future of their channels

  24-08-2018 18:14
  As the Edinburgh International Television Festival comes to a close, we collate what the great and good of the British television industry had to say at this year's event.
  Zai Bennett, Sky UK
  Bennett, interviewed by Lauren Laverne, discussed the network's drama and entertainment offerings. He said that Sky had enjoyed a strong 18 months and that it was backing up recent success by increasing budgets as much as 25% in the next year. "We have to give viewers something that's worth what they're pay
  
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• Scuffed up brogues and ruby heels tip tap the return of Strictly Come Dancing

  24-08-2018 18:02
  The BBC has unveiled the trail launching the 16th series of Strictly Come Dancing: a Fred Astaire-inspired dance skit featuring a pair of fancy red heels and a set of brogues thrown out onto the street.
  The film opens on a rainy night outside a second-hand shop, where the brogues have been unceremoniously dumped. The scarlet shoes totter past – keeping dry under an umbrella – but retrace their steps on sight of the distressed brown lace-ups.
  The polished pair attempts to st
  
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• AARP Foundation shows the ‘Faces of Poverty’ highlighting seniors

  24-08-2018 15:52
  Seniors are an unfortunate growing population of those living in poverty. They may barely get by every day, and some may even lose their homes, which is why the AARP Foundation, AARP’s charitable affiliate working to end senior poverty, has unveiled a new multiplatform effort to raise awareness of its mission.
  "Today, one in seven seniors live in poverty," said AARP Foundation president Lisa Marsh Ryerson. "Senior poverty is a widespread and deeply disturbing problem in the US – but
  
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• BBC's Strictly Come Dancing trailer uses an inventive trick to get wallflowers on their feet

  24-08-2018 15:03 via campaignlive.co.uk
  BBC Creative took a different approach this year for Strictly Come Dancing's 16th series to celebrate the joy of dancing.
  
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• TSB chief marketing officer Nigel Gilbert to retire, Pete Markey to replace

  24-08-2018 14:45
  TSB’s chief marketing officer, Nigel Gilbert, will retire in early September, with current director of marketing Pete Markey to be promoted to the role.
  “This has been an extraordinary adventure, working in partnership with such a great group of people and building a real challenger brand pretty much from scratch,” said Gilbert of his imminent departure.  
  “I know the brand is in very safe hands and I look forward to watching TSB really thrive in the future.”
  G
  
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• TSB promotes Pete Markey to CMO as Nigel Gilbert retires

  24-08-2018 14:44 via campaignlive.co.uk
  TSB's chief marketing officer, Nigel Gilbert, will retire at the end of September, with marketing director Pete Markey promoted to the top marketing job.
  
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• VCCP Media chief Catherine Becker departs to launch new business

  24-08-2018 14:26 via campaignlive.co.uk
  Catherine Becker has left VCCP three years after it acquired her media agency AdConnection, in order to launch an as-yet undisclosed new business.
  
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• P&G – not the first brand to attempt WTF trademarking

  24-08-2018 13:50
  Procter & Gamble’s attempt to connect with a millennial audience by trademarking acronyms such as WTF, LOL and NBD has raised eyebrows, but the practice of laying brand claim to everyday slang is not as unusual as it may seem.
  P&G has filed to trademark LOL (laugh out loud), WTF (what the fuck), NBD (no big deal) and FML (fuck my life).
  Initially reported in AdAge, the news has drawn the attention of global outlets such as the BBC and Bloomberg, which have questioned if owning
  
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• How can creating a public service internet challenge the power of Google and Facebook?

  24-08-2018 13:39
  Jeremy Corbyn, in the Alternative Mactaggart Lecture at the Edinburgh TV festival on Thursday 23 August, stressed the importance of policy innovations for strengthening the public sphere and driving back the power of the digital giants.
  So, what could be done about it? The University of Westminster’s Communication and Media Research Institute recently published two policy reports 'The Online Advertising Tax as the Foundation of a Public Service Internet' and 'The Online Advertising Tax: A
  
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• L'Occitane creates experience store with rain shower sink

  24-08-2018 13:27 via campaignlive.co.uk
  L'Occitane, the natural cosmetics company, has created a new store in New York with a rain shower sink and a curved bench underneath an olive tree to provide an "unforgettable" experience.
  
