Marketing news

• LinkedIn user's ‘social experiment’ uncovers implicit bias in recruitment process

  02-08-2018 22:12
  A marketer has accused LinkedIn of fostering an environment that can subject people of color to implicit bias from industry recruiters.
  Kameshia Washington, an on-contract ‘marketing and project manager’ according to her LinkedIn profile, conducted a ‘social experiment’ to see how recruiters would react to her profile and skills.
  A Facebook post she published on the ‘NYC Ad Jobs and Networking’ page said: “Over the past three weeks I’ve been conduc
  
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• Court OKs request to reveal Diet Madison Ave members

  02-08-2018 21:45
  The Los Angeles Superior Court accepted the request of a subpeona filed by Ralph Watson's legal team to reveal the members of anonymous whistleblowing group Diet Madison Ave.
  Watson had filed the suit in late May, months after it was revealed that he had exited his post as chief creative at Crispin Porter + Bogusky. Diet Madison Ave's Instagram account had posted accusatory messages and allegations of sexual misconduct before the revelation through the platform's stories feature.
  Judge
  
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• MDC mulls sale of assets as Q2 revenue dips

  02-08-2018 21:32 via campaignlive.com
  Earnings come out on same day ad legend Alex Bogusky returns to the holding company.
  
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• Nancy Hill on Alex Bogusky’s return to CP+B: ‘He ignited something in them’

  02-08-2018 21:19
  CP+B announced that Alex Bogusky, one of the original founders of Crispin Porter + Bogusky, has rejoined the agency as co-founder, chief creative engineer. In this new position, Bogusky will assume a leadership role in all aspects of the company, including creative direction, innovation, strategy, and talent.
  Bogusky will be working closely with chief executive Erik Sollenberg, president Danielle Aldrich and chairman Chuck Porter, to reimagine the modern agency of today.
  Said Nancy Hill, ch
  
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• Ads we like: Wunderman and LATAM carrier Movistar give new spin on anti-bullying with mobile film

  02-08-2018 20:39
  Wunderman LATAM created a mobile video experience allowing viewers to experience two sides of bullying.
  Called 'Perspectives,' the agency utilized the phone's gyroscope to give viewers a two-sided narrative, and turn their phones 180 degrees to switch between timelines.
  One side of the story shows cyberbullying is take place at school. When the phone is twisted, an alternative scenario shows the teenager at home, where you can gradually see changes in his behavior as a result of the situation he
  
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• SunnyD unveils national campaign from Terri & Sandy to appeal to Gen Z

  02-08-2018 19:49
  SunnyD has always appealed to kids, but a new campaign for the orange-flavored beverage line targets a teen market and features a new look and an action-packed TV spot from independent shop Terri & Sandy.
  The campaign is geared to a new target of Generation Z tweens and teens from 13-18. The Harvest Hill Beverage Company-owned brand’s makeover features a fresh take on its iconic logo, a new website and renovated social channels, topped off with the SunnyD’s first national ad camp
  
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• Renault goes retro to target time-strapped millennials

  02-08-2018 19:27 via campaignlive.co.uk
  Renault, the French car manufacturer, is moving away from the showroom to target millennials who are short on time with a 90s throwback activation.
  
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• Apple has become the world’s first trillion-dollar company

  02-08-2018 19:17
  Apple has become the world’s first publicly traded company to be valued at $1trn. 
  The iPhone-maker passed the historic trillion-dollar marker earlier today (2 August) when its shares hit a record high of over $207.
  The share price had been on the up since Apple posted better than expected results for its most recent trading quarter, reporting profits of $11.5bn for the three months to June following record sales of over $53bn.
  Its nearest competitors to the trillion-title w
  
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• Sonos reimagines the Nasdaq opening bell with sonic identity mini-doc

  02-08-2018 17:57
  As part of Sonos’ IPO, the company worked with Nasdaq to redesign the stock exchange’s opening bell tone.
  The audio device manufacturer put together a documentary to recap the process behind what now looks to be a fixture for the second largest stock exchange in the world.
  Chris Jenkins, a Grammy award-winning composer and Sonos Board member said of the process: “We thought we should try to wrap some soul into it.”
  Jenkins and team dabbled with a few instruments and chord
  
