Marketing news

• DDB San Francisco hires Mark Krajan as group creative director

  27-07-2018 21:50
  DDB San Francisco has announced that Mark Krajan has joined the agency as group creative director. He will report to executive creative director Ben Wolan. In his new role, Mark will oversee clients Norton, VMware and new business efforts.
  This is Wolan’s first hire to a creative leadership position, making Krajan's appointment a vital component of the creative resurgence at the agency, according to a release.
  “I’m incredibly excited for the creati
  
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• NBA's Pam El: ‘Being a mascot is what led me to be CMO, I knew it needed to happen'

  27-07-2018 19:14
  Pam El, the chief marketer for the NBA, delivered a keynote about finding your passion at a leadership seminar hosted by women’s trade organization She Runs It earlier this week. 
  “Getting this job was a dream come true,” she said after playing a montage of NBA highlights, “but it didn’t just happen. It was a plan that I had for a really long time. We’re gonna talk about the thing that helped me get where I am and that’s passion.”
  She asked th
  
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• A chicken visits penguins and eats at a restaurant to promote fresh Sanderson Farms poultry

  27-07-2018 18:00
  This summer, Sanderson Farms is utilizing the expertise of a chicken in a campaign designed to explain the brand’s common-sense approach to raising chickens.
  The campaign focuses on freshness, value and the fact that chickens aren’t vegetarian in a series of three spots. The catch is, the chicken is the star and main conversant.
  One spot, ‘Penguins,’ sees the chicken on a trip to Antarctica where it’s chillier than he bargained for, saying that being on th
  
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• Twitter's vision for a 'healthier' platform comes at the expense of user growth

  27-07-2018 16:43
  Twitter has said it will continue to focus on the "health" of its platform at the expense of user growth, revealing that the number of people using it each month had declined to the tune of a million over the past quarter. 
  The social network ended June with 335 million monthly active users, down from the 336 million it reported in the first quarter of 2018.
  Twitter's chief executive Jack Dorsey told investors during an earnings update that the loss of one million users was the price T
  
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• ‘Wordplay wankery’: three creatives review Brexit campaigners’ uncovered Facebook ads

  27-07-2018 16:20
  Facebook has been forced to disclose the raft of targeted ads created by pro-Brexit campaign groups as part of a parliamentary inquiry into fake news. The select committee evidence revealed campaigns that were creatively rudimentary, relying heavily on stock imagery and visual metaphor.
  The IPA has responded to the publication of the ads, which were run by Aggregate IQ on behalf of the Vote Leave, BeLeave and DUP Vote to Leave campaigns ahead of the 2016 referendum.
  Its president,
  
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• Ben Davis: Marketers that put tech ahead of strategy will soon be found out

  27-07-2018 16:05
  The CMO increasingly aspires to have fingers in lots of pies – product management, customer experience, data. These aspirations are often dependent on technology.
  The marketing technology (martech) ecosystem is more complex than it has ever been. Scott Brinker’s famous visualisation has grown from 150 company logos in 2011 to almost 7,000 in 2018. Consolidation is not yet occurring: Brinker points to only 4.5% churn and says that “as marketing technology has advanced – a
  
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• BlueGlass London rebrands to become Re:signal

  27-07-2018 16:02
  SEO and content marketing agency BlueGlass London has rebranded and will now be known as Re:signal.
  The rebrand applies only to the agency’s London-based operations, with offices in Zürich and Tallinn continuing to use the BlueGlass name in their respective markets.
  Kevin Gibbon’s, co-founder and chief executive office, said: “I’ve spent a lot of time researching the future of search and it’s become clear that human behaviours are shifting. Our thinking needs t
  
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• Twitter follows Facebook in share price plunge as monthly active users fall

  27-07-2018 15:29 via campaignlive.co.uk
  Despite some other positive indicators, Twitter's share price fell 14% as the platform revealed a dip in its monthly active users in its second quarter results, compared to the previous quarter.
  
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• Sky Sports' TV first splits creative between English and Hindi languages

  27-07-2018 15:19 via campaignlive.co.uk
  For the first time, Sky Sports Cricket is to broadcast different versions of a promotion for the forthcoming England vs India test series according to which side Sky's ad system thinks their sympathies lie with.
  
