Marketing news

• Adblock Plus maker rolls out 'acceptable ads' criteria for mobile

  15-08-2018 17:04 via campaignlive.co.uk
  Eyeo, the company behind Adblock Plus, has unveiled a selective list of ad formats it will allow mobile users of its ad blocker to receive.
  
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• The Ad Club of New York announces 2018 Brave Brand honorees

  15-08-2018 16:14 via campaignlive.com
  Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.
  
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• Direct Line’s three rules for developing a robust value proposition

  15-08-2018 16:02
  Cinema has lost its magic for me. Not because I’ve fallen out of love with the movies. On the contrary. I’d enjoy nothing more right now than settling down in my local multiplex with Mission: Impossible, a wheelbarrow of popcorn and a bucket of fat Coke.
  But with young children, that’s off the menu. By the time my wife and I add the cost of a babysitter, it’s more than we’re willing to pay to watch a film. Instead, date night normally ends up in the pub, followed b
  
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• Omnicom scoops up another shop in IT consulting space

  15-08-2018 15:11 via campaignlive.com
  Deal comes shortly after the group bought management and technology consulting services company Credera.
  
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• US Creative Works: featuring Mekanism, 72andSunny, Deutsch and more

  15-08-2018 14:06
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our Cre
  
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• I’m a woman, a creative and a mum: what if I don’t want to have it all?

  15-08-2018 13:32
  Women, fellow industry mums, ladies juggling life. In this socially-connected age of having it all and wanting it all – because let’s face it, we’ve more than earned the right – what happens if you don’t actually want it?
  Instagram is choc-full of insta-mums doing the lot. They’re breastfeeding in the boardroom. They’re posting on the school run. They’re barrier-crashing, inspiring, empowering. Just look at them and their Breton stripes and their m
  
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• Saatchi & Saatchi wins global Betway account

  15-08-2018 12:31 via campaignlive.co.uk
  Saatchi & Saatchi has won Betway's advertising account following a competitive review.
  
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• YouTube jumps into action as viral film trailer terrifies unsuspecting viewers

  15-08-2018 12:02
  YouTube has plunged a viral film trailer for The Nun into darkness following complaints from viewers who had been scared witless by the tried and true jump-scare tactics of its producers.
  Depicting a priest seeking refuge from an unknown assailant within the tight confines of a wooden coffin, the man subsequently finds to his horror that he is not as alone as he might have wished.
  While many horror fans have lapped up the shocking sights and sounds, others were caught unawares having been presen
  
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• Appetite Creative Solutions programmatic skins with Hoopla, Mena Market Place World Wide, Club Med and Nissan

  15-08-2018 11:34
  The Challenge
  Our clients Hoopla Digital  (a digital advertising network specialising in branded solutions across online video, display, and mobile) and Mena Market Place World Wide (a leader in the programmatic advertising space, helping publishers to better monetize their digital advertising inventory) were keen to leverage the potential savings and increases in conversion (over 500% in some cases) that programmatic automation can deliver. 
  Having approached Appetite Creative for a s
  
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• One week left for Event Awards earlybird tickets

  15-08-2018 11:27 via campaignlive.co.uk
  There is just one week left to grab an early bird ticket to the Event Awards, which takes place on 1 November at the Eventim Apollo.
  
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• One week left for Event Awards early-bird tickets

  15-08-2018 11:27 via campaignlive.co.uk
  There is just one week left to grab an early-bird ticket to the Campaign Event Awards, which takes place on 1 November at the Eventim Apollo.
  
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• Why entertainment agency Dare.Win is using Fortnite to gun for like-minded interns

  15-08-2018 11:14
  Entertainment agency Dare.Win is recruiting two creative interns by conducting informal interviews with candidates during heated bouts of the multiplayer game Fortnite.
  The agency, whose mantra is ‘those who Dare.Win’, is looking to add to its team of just over 50 staff across Paris and Berlin. It chooses to do so with a kooky recruitment process where gaming is central to the experience.
  Dare.Win wants to ensure potential staff members fit with its culture and engage with the entert
  
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• Coca-Cola challenges Gatorade for US sports drink dominance with Bodyarmor play

  15-08-2018 11:14
  Coca-Cola has laid down the gauntlet to Pepsi-owned sports drink market leader Gatorade after snapping up a minority interest in Bodyarmor, a beverage start-up which differentiates itself as a healthier alternative to established brands.
  Backed by basketball legend Kobe Bryant Bodyarmor has created its own recipe formulated from coconut water, distinguishing it from Coca-Cola’s own Powerade, as well as Gatorade’s offering.
  Launched in 2011 Bodyarmor has risen to a $1.5bn market valua
  
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• Did Vote Leave’s overspend swing Brexit? The marketing industry responds

  15-08-2018 10:55
  Last week, Marketing Week columnist Mark Ritson set a challenge to the marketing industry: to prove whether the final result of the UK’s referendum on leaving the European Union was decisively influenced by Vote Leave’s illegal overspend.
  READ MORE: Calling all marketers – it’s up to you to prove if Vote Leave’s overspend swung Brexit
  The official Leave campaign spent £449,079.34 more than the legal limit of £7m, due to its donation of £675,00
  
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• Strongbow creates Dark Fruits pop-up tattoo studio for superfans

  15-08-2018 10:33 via campaignlive.co.uk
  Strongbow, the Heineken-owned cider brand, is creating a pop-up tattoo studio in response to fans who have inked themselves with its Dark Fruits branding.
  