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• Symington’s selects Brass for Naked Noodle campaign

  02-08-2018 17:21
  Branded convenience food producer Symington’s has appointed Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand.
  Naked Noodle is the UK’s No.2 snack pot brand and the fastest growing authentic brand in category. The new campaign will seek to attract new consumers by driving awareness and household penetration with a promotion that focuses on the ‘taste for adventure’.
  Mike Benton, head of sna
  
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• Three and EasyJet unleash the Giraffamingo to celebrate brand partnership

  02-08-2018 17:08
  Three is touting it and partner EasyJet's travel benefits with the return of an old animal mascot composed of a giraffe and flamingo.
  In adland's spirit of animal splicing, (see the Puppymonkeybaby or PuggerFly) the brands have entered into a two year partnership and are using the Giraffamingo has returned to flaunt the benefits.
  Three customers can now upgrade to to EasyJet's Hands Free which speeds up the bag check process.
  Shadi Halliwell, chief marketing officer
  
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• Ricard's Havana Club appoints Impero to target next generation of drinkers

  02-08-2018 17:01
  Ricard’s Havana Club rum has appointed Impero as its key strategic and creative partner as the brand aims to position itself as the market industry leader.
  The agency will be responsible for taking the Cuban rum drink in a new direction, putting street culture at the heart of the campaign. Impero has been charged with designing a new creative direction for the brand, using a new aesthetic and messaging style to appeal to the next generation of rum drinkers. Influencer activities will be at
  
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• Mark Ritson: Targeting or mass marketing? The answer is both

  02-08-2018 17:00
  Mark Ritson debates Byron Sharp on mass marketing versus targeting at the Festival of Marketing 2017The ads for this year’s Festival of Marketing have sparked happy memories of last year’s event. The organisers asked me and my old arch nemesis Professor Byron Sharp from the Ehrenberg Bass Institute to close the conference with an animated debate about Sharp’s seismic impact on the field of marketing and, specifically, some of his more contentious evidence-based claims that I ha
  
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• Channel 4 restructures with loss of head of agency and client sales

  02-08-2018 16:57 via campaignlive.co.uk
  Channel 4 has restructured its agency and client sales leadership, with Matt Salmon taking on a merged role and his colleague Damon Lafford leaving the business.
  
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• Ad industry music night returns to help young people pursue creative future

  02-08-2018 16:30 via campaignlive.co.uk
  The UK ad industry is staging a second fundraising music quiz in aid of helping young people from lower socioeconomic and diverse cultural backgrounds pursue a career in the creative sector.
  
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• Tanya Joseph: Positive discrimination just levels the playing field for talent

  02-08-2018 16:24
  At a recent event, a fellow guest (a so-called senior figure in our industry, god help us) asked me what I thought about novelist Lionel Shriver and her tirade about Penguin Random House’s pledge to publish books by more diverse authors. Before I was able to respond, he declared that she was completely right and in his humble opinion (yes he did actually utter those words) the problem with the drive for diversity was that “women and other minority groups” would always feel the
  
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• WhatsApp to start making money from businesses

  02-08-2018 16:22
  Facebook-owned WhatsApp is finally going to start making some money with new pay-to-use tools that will let businesses talk to customers.
  Via the messaging app, companies will be able to send information about products and services, such as boarding passes and delivery dates, as well as providing real-time support to help resolve issues.
  WhatsApp – which Facebook bought for £11bn in 2014 – says users will continue to have full control over the messages they receive, and t
  
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• Wyrley-Birch named TRO chief executive

  02-08-2018 15:34 via campaignlive.co.uk
  TRO, the Omnicom-owned global brand experience agency, has promoted chief operating officer Michael Wyrley-Birch to chief executive.
  
