Marketing news

• ASA says Amazon is ‘misleading’ people with Prime next-day claims in ads

  12-08-2018 14:19
  Amazon has fallen foul of the Advertising Standard Authority (ASA), with the watchdog due to warn the e-commerce giant that it must clarify that some items on its Prime service are not eligible for next-day delivery.
  According to a ruling due to be published next week, the ASA has ruled that Amazon has been "misleading" consumers by promoting one-day delivery as part of its premium Prime subscription service.
  The ruling, seen by the Time, came after 270 people complained at not having received t
  
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• WPP considers IBM’s David Kenny for top job

  12-08-2018 12:44
  WPP is reported to have interviewed the head of IBM’s Watson and Cloud platform as a potential successor to Sit Martin Sorrell as chief executive.
  According to Sky News, WPP approached senior executive David Kenny for the top job. He was interviewed in New York last month by WPP chairman Roberto Quarta and the WPP board.
  Kenny has previously headed up the Weather Company before it was acquired by IBM in 2016, co-founded ad agency Digitas and was the managing partner of VivaKi, part of the
  
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• Sage promotes Ron McMurtrie to CMO

  12-08-2018 12:05
  Sage, the cloud business platform, has promoted Ron McMurtrie to chief marketing officer.
  McMurtrie first joined Sage as executive vice president of customer marketing in 2016 and has led a number of global launches at the company, including Sage’s Ambition Ambassador program and Sage Sessions, a series of local, one-day events for Sage’s global customers.
  As CMO, McMurtrie will build on these programmes across its 23 markets, tasked with “shifting the marketing strat
  
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