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• Does agency size matter? We’re asking the wrong question

  24-08-2018 13:10
  As scrolled through my emails recently, I was met with a familiar sinking feeling. A bulletin with a survey asking: “Big agencies – love or hate?”
  My instant reaction: “Why does it matter?” Now before you roll your eyes, I know I’m the chief executive of MediaCom UK so you might assume I’m going to fall on the “side” of the bigger agency. But my point is – why pick a side? Whether you are working for an agency or a brand, “la
  
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• Advertising watchdog will investigate Lloyds Bank over 'By your side' slogan

  24-08-2018 13:09 via campaignlive.co.uk
  The Advertising Standards Authority has agreed to carry out further investigation into Lloyds Bank ad "New dawn", after a complaint from representatives of Noel Edmonds.
  
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• Coca-Cola, Virgin, Henkel: 5 things that mattered this week and why

  24-08-2018 13:08
  Coca-Cola redesigns Coke Zero Sugar, again
  Redesigning Coke Zero Sugar is becoming a biennial event for Coca-Cola. In 2014, Zero (as it was known then) got an “edgy” makeover and a new visual identity that features a red circle icon as it looked to shake off its blokey image.
  Fast-forward to 2016, and Coke Zero was revamped again, this time changing its time to Coca-Cola Zero Sugar to really hammer home that it doesn’t contain any sugar and introducing the Coca-Cola red disc t
  
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• How Greenpeace touched hearts and inspired action with an animated orangutan

  24-08-2018 12:05 via campaignlive.co.uk
  The organisation's petition to end the use of dirty palm oil in consumer products has received over 60,000 signatures since the campaign was released earlier this month.
  
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• Ikea turns knitting party into enchanted fairground in new product-focused campaign

  24-08-2018 10:39 via campaignlive.co.uk
  Ikea is showcasing the new additions to its range with an integrated campaign that marks a change in the retailer's marketing strategy.
  
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• Telefónica combines O2 and Giffgaff media spend in expanded UK deal with Havas

  24-08-2018 10:11 via campaignlive.co.uk
  Havas Group Media will manage all of Telefónica's estimated £70m UK media spend, after the phone giant brought together the O2 and Giffgaff accounts.
  
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• Heinz fined $2.25m for misleading marketing of snacks for toddlers

  24-08-2018 10:06
  ACCC counsel describes Little Kids Shredz packaging as ‘egregious’ because of the health implicationsFood giant Heinz has been hit with a $2.25m fine for misleading consumers by claiming one of its snacks, marketed for toddlers, was beneficial for young children.The federal court imposed the penalty on Friday, and Justice Richard White also ordered the company to set up a consumer protection compliance program. Related: Sugar tax: why health experts want it but politicians and indust
  
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• Facebook poaches HP’s Antonio Lucio as new CMO

  24-08-2018 09:09
  Facebook has hired HP’s Antonio Lucio as its new CMO as the social network looks to repair its brand image after a series of scandals.
  Lucio starts at Facebook on 4 September and will report to chief product officer Chris Cox, while being part of COO Sheryl Sandberg’s leadership team. He will work across the business, including on Facebook-owned apps such as Instagram and Whatsapp.
  Lucio fills a role that has been vacant since Gary Briggs left at the start of this year. Lucio is cur
  
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• Mars, Apple, Omnicom, and Jung von Matt lauded in Cannes Global Creativity Report

  24-08-2018 08:13 via campaignlive.co.uk
  Cannes Lions has released its annual rankings of brands and agencies in its 2018 Global Creativity Report, based solely on their performance at the June festival.
  
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• How direct-to-consumer brands are using social to scale

  24-08-2018 08:00
  Social media provides an important platform for discovery for direct-to-consumer mattress brand Simba.Social media provides direct-to-consumer businesses with the rocket fuel they need to scale their business at speed. Get the messaging, visuals and tone right, and they could end up with a brand that looks so at home in their customers’ feeds it feels like they’re engaging with a friend.
  It has given startup manufacturing brands a ready-made route to market, enabling them to grow sal
  
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• GDPR three months on: Most consumers feel no better off

  24-08-2018 08:00
  It’s now three months since the General Data Protection Regulation (GDPR) came into effect and while consumers feel they have a better understanding of how companies are using their data most have seen no change to the overall experience they have with brands, according to new research commissioned by Marketing Week.
  The survey of more than 1,000 consumers, which was conducted by Toluna, shows 57% of people feel they have a better understanding of how companies are using their personal da
  
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• Diversity advocate, HP marketing lead Lucio heads to Facebook

  24-08-2018 04:07 via campaignlive.com
  Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
  
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