Marketing news

• Ads We Like: Snickers offers one for the price of two in latest ‘You’re Not You’ campaign

  21-08-2018 21:01
  The Snickers ‘You’re Not You When You’re Hungry’ campaign has plenty of legs, as the latest effort by BBDO New York proves, asking people to get one Snickers bar for the price of two.
  In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in a banner ad online.
  Those hungry enough to click on the banner ad promoting this deal are taken to a video featuring a concerned li
  
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• Why brands are turning to Twitter to launch new things

  21-08-2018 19:40 via campaignlive.com
  The likes of Heinz, Sonos and Samsung have launched products and campaigns on the platform.
  
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• Kevin Hart’s Cold as Balls comedy series from his Laugh Out Loud network launches season two

  21-08-2018 19:01
  Old Spice embraces the funny and quirky, so it’s no surprise that the brand is back to present Laugh Out Loud's comedy series from Kevin Hart, Cold as Balls, which returns with an all new season and another sponsor – Mountain Dew Kickstart. 
  The prolific comic, who promotes plenty of products, from sports technology to underwear, is at home in the second season of his wildly popular comedy interview series, and it’s one that finds him branching out
  
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• The Drum Search USA judges on the role of voice and virtual assistants

  21-08-2018 16:40
  New voice-search technologies like Apple’s Siri, Amazon Alexa and Google Assistant are accelerating the trend towards voice search, but how are marketers and brands preparing for a future in which voice and virtual assistants play a much larger role in content discovery and driving conversions?
  The Drum spoke to three experts from Microsoft, Acronym and Distilled, who are all on the judging panel for The Drum Search Awards USA, on conversational interaction, understanding th
  
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• The lucrative UK consumers that household brands are failing to engage

  21-08-2018 16:31
  Ask any marketer and they will say Christmas is the key calendar event to invest ad spend. However, major household brands are missing out on lucrative opportunities throughout the rest of the year. After all, not everyone celebrates Christmas.
  The latest census figures reveal 14% of people in the UK identify as an ethnic minority and this figure increases to 28% among 16-34 year olds. Delving deeper into the stats we find that 3 million of these are British Asians.
  The UK Asian community is oft
  
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• How to succeed in native advertising

  21-08-2018 16:09
  Embrace technology
  To be a successful native advertiser you need the right mindset which is understanding the feed, understanding content, understanding advertising and really embracing technology and programmatic. Really the convergence of creativity, storytelling and technology and data that is now available with programmatic native means that you as a marketer have a real key for success.
  Be a pioneer
  The mindset that marketers need to adopt is really a kind of pioneering spirit. They need to
  
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• UK Top Shazamed ads: NHS and Calvin Klein make the cut

  21-08-2018 16:00
  In this week's Shazam chart, two new entries make the cut from the NHS and Calvin Klein.
  The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.
  Making it into ninth place is the Mullenlowe's video for the NHS. The organisation - currently celebrating its 70th anniversary - has launched a campaign designed to attract thousands of new nurses into the profession. Following
  
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• Sharpening the focus: Xigen directors discuss their evolving roles

  21-08-2018 15:42
  When full-service creative digital agency Xigen appointed three new directors at the end of June, the agency’s founder and managing director Mark Fitzsimmons and studio director James Pruden were given the opportunity to realign their own roles within the business. The Drum Network recently caught up with both to discuss their immediate plans, the continuing popularity of the one-stop-shop agency model and the current marketing priorities of large clients.
   
  What are your immediate pr
  
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• Wieden & Kennedy London turns 20: the agency's creative milestones over two decades

  21-08-2018 15:10 via campaignlive.co.uk
  Campaign recalls some of Wieden & Kennedy's most memorable work as the agency marks 20 years in London.
  
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• Post-Modern Brands: it takes a brand village

  21-08-2018 14:55
  Each month The Drum will publish a chapter from “Paradox: Feeling Machines and the Rise of Post-Modern Marketing”. The fifth chapter, Post-Modern Brands: It Takes a Brand Village, explores the rise of customer-shared purpose “as the new positioning and the new value proposition.”
  Purpose is not new to brand marketers. For decades, purpose has been embedded in mission statements, brand promises and, more recently, corporate social responsibility campaigns. But there’
  
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• Wunderman UK taps VCCP's Irvine for managing partner

  21-08-2018 14:53 via campaignlive.co.uk
  Digital agency Wunderman UK has hired James Irvine as managing partner following the growth of several key accounts including Microsoft, Shell and BT.
  
