Marketing news

• A look into Solo Union's behind-the-scenes work with marketers

  31-07-2018 21:09 via campaignlive.com
  "We are competing with ideas - not agencies," said Founder Matthew Bull.
  
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• Facebook shuts down 32 pages and accounts linked to misinformation schemes

  31-07-2018 20:05
  Facebook announced the shutdown of 32 individual pages and accounts that were deemed bad actors sending misinformation to users of the social platform and Instagram.
  In a post on Facebook’s blog, Facebook’s Nathaniel Gleicher said that the company removed eight pages and 17 profiles on Facebook, as well as another nine instagram accounts. Among the accounts, over 9,500 organic posts were published, as well as a 150 ads that cost about $11,000 in US and Canadian money.
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• Barclaycard’s creative account goes to Droga5

  31-07-2018 20:00
  Barclaycard has moved its creative business out of Iris and AKQA after appointing Droga5 as its lead creative agency following a surprise review that began just two months ago.
  In May, Barclaycard issued a press release announcing that it was looking for a creative agency with “unparalleled creative capabilities.”
  The Drum contacted Barclaycard for a statement on the decision. A spokesperson said: “we do not comment on agency reviews.”
  Iris – which did not repitch &
  
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• Research is here to create, not just evaluate

  31-07-2018 18:24
  There is a quote reverberating across the consumer research industry. “The pace of change will never be this slow again.”  It’s a neat description of what’s driving our sector right now.
  Tech operations like ZAPPI and our own EXPRESS platform give access to consumer opinions, at a time when client budgets are under pressure. In addition to speed, we’re sticking our neck out by maintaining a level of human interpretation of the data. In our experience, insight
  
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• P&G CEO: We will be the disruptors in our industry

  31-07-2018 18:24
  Procter & Gamble faces disruption from a number of angles, but its CEO believes a focus on innovation, spotting fast growth areas and an increasing focus on ecommerce can help it weather the storm.
  “We are riding the wave of this dynamic environment rather than being hit by it… we will be the disruptors in our industry,” said CEO David Taylor, speaking on an analyst call this afternoon following its full-year results.
  Taylor pointed to ecommerce as a particular area of gr
  
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• P&G: ‘more agency cuts are on the way’

  31-07-2018 18:00
  Proctor & Gamble's (P&G) cull of its advertising and production costs look set to continue after chief executive, David Taylor, today warned that it sees “more saving potentials in these areas” in the coming years.
  The slashing of agencies began in 2014, as P&G sought to reduce the 6,000 it works with by nearly 40% and cut spending on agency and production services by $400m. By 2016, it had began “pooling production” and “open-sourcing” its creativ
  
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• Neymar tackles diving accusations in Gillette ad, admitting World Cup ‘exaggeration’

  31-07-2018 17:23
  Brazilian football star Neymar Jr has partnered with Gillette to confess to unsporting behavior at the World Cup.
  Neymar was criticised for his tendency to go down easy at the World Cup where he was recorded spending more than 14 minutes on the ground. He even sparked a viral craze where members of the public rolled about on the floor.
  The forward, the third most talked about athlete at the tournament took a deep dive into his motives and behaviour in a branded video from Gillette called &l
  
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• Barclaycard brings on Droga5 as lead creative agency

  31-07-2018 17:06 via campaignlive.co.uk
  Barclaycard has appointed Droga5 London as its lead creative agency following a competitive review.
  
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• Volkswagen ad banned for encouraging dangerous driving

  31-07-2018 16:52 via campaignlive.co.uk
  The Advertising Standards Authority has banned two versions of a Volkswagen ad profiling optional safety features in the brand's Polo model.
  
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• How HP hires for ‘diversity of thought’

  31-07-2018 16:44
  As a leader with 30 years’ experience in PR and communications, HP’s chief communications officer Karen Kahn has an understanding of how to create an inclusive and empathetic company culture.
  Her message to the women and men on her team is that balance is superficial, meaning they need to appreciate their own priorities and understand that a good company will always support them. In this respect she describes HP as a “really egalitarian brand” that does away with titles,
  
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• Charlie Rudd becomes the latest to quit Ogilvy UK

  31-07-2018 16:40 via campaignlive.co.uk
  Charlie Rudd, the chief client officer at Ogilvy UK and the former chief executive of Ogilvy & Mather, has quit the agency less than three months after a restructure that saw the O&M brand disappear.
  
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• Pick of the week: BT Sport's Charlotte is the hero we need right now

  31-07-2018 16:07 via campaignlive.co.uk
  The follow-up to last year's "Being Dele" is proof of how far you can go with an engaging protagonist and a 90s banger.
  
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• Government comms drive to boost take-up of electric cars

  31-07-2018 15:55 via campaignlive.co.uk
  The benefits of choosing electric cars will be the focus of a renewed government push to promote ultra low emission vehicles to both consumers and businesses and combat public confusion about electric cars.
  
