Marketing news

• Blockchain to house programmatic media buying 'in 2019'

  14-08-2018 21:47 via campaignlive.com
  IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.
  
  Read more

• FCB Global promotes Luis Silva Dias to lead emerging markets as International chief

  14-08-2018 20:29
  FCB Global has announced the promotion of Luis Silva Dias to chief executive of FCB International.
  The division of FCB was launched in 2013 to oversee growth and output of its operations in 62 markets, crossing Latin America, Europe, and Asia. Silva Dias, who had held the title of FCB International chief creative, has been part of this effort since joining in 2000. As a creative director in FCB Portugal, he was elevated to president and chief executive in 2005, then was named chief creative for
  
  Read more

• When chief executives go wild

  14-08-2018 20:07
  Our history books are full of stories of powerful, tyrannical leaders taking advantage of their subjects. The past few years have revealed corporate execs engaging in insider training, expressing unpopular and controversial beliefs, committing every variety of fraud and being outright bigots and a$$holes. More recently, we’ve seen what seems like an endless parade of corporate leaders sexually discriminating and harassing people in their workplaces or being complicit when other employees h
  
  Read more

• Ads We Like: Pepsi plays outdoors in Colombia as logo transforms into sports activities

  14-08-2018 20:04
  The Pepsi logo has enough curves to invite people to think that the brand is perfect for refreshment on the water or while doing outdoor activities. That was the inspiration behind an outdoor campaign for Pepsi Light by Sancho BBDO in Colombia.
  In their creative hands, the red, white and blue swirls of the soft drink represent movement and being active, so they transformed the iconic design into freeing activities, like parachuting, windsurfing, skiing, kayaking and diving.
  Sancho BBDO played wi
  
  Read more

• Advertisement

• How one UK tech business saw global growth take off

  14-08-2018 17:58
  The post How one UK tech business saw global growth take off appeared first on Marketing Week.
  
  Read more

• Meet LNDR the premium active wear brand that took Nike to court and won

  14-08-2018 17:55
  Until last month, East London-based premium activewear brand LNDR probably wasn’t on your radar. But that quickly changed when the label won a trademark suit against Nike, forcing the sportswear giant to pull the “LDNR” abbreviation from its £10m ‘Nothing Beats a Londoner’ campaign.
  Speaking to Marketing Week, LNDR founder Joanna Turner says the team was left “devastated” and in a state of “disbelief” when they were first alerted
  
  Read more

• Burson Cohn & Wolfe looks to strengthen creative offerings with HZ acquisition

  14-08-2018 17:48
  Burson Cohn & Wolfe, announced the acquisition of HZ (formerly HZDG), a Maryland-based design firm.
  The move comes as the recently merged Burson-Marsteller and Cohn & Wolfe looked to provide more integrated offerings. HZ's 200 staffers in creative and digital have been asked to join BCW's group of cross-platform marketers.
  Among the offerings HZ has brought to its new home in WPP: multichannel digital design and development, mobile activation,social media, brand and identity cr
  
  Read more

• UK Top Shazamed ads: Samsung, Heineken and Hyundai

  14-08-2018 17:30
  Samsung, Heineken and Hyundai have all made it into this week's Shazam chart.
  Heineken's Maltsmiths have dropped in at fourth place this week with a dance number, aided by Daryl Hall & John Oates's 'You Make My Dreams'. The 30 second ad follows two workers around the Maltsmiths factory, creating the larger before having pint of their own.
  The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the musi
  
  Read more

• Advertisement

• Live Nation hires Amy Marks to head up integrated brand sponsorship practices

  14-08-2018 17:10
  Live Nation Entertainment has hired Amy Marks as its first executive vice president, head of integrated marketing for Live Nation’s media and sponsorship division.  
  Marks, most recently Bloomberg Media’s global marketing head, has nearly two decades of industry experience building multi-platform marketing strategies and campaigns.
  During her time at Bloomberg, Marks spearheaded the launch of its branded content studio, led event marketing and conceptualized multimillion-dollar
  
  Read more

• Turkey of the week: Micralite inadvertently tells a wistful tale of tragedy

  14-08-2018 16:14 via campaignlive.co.uk
  Don't ask where the babies are going. Just don't ask.
  
  Read more

• Why political advertising needs a code of conduct

  14-08-2018 15:48
  Damian Collins called yesterday for a new code in political advertising. Despite its low key launch this should be of great significance for everyone in the UK.
  As marketing practitioners, we feel marketers and the marketing trade press have historically shied away from the issues in political advertising: the former perhaps feeling that politics is too polarising, and the latter suspecting that the topic isn’t of great interest to their readers.
  We at the Coalition for Reform in Poli
  
  Read more

• National Association of Realtor ads highlight homebuyer quirks

  14-08-2018 15:29
  People do some strange things when shopping for a new home. Things need to be just the way they like them, whether it’s immaculate hardwoods or a drenching rain shower.
  Showing off the quirks of homebuyers is what a new campaign by Arnold Boston for the National Association of Realtors highlights, and the somewhat absurdist short films drive home the idea that using the right realtor – someone who really gets you – can lead to the perfect home for your tastes.
  Four spots show p
  
