Marketing news

• CBS secures rights for U.S. 'Love Island' series

  08-08-2018 18:32 via campaignlive.com
  The show has proven extremely popular overseas for the ITV Entertainment network.
  
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• Chivas launches Man United partnership with first work from McCann London

  08-08-2018 17:05 via campaignlive.co.uk
  Pernod Ricard's upmarket blended Scotch whisky, Chivas, has launched a three-year global partnership with Manchester United to become the club's global spirits partner.
  
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• Wavemaker's Stuart Bowden: 'Consultancies may run out of road quicker than they think'

  08-08-2018 15:53 via campaignlive.co.uk
  Wavemaker is placing a big bet on its consumer journey management expertise making it the adviser of choice for its clients. Global strategy chief Stuart Bowden explains why.
  
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• Recommended reading: Speaking with passion and building brand experience

  08-08-2018 15:50
  Rock Your Presentation: A New Guide to Speaking with Passion
  By Nigel Barlow
  Utilising a rock’n’roll metaphor throughout, Nigel Barlow demonstrates how readers can turn up the volume and transform their presentations from monotonous mediocrity into captivating concerts. The book provides a guide to changing a stressful subject into a more enjoyable exercise with practical examples for the reader to try out. Barlow chronicles how to deliver a presentation like a hit song that he clai
  
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• Tanya Joseph: The finance sector needs to change to get more women to invest

  08-08-2018 15:37
  I have started going to the City for the first time in years. The Square Mile has changed dramatically. There are new streets, buildings and shops, and the people are different too: more women, more people of colour, fewer pin stripes, more stripy t-shirts.Alas there has been no surprise about how the financial services sector engages with women as consumers. Being the sort of person I am, I started to look at if there was a difference in male and female attitudes to money and investments.
  It w
  
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• How Virgin Holidays is going beyond bookings to ‘inspire change’

  08-08-2018 15:04
  Travel is “bonkers” according to Amber Kirby, vice president, marketing and customer experience at Virgin Holidays, but she clearly loves it.
  After 15 years working in FMCG and retail, four months ago she left her role as Boots’ global brand director to take over marketing at Virgin Holidays.
  In Soho, over lunch, she can’t stop beaming about her new role, but also explains how wrong she was to think she was prepared for travel.
  “I used to think my last job was comp
  
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• Mars consolidates £1.4bn global media planning and buying into MediaCom

  08-08-2018 15:03 via campaignlive.co.uk
  Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month review.
  
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• Beagle Street eyes return to brand-building with creative agency review

  08-08-2018 15:03 via campaignlive.co.uk
  Beagle Street, the online life insurance brand, is poised to ramp up its brand marketing after inviting above-the-line creative agencies to pitch for a new advertising account.
  
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• The Sun attacked in hoax rate card promising sensationalised terrorism coverage

  08-08-2018 14:58 via campaignlive.co.uk
  A fake "rate card" promoting The Sun's coverage of terrorism as an audience driver has been posted out to advertisers and journalists.
  
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• TBWA brings on A&E/DDB's Gilson as new head of planning

  08-08-2018 13:31 via campaignlive.co.uk
  TBWA\London has poached Michelle Gilson from Adam & Eve/DDB to be its head of planning, a newly-created position at the agency.
  
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• Mark Ritson: Calling all marketers – it’s up to you to prove if Vote Leave’s overspend won the EU referendum

  08-08-2018 12:52
  You can feel it in the morning. An auburn tinge in the sunrise, an impatience in the leaves above, and a distinct nip in the air before you close the door at night. Autumn is on the way. Perhaps not down south, where summer bumbles on. But it was 17 degrees yesterday in Carlisle. Summer is winding down.
  Soon it will be autumn, then winter and before you know it, March will usher in spring 2019. And spring won’t be the only thing happening in a few months. At the end of March, between the q
  
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• Mark Ritson: Calling all marketers – it’s up to you to prove if Vote Leave’s overspend swung Brexit

  08-08-2018 12:52
  You can feel it in the morning. An auburn tinge in the sunrise, an impatience in the leaves above, and a distinct nip in the air before you close the door at night. Autumn is on the way. Perhaps not down south, where summer bumbles on. But it was 17 degrees yesterday in Carlisle. Summer is winding down.
  Soon it will be autumn, then winter and before you know it, March will usher in spring 2019. And spring won’t be the only thing happening in a few months. At the end of March, between the q
  
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• Turkey of the week: Carabao's debut UK spot lacks energy

  08-08-2018 12:20 via campaignlive.co.uk
  A confusing and bloated introduction of brand mascot Clive requires an energy drink just to sit through all 30 seconds of Carabao's first UK TV ad.
  
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• Daley Thompson marks 60th with pop-up gym for Bridgestone

  08-08-2018 12:03 via campaignlive.co.uk
  Daley Thompson, the double Olympic gold medalist, is celebrating his 60th birthday with a pop-up gym on London's Southbank.
  
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• Daley Thompson marks 60th with pop-up gym

  08-08-2018 12:03 via campaignlive.co.uk
  Daley Thompson, the double Olympic gold medalist, is celebrating his 60th birthday with a pop-up gym on London's Southbank.
  
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• Disney creates activation to experience its 'theatrical magic'

  08-08-2018 10:24 via campaignlive.co.uk
  Disney UK has created its first pop-up store dedicated to its musical productions with masks, puppets, costumes and a treasure hunt.
  
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• Disney creates activation around its 'theatrical magic'

  08-08-2018 10:24 via campaignlive.co.uk
  Disney UK has created its first pop-up store dedicated to its musical productions with masks, puppets, costumes and a treasure hunt.
  
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• Pick of the week: Bake Off beats off stiff competition with another hit

  08-08-2018 09:52 via campaignlive.co.uk
  Resisting the double entendres is futile with this joyous spot from 4Creative.
  
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• Snap grew revenues faster than users

  08-08-2018 08:53 via campaignlive.co.uk
  With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.
  
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• Daily Mail promotes Williams after Rush exits in ad sales shake-up

  08-08-2018 07:05 via campaignlive.co.uk
  Clare Rush has stepped down as chief revenue officer of Mail Metro Media, the ad sales arm of the Daily Mail, and her deputy, Dominic Williams, has taken on her responsibilities.
  
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• KFC and Kellogg’s ads banned for promoting junk food to children

  08-08-2018 01:01
  KFC and Kellogg’s have both had ads banned for promoting junk food to children in the latest sign that the ad regulator is stamping down on those that break the rules.
  The Advertising Standards Authority (ASA) made the ruling following complaints from the Obesity Health Alliance that the ads breached rules around advertising products that are high in fat, salt and sugar to children.
  A poster ad for KFC’s Mars Krushems drink, which KFC says was “mistakenly placed” on
  
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