Marketing news

• Amazon Music animates Ariana Grande, Kendrick Lamar and SZA in ad campaign for the service

  17-08-2018 19:44
  Amazon Music is pushing its paid streaming music service with a new campaign as a way for listeners to power their preferences by using Alexa.
  The service is building on its momentum with the launch of ‘A Voice is All You Need.’ The campaign highlights the powerful vocals of notable songs while demonstrating the simplicity of voice with Alexa, featuring leading artists at launch including Ariana Grande, Kendrick Lamar, SZA, Queen and Kane Brown.   
  
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• TV Ad Spend Weekly: McDonald's goes for two with a new deal and new ads

  17-08-2018 18:50
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
  Advertisers spent $871m on national TV advertising during the week ending August 12, including $107m on releasing new commercials. Overall spend was flat compared to the previous week, but the release of new
  
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• Mirum creates global CSO role as it pushes more into consulting

  17-08-2018 18:46 via campaignlive.com
  The agency has promoted Mark Newcomer to the new position.
  
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• Social media influencers investigation: when does brand love become breaking the law?

  17-08-2018 17:55
  The Competition and Markets Authority (CMA), the UK government department responsible for improving business competition and reducing anti-competitive activities, has kicked off an investigation into how transparent social media influencers are about rewards for content.
  By law, influencers must declare that they have been paid or rewarded by clearly labelling posts.
  You can see why influencers have become a focus for the CMA and Advertising Standards Authority (ASA) in recent years – the
  
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• Parse.ly Bites: Work, play, read. What stories have your colleagues’ attention?

  17-08-2018 16:47
  Welcome to Parse.ly Bites, a regular series created in partnership with online analytics platformParse.ly, to help media companies to understand how to better engage and build their audiences. The latest entry looks at what readers want. This time, we're taking a closer look at readers, by taking a look at what they read when they're on (and off) the clock.
  One way to look into what readers want is by looking into what people like you or your colleagues read on a daily basis. What do they scroll
  
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• Car subs service Drover puts the foot down with first TV campaign

  17-08-2018 16:10
  Drover, the car subscription service aiming to disrupt the UK automotive marketplace, has launched its first TV advertising campaign with media agency Guerillascope.
  Devised to reach professionals, millennials and car enthusiasts, the targeted strategy will see the brand feature across ITV Breakfast, Channel 4 London, Discovery, Turbo and DMAX over the next month. Two 30-second creatives – produced by Studio 90 – are scheduled to air throughout the campaign.
  Drover’s platform -
  
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• LDL Components selects CTI Digital for its ecommerce platform

  17-08-2018 15:30
  B2B distributors LDL Components has selected Manchester-based agency, CTI Digital to build a Magento 2 platform to support its ecommerce growth plans.
  LDL Components is a leading distributor of furniture fittings and accessories, serving kitchen and bedroom manufacturers and retailers nationwide.
  CTI’s ecommerce department will migrate LDL’s digital presence away from a legacy system that is unable to handle the company’s growing customer base. A new, purpose-built e-commerce p
  
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• eSports – The opportunity for non-endemic brands to come and play

  17-08-2018 15:03
  The excitement about eSports has reached fever pitch, sparking a scramble by major brands to grab a piece of the action.
  The sector is awash with money as speculators bet big on 2018 being the year it comes of age. Investment has come in from traditional sports teams, pop stars, private-equity firms, marketing agencies, games publishers, consultancies and market research companies. However, "non-endemic" (non-techy) advertisers have been largely notable by their absence, aside for the select few
  
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• Greenpeace, BT & influencer marketing: 5 things that mattered this week and why

  17-08-2018 14:58
  BT and EE shift strategy as they move marketing for both brands into one role
  When BT bought EE in a £12.5bn deal two years ago many were convinced it meant the end of the EE brand.  However, BT insisted that it was essential to keep the two separate and there was no plan to merge the two.
  While both brands are still in existence, they are now working much more closely together. And this highlighted by a restructure that will see a new role managing director of marketing for consumer
  
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• Promos for Happytime Murders features pop-up tattoo den and pole dancing puppets

  17-08-2018 14:05
  The upcoming Happytime Murders movie, a combination of live action and puppets, has already received some controversy for its raunchy nature, but the film is embracing the sordid reputation with a pop-up promotional tattoo parlor and speakeasy.
  Giant Spoon created a felt-lined den of debauchery to promote the new movie, which stars Melissa McCarthy, Elizabeth Banks, Joel McHale and Maya Rudolph.
  The experience is a pop-up tattoo parlor and speakeasy called ‘The Inkhole’ in the heart
  
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• The Specialist Works under new ownership following management buyout

  17-08-2018 13:53
  Independent media agency The Specialist Works has completed a management buyout after the firm’s management team, led by chief executive officer Martin Woolley and chief operating officer Parry Jones, bought out founder Jim Lewcock for an undisclosed sum.
  The new owners have announced a cash bonus for all non-director staff and opened up a future business growth bonus scheme worth £2.5m.
  The buyout follows a banner year for the agency, which has recently added new
  
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• Polling expert Peter Kellner: Lloyds survey 'broke no hard-and-fast rules'

  17-08-2018 13:50 via campaignlive.co.uk
  The findings of a survey on attitudes towards Lloyds Bank commissioned by Noel Edmonds should be treated with caution, former YouGov president Peter Kellner has said.
  