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• Dove: We will make mistakes but we aren’t going to lose the diversity game

  02-08-2018 15:10
  For nearly 15 years Dove has been committed to improving women’s self-esteem. Showcasing a diverse range of bodies and ethnicities it is a brand that has been on a journey to improve the way women are marketed to.
  However, its journey has not been without its criticisms – notably body shaped bottles and accusations of racism (after a social image showed a black woman turning into a white one) – and for many the brand has not always succeeded in representing women.
  Sophie Galva
  
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• Babylon Health in hunt for new agency

  02-08-2018 15:04 via campaignlive.co.uk
  Babylon Health is reviewing its ad requirements after splitting from Ogilvy UK.
  
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• Delia Smith combines cooking with football in latest EE ad

  02-08-2018 12:42 via campaignlive.co.uk
  EE brings foodie legend Delia Smith into its latest campaign with Kevin Bacon to highlight its new BT Sport function that casts live action from phone to TV.
  
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• Threesyjet: mobile network and airline launch campaign to promote partnership

  02-08-2018 12:20 via campaignlive.co.uk
  Three's new spot advertises a two-year partnership with easyJet that allows the network's customers to upgrade to easyJet Hands Free for free.
  
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• Lego Technic creates mechanical engineering tests in first China activation

  02-08-2018 11:55 via campaignlive.co.uk
  Lego Technic, the toy brand's advanced line, has created its first-ever live activation in China to build awareness in the region.
  
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• W&K London appoints Armistead as strategy chief after Colman's departure

  02-08-2018 11:14 via campaignlive.co.uk
  Wieden & Kennedy London has hired Ben Armistead as its new chief strategy officer.
  
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• WhatsApp launches tools allowing users to launch a conversation from a Facebook ad

  02-08-2018 11:01 via campaignlive.co.uk
  Facebook is finally set to make money from WhatsApp after launching the WhatsApp Business API, which provides brands with a new set of options for communicating with consumers.
  
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• Grey UK CEO Leo Rayman to run agency's global answer to management consultants

  02-08-2018 10:39 via campaignlive.co.uk
  Grey Group has launched a global consulting arm and put UK chief executive Leo Rayman at the helm.
  
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• How Estée Lauder is rethinking customer engagement to drive innovation

  02-08-2018 08:30
  Estée Lauder started with just four brands in 1946, it now employs 46,000 employees and has more than 25 prestige brands under its umbrella. But Lesley Crowther, the company’s first president of consumer engagement and retail, says that despite the diverse portfolio Estée Lauder feels like “one family.”
  She explains: “As a family-run company, the warmth and the heart that has existed since our inception still remains at our core. Certainly, w
  
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• How Estée Lauder is rethinking consumer engagement to drive innovation

  02-08-2018 08:30
  Estée Lauder Companies UK started with just four brands in 1946, it now employs 46,000 employees and has more than 25 prestige brands under its umbrella. But Lesley Crowther, the UK vice president company’s first president of consumer engagement and retail, says that despite the diverse portfolio Estée Lauder feels like “one family.”
  She explains: “As a family-run company, the warmth and the heart that has existed since our inception still re
  
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• How marketing can help brands build an export strategy post Brexit

  02-08-2018 08:00
  The Government remains in turmoil over its strategy for negotiating the UK’s exit from the European Union, yet with Brexit’s fixed date of 29 March 2019 rapidly approaching, marketers in businesses large and small need to turn their attention to markets outside Europe.
  Becoming an exporting business, whether the company is large or small, is theoretically easier now than it has ever been. From innovations in cross-border payments to a wide variety of fulfilment options, customers an
  
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• Omnicom makes first management, tech consulting purchase

  02-08-2018 02:25 via campaignlive.com
  Credera - like consultancies - has direct access to Fortune 500 C-suite execs.
  
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• Emerging markets in Asia Pacific: what marketers should remember when planning campaigns

  02-08-2018 02:00
  A cursory glance at any forecast released by agencies and market research companies on mobile usage, advertising spend, ecommerce and digital economies usually throws up fast growth rates for the Asia Pacific region.
  For example, a 2018 spring report by Magna Global predicts the APAC advertising market will grow by almost 7% in 2018, ahead of previous expectations of 5.9% growth, to reach $165bn, which means it remains the second largest region for advertising spend, behind North America’s
  
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