Marketing news

• New Royal Caribbean app pairs photos with sound using A.I.

  06-08-2018 18:48 via campaignlive.com
  SoundSeeker, created alongside Berklee College of Music, involved reviews of hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 11 moods.
  
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• Innovation, women’s sport, ad spend: 5 killer stats to start your week

  06-08-2018 15:04
  1. UK CMOs fall behind on innovation
  Just 25% of UK marketers identify “leading disruptive innovation” as a core functional priority. This is well below international average of 35%, putting the UK at bottom of a list featuring 10 countries.
  In the US, however, 46% of CMOs see innovation as key to their roles. Even in Spain, which came second bottom of the list, 30% of marketers see innovation as a key functional role of marketing.
  Rather than innovation, UK CMOs are more likely to
  
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• Strongly positive Lloyds Bank survey calls Noel Edmonds' research into question

  06-08-2018 14:51 via campaignlive.co.uk
  A recent survey on Lloyds, commissioned by Noel Edmonds, may not give an accurate picture of public sentiment towards the bank, alternative research suggests.
  
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• PepsiCo gets a new CEO as Indra Nooyi steps down

  06-08-2018 14:44
  PepsiCo’s CEO Indra Nooyi is stepping down after 12 years in the top job, handing the reins over to president and former marketer Ramon Laguarta
  Nooyi will leave the role in October, although she will remain on as chairman until early 2019 to smooth the transition. Laguarta was widely expected to take over as CEO following its promotion last year and will be PepsiCo’s sixth CEO in its 53-year history.
  Laguarta takes over at PepsiCo as the business faces mounting challenges caused by
  
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• Maker's Mark brings bourbon to life with wax and wood workshops

  06-08-2018 14:17 via campaignlive.co.uk
  Maker's Mark, the Edrington Beam-Suntory bourbon brand, is launching a series of workshops for bartenders to highlight the handcrafted story behind the whisky.
  
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• Movers and shakers: Pret A Manger, Grey Group, Wieden & Kennedy, TRO, Ogilvy UK and more

  06-08-2018 14:14 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Pitch update: Just Eat, Nando's, Mars, Mondelez, and more

  06-08-2018 12:49 via campaignlive.co.uk
  Two major chocolate brand owners have completed media reviews, while Nando's has joined Just Eat among the creative accounts that are up for grabs.
  
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• Consumers prefer to discover brands than be subject to advertising

  06-08-2018 12:37
  Research released today by referral marketing platform Mention Me, reveals that British shoppers are now less inclined to trust messages that are delivered via traditional advertising channels.
  Instead, they prefer to discover new products themselves; favouring self-discovery via channels such as a friend’s recommendation, browsing in store or an online search engine.
  The study was commissioned by refer-a-friend marketing platform Mention Me, into trust marketing and the impact of decreas
  
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• Consumers prefer discovering brands than be subject to advertising

  06-08-2018 12:37
  Research released today by referral marketing platform Mention Me, reveals that British shoppers are now less inclined to trust messages that are delivered via traditional advertising channels.
  Instead, they prefer to discover new products themselves; favouring self-discovery via channels such as a friend’s recommendation, browsing in store or an online search engine.
  The study was commissioned by refer-a-friend marketing platform Mention Me, into trust marketing and the impact of decreas
  
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• How Cosmopolitan and Lancôme are helping you find a summer romance

  06-08-2018 11:49 via campaignlive.co.uk
  Cosmopolitan, the Hearst magazine title, has teamed up with Lancôme to host a match-making event featuring a DJ and some daring challenges.
  
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• OMD UK hires Carat's Ashworth as chief strategy officer

  06-08-2018 11:47 via campaignlive.co.uk
  OMD UK has poached Carat's Alison Ashworth to be the Omnicom media agency's chief strategy officer, while managing partner Laura Fenton has been promoted to managing director.
  
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• Campo Viejo to host series of supper clubs

  06-08-2018 10:30 via campaignlive.co.uk
  Campo Viejo, the Pernod Ricard-owned brand, is throwing open the doors to its 'Casa Campo Viejo', a Spanish-themed dining experience.
  
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• How Ginsters is giving Londoners a taste of Cornwall

  06-08-2018 10:19 via campaignlive.co.uk
  Ginsters of Cornall, the pasty producer, is inviting Londoners to experience the best of Cornish hospitality at a picnic-themed celebration.
  
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• Facebook launches ad products for video games

  06-08-2018 09:29 via campaignlive.co.uk
  Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases.
  
