Marketing news

• Adland volatility will mean more agency departures, analysts warn

  03-08-2018 15:26 via campaignlive.co.uk
  The recent flurry of departures from agencies including Ogilvy, Grey and, of course, their holding company WPP, indicate a shifting landscape that is set to continue, analysts have warned.
  
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• M&S, P&G, WhatsApp: 5 things that mattered this week and why

  03-08-2018 13:47
  M&S puts data at forefront of strategy
  Data is seen as one of the biggest skills gaps in marketing. Research conducted by Marketing Week found that 24.4% of marketers questioned rank it as the top skill missing from their teams, ahead of research and insight on 15.5% and management and leadership on 12.1%.
  So it is cheering to see Marks & Spencer tackling this issue head on – and not just in marketing. The retailer is working with tech education company Decoded to give all its sta
  
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• M&S, P&G, Whatsapp 5 things that mattered this week and why

  03-08-2018 13:47
  M&S puts data at forefront of strategy
  Data is seen as one of the biggest skills gaps in marketing. Research conducted by Marketing Week found that 24.4% of marketers questioned rank it as the top skill missing from their teams, ahead of research and insight on 15.5% and management and leadership on 12.1%.
  So it is cheering to see Marks & Spencer tackling this issue head on – and not just in marketing. The retailer is working with tech education company Decoded to give all its sta
  
  Read more

• Facebook on the hunt for a CMO as it looks to rebuild brand reputation

  03-08-2018 12:45
  Facebook is searching for a CMO as it looks to rebuild its brand reputation following the Cambridge Analytica scandal and mounting questions over its role in areas from the spread of fake news to Russian interference in US elections.
  According to a job post on LinkedIn, Facebook wants a CMO to “build, manage and inspire a global marketing organisation focused on its consumer business and overall company reputation”. Those hoping to apply will need at least 15 years experience at a c
  
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• How Visa scored big with Zlatan Ibrahimovic at the World Cup

  03-08-2018 11:36 via campaignlive.co.uk
  Visa aimed to raise awareness of contactless technology.
  
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• Pret brings in former Just Eat marketer Barnaby Dawe as first customer chief

  03-08-2018 11:06
  Pret A Manger has hired Just Eat’s former marketing boss Barnaby Dawe as its first chief customer officer as it looks for someone to lead its digital transformation.
  Dawe will join Pret in the newly created role from 1 October. He will oversee all global marketing and communications activity, and lead its growing ecommerce business.
  Clive Schlee, CEO of Pret, says: “I am delighted Barnaby is joining the senior team at Pret. He has the sensitivity and the experience to maintain conti
  
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• Holland & Barrett's new CMO: 'this is such a genuine story - it's not bought or fabricated at all'

  03-08-2018 10:40 via campaignlive.co.uk
  Holland & Barrett is talking up the credentials of its manuka honey in the first campaign from the brand under recently appointed chief marketing officer Caroline Hipperson.
  
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• Barnaby Dawe joins Pret A Manger as chief customer officer

  03-08-2018 10:40 via campaignlive.co.uk
  Barnaby Dawe, the former global chief marketing officer at Just Eat, has reemerged as the chief customer officer at Pret A Manger.
  
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• Paddy Power launches 'pants protest' at Premier League for Brighton Pride

  03-08-2018 10:29 via campaignlive.co.uk
  Paddy Power will fire thousands of rainbow-coloured pants in the crowds at Brighton Pride this weekend to challenge a lack of openness on homosexuality in the Premier League.
  
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• The Laughing Cow is creating a snack cafe where consumers can customise their cheese dishes

  03-08-2018 10:28 via campaignlive.co.uk
  The Laughing Cow, the processed cheese brand, is creating a snack café to offer visitors a dish that relates with their mood.
  
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• Making the business case for women’s sport sponsorship

  03-08-2018 08:00
  The England Women’s Hockey team on the field at the Women’s Hockey World Cup 2018.2018 has been an exciting year for women’s sport. The SSE Women’s FA Cup Final in May between London rivals Chelsea and Arsenal attracted a record crowd of 45,423 to Wembley Stadium, 10,000 more fans than attended the final in 2017.
  With the Women’s Football World Cup in France on the horizon in June 2019, the allocation of 5,000 tickets for the qualification game between Wales and Eng
  
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