Marketing news

• Berghaus teases 'Time to get out' multi-million pound campaign

  19-08-2018 13:59
  Berghaus has revealed details of its first multi-million pound UK advertising campaign set to debut in September. 
  Running until March 2019, the campaign will highlight the role the outdoors can play as an antidote to the chaos and stress of modern life. 
  Created by VCCP, the campaign spans OOH, press, video on demand, digital radio and TV and is part of a major long-term marketing communications initiative backed by the brand’s parent company, Pentland Brands. 
  “We&rs
  
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• House of Fraser collapse to leave Mulberry, Gucci, Prada and more millions out of pocket

  19-08-2018 13:35
  Brands including Mulberry, Giorgio Armani, Gucci and Prada could be left out of pocket following the collapse of House of Fraser. 
  According to documents from administrators EY, House of Fraser suppliers - including the above brands - are owed £484m from the chain’s total debt of £884m. 
  Also listed is the warehouse operator at the centre of an ongoing dispute, XPO Logistics, which lead Sports Direct owner Mike Ashley to close the House of Fraser website on Wednesday
  
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• 'Dumb phone' sales up as users seek to escape smartphone addiction

  19-08-2018 12:59
  With research revealing Brits are spending more time online than ever before, it may be surprising to learn that sales of so-called ‘dumb phones’ have noted an uptick in sales for the first time in years. 
  Known within the industry as ‘feature phones’, these handsets simply make and receive calls are being marketed as a means to switch off.  
  Research from Ofcom found 78% of British people said they couldn’t live without their smartphone with users spendin
  
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• Born Free uses World Elephant Day to highlight poaching crisis in Africa

  19-08-2018 11:47
  With one elephant killed in Africa every 25 minutes, Born Free has turned to WCRS to raise awareness that if this continues, there will be no more elephants in the wild within two decades. 
  Launched to coincide with World Elephant Day, executions across OOH and social aim to not only raise awareness but also to drive people to donate to Born Free in order to fund anti-poaching patrols and elephant research in Africa. 
  Shot by photographer George Logan, the sheer number of elephants bei
  
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• Netflix sets the record straight over plans to introduce ads

  19-08-2018 11:08
  With news spreading Netflix is adding ads, the streaming service has stepped in to set the record straight - it’s testing skippable video promotions between episodes and movies. 
  Introduced quietly this week, Reddit users sparked confusion when some claimed they saw a video in between episodes they weren’t able to skip, while others spotted a ‘skip’ button.
  With users threatening to quit over the addition of ads, Netflix issued a statement on Friday reading, “w
  
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