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• New York Media explores potential sale options for NY magazine, The Cut & Vulture

  15-08-2018 10:26
  New York Media has become the latest traditional publisher to add its weight to an increasingly rapid shake-up of the publishing sector, by announcing that it was exploring options for a potential sale.
  Investment bank LionTree has been appointed to oversee the process which would offload assets such as New York magazine and websites such as The Cut and Vulture" an acknowledgement that the old ways of doing business on the back of high print revenues are disappearing – despite its combined
  
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• In the director’s chair: Traktor on winning loads of awards, being funny and the ‘shorts of shame’

  15-08-2018 09:56
  The latest in The Drum’s Director’s Chair series is answered by directing collective Traktor, fresh from signing a huge global partnership with Stink.
  Comprising directors Sam Larsson, Pontus Löwenhielm, Patrik von Krusenstjerna, Ole Sanders, Mats Lindberg and producer Richard Ulfvengren, they tackle the questions we’ve previously asked the likes of Zoe Mcintosh, Eli Roth and Andrew Lang.
  Who or what inspired you to be Directors? (or who are your creative heroes and why?)
  
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• Amazon’s ad business to leapfrog cloud computing income by 2021

  15-08-2018 09:51
  Amazon’s burgeoning advertising business is set to put its previously unassailable cloud computing division in the shade as early as 2021, according to a new projection of the trajectory of future profits.
  Analysts are optimistic that the online retailer’s share of internet advertising has enormous untapped potential which could be harnessed in the years ahead, recalibrating the entire orientation of the online retailer in the process.
  The prophecy was made by analyst Michael Olson i
  
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• Who do I believe when it comes to my data?

  15-08-2018 09:16
  While adtech and martech providers may tell you otherwise, unfortunately, there isn’t a single source of truth when it comes to data. It is entirely contingent on the user, the business function they are in and the success metrics they are reporting towards.
  For example, an FMCG brand manager with a new product in-market would want to see a lift in awareness and consideration to purchase. This may be reflected in reports for paid media, consumer surveys or research. However, what this data
  
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• How a challenger bank redesigned the credit card for the vertical era

  15-08-2018 08:30
  It was a deep dive into the way we interact with digital products that inspired Starling Bank to do something radical yet entirely simple with the physical: flip the bank card design from landscape to portrait.
  Starling is a tech-led, mobile-only competitor in the finance market. The company was founded by the former chief operating officer of Allied Irish Banks, Anne Boden, in 2014 in order to bring the banking world in line with the digital.
  Aside from its mobile customer interface, the brand
  
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• Mars on why its top marketers are becoming ‘chief demand officers’

  15-08-2018 08:00
  Mars is aiming to improve the commercial effectiveness of marketing by bringing its marketing and sales teams closer together to create what is, in effect, a “chief demand officer”.
  Speaking to Marketing Week, Mars Food’s global chief marketing and customer officer Clarence Mak, says as Mars moves to a move evidence-based approach to marketing, it is becoming more important that marketing is not a “standalone” consideration but factored into everything the company
  
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• IAB SG Rolling Heavies: Mutant Communications founder Joseph Barratt on the false economy of job jumping

  15-08-2018 04:54
  The IAB Singapore’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.
  This is the second series, created by the IAB Singapore in partnership with cloud video creation platform 90 Seconds, that The Drum is proud to exclusively host. The series sees IAB Singapore CEO and ambassador to Southeast Asia, Miranda Dimopoulos, ask senior industry leaders about their career, while riding down Singapore&rsquo
  
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• 'The Formula One of music festivals': why Ultra Music Festival is important for Singapore

  15-08-2018 03:30
  It has been three years since Ultra Music Festival arrived in Singapore, bringing critically-acclaimed electronic music DJs like Hardwell, AfroJack, Axwell & Ingrosso and Steve Aoki to Ultra Park, a field across the Marina Bay Sands, to play in front of a crowd in the thousands.
  Initially staged as a one day, single-stage event, also known as Road to Ultra (RTU) in 2015, organisers brought the actual Ultra event, which is held over two days with multiple stages, to Singapore the year af
  
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• Fox Sports, GroupM, RedDoorz, MMA & Iponweb on building trust in digital

  15-08-2018 02:00
  Brands will have their fair share of horror stories, as well as good experiences when it comes to brand confidence in the digital eco system. Despite that, they need to step out of their comfort zone in order to succeed and stand out says The Drum Digital Trading Awards APAC 2018 judging panel.
  The Drum spoke to this year's crop of judges on how they believe the industry can keep building brands confidence in digital and programmatic.
  John Matthews, director of customer acquisition, Fox Spo
  
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