Marketing news

• Copa90 enlists US Soccer phenom Christian Pulisic in new NextVR partnership

  25-07-2018 23:54
  Copa90 announced a new partnership with NextVR to deliver live soccer events, tournament footage and content projects
  As a debut of this partnership, the two worked on a virtual reality live broadcast of the International Champions Cup match between AC Milan and Manchester United (June 25). Copa90, the presenting VR sponsor for the broadcast will also feature footage through Oculus’ designated Venues app.
  NextVR has also slated a dedicated Copa90 channel through its app, debuting with a be
  
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• Lippincott hires R/GA exec Chris Colborn as chief experience officer

  25-07-2018 23:36
  Global creative consultancy Lippincott has hired Chris Colborn as the agency’s chief experience officer.
  Previously, Colborn spent two decades at R/GA, founding the IPG agency’s experience design and experience strategy disciplines. Most recently as its chief experience officer, he had helped expanding the agency’s global portfolio as a worldwide creative director.
  Upon joining, Colborn has oversight of the agency’s innovation practice, and joins the consultancy’s m
  
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• Storyful picks Ben Berkowitz to replace Mandy Jenkins as editor-in-chief

  25-07-2018 23:17
  Storyful, News Corp's social media-driven news organization, has appointed Ben Berkowitz as its new editor-in-chief.
  Berkowitz was previously the vice president of digital at WNBC and has two decades of news experience with news organizations NBC, Thomson Reuters, the Associated Press and others.
  Berkowitz replaced Mandy Jenkins, who was promoted from head of news to the post in January.  Starting in August, he will be taking over responsibility for Storyful’s editorial operation
  
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• BBDO NY adds Daniela Vojta and Susan Young as ECDs on AT&T

  25-07-2018 23:03
  BBDO New York has named Daniela Vojta and Susan Young executive creative directors to oversee AT&T’s Business Solutions and Corporate advertising. They were most recently executive creative directors at McCann New York. At BBDO, they will report to Matt MacDonald, group executive director for AT&T.
  “Daniela and Susan are the kind of creative leaders you don’t often find,” said MacDonald. “They can deliver smart, c
  
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• Ads We Like: Dodge celebrates Shark Week by staying out of the ocean and in the parking lot

  25-07-2018 21:04
  Plenty of advertisers jump on the Shark Week bandwagon, and some do it with more sizzle than others. Dodge is having plenty of fun with its latest campaign during the popular predator TV viewing fest.
  Dodge has launched a tongue-in-cheek commercial for Shark Week which drives home the point that sometimes, it’s best to stay out of the water and stick to the streets. 
  Created by Austin-based agency GSD&M, ‘Asphalt Party’ sees people bringing the beach to their Dodg
  
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• Mark Ritson: Stop propping up brand purpose with contrived data and hypocrisy

  25-07-2018 17:00
  Another week, another bit of patchy methodological puffery making the case for brand purpose. This week’s fluff came from Channel 4 and reinforced the fact that our marketing knowledge base is increasingly constructed from undercooked, overstated research that is all about the headline and not about the rigour. The subsequent press release proclaimed that “Channel 4 finds purpose-driven ads resonate most with young viewers” but its research showed no such thing.
  Asking for &lsq
  
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• Turkey of the week: Key's musical spot puts the 'eek' in equity release

  25-07-2018 16:25 via campaignlive.co.uk
  People who complain about having to work into their late 60s should watch this ad right now, because retirement doesn't get any more scary than this.
  
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• Facebook falls in BrandIndex global brand health ranking

  25-07-2018 16:09 via campaignlive.co.uk
  Google has retained its top spot in YouGov's BrandIndex global brand health ranking - while Facebook falls two places to fifth in the list.
  
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• Pick of the week: it might not be the season, but Guinness looks as enticing as ever

  25-07-2018 15:37 via campaignlive.co.uk
  There can be few things less appealing on a sweltering afternoon than the prospect of a thick, creamy pint of Irish dry stout.
  