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• Sky launches creative advertising review for master brand

  17-08-2018 13:47 via campaignlive.co.uk
  Sky has launched a review of its advertising requirements, with a single agency poised to take on responsibility for shaping the Sky master brand.
  
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• Linear ‘live’ TV still appeals to viewers : SpotX

  17-08-2018 13:16
  Traditional methods of TV viewing remain popular due to television’s ability to facilitate a communal experience, according to the latest white paper from video advertising and monetization platform SpotX.
  Based on intelligence gathered from select industry reports, the white paper - Global TV and Video: Five Trends Contributing To The Continued Rise of Digital - concludes that faster internet speeds combined with more connected TV devices, the growth of subscription video on demand (
  
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• How to convert consumers into connected home owners

  17-08-2018 13:15
  The internet of things is gradually becoming a reality, and the ‘smart home’ is one of the most important developments facilitated by these new connected devices. The concept is now beginning to reach the mainstream, with consumers investing in a host of appliances with internet capabilities – from speakers to thermostats, from microwaves to dishwashers.
  YouGov’s latest research reveals the biggest growth areas, and where the opportunities lie for brands and marketers. H
  
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• Sportswear favourite Ellesse launches first ever brand campaign

  17-08-2018 13:07
  Italian sportswear brand Ellesse has unveiled its first brand campaign featuring influencers such as rapper Ms Banks and actor Jessica Barden.
  Ellesse selected an eclectic group of talent from the music, film and TV, skate and parkour communities to front the campaign. Talent such as afroswing artist Kojo Funds and skater-turned-model Elliott Jay Brown were dressed in the brand’s new collection but invited to style it with their own clothing, accessories and props.
  Ellesse worked with crea
  
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• Michelob Ultra creates Caddyshack-like golf bag complete with beer keg and Bose speakers

  17-08-2018 12:50
  Anyone who watched Caddyshack was no doubt jealous of Rodney Dangerfield’s golf bag, complete with beer tap and cranking stereo. Now, Michelob Ultra has created such a bag and is giving it away to a lucky fan in a #UltraCaddieContest.
  The bag was unveiled at the recently completed PGA Championship. Michelob Ultra partnered with digital creative agency Red to create the ‘Ultra Caddie Bag,’ making it possible to enjoy the beer you love no matter where you are on the course,
  
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• Mad Men's Lou Avery ruffles feathers at the Leith Agency with outdated attitudes

  17-08-2018 12:21
  The Leith Agency has released a series of shorts starring Mad Men’s Lou Avery (Allan Havey), imagining how a creative from the Big Apple in the swinging sixties would (or wouldn't) fit into the modern era of advertising.
  Mad Men, Matthew Weiner’s 92-episode show, followed the advertising industry through the 60s. It often sparked conversations about equality, race, and masculinity.
  Through Jon Hamm’s Don Draper it also laid bare the era’s advertising techniques, bias
  
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• Deliveroo to stage sky-high dining experience

  17-08-2018 09:30 via campaignlive.co.uk
  Deliveroo, the online food delivery company, is inviting Londoners to eat for free while suspended in the sky.
  
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• Why Kopparberg is building a 'mountain' in London

  17-08-2018 09:18 via campaignlive.co.uk
  Cider brand Kopparberg is inviting people to climb a snow-capped mountain complete with alpine scenery and live music.
  
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• Primed for success? Why Man City is launching a series on Amazon

  17-08-2018 08:45 via campaignlive.co.uk
  At the premiere of their new Amazon Prime series, Tom Glick, chief commercial officer of City Football Group, explained to Campaign that Manchester City FC's foremost objective was fan engagement, insight and understanding.
  
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• Primed for success? Man City's commercial chief explains how fan insights are central to sports marketing's future

  17-08-2018 08:45 via campaignlive.co.uk
  At the premiere of their new Amazon Prime series, Tom Glick, chief commercial officer of City Football Group, explained to Campaign that Manchester City FC's foremost objective was fan engagement, insight and understanding.
  
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• Harper's Bazaar celebrates women in the art world with series of events

  17-08-2018 08:42 via campaignlive.co.uk
  Harper's Bazaar, the Hearst-owned title, is staging exhibitions, talks and a curator's tour to showcase the achievements and talents of women in the art industry.
  
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• #HotWomenOnly: clothing brand's provocative campaign aims to spotlight the menopause

  17-08-2018 08:36 via campaignlive.co.uk
  A play on words is being used in a provocative new campaign designed to raise awareness of the menopause, with clothing brand Become running a #HotWomenOnly contest this month to find models for its underwear range.
  
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• How Spotify built its in-house creative team

  17-08-2018 08:00
  Spotify’s vice-president of brand and creative, Jackie Jantos, joined the music streaming site five years ago from Coca-Cola. At the time it had a “tiny” in-house team, but over the past five years it has grown to more than 90 people across every aspect of marketing from events to B2B to performance.
  Yet Jantos admits the aim when she first joined was not to build an in-house agency, and that despite the size of the team outside perspectives are still crucial. Here, she talks
  
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