Marketing news

• Twitch Prime eliminates ad-free viewing for new members

  20-08-2018 23:40
  Video streaming site Twitch will no longer offer ad-free viewing for its new members, stated the company in a blog post.
  “As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits,” the post said. “As a result, universal ad-free viewing will no longer be part of Twitch Prime for new members, starting on September 14.”
  The Twitch Prime service was launched to give streamers and viewers the “best value in g
  
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• The Economist sells CQ Roll Call to Fiscalnote, becomes shareholder in poli-tech firm

  20-08-2018 23:28
  FiscalNote, a Washington, DC-based technology platform that services government officials on an international level, has acquired CQ Roll Call from The Economist Group for $180m.
  CQ has provided news, analysis and grassroots advocacy resources for government and political professionals since 1945, with Roll Call acting as the quarterly's its daily counterpart since 1955.
  As part of what was called a “strategic acquisition” for the company, the editorial services have now been combine
  
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• Ads We Like: Twitter’s #DontBelieveEveryTweet shows off platform's funny side — except it’s fake

  20-08-2018 22:11
  Twitter seemed to launch a new brand campaign to address its lack of a stance on recent issues such as fake news and its resistance to block bigoted behavior of popular users.
  Called #DontBelieveEveryTweet, the Twitter-branded campaign launched with a landing page, and a supposed letter from its founder Jack Dorsey, plus a series of videos that take aim at the prevalence of misinformation on the site.
  The Dorsey-signed letter adds: “In in order for [Twitter] to work right, people can&rsquo
  
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• Ted Danson anchors quirky Smirnoff campaign that features diverse cast

  20-08-2018 22:01
  The always dapper and versatile actor Ted Danson is the keystone of a new and rather quirky campaign for Smirnoff vodka, starring alongside actor and author Jenna Fischer, LGBTQ television personality Jonathan Van Ness, LGBTQ advocate and actor Laverne Cox and comedian and actor Nicole Byer.
  The diverse group anchors a new creative campaign entitled ‘Welcome to the Fun%’ that celebrates good times and, apparently, colorful parties with some bold personalities.
  In
  
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• United Airlines puts global media, digital business up for review

  20-08-2018 20:24 via campaignlive.com
  Agencies are competing for the account as part of holding company teams.
  
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• Brinks Home Security reminds customers they can never be sure enough in new spot

  20-08-2018 19:53
  Brinks Home Security has released its first spot from agency partner Barton F Graf: a dry, pale, but comically casual commercial called 'Be Sure Sure.'
  The spot takes viewers through the droning of ambivalent homeowners shows, from a woman next to her retriever who she “was sure was a good guard dog”, to a cosplayers who stands at a bus stop “sure that cloaks will come back in season”.As the spot flips through the scenarios, which includes a spoof cartoon criminal re
  
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• New York Media ‘focused on organic growth’ after potential sale reports surface

  20-08-2018 19:16
  New York Media, owner of bi-monthly magazine New York Magazine has addressed the news made about the exploration of a sale of its properties.
  Following the reports of the sale, Lauren Starke, New York Media’s director of communications, told The Drum: “We are focused on building our business organically, but we also explore investment interest and strategic opportunities as a general practice.”
  One of the strategic opportunities Starke mentioned was the acquisition of come
  
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• Media Bounty takes it to the bridge(s) to help protect Ecuadorian forest land

  20-08-2018 17:40
  A team from Media Bounty are planning a trek across the bridges of London in a fundraising drive to help protect threatened forest land in Ecuador.
  The agency has supported international conservation charity World Land Trust (WLT) for the past decade, which works with local NGOs across the globe to protect biologically important and critically threatened habitat, acre-by-acre. WLT currently supports projects in more than 20 countries, including Belize, Brazil, Guatemala, India, Malaysia, Me
  
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• Media Fight Night calls on industry leaders to get into boxing ring

  20-08-2018 16:54 via campaignlive.co.uk
  The organiser of Media Fight Night is appealing for more senior industry talent to step into the ring for this year's charity boxing night.
  
