Marketing news

• MediaMonks hires Verdult to lead London office expansion after Sorrell deal

  29-07-2018 21:29 via campaignlive.co.uk
  MediaMonks London has appointed Martin Verdult as managing director with a brief to treble the production company in the UK and find a new home.
  
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• BMW marks 60 years of the British Touring Car Championship with nostalgic posters

  29-07-2018 13:10
  BMW is celebrating 60 years of the British Touring Car Championship with a collection of posters marking each decade of its involvement in the series.
  Designed by FCB Inferno, the posters span the 1960s to the 2000s and feature iconic design styles from each era including pop art and tech noir.
  Becky McOwen-Banks, creative director at FCB Inferno, said: “What better way to bring BMW’s passion for motorsport through the decades to life than the ever-changing language of art.
  “Th
  
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• Gaviscon targets young revellers with 'pH-neutral' street food tour

  29-07-2018 12:50
  Gaviscon is embarking on a UK food tour offering young millennials a late-night menu less likely to give them heartburn and indigestion than their usual fried fare.
  The brand, which sells relief for such symptoms, says it is launching the campaign because despite heartburn being first felt on average at 23, 20-25-year-olds rarely acknowledge the problem, let alone seek out a solution.
  Knowing that young revellers are most likely to suffer heartburn in the evenings, Gaviscon’s luminously br
  
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• Eleven Sports hires UFC marketer Scott Fenton as it readies UK streaming launch

  29-07-2018 11:40
  Eleven Sports has hired UFC marketing director Scott Fenton as it gears up to launch its streaming service in the UK.
  Fenton, who led EMEA marketing and brand strategy for UFC for over two years, will take up the new role of head of marketing and communications for the UK and Ireland on Monday (30 July).
  Before UFC, he was at the NBA where he led the broadcast marketing strategy, and ESPN where he helped to drive fan engagement.
  Fenton joins Eleven Sports following its acquisition of top-fl
  
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