  Read more

• Decision Tech appoints Nick White as B2C sales and marketing director

  14-08-2018 15:20
  Decision Tech, the comparison technology and performance marketing group, has appointed Nick White as B2C sales and marketing director as the company aims to grow and develop its portfolio of B2C web-sites.
   White will be responsible for Decision Tech’s broadband and mobile comparison site Broadbandchoices.co.uk, along with three mobile and recycling comparison brands: Sellmymobile.com, Comparemymobile.com and Mobilephonechecker.co.uk.
   Prior to this, White held senior positions
  
  Read more

• Ben Davis: GDPR is here and, yes, user experience is still broken

  14-08-2018 15:13
  In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.
  However, it’s clear that the variety of different approaches to compliance
  
  Read more

• From Coke to Toyota to C&A: How one marketer became a business transformation specialist

  14-08-2018 15:11
  Eva Ziegler has established herself as a business transformation specialist, having overhauled brands across sectors as far-ranging as cars and hotels, fizzy drinks and wedding dresses.
  Each time, her goal is to make the business rethink its approach to marketing and put the consumer at the centre of everything.
  This unwavering focus on customers is something she learnt early on in her career while working with consumer goods giants Procter & Gamble – her client while at Saatchi &
  
  Read more

• FCA stays with MG OMD as media budget grows

  14-08-2018 15:08 via campaignlive.co.uk
  The Financial Conduct Authority has kept the faith with Manning Gottlieb OMD to handle its buying and planning business after a competitive pitch.
  
  Read more

• England football team drafts Bud Light to join Budweiser as an official beer

  14-08-2018 14:50
  AB InBev is going all in with its England national football team partnership after a buoyant World Cup brought long-time official beer Carlsberg’s stint to a close.
  Budweiser seized the partnership in February, not long after Carlsberg announced it would be stepping away from the sponsorship after 22 years of support. At the time, Jason Warner, president, North Europe at AB InBev said the partnership allowed Budweiser to tap into the "nation’s biggest cultural moments".
  Meanwhil
  
  Read more

• How to be more Cook and less Zuckerberg: five ways to build trust through global e-commerce

  14-08-2018 14:49
  A recent privacy survey in the U.S found that Apple ranks among the world’s most trusted technology companies. That’s good news for CEO Tim Cook, especially since brand trust has helped propel Apple to become the first ever publicly-owned American company to reach $1trn market capitalisation.
  On the flip-side, 56% of the survey respondents judged Facebook to be the least trustworthy. This lack of brand trust has slowed user growth and recently resulted in Facebook shares taking a 19%
  
  Read more

• Blue is the safest colour: inside the logo colour palettes of global industries

  14-08-2018 13:55
  The majority of industries are overrun with blue logos. However retailers, which have historically favoured the eye-catching quality of red, are beginning to experiment with differing shades.
  Research from freelance designer platform 99designs revealed blue to be the dominant colour of logos in the accounting, healthcare, technology, real estate and marketing and PR sectors. The company analysed 14,000 of logos from around the world to see how the most popular colours in a sector compare with th
  
  Read more

• Is there really such a thing as 'Amish Uber'?

  14-08-2018 13:00
  No, not exactly, but the publicity the service has received provides a valuable lesson in marketing for small businessesTimothy Hochstedler is from the village of Colon, Michigan, which has a small Amish community, and recently started a new business offering horse and buggy rides in his authentic Amish vehicle. So what to name this little venture? Amish Buggy Rides? Tim’s Horse and Wagon? Nope. How about: “Amish Uber”. Genius. Publicity followed – and lots of it.“U
  
  Read more

• Dele Dele! Bud Light replaces Carlsberg as official beer of England football team

  14-08-2018 11:33 via campaignlive.co.uk
  AB InBev brand Bud Light has signed a deal with the Football Association to become a partner and the official beer of the England men's senior team.
  
  Read more

• Marketoonist on watching the numbers

  14-08-2018 10:41
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on watching the numbers appeared first on Marketing Week.
  
  Read more

• We're about innovation without chaos: Mars global marketing head

  14-08-2018 09:44 via campaignlive.co.uk
  Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.
  
  Read more

• Google launches cross-device reporting feature

  14-08-2018 09:07 via campaignlive.co.uk
  Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.
  
  Read more

• Thomas Barta: The first rule of brand purpose is do no harm

  14-08-2018 08:00
  When Ms T entered Auckland’s LynnMall Shopping Centre, beauty products weren’t on her list. At 82, she cared about her looks but she wouldn’t go overboard on creams and gels. A few hours and a few thousand dollars later, all had changed. New Zealand journalists revealed how staff at the Dead Sea Spa shop had bullied her into purchasing bags full of overpriced cosmetics. The mall owner later banned the company from all its centres. But some years on in airports and malls, sales
  
  Read more

Follow @marketing_UKnws on Twitter!