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• Burberry's new logo: in aspiring for simplicity it has ended up with basic

  20-08-2018 16:42
  Amazing to think, but it’s five years since Angela Ahrendts left Burberry for Apple. And only this year Christopher Bailey moved on. The team that repositioned and reinvigorated this venerable 162-year-old British brand with commercial success (sales rising to over £2bn) and credibility (shares soaring threefold to £7bn) are now completely gone. 
  They achieved
  
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• Nick Farnhill: What I'm looking forward to at this year's Edinburgh TV Festival

  20-08-2018 16:03
   
  A date in the diary I look forward to is the second week of March and the annual South By Southwest (SXSW) festival. Each year there’s something or someone commenting on how the festival is too big or too broad or has ‘jumped the shark’. But in my opinion, it never fails to deliver. There’s always something that inspires and with such a diversity of creativity, technology, people, topics and interests all represented over the course of two weeks, you can count
  
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• Cornish rum Dead Man's Fingers 'celebrates craniums' for London launch

  20-08-2018 15:54 via campaignlive.co.uk
  Halewood Wines & Spirits, the independent drinks owner, is introducing a rum brand to London with a barbershop that celebrates craniums.
  
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• Brand slam: Hearst vs Condé Nast

  20-08-2018 15:18 via campaignlive.co.uk
  The rival magazine publishers are bringing their popular glossy titles to life for readers with fun and glamorous pop-up cafes, festivals and exhibitions.
  
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• Good Energy appoints Creature amid intense brand competition

  20-08-2018 15:09 via campaignlive.co.uk
  Renewable energy company Good Energy has appointed Creature to develop its creative strategy following a pitch earlier this year.
  
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• Retail sales, GDPR, customer experience: 5 killer stats to start your week

  20-08-2018 15:07
  1. What the next generation of marketers want
  Four in 10 of 500 young people surveyed say they would consider a job in marketing but the majority (72%) do not believe a degree in marketing is necessary.
  Instead, 21% would seek for a trainee marketing job and 20% for a marketing apprenticeship, while 14% think a specific marketing qualification is the best route into the industry.
  The study also found that 64% of those aged 17 to 19 who left school or college in the past six months and are inter
  
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• Ludacris gets inspired to sing and rap in the shower by Harry’s body wash

  20-08-2018 15:00
  The Harry’s brand of men’s grooming products is getting into the shower with actor and rapper Ludacris in an effort to promote its new line of body wash and bar soap products.
  The brand is teaming with Ludacris on ‘A Shower Worth Singing About’ to celebrate a “more relatable, multifaceted depiction of masculinity than industry ads of the past."
  The spot shows Ludacris at home, his young son running to him to read him the children’s story, Chicka Chicka Boom Bo
  
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• Marketing Week Meets… Giffgaff founder Gav Thompson

  20-08-2018 14:27
  The post Marketing Week Meets… Giffgaff founder Gav Thompson appeared first on Marketing Week.
  
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• PepsiCo buys SodaStream for £2.5bn as it looks for ways to reach consumers ‘beyond the bottle’

  20-08-2018 13:02
  PepsiCo is buying carbonated drink company SodaStream in a $3.2bn (£2.5bn) deal that aims to reduce Pepsi’s reliance on its signature fizzy drink, as well as push its environmental credentials.
  PepsiCo has agreed to pay $144 per share in cash for the Israeli company, 11% up on its closing share price on Friday (17 August), after better-than-expected results from the Israeli company,
  SodaStream, which claims it is the largest sparkling water brand in the world, provides machines that
  
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• Movers and shakers: BBH, Lida, Karmarama, Microsoft and more

  20-08-2018 12:10 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Australia bans use of influencers in government campaigns after 'offensive' posts

  20-08-2018 11:12 via campaignlive.co.uk
  The Australian government has banned the use of influencers from all federal government campaigns after a series of embarrassing exposés involving taxpayer-funded social media stars.
  
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• Paddy Power taunts Catholic Church with giant drive-thru confession box

  20-08-2018 10:40 via campaignlive.co.uk
  Paddy Power has marked the Pope's visit to Ireland by constructing a gigantic confession box in Dublin that drivers can take their cars through.
  
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• PepsiCo ventures into new territory with $3.2bn SodaStream acquisition

  20-08-2018 09:55 via campaignlive.co.uk
  Food company PepsiCo is getting into the razor/razorblade business with the $3.2bn (£2.5bn) purchase of SodaStream, the manufacturer of machines that allow consumers to "get busy with the fizzy" at home.
  