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• ‘The internet means a brand crisis can come from anywhere’

  25-07-2018 15:00
  The biggest change in the past 40 years – because it has had the biggest impact on how we as human beings live our lives, and collect and exchange thoughts – is obviously the internet. It is almost impossible to imagine what it was like before it.
  I don’t believe anyone wouldn’t want to have it in their lives, but one of the unintended consequences of the internet is that there has been an erosion of trust in society. People don’t control information any more. Ther
  
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• Mothercare lines up ad agencies to revive retail fortunes

  25-07-2018 15:00 via campaignlive.co.uk
  Mothercare has invited creative agencies to pitch for its UK advertising account ahead of a marketing push to help revive the fortunes of the struggling retailer.
  
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• 'Saddened and disturbed' Sorrell aims another barb at WPP over board resignation

  25-07-2018 14:57 via campaignlive.co.uk
  Sir Martin Sorrell has again criticised former employer WPP, saying he is "saddened and disturbed" by the resignation of its non-executive director Hugo Shong, who he credited as a significant factor in the group's growth in China.
  
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• Meet the marketer behind Aperol’s ‘monster’ growth

  25-07-2018 13:05
  It’s summertime and when the sun makes an appearance, every inch of every pub garden is occupied by consumers looking to cool down with a refreshing drink.
  For years, Pimm’s was everyone’s go-to summer cocktail but there’s a new name on people’s lips and its bold orange hue is brightening up even the dullest of summer days. The Aperol Spritz – a mix of Aperol, prosecco and soda served with a slice of orange – is quickly becoming people’s summer dr
  
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• ITV puts focus on brand and data as it looks to be ‘more than TV’

  25-07-2018 12:30
  ITV is making significant investments in the ITV brand and data analytics as it looks to be “more than TV” and build stronger direct-to-consumer relationships.
  The UK’s largest commercial broadcaster says this will include repositioning the brand to ensure it appeals to a wider audience and engages ‘light’ viewers, which ITV believes could boost its viewing figures by up to 15 million.
  In its half-year results released today (25 July), ITV – which is home to
  
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• Unilever's Keith Weed will be next Advertising Association president

  25-07-2018 11:19 via campaignlive.co.uk
  The Advertising Association has announced that Keith Weed, chief marketing and communications officer at Unilever, will become its president on 1 September.
  
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• Grey London handed Goodfella's Pizza brand relaunch

  25-07-2018 10:26 via campaignlive.co.uk
  The new owner of the Goodfella's Pizza brand has tasked its existing partner Grey London with creating a new multichannel campaign to relaunch the frozen meal in 2019.
  
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• Publicis Media elevates Zenith duo Howley and Cummins

  25-07-2018 09:57 via campaignlive.co.uk
  Publicis Media UK chief Sue Frogley has promoted Zenith's Mark Howley to be her chief operating officer and Natalie Cummins to succeed him at the helm of the media agency.
  
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• Undercurrent connects to form Current Collective

  25-07-2018 09:25 via campaignlive.co.uk
  Undercurrent, the brand experience agency, has joined forces with sister agencies to bring its experiential, content, delivery and staffing offering under one umbrella.
  
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• McCall's ITV strategic refresh bets on growing direct to consumer revenues

  25-07-2018 08:06 via campaignlive.co.uk
  ITV boss Dame Carolyn McCall is betting that consumers will pay for more services from the free-to-air broadcaster and wants to generate £100m from direct-to-consumer revenues.
  
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• Why Cadbury is taking ‘a glass and a half’ into new global markets

  25-07-2018 08:00
  Setting strategy at a global level and then executing locally has always been the business model at Cadbury, ever since the British confectionery company sent its first recipe and ingredients on a boat to Australia in 1900.
  Global brand director Ben Wicks describes the global Cadbury community as a “commonwealth of the willing”, drawing on the company’s heritage as a 194-year-old ethical business with roots across the British Commonwealth.
  “One of the interesting quirks
  
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• Heinz ‘disappointed’ as Beanz TV ad banned again

  25-07-2018 01:01
  Heinz says it is “disappointed” that the Advertising Standards Authority (ASA) has banned its ‘Good without going on about it’ TV ad for baked beans – again.
  The spot, which Heinz says was meant to be a “humorous” memory jogger about the goodness of beans, is a slightly edited version of the original which was first banned in November for breaching nutrition guidelines.
  The offending ad depicts a man arriving home to his wife and child having been on a
  
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