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• Why your business plan needs a hero

  31-07-2018 15:47
  We’ve all done our share of business planning. And, sometimes, it’s been a mix of boredom and bullshit: “I was already doing that anyway,” or “I’ll be long gone before I have to deliver that one!” But when you, dear customer marketer, are at the top table and vying for serious new budget to do transformational things for your customers, you’ve got to have a great plan. A great plan that no one can rip the guts out of. A great plan that people will
  
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• Over 90% of users consent to GDPR requests says Quantcast after enabling 1bn of them

  31-07-2018 15:45
  Over the past two months, 90% of consumers have consented to GDPR requests from publishers and marketers, according to adtech outfit Quantcast which has processed 1bn of them.
  In the months following 25 May, when the European regulation was implemented, the firm has moved to secure data use and advertising consent from consumers 1bn times across 10,000 websites. 
  The group's free consent management platform, Quantcast Choice, has f
  
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• Converse, Ford, Ferrero Rocher and Google shortlisted for Event Awards

  31-07-2018 15:34 via campaignlive.co.uk
  XYZ's Converse "One star hotel" activation has received the most nominations for a UK campaign for this year's Campaign Event Awards.
  
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• P&G insists strategy remains correct despite fall in profits

  31-07-2018 15:28 via campaignlive.co.uk
  Procter & Gamble's chief executive David Taylor re-committed to its strategy of "irresistible superiority", after the FMCG giant announced lukewarm annual results.
  
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• Why an obsession for tick-box diversity has taken the soul out of inclusivity

  31-07-2018 15:25
  In recent years, there have been a multitude of questions around how businesses approach the concept of diversity. There has been a surge in efforts to try and recreate a more diverse world in adverts. At its heart, this is a good thing: brands we recognize, day-in-day out, affirm sexualities and gender differences by including them in day-to-day situations. It’s a powerful tool of ‘normalisation’ - making diversity ‘every-day’ but without making it mundan
  
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• Turkey of the week: Carphone Warehouse's Mowbli makes an unwelcome return

  31-07-2018 15:12 via campaignlive.co.uk
  Older readers may remember Mowbli, Carphone Warehouse's cutesy Nokia-style mobile phone mascot with arms and legs and a character of his own.
  
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• Mr President takes equity stake in Stockholm-based First Lady

  31-07-2018 14:03 via campaignlive.co.uk
  Mr President is expanding to Sweden by taking a stake in newly-launched creative technology and innovation agency First Lady.
  
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• UK marketers falling behind on innovation

  31-07-2018 13:00
  UK CMOs are falling behind their international counterparts when it comes to their role in creating disruptive innovation, raising concerns over the health and future growth for brands.
  According to research by Dentsu Aegis, just 25% of UK marketers identify “leading disruptive innovation” as a core functional priority. This is well behind the international average of 35% and puts it bottom of the list in the survey of 1,000 chief marketing officers and senior-level marketers across
  
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• Love Island 2018 finale peaks with 4.1m viewers

  31-07-2018 10:48 via campaignlive.co.uk
  The Love Island finale has helped ITV2 reach record-breaking viewers with a five-minute peak of 4.1 million people tuning in to watch Dani Dyer and Jack Fincham win the £50,000 prize.
  
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• The North Face creates pop-up store in Italian Alps

  31-07-2018 10:23 via campaignlive.co.uk
  The North Face, the outdoor apparel brand, has created a pop-up store in the Italian Alps.
  
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• Lovehoney launches new TV campaign to mark National Orgasm Day

  31-07-2018 10:22 via campaignlive.co.uk
  Sex-toy retailer Lovehoney is launching a new TV campaign to mark National Orgasm Day, which takes place each year on 31 July.
  
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• IPG Mediabrands appoints former OMG global head of trading Zonfrillo

  31-07-2018 09:17 via campaignlive.co.uk
  IPG Mediabrands has appointed Omnicom Media Group's former global head of trading Andy Zonfrillo to the newly-created position of global president at Magna, the network's intelligence, investment and innovation unit.
  
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• Virgin Atlantic and Delta Air Lines to open pop-up pub with 230 craft beers

  31-07-2018 09:04 via campaignlive.co.uk
  Virgin Atlantic and Delta Air Lines are opening a pub with 230 US craft beers with American-themed quiz nights.
  
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• The Future Marketing Organisation: Filling the data skills gap

  31-07-2018 08:00
  Game changing technology has altered the business and marketing landscape forever, so that data dexterity is now essential for those who want to thrive.
  However, new research by Marketing Week entitled ‘The Future Marketing Organisation’ reveals firms are battling with a concerning lack of expertise in this area, given a quarter of marketers (24.4%) rank it as their biggest perceived skills gap. The study was conducted in partnership with marketing intelligence company MiQ.
  The data
  
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• ‘Nagging uncertainty’ over Brexit puts consumers in a ‘volatile’ mood

  31-07-2018 01:01
  In spite of the summer heatwave and success of the England team at the FIFA World Cup, UK consumer confidence declined still further in July, meaning it hasn’t been in positive territory since February 2016.
  Concerns about personal finances, the general economic outlook and Brexit have played a key role in the long-term slump, with overall confidence decreasing one point to -10 in July, according to GfK’s Consumer Confidence Index.
  The index measuring changes in personal finances du
  
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