Marketing news

• Viacom acquires AwesomenessTV for $300m to reach out to millennials

  28-07-2018 12:47
  Viacom has acquired youth channel AwesomenessTV to expand its reach among millennials.
  According to Variety, Viacom is paying around $300m to AwesomenessTV and its current CEO Jordan Levin will depart post acquisition. As part of the deal, the digital TV channel will be part of Viacom’s portfolio of brands and will be live within the Viacom Digital Studios division headed by president Kelly Day, formerly chief business officer of Awesomeness.
  Viacom earlier ap
  
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• Sky Sport's to release first Hindi language promotion ahead of England V India Test series.

  28-07-2018 11:55
  Sky Sports has released what it claims is the first Hindi language promotion for the upcoming England V India Test series.
   
  The cricket promo will be broadcast in both English and Hindi from today (28 July) ahead of the start of the five-match series, which will be delivered by AdSmart, and broadcast to households that view multiculture content such as Zee TV, Colors and Star Plus, represented by Sky Media.
   
  Created in-house, the 30-second TV advert will include highlights from previ
  
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• Programmatic advertising to drive digital OOH market to exceed more than $5bn by 2022

  28-07-2018 09:14
  The global digital out of home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising.
  According to MarketWatch, the report by Market Research Engine states that the major driving factors of global digital OOH market are increased spending on programmatic advertising, increasing focus on business intelligence and rising market competitiveness and technological Innovations in display technologies.
  Meanwhile, the inc
  
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• Changi Airport installs interactive butterflies for 'Luck is Everywhere' campaign

  28-07-2018 07:03
  Singapore's Changi Airport has unveiled an interactive butterfly display for its annual “Be A Changi Millionaire” shopping promotion.
  The campaign 'Luck is Everywhere' conceptualised by Ogilvy Singapore features a butterfly installation built with sturdy yet light materials to ensure that their movements are as lifelike as possible”.
  The remote-controlled kites flying around Terminal Three resemble butterfly species Diaethria Anna have number '88' engraved on them which is a sy
  
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