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• Intel celebrates 50th anniversary by opening its marketing vault and bringing out the Bunny People

  27-07-2018 15:15
  50 years ago, the idea of a computer processor company becoming a household name seemed ludicrous. Jump forward, and Intel is perhaps the most famous maker of microchips, thanks in large part to its ‘Intel Inside’ ads from the 90s, as well as its early marketing efforts.
  Intel is celebrating its landmark 50th anniversary this year (July 18 was the official date), and the brand’s archives have been opened to show the history of its advertising over the last half-centur
  
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• 40 years of marketing trivia

  27-07-2018 14:40
  1970s
  – Freezer ownership in 1977 was 33%, compared with the Office of National Statistics’ most recent figure of 97%.
  – Unilever used to own a chain of fishmongers called Mac Fisheries. It was started by Unilever founder William Lever in 1918 but ceased operating in 1979.
  – An annual subscription to Marketing Week in 1978 cost £25 (£50 for international delivery).
  – A well-paid marketing manager in 1978 could expect a salary of around &p
  
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• Tesco, Subway, Heinz: 5 things that mattered this week and why

  27-07-2018 13:29
  Tesco ups the ante with Aldi and Lidl
  This week it emerged that Tesco is only a few months away from rolling out a discount supermarket chain across the UK.
  Jack’s – as it is reportedly going to be called, named after Tesco founder Jack Cohen – is an obvious pushback against the likes of Aldi and Lidl, which over the past few years have been winning market share from the Big Four (Tesco, Sainsbury’s, Asda and Morrisons).
  What the new concept value store will look like in
  
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• Roundtable discussion: That's entertainment

  27-07-2018 13:01
  The entertainment industry is constantly evolving and adapting. But is the change happening fast enough? In the second part of The Drum Network round table discussion, our panel of experts looks to the future and discusses predicts what might be ahead for the entertainment industry.
  YouTubers and the future of entertainment
  For years, TV was the dominant platform in people’s homes for news and entertainment. But with the rise of social media platforms like YouTube and the changing percepti
  
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• Discover the top women in UK digital as we conclude The Drum's 50 Under 30

  27-07-2018 13:00
  Every lunchtime this week, The Drum will be publishing profiles of some of the highest achieving women making their mark in digital before the age of 30. Make sure you don't miss out by signing up to our newsletter.
  The Drum's 50 Under 30 UK showcases women who have broken the mould before the age of 30. Based on nominations from our readers and curated with the help of panel of industry experts, the list sets out to celebrate female digital talent in the industry, highlighting their career
  
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• Do it yourself: the rise of Intelligent Self-Service

  27-07-2018 12:42
  For those unaware of the concept, Intelligent Self-Service (ISS) is the use of a collection of several different technologies to allow customers to get the information they need as quickly and efficiently as possible within the right context. ISS encompasses community features, such as public forums, blogs and also knowledge base, chatbots, automated telephony, intelligent virtual assistants and more, powered by an open, modular Artificial Intelligence (AI) engine.
  ISS connects the customer jour
  
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• YouTube Re:View - Mamma Mia, dating fails and Aquaman take centre stage

  27-07-2018 12:40
   
  Show me entity :: 21729
  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK. This week, here we go again with Mamma Mia and a lyrics clip, David Guetta and DJ Anne-Marie release their own lyrics clip, women who are too clever for love, rappers Rocky and Tyler drop a new track and Aquaman actor, Yahya Abdul-Mateen II learns how to swim. 
  Mamma Mia! Here We Go Again - Dancing Queen (Lyric Video)
  Who doesn't l
  
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• Pitch update: House of Fraser, Ancestry, Caffe Nero, Gymbox and more

  27-07-2018 11:05 via campaignlive.co.uk
  Three brands are considering pitches from agencies, two London-only brands are reviewing their advertising requirements, and one agency - Adam & Eve/DDB - has soared to the top of the new-business rankings thanks to its £70m billings haul.
  
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• Renault creates 90s throwback experience

  27-07-2018 10:31 via campaignlive.co.uk
  Renault is taking consumers back to the 90s with an experience to show that its Clio model, which was created in the same decade, has stood the test of time.
  
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• Gaviscon targets young millennials with street food tour

  27-07-2018 10:07 via campaignlive.co.uk
  Gaviscon, the heartburn and indigestion brand owned by RB, is touring the UK with a truck serving pH-neutral street food to target young millennials.
  
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• Growing ad revenue is making Amazon more profitable

  27-07-2018 09:20 via campaignlive.co.uk
  Amazon has reported its largest ever quarterly profit, at $2.5bn (£1.91bn), on the back of a growing contribution from ad sales, which are higher margin than its core retail business.
  
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• How Mars’ marketing has grown up in its shift to create ‘universal’ brands

  27-07-2018 08:00
  Cast your mind back to 1989, and an ad for Milky Way that featured a red car and a blue car having a race. It was a firm favourite at the time and one many kids born in the 1980s still remember fondly today.
  But times have changed, and Mars brands including Milky Way, M&M’s and Maltesers have all “grown up considerably” as the business moves away from marketing directly to children under the age of 12, one of the core commitments of the Mars Marketing Code.
  This has driven
  
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• How Mars’ marketing has ‘grown up’

  27-07-2018 08:00
  Cast your mind back to 1989, and an ad for Milky Way that featured a red car and a blue car having a race. It was a firm favourite at the time and one many kids born in the 1980s still remember fondly today.
  But times have changed, and Mars brands including Milky Way, M&M’s and Maltesers have all “grown up considerably” as the business moves away from marketing directly to children under the age of 12, one of the core commitments of the Mars Marketing Code.
  This has driven
  
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