Marketing news

• TV Ad Spend Weekly: Back to school means dance to Old Navy

  13-08-2018 22:41
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
  National TV ad spend for new creative was up for the week of July 30, after taking a hit the previous week. New expenditures equaled $138m, up 92% week-over-week. Total expenditures for all national TV adver
  
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• Free the Bid adds colorist category to global database to widen its representation

  13-08-2018 21:37
  Diversity initiative Free the Bid is expanding its footprint to include a colorist category to its representation of women directors, directors of photography and editors. The move, done with the support of creative studio Ntropic, expands the movement’s mission to promote equal opportunities for women across the full production pipeline.
  Since its inception, the non-profit has transformed the sourcing of creative talent – beginning with the simple pledge that agencies and brands ins
  
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• Hum by Verizon takes the drama out of driving by dramatically reading online reviews

  13-08-2018 21:21
  Online reviews, while often helpful to consumers, can sometimes be a bit dull to read. Hum by Verizon, a connected car device that gives drivers insights about their vehicle and their driving experience, adds some thespian zing to those reviews by having a dramatic actor read them.
  ‘Take the Drama out of Driving,’ by Rokkan, injects a humorous dose of theater into less-than-dramatic reviews from real Hum users to show that Hum does exactly what it’s des
  
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• Trojan Man returns as open-robed guru to offer sex-positive advice while promoting safe sex

  13-08-2018 20:53
  Over 20 years ago, Trojan Man gave confidence to safe sex practitioners everywhere with the catchy, and manly, ‘Trojan Man’ mnemonic on radio, then on TV. It seems the condom-pushing spokesman is needed again, as a new campaign touts his importance as a sex-positive-yet-sex-safe promoter.
  Trojan Man is now fully realized as a curly-haired guru who doles out advice to those who have questions. He is described in a release as “a beacon of sexual curiosities, embodying modern sex
  
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• Oreo looks out for dexterity diversity in packaging run to support left handers

  13-08-2018 20:08
  For International Left-Handers Day (August 13), Oreo has released a limited run of “left-handed” packs of Oreo cookies.
  To accommodate those who do most things with their left hand and leave smudges when they write on paper, the Mondelez brand has given them a chance to receive a package that opens on the right side of packaging (v left side, where it normally is).
  As part of this stunt, Oreo has sent its first batch to Left Hand, West Virginia — an actual town made up of a maj
  
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• Ads We Like: Method goes to choreographed extremes to promote the ‘good inside’ its products

  13-08-2018 19:44
  Home and personal care products company, Method Products, is leaning on an infectious 90s pop hit and a highly choreographed dance production to promote the good inside their planet-friendly cleaners.
  The brand’s ‘There’s Good Inside’ campaign was created by Mekanism and the agency’s in-house social media agency, Epic Signal. The centerpiece is a two-minute anthem video spotlighting the good inside method’s products, its people and its sustainable soap factory
  
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• 'There's print generally, and there's the Journal,' Dow Jones hires Conde vet Josh Stinchcomb as CRO

  13-08-2018 18:48
  Dow Jones has added Josh Stinchcomb as its global chief revenue officer, head of media sales. Stinchcomb leaves his role as Conde Nast’s chief experience officer, one of many senior roles he held within the magazine publisher. From joining Conde as part of Wired's sales team, he had helped develop its emerging revenue streams.
  From evolving the web presence of Wired, Ars Technica, The New Yorker and others, he weaved between digital opportunities, brand partnerships, content
  
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• The evolution of Amazon as an ad platform

  13-08-2018 18:35
  The evolution of Amazon has led to the company holding a unique position. It’s simultaneously one of the biggest advertisers, spending an estimated $3.4bn in the US last year, and one of the largest advertising platforms, expected to rake in $4bn this year. And while many in the industry already consider the company a welcome challenger to the digital-ad duopoly of Google and Facebook, just how big of a piece of the ad spend pie Amazon can take in the future may depend on its willingness t
  
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• Movers and shakers: FCB, BT, BBDO, MediaCom, TBWA\London, Fold7, We Are Social and more

  13-08-2018 17:50 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry
  
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• Carlsberg creates 'world's first' off-the-grid pub powered by waterfall

  13-08-2018 17:47 via campaignlive.co.uk
  Carlsberg, the Danish lager brand, has created the "world's first" off-the-grid pub powered by a waterfall.
  
