Marketing news

• Benefit Cosmetics celebrates female accomplishments with large murals

  07-08-2018 16:59 via campaignlive.co.uk
  Benefit Cosmetics is creating murals that celebrate the accomplishments of women, in partnership with artist Alice Skinner.
  
  Read more

• Tom Goodwin: When disruption means breaking the law, how do brands respond?

  07-08-2018 16:25
  Weaving in and out of pedestrians and the law, a quick walk around many parts of Los Angeles and other cities around the world reveals a mass of people gliding silently along pavements; swiftly dodging lampposts; swerving to avoid benches, people and speeding cars. Welcome to the age of the eScooter, a marvellously impressive, totally deadly and almost always illegal addition to our chaotic, fast-changing, disruptive times.
  At the time of writing the leading eScooter company, Bird, is now the w
  
  Read more

• Renault brings back Thierry Henry to reignite ‘va va voom’

  07-08-2018 16:08
  Former French footballer Thierry Henry has resigned with Renault as a brand ambassador in a move that will see the car brand’s famous ‘Va Va Voom’ ads return to UK TV screens for the first time since 2011.
  Henry, who first starred in Renault’s adverts in 2002, will feature in a new series of TV idents as part of Renault’s sponsorship of Premier League football on Sky Sports. The spots will be broadcast during or around 96 live matches and non-live programming
  
  Read more

• One marketer on falling out of and back in love with big brands

  07-08-2018 16:06
  Sue Chidler’s marketing career began more than 30 years ago with a job interview in French. Fresh out of university with two degrees – one in French, Spanish, business and politics, and a post-graduate qualification in international business – she started applying for “anything that looked semi-interesting”, which is when she landed her first job at Puma in 1987.
  It came as a bit of a surprise at the time, given the interviewers said they would pay her travel expen
  
  Read more

• Advertisement

• Kellogg's falls foul of TV junk food rules with ad for 'healthier' Coco Pops Granola

  07-08-2018 15:29 via campaignlive.co.uk
  Kellogg's has expressed disappointment after it was rapped by the Advertising Standards Authority for targeting a junk food ads at children - despite the ad in question featuring a product not classed as high in fat, salt and sugar.
  
  Read more

• Nando's launches ad agency review

  07-08-2018 14:52 via campaignlive.co.uk
  Nando's has launched a review of its advertising agency requirements for the second time in as many years.
  
  Read more

• What should the ad industry be doing better to retain older talent?

  07-08-2018 12:44 via campaignlive.co.uk
  An article in Campaign by creative director Madeleine Morris on being made redundant in her fifties clearly struck a chord with Campaign readers.
  
  Read more

• Industry faces political ad shake-up

  07-08-2018 12:29 via campaignlive.co.uk
  The DCMS select committee's interim report on disinformation and fake news is a damning critique of interference in political processes.
  
  Read more

• Advertisement

• Can a budget offspring bolster Tesco parent?

  07-08-2018 12:21 via campaignlive.co.uk
  Tesco's reported plan to open an Aldi-style discount chain presents an opportunity for the revitalisation of the main brand, experts have suggested.
  
  Read more

• Interpublic leads the field in UK with double-digit revenue growth

  07-08-2018 12:17 via campaignlive.co.uk
  In more ways than one, WPP is currently the laggard among the world's marketing services giants.
  
  Read more

• Cindy Gallop calls #timesup on NDAs

  07-08-2018 12:08 via campaignlive.co.uk
  Non-disclosure agreements have the advertising industry in a stranglehold and it is time to eradicate them, according to industry stalwart Cindy Gallop.
  
  Read more

• Marketoonist on the ROI of marketing

  07-08-2018 11:35
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the ROI of marketing appeared first on Marketing Week.
  
  Read more

• Mondelez International retains Carat for UK and Ireland media

  07-08-2018 10:13 via campaignlive.co.uk
  Mondelez International has retained Carat as its media planning and buying agency in the UK and Ireland.
  
  Read more

• Renault revives 'Va va voom' campaign with Thierry Henry idents on Sky

  07-08-2018 09:43 via campaignlive.co.uk
  Renault is to revive its "Va va voom" campaign, with former football star Thierry Henry to appear in a new series of TV idents as part of a Sky Sports sponsorship deal.
  
  Read more

• The7stars promotes Rose to lead expanded data, insight and analytics team

  07-08-2018 09:04 via campaignlive.co.uk
  The7stars has created a head of data, insight and analytics role to lead a new 20-strong team within the indie agency.
  
  Read more

• Colin Lewis: FMCG has become a breeding ground for underperformance

  07-08-2018 08:30
  Results. Innovation. Insight. Diversity. Four of the biggest buzzwords in marketing today. But are they any longer words you associate with big FMCG companies such as Procter & Gamble (P&G), Unilever or Nestlé?
  Most FMCG brands are losing market share and underperforming on organic sales growth. Although demand for consumer goods is increasing globally, sales growth at 34 of the world’s 50 biggest FMCG brands fell to just 0.7% between 2012 and 2016. P&G has been accused
  
  Read more

• MoneySuperMarket looks beyond incentives to boost engagement in a promiscuous market

  07-08-2018 08:00
  MoneySuperMarket is hoping to “unlock” growth by boosting engagement with the brand outside the core times when people are looking to switch, which it hopes will improve loyalty and reduce its reliance on Google.
  The first part of that work involves personalisation, particularly within the MoneySuperMarket app. The company is the only price comparison site to have an app that offers the same functionality as its website, having launched the tool in 2016. In comparison, Confused.com
  
  Read more

Follow @marketing_UKnws on Twitter!