Marketing news

• Manchester United unveils official global mobile app

  18-08-2018 10:35
  Manchester United has unveiled an official mobile app powered by its digital transformation partner, HCL.
  The new app features exclusive content, including the United Now feed – which collates the latest news, polls, stats, videos and blogs about the club– and a live matchday experience, including line ups, up-to-the-second match updates, live blogging, player stats and score updates from rivals.
  The app will also provide exclusive content and behind-the-scenes player access.
  Manches
  
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• The Drum presents: Tom Ollerton talks to Rachel Falconer, head of Goldsmiths Digital Studios

  18-08-2018 08:25
  Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this latest installment,  Rachel Falconer, head of Goldsmiths Digital Studios offers her thoughts on the impact blockchain will have on the marketing industry. 
  Each episode of The Shiny New Object Podcast will be distributed in partnership with The Dru
  
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• Sony Pictures Network unveils a digital campaign for the 18th Asian Games

  18-08-2018 06:11
  Sony Pictures Networks (SPN) India has unveiled the #KoiKasarNahi (No stone will be left unturned) campaign for the 18th Asian Games to be held in Indonesia.
  As part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite . Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will have message of support that will be passed on to the participating Indian athletes.
  To feature on the virtual Fan Flame, fans will n
  
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