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• Pitch update: Sky, United Airlines, Brown-Forman, Betway, and more

  20-08-2018 09:38 via campaignlive.co.uk
  Sky is pitching for its master brand, two airlines have launched global reviews, and OMD Group extends its lead in the media new-business rankings after winning Activision.
  
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• Singapore Airlines calls integrated pitch, looking to get 'back to #1'

  20-08-2018 09:15 via campaignlive.co.uk
  Singapore Airlines is putting its strategy, creative, media, content, website/app development and production up for a competitive bid, as part of what it calls a major transformation effort.
  
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• VW, Asda, Nestlé: Everything that matters this morning

  20-08-2018 08:40
  Volkswagen to invest £3.2bn in digital transformation
  Volkswagen is to invest €3.5bn (£3.15bn) to build digital businesses and services including a cloud-based platform that will connect vehicles and drivers to offer services such as car sharing and software to facilitate autonomous driving.
  The German car marque is currently building an operating system, dubbed vw.OS, that will run in its electric cars from 2020 and help with self-driving. The aim is that rather than having se
  
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• TUI, Levi’s, Virgin Media: Everything that matters this morning

  20-08-2018 08:40
  TUI under fire for ‘deeply sexist’ stickers
  TUI has landed itself in trouble after staff were seen handing out “future pilot” stickers to boys and “future cabin crew” stickers to girls.
  A number of passengers on the flight from Bristol to Cyprus said the flight attendants were intentionally handing the stickers out to children based on their gender.
  One passenger told Metro: “The stickers were gender neutral but it’s the way they were handed out t
  
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• Superdry, Amazon, Ola: Everything that matters this morning

  20-08-2018 08:40
  Superdry co-founder donates £1m to People’s Vote campaign
  Julian Dunkerton, one of the co-founders of fashion brand Superdry, has donated £1m to the People’s Vote, a cross-party campaign calling for a public vote on the final Brexit deal.
  Dunkerton explained that he is backing the People’s Vote because he sees a “genuine chance” to turn Brexit around, despite the fact that the government has ruled out another EU referendum and plans to exit the European
  
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• Nike, Mulberry, House of Fraser: Everything that matters this morning

  20-08-2018 08:40
  Nike accused of targeting gang culture with balaclava
  Nike has been criticised for selling a balaclava in its latest range – The Nike x MMW – as many argue that it is marketing to gang culture.The  balaclava is intended to act as heat protector for winter keeping the wearer warm across their face and neck but many argue that it marketing to young people involved in gang violence.
  On the website a young male model wore a military garment alongside the balaclava which critics poi
  
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• Facebook, Sainsbury’s, Superdrug: Everything that matters this morning

  20-08-2018 08:40
  Facebook removes thousands of ad targeting options
  Facebook is removing more than 5,000 ad targeting options in a bid to axe discriminatory advertising, particularly toward ethnic groups.
  Majority of the ad targeting options to be removed either identify and exclude ethnic and religious groups. For instance, advertisers and businesses will no longer be able to use terms such as Passover, Evangelicalism, Native American, Islamic and Buddhism.
  The move comes less than a week after the social netw
  
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• How direct-to-consumer brands are reshaping marketing

  20-08-2018 08:00
  Waldo aims to elevate the experience of buying contact lenses.The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and causing a fundamental change in brands’ relationship with consumers.
  Born in the online world, DTC brands are changing the way we buy everything from beauty products and mattresses, to vitamins and contact lenses, cutting out the retailer in order to own the end-to-end relatio
  
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• Hack your commute: Cure your mobile addiction

  20-08-2018 07:57
  If it weren’t for Hack Your Commute, the UK’s marketers would be losing millions of hours of valuable time to pointless procrastination on their daily journeys – at least that’s what we at Marketing Week like to tell ourselves. But even we must admit the painful truth: that our indispensable advice is insufficient to keep some of you from veering off the straight and narrow and getting bogged down in time-wasting activities.
  The chief culprit in luring you astray is, of
  
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• Dissecting the anatomy of ‘celebrity’ comebacks amidst an ‘outrage economy’

  20-08-2018 01:00
  I start every media training session with two cautionary adages: beware of the career-ending quote, and everything you say can and will be used against you. I still stand by these pearls of wisdom, unless you are the current President of the United States. For some reason, his crassness remains acceptable among more than half of Americans. I can’t explain this. Nobody can.
  For everyone else in the public eye, due process is non-existent in the court of public opinion in our new outrage eco
  
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