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• Mars' YouTube ads withdrawal creates 'opportunity' for ITV online

  06-08-2018 09:09 via campaignlive.co.uk
  Mars' decision to pull all advertising from YouTube in the UK creates an opportunity for ITV to take a greater share of the UK digital ads market, a media analyst has claimed.
  
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• Tesla, Snapchat, ITV: Everything that matters this morning

  06-08-2018 08:50
  Tesla boss ‘considering’ taking company private
  Tesla’s chief executive Elon Musk is considering de-listing shares and taking the electric car company private, which could take the company’s value to around $80bn.
  On Twitter, Musk said he could buy outstanding shares in the firm for $420 per share, compared with today’s opening price of $344, and that funding has been “secured”.
  In an email to employees, Musk said: “As a public company, we are sub
  
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• Mars, Walmart, Wonga: Everything that matters this morning

  06-08-2018 08:50
  Mars pulls advertising from YouTube over brand safety issues
  Mars has pulled its advertising from YouTube after one of its brands’ ads was shown at the start of a video about drill rap music.
  According to The Sun, the ad for Starbucks sweets was shown before a video by group Moscow17. Drill music often features gang members rapping about violence; the video in this instance spoke about the group being “at war” with the police.
  Mars says it is “unacceptable” for its
  
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• Mars, Adidas, broadband ads: Everything that matters this morning

  06-08-2018 08:50
  Mars consolidates media account with MediaCom
  Mars, one of the biggest advertisers globally, has consolidated its media account with MediaCom following a pitch. The decision aims to help Mars’s transformation by “building competitive advantage” through a focus on insights, investment and innovation
  “This partnership will be a crucial accelerator in our ambition to be quicker, bolder and even more innovative when it comes to meeting our consumer needs. It brings thought l
  
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• House of Fraser, Poundworld, TfL: Everything that matters this morning

  06-08-2018 08:50
  House of Fraser appoints administrators
  House of Fraser has appointed Ernst & Young LLP as administrators to complete the sale of the group’s business and assets.
  The retailer said talks with potential investors and its main creditors “have not concluded in a solvent solution”, leading to the appointment of administrators.
  The business will continue trading while the administrators seek to complete a sale and all stores will be open for business as usual today. A
  
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• Facebook, M&S, Manchester United: Everything that matters this morning

  06-08-2018 08:50
  Facebook revamps tools to help users connect with local businesses
  Facebook is redesigning its business pages on mobile in a bid to help users connect with local businesses. For instance, the new tools will allow users to make a dinner reservation, book a hair appointment or view upcoming events.
  As part of the redesign, users will also be able to view ‘stories’ on businesses pages, ask for recommendations, build events, find jobs or use the standalone Facebook Local app to locate b
  
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• Facebook, M&S, Barclays: Everything that matters this morning

  06-08-2018 08:50
  Facebook revamps tools to help users connect with local businesses
  Facebook is redesigning its business pages on mobile in a bid to help users connect with local businesses. The new tools will allow users, for example, to make a dinner reservation, book a hair appointment or view upcoming events.
  As part of the redesign, users will also be able to view ‘stories’ on businesses pages, ask for recommendations, build events, find jobs or use the standalone Facebook Local app to locate b
  
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• Hack your commute: Find time to meditate

  06-08-2018 08:30
  Find time to meditate
  You’ve probably heard about meditation mindfulness, and possibly come to the conclusion that it’s just another thing to fit into the day. But if your commute lends itself to it, 10 minutes could be enough.
  Headspace is an online service offering guided sessions, and is used by employers such as Unilever and Google. A 2016 study in the Clinical Psychology Review suggests online mindfulness exercises can have a “small but significant beneficial impact on de
  
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• Russell Parsons: FMCG may be losing its shine but it still has plenty to offer young marketers

  06-08-2018 08:15
  Talking to many of my predecessors this year on the occasion of our 40th anniversary, it was striking how much Marketing Week revolved around one group of constituents in the past – FMCG marketers. It wasn’t just because of this group’s budgetary clout and their number, though these were big factors. It was also because there was an aura around the ability of these houses of brands to grow people and businesses.
  Procter & Gamble, Unilever, Mars, Reckitt Benckiser and Cadbu
  
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• The big debate: Is FMCG still the best learning ground for marketers?

  06-08-2018 08:00
  FMCG has long been considered the ultimate learning ground for marketers, a place where people could gain all the fundamental skills and get the best foundation for a career in the industry.
  But is FMCG still where young people should be cutting their teeth or are there now more innovative, faster-paced industries that can offer a broader array of skills or a different, more hands-on learning experience? No one is denying FMCG has a great deal to offer budding marketers, but are there othe
  
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