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• Helen Edwards joins Marketing Week as a columnist

  13-08-2018 17:46
  Award-winning columnist Helen Edwards is joining Marketing Week to write a monthly column for both print and online on brand and marketing strategy.
  Edwards has an MBA from London Business School and a PhD in marketing. She is currently a partner at strategic brand consultancy Passionbrand and co-author of the book Creating Passion Brands: How to build emotional brand connection with customers.
  She guest lectures for London Business School and is a regular industry judge, most recently for the 2
  
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• Noel Franus named ECD at R/GA San Francisco

  13-08-2018 17:41
  R/GA San Francisco has named Noel Franus as executive creative director. With nearly 20 years of work shaping brands, products and services while exploring the experience design world, Franus joins as the R/GA SF office continues to grow with other creative hires and promotions.
  Franus joins from design-thinking agency Comrade, where he served as interim chief experience officer. In that role he strengthened the firm’s product and service design practices amidst an acquisition by consultan
  
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• EE's chief marketer departs as BT merges marketing roles

  13-08-2018 17:36
  EE's managing director of marketing, Max Taylor, will be leaving the company as the BT Consumer and EE chief marketing roles are merged into one.
  Under a new "simplified" structure there will now be a single marketing lead for the two telecoms brands under the title managing director of marketing for consumer. That role will be filled by Pete Oliver who previously filled the BT post.
  Two more new executive roles have been created as part of the corporate restructure. Ettienne Brandt of
  
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• BT and EE bring brands closer together under unified marketing role

  13-08-2018 16:55
  BT and EE are bringing their brands closer together in a management restructure that will see one person take on responsibility for the marketing strategy of both brands.
  The new managing director of marketing for consumer role means that BT and EE’s marketing will now come under one person for the first time since BT acquired EE in 2016.
  Pete Oliver will take on the role, moving into the expanded position from his current role as managing director of marketing and sales for BT’s co
  
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• BT scraps EE top marketing role in company restructure

  13-08-2018 16:34 via campaignlive.co.uk
  BT has promoted Pete Oliver to its top consumer marketing role as part of a restructure aimed at speeding up the roll-out of new converged services.
  
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• BT and EE consumer marketing unified under single role

  13-08-2018 16:34 via campaignlive.co.uk
  BT has promoted Pete Oliver to its top consumer marketing role as part of a restructure aimed at speeding up the roll-out of new converged services.
  
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• Online shopping, influencer marketing, high street footfall: 5 killer stats to start your week

  13-08-2018 15:33
  1. Brands ‘waste billions’ on influencer marketing
  Brands are “wasting” $2.02bn (£1.58bn) a year on influencer marketing campaigns, with many experiencing lacklustre results after forking out for A-list celebrities to promote their products.
  Influencer marketing is currently valued at $5bn (£3.9bn) globally, with 54% spent on A-list celebrities.
  However, just 25% of consumers would consider buying a product that had been recommended by a celebrity with more t
  
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• Pick of the week: Greenpeace's lovable orangutan reveals a hard-hitting message

  13-08-2018 15:26 via campaignlive.co.uk
  Greenpeace stands apart by delivering a beautifully crafted piece of entertainment that doesn't stray into the heavy-handed, preachy tone of most cause advertising.
  
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• WPP quits Farm Street HQ as it cuts links with Sorrell era

  13-08-2018 15:13 via campaignlive.co.uk
  WPP is to quit its London headquarters in Farm Street after more than 30 years as it seeks "a more modern and attractive office".
  
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• Oreo launches limited edition packs for world's struggling lefties

  13-08-2018 14:41 via campaignlive.com
  The brand partnered with 360i for the International Lefthanders Day campaign.
  
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• Amazon banned from advertising 'Unlimited one-day delivery' with Prime

  13-08-2018 14:20 via campaignlive.co.uk
  The Advertising Standards Authority has ruled that Amazon's "one-day delivery" claim for its Amazon Prime subscription service is misleading and can no longer be used.
  
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• More Th>n is hosting a play entirely in a car

  13-08-2018 13:12 via campaignlive.co.uk
  More Th>n, the car insurance company, is hosting a play in a car to highlight the "important family conversations" that can take place in vehicles.
  
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• Hey Girls hits UK stores with shocking period poverty campaign

  13-08-2018 12:05 via campaignlive.co.uk
  Adam & Eve/DDB has created ads inviting people to "make your own sanitary pad" in a campaign highlighting the shocking reality of period poverty in the UK.
  