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• Engine Group names UM's US chief Kasha Cacy as global CEO

  21-08-2018 14:52
  Engine Group has named Kasha Cacy as its new global chief executive officer, joining from IPG agency network UM.
  Cacy, who was US chief executive of UM, will be based in the agency’s New York headquarters, where she will report to Paul Caine, its executive chair.
  Caine said of Cacy, who spent a decade at her previous company where she was most recently responsible for the running of its five offices across the US: “Her talent, drive and vision will be tremendous assets as we enter an
  
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• Five ways supermarket brands can get digital cut through in 2018

  21-08-2018 14:08
  Today social media is the internet – 98% of people who shop online are on at least one social network, according to GlobalWebIndex, 2018. With such a large captive audience, it's no surprise brands are investing more and more into social content and campaigns.
  But here’s the dirty secret your social agency or content agency won’t tell you – 5% of brands generate 95% of all engagement online (The Beckon Report, 2017). The remaining 95% of brands are left to
  
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• O2's Weve pulls out of delivering mobile ads

  21-08-2018 13:50 via campaignlive.co.uk
  O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only for its own marketing and brand loyalty purposes.
  
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• How O2's data conservatism frustrated Weve's mobile ad potential

  21-08-2018 13:50 via campaignlive.co.uk
  The decision by O2 to axe third-party ad campaigns through Weve, once the great white hope of mobile marketers, had its roots in the telecoms operator striking a balance between turning on the ad revenue taps and keeping its customers' trust.
  
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• Coca-Cola to push sugar-free Coke with redesign

  21-08-2018 12:22 via campaignlive.co.uk
  Coca-Cola Great Britain is bringing the packaging of its Zero Sugar variant closer again to the original in a bid to grow sales of the drink following the introduction of the sugar tax in April.
  
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• Coca-Cola launches £5m campaign as it redesigns packaging to unify original and zero sugar variants

  21-08-2018 12:13
  Coca-Cola Great Britain is launching a £5m campaign to promote a packaging redesign that will see its red colour appear across its original and zero sugar variants.
  The redesign will see Coca-Cola Zero Sugar adopt the same red design original Coke — but with a black banner wrapped around the top to distinguish the two. The changes will affect Coca-Cola original taste, zero sugar, sugar cherry, zero sugar peach and zero sugar vanilla.
  READ MORE: Diet Coke sales overtake classic
  
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• Santander celebrates female suffrage centenary with guided tour of London

  21-08-2018 12:01 via campaignlive.co.uk
  Santander and Transport for London are creating cycling guided tours to mark 100 years since women won the right to vote in the UK.
  
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• ASA schools TUI on meaning of 'summer holiday'

  21-08-2018 11:10 via campaignlive.co.uk
  The advertising watchdog has banned a TUI ad for misleading consumers by describing September and October departures as "summer holidays".
  
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• Marketoonist on fake influence and authenticity

  21-08-2018 10:48
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on fake influence and authenticity appeared first on Marketing Week.
  
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• Growth in branded products outstrips own-label for first time in three years

  21-08-2018 10:48
  Sales of branded products at supermarkets outstripped those of own-label lines for the first time since May 2015 over the summer, giving FMCG companies a boost.
  According to Kantar Worldpanel, for the 12 weeks to 12 August 2018 branded goods saw growth of 3.9%, compared to an increase of 3.5% across the wider grocery market. Heavily branded categories such as ice cream, savoury snacks and soft drinks performed particularly well, fuelled by the hot summer weather.
  Fraser McKevitt, head of retail
  
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• Campaign Underground to look at what makes marketing memorable

  21-08-2018 09:05 via campaignlive.co.uk
  The agenda for the next Campaign Underground event, on 19 September, has been revealed, with speakers including psychologists and Birdseye general marketing manager Becky Nascimento.
  
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• Digital Cinema Media Awards attract record entries

  21-08-2018 08:48 via campaignlive.co.uk
  A record number of 59 entries to the 2018 Digital Cinema Media Awards will come under the judges' scrutiny at the start of next month.
  
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• Why Lego is ‘upping the ante’ on its in-house creative agency

  21-08-2018 08:00
  Lego is “upping the ante” on the level of creativity and innovation it can drive as it ups its focus on its in-house creative agency and takes a more global approach to media.
  Since global CMO Julia Goldin joined from Revlon almost four years ago, Lego has been building new in-house capabilities particularly in creative, media and data analytics. It now produces the vast majority of its creative internally, meaning Lego is “ahead of a lot of other players in the industry&rdquo
  
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