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• Greenpeace warns brands on palm oil through a moving animated tale of an orangutan

  13-08-2018 11:13 via campaignlive.co.uk
  Greenpeace is putting pressure on brands to stop using dirty palm oil in a global campaign that highlights the destruction of rainforests through the eyes of an orangutan.
  
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• Greenpeace takes ‘heart over head’ approach as it looks to widen appeal beyond activists

  13-08-2018 10:51
  Greenpeace hopes taking a “heart over head” approach to its latest campaign will engage consumers at an emotional level rather than just hitting them with “cold hard facts”.
  Speaking to Marketing Week, Greenpeace UK executive director John Sauven says too often people get lots of statistics thrown at them regarding biodiversity and environmental concerns that can come across as “quite cold”.
  “I don’t think people can really use that information.&n
  
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• Lush encourages Londoners to ditch single-use coffee cups with pop-up

  13-08-2018 10:50 via campaignlive.co.uk
  Lush, the cosmetics retailer, is creating a vegan coffee shop to encourage consumers to carry reusablecups.
  
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• Pitch update: Ancestry, House of Fraser, Pernod Ricard, Betway, and more

  13-08-2018 10:00 via campaignlive.co.uk
  The Ancestry advertising pitch is nearing the end of the process, the House of Fraser review is apparently still active, and Isobel is a new entry this week on the creative agencies' new-business rankings.
  
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• FCB names chief creative as new international CEO

  13-08-2018 08:42 via campaignlive.co.uk
  Luis Silva Dias is promoted to chief executive of FCB International as Sébastian Desclée heads up new global content arm.
  
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• General Mills focuses on building digital IQ as it looks to take more strategic approach

  13-08-2018 08:30
  General Mills, the company behind brands from Häagen-Dazs to Jus-Rol, is looking to build up its digital IQ and ensure marketers clearly know the role each medium or channel plays for each of its brand as it looks to build more of a relationship with customers and drive its ecommerce business.
  Speaking to Marketing Week in his first interview since taking on the Northern Europe marketing director role in June, Mark Brown said upskilling marketers in digital is an area of “global focu
  
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• Royal Mail, EasyJet, WPP: Everything that matters this morning

  13-08-2018 08:20
  WPP to quit London HQ to break from Sorrell era
  WPP is reportedly leaving its central London office in order to break from the era of former chief executive Sir Martin Sorrell.
  The office, located in Mayfair, has been used since Sorrell bought JWT in 1987 and has remained its central hub despite expansions. According to Bloomberg, only 30 of 130,000 employees will be affected, with the company spanning 3,000 offices in 112 countries.
  In a joint memo, Mark Read and Andrew Scott, the group’s
  
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• Royal Mail, EasyJet, Sorrell: Everything that matters this morning

  13-08-2018 08:20
  WPP to quit London HQ to break from Sorrell era
  WPP is leaving its central London office in order to break from the era of former chief executive Sir Martin Sorrell.
  The house, located in Mayfair, was under Sorrell’s leadership from 1987  following his acquisition of the agency and has remained its central hub despite expansions. 
  Only 30 of 130,000 employees are based in Farm Street, with the company spanning 3,000 offices in 112 countries.
  In a joint memo, Mark Read and A
  
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• M&S, Asda, Amazon Prime: Everything that matters this morning

  13-08-2018 08:20
  Amazon Prime goes live with Man City documentary
  Manchester City is launching an eight-part documentary series on Amazon Prime taking fans behind the scenes of the club’s record breaking journey to become Premier League Champions for the 2017/18 season.
  Featuring exclusive footage with manager Pep Guardiola and his squad including midfielder Kevin de Bruyne and striker Sergio Aguero, all eight episodes of the All or Nothing: Manchester City documentary series are being released on Amazon
  
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• M&S, Asda, Amazon: Everything that matters this morning

  13-08-2018 08:20
  Man City launches eight-part documentary on Amazon Prime
  Manchester City is launching an eight-part documentary series on Amazon Prime taking fans behind the scenes of the club’s record breaking journey to become Premier League Champions in the 2017/18 season.
  Featuring exclusive footage with manager Pep Guardiola and his squad including midfielder Kevin de Bruyne and striker Sergio Aguero, all eight episodes of the All or Nothing: Manchester City documentary series are being released on
  
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• Bud Light, Coca-Cola, Diageo: Everything that matters this morning

  13-08-2018 08:20
  Bud Light to sponsor England Men’s football team
  Bud Light is replacing Carlsberg as the official beer sponsor of the England Senior Men’s football Team as it looks to boost awareness of the brand in the UK.
  The deal will see Bud Light increase its presence at Wembley Stadium with brand advertising and a takeover of the bars on the Club Wembley level. It is part of a wider deal between Budweiser and the FA that includes sponsorship of Wembley Stadium and the FA Cup.
  Bud Light is the
  
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• Amazon, SpareRoom, Harley-Davidson: Everything that matters this morning

  13-08-2018 08:20
  Amazon in trouble for ‘misleading’ people about next-day delivery
  Amazon is set to be told to bin its ‘guaranteed next-day delivery’ claim for its Prime service for “misleading” consumers in the run-up to Christmas.
  According to a report in The Times, an ad promoting Amazon Prime’s ‘unlimited one-day delivery’ service will be banned by the UK’s advertising regulator, the Advertising Standards Authority (ASA), this week, after around 27
  
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• Amazon, Expedia, Deliveroo: Everything that matters this morning

  13-08-2018 08:20
  Amazon shows interest in UK insurance price comparison site launch
  Amazon could be set to take on the likes of Comparethemarket.com and GoCompare with the launch of an insurance comparison site in the UK.
  The US giant is reportedly in talks with some of Europe’s leading insurance firms, with three separate industry sources telling Reuters they’ve been having discussions with Amazon about the possible launch of a site and contributing products.
  One industry executive said there are n
  
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• How city marketing is maturing to create global brands

  13-08-2018 08:00
  DJ Sigala performing at the 2018 edition of Isle of MTV Malta.Destination marketing is fiercely competitive. Countries and cities compete daily to capture visitors’ attention in a globalised world where international travel continues to boom.
  Simultaneously, city marketers must also drive investment to their destinations, attract the next generation of entrepreneurs and ensure the city remains relevant for the local population.
  Balancing these competing demands, city marketers should appro
  
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• Hack your commute: Gamify your life

  13-08-2018 07:02
  Gamify your life
  Have you ever wished your life was a Final Fantasy video game? If you’re one of the tiny percentage of people who both understood and answered ‘yes’ to that question, then LifeRPG is for you. The mobile app, only available on Android devices, enables you to attach stats, points and achievements to virtually any activity, thus turning your day-to-day existence into an intricate and engrossing role-playing game.
  Fans of the fantasy genre will be instantly famili
  
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• 10 questions withs... Tess Alps, chair of Thinkbox

  13-08-2018 06:33
  The media and marketing sector is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions are answered by Thinkbox chair, Tess Alps. 
  What was your first ever job?
   
  When I was 16 I got a Saturday morning job in a doctors’ surgery, mainly finding people’s notes
  
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• Puma hands Y&R its China creative business as sports brands see healthy growth in Asia

  13-08-2018 06:16
  Puma has named Y&R its creative agency of record in China, as it hopes to add firepower to its already fast-growing business in China.
  Y&R will now manage the brand’s creative solutions, focusing on digital and social activation, winning the account after a competitive pitch. The work will include all ranges and celebrity collaborations, including its latest with Selena Gomez (above).
  Puma said it saw a turnover of 1.13 bn Euros in the first quarter of the year, which it said was l
  
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• 'Sincapore': STB and Warner Bros explain misspelling errors at Crazy Rich Asians' Hollywood premiere

  13-08-2018 06:13
  The upcoming Crazy Rich Asians movie made the headlines for all the wrong reasons during its Hollywood premiere on August 7.
  The movie, which is based on Singaporean-American novelist Kevin Kwan’s book, was produced in Singapore and Malaysia, and supported by the Singapore Tourism Board and Economic Development Board.
  During the premiere, as celebrities walked the red carpet, observers noticed that the ‘g’ in ‘Singapore’ was replaced with a ‘c’
  
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• KPMG Australia hires former Droga5 CEO Sudeep Gohil to drive brand strategy

  13-08-2018 05:29
  Sudeep Gohil, the former chief executive officer and founder of Droga5 Australia, has joined KPMG Australia to lead brand strategy.
  Gohil will assume two roles within KPMG, working on brand strategy as part of the consultancy’s Customer, Brand and Marketing Advisory (CBMA) business, as well providing strategic guidance to KPMG’s own brand and market positioning.
  The role sees Gohil return to Australia, which he left following the closure of Droga5 Australia